Meetings Mean Business Coalition

Industry Alliance Talks Global Growth and the Future

 

The Meetings Mean Business Coalition (MMBC) held a press conference yesterday morning to highlight its 2016 accomplishments and preview its 2017 priorities. MMBC’s purpose is to demonstrate the importance and value of face-to-face meetings and the entire business-events industry. Co-chairs Richard Harper, executive vice president for HelmsBriscoe, and Paul Van Deventer, president and CEO of Meeting Professionals International (MPI), led the press conference.

MMBC produced a variety of rewarding ventures in 2016, including:

  • Launching Global Meetings Industry Day (GMID), an international day of advocacy, which included 116 events across 30 countries. The second annual GMID will occur on April 6, 2017, and will incorporate updated plans and logistics.
  • Showcasing its mission at the 2016 Republican National Convention and Democratic National Convention through the “Worth Meeting About” campaign.
  • Debuting the Business Leader Video Series to collaborate with and garner support from outside executives.
  • Forming a Meeting Planner Task Force to incorporate the perspectives of professional individuals who provide strategic contributions to the industry.
  • Capturing feedback from the small-business community through a survey that diversified its message. Ninety-six percent of respondents agreed that face-to-face meetings yield return on investment, helping affirm the value of the business-events industry.

2017 is already shaping up to be a big year, with MMBC seeing its largest board-meeting turnout. Harper and Van Deventer addressed upcoming initiatives, which include increasing awareness among outside industries, maturing GMID, and harvesting and leveraging research to prove the economic value that large-scale events bring to cities. The co-chairs also publicized a new licensing agreement that allows countries to create their own Meetings Mean Business chapters using MMBC’s existing tools and framework.