The Meetings Mean Business Coalition (MMBC) held a press conference yesterday morning to highlight its 2016 accomplishments and preview its 2017 priorities. MMBCâ€™s purpose is to demonstrate the importance and value of face-to-face meetings and the entire business-events industry. Co-chairs Richard Harper, executive vice president for HelmsBriscoe, and Paul Van Deventer, president and CEO of Meeting Professionals International (MPI), led the press conference.
MMBC produced a variety of rewarding ventures in 2016, including:
2017 is already shaping up to be a big year, with MMBC seeing its largest board-meeting turnout. Harper and Van Deventer addressed upcoming initiatives, which include increasing awareness among outside industries, maturing GMID, and harvesting and leveraging research to prove the economic value that large-scale events bring to cities. The co-chairs also publicized a new licensing agreement that allows countries to create their own Meetings Mean Business chapters using MMBCâ€™s existing tools and framework.