Schedule

All times are in Nashville Local Central Time Zone | Education will take place in the Music City Center

Listen to some Nashville tunes while planning your schedule!


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Chapter Leaders Workshop
January 06, 2018 10:00 - 17:00 Omni Nashville Level 2 Broadway Ballroom H - K
New Board Orientation
January 06, 2018 10:30 - 12:00 Omni Nashville Level 2 Music Row 3
Chapter Leaders Lunch
January 06, 2018 12:00 - 13:00 Omni Nashville Level 2 Broadway Ballroom F
PCMA Board of Directors Lunch
January 06, 2018 12:00 - 13:00 Omni Nashville Level 2 Music Row 5
Registration Open - Saturday - Nashville International Airport
January 06, 2018 12:00 - 18:00 Nashville International Airport
PCMA Board of Directors Meeting
January 06, 2018 13:00 - 17:00 Omni Nashville Level 2 Legends Ballroom B & C
Joint Board Dinner (Invitation Only)
January 06, 2018 18:30 - 21:00
Board of Trustees Breakfast
January 07, 2018 07:00 - 08:00 Omni Nashville Level 2 Music Row 5
Hospitality Helping Hands (pre-registration required)
January 07, 2018 07:00 - 12:30 Renaissance Nashville Hotel

Start your 2018 Convening Leaders off right by participating in Hospitality Helping Hands, benefitting PENCIL, a Nashville charity that connects community resources with Metro Nashville Public Schools to help young people achieve academic success and prepare for life. We will be supporting their LP PENCIL Box which makes sure students have the school supplies necessary for success in the classroom – and that teachers don’t have to spend their own money to buy those supplies. Through generous donations from local businesses, organizations, and individuals the Box is stocked with school supplies such as pencils, pens, notebooks, crayons, scissors, reading books, backpacks, and much more. Every Metro teacher can make two shopping trips per school year and leaves each time with more than $250 in supplies. Last year alone, teachers brought back more than 300,000 pencils to MNPS classrooms thanks to the LP PENCIL Box. This year, Nissan has donated a vehicle so the LP PENCIL Box can now also deliver supplies to area teachers! Participants will be boxing up supplies, writing thank you notes, and helping to stock shelves to get the community and the Box ready for a brand new year!

Want to do more or can’t make this event, but still want to be a part of this great cause? Please bring pencils, pens, crayons, highlighters, dry erase markers and glue sticks to registration. We will be collecting donations for PENCIL and would be delighted with your support.

Board of Trustees Meeting
January 07, 2018 08:00 - 12:00 Omni Nashville Level 2 Legends Ballroom B & C
ESPA - Full Day
January 07, 2018 08:30 - 15:30

Planners, Join your CSMs for a day of interactive educational sessions on Sunday!

Meeting Planners - Did you know that you can join Convention Services Managers for a day of joint Planner / Event Services interactive sessions at the ESPA Annual Conference on Sunday, January 8, prior to PCMA's opening?
Planners and CSMs know very well that it's a collaborative effort to make successful meetings come together!  ESPA, the Event Service Professionals Association (formerly ACOM), is comprised of event/convention services managers from Hotels, Convention Centers and CVBs from across North America.  True teamwork between planners and Event Services is key to executing successful events.  And we have created some great sessions to get planners and Event Services exchanging ideas and learning from one another.
Each year ESPA partners with PCMA to allow its meeting planner attendees to attend a day of ESPA programming at low, discounted rates.  And while improving your knowledge of the meetings industry, you will also earn valuable credit toward your CMP (re-)certification.  Here is what you can expect:

Full day registration - $99 (9:00am – 3:30pm)


• Includes Networking Luncheon with fellow Planners and Event Service Professionals
• Visit the ESPA Conference web site for details on the speakers and topics.

NOTE:  Discounted registration offer is available to meeting planner attendees only.   ESPA sessions will be held at the Sheraton Austin at the Capitol.  Sign up on the PCMA registration form.  Note that registrations for Day of ESPA are non-refundable. 

Registration Open - Sunday - Nashville International Airport
January 07, 2018 09:00 - 17:00 Nashville International Airport
PCMA U
January 07, 2018 10:00 - 14:00 Omni Nashville Level 2 Broadway Ballroom G - K
2018 HQ Committee Chair & Vice Chair Meeting
January 07, 2018 10:30 - 11:30 Omni Nashville Level 2 Music Row 2
Global Connections Program
January 07, 2018 11:00 - 13:00 Omni Nashville Level 2 Broadway Ballroom E
ESPA - Half Day
January 07, 2018 11:30 - 15:30

Planners, Join your CSMs for a half day of interactive educational sessions on Sunday!

Meeting Planners - Did you know that you can join Convention Services Managers for a day of joint Planner / Event Services interactive sessions at the ESPA Annual Conference on Sunday, January 8, prior to PCMA's opening?
Planners and CSMs know very well that it's a collaborative effort to make successful meetings come together!  ESPA, the Event Service Professionals Association (formerly ACOM), is comprised of event/convention services managers from Hotels, Convention Centers and CVBs from across North America.  True teamwork between planners and Event Services is key to executing successful events.  And we have created some great sessions to get planners and Event Services exchanging ideas and learning from one another.
Each year ESPA partners with PCMA to allow its meeting planner attendees to attend a day of ESPA programming at low, discounted rates.  And while improving your knowledge of the meetings industry, you will also earn valuable credit toward your CMP (re-)certification.  Here is what you can expect:

Halfday registration - $50 (11:30am – 3:30pm)


• Includes Networking Luncheon with fellow Planners and Event Service Professionals
• Visit the ESPA Conference web site for details on the speakers and topics.

NOTE:  Discounted registration offer is available to meeting planner attendees only.   ESPA sessions will be held at the Sheraton Austin at the Capitol.  Sign up on the PCMA registration form.  Note that registrations for Day of ESPA are non-refundable. 

Hosted Buyer Luncheon (by invitation only)
January 07, 2018 12:00 - 12:45 Omni Nashville Level 3 Cumberland 5 & 6
2018 HQ Volunteer Lunch
January 07, 2018 12:00 - 13:00 Omni Nashville Level 2 Legends Ballroom D
Hosted Buyer Appointments (by invitation only)
January 07, 2018 13:00 - 16:00 Omni Nashville Level 2 Legends Ballroom E - G
2018 HQ Committee Meetings -1
January 07, 2018 13:00 - 14:30 Omni Nashville Various Levels Various Rooms

Convening Leaders Content Committee
Omni - Room: Cumberland 1

Advocacy Task Force
Omni - Room: Mockingbird 1

Digital Strategy Task Force
Omni - Room: Old Hickory

Membership Committee
Omni - Room: Cumberland 2

Education Task Force
Omni - Room: Cumberland 3

Nashville Destination Tour for Meeting Professionals
January 07, 2018 13:00 - 14:30
Faculty Workshop
January 07, 2018 13:00 - 17:00 Omni Nashville Level 2 Legends Ballroom A
Nashville Destination Tour for Meeting Professionals
January 07, 2018 14:30 - 16:00
2018 HQ Committee Meetings -2
January 07, 2018 14:30 - 16:00 Omni Nashville Various Levels Various Rooms

Achievement Awards and Recognition Committee
Omni - Room: Cumberland 4

Foundation Grants Committee
Omni - Room: Mockingbird 2

2018 Education Conference Content Committee
Omni - Room: Music Row 2

Responsible Business Practices Task Force
Omni - Room: Mockingbird 3

Medical Meetings Task Force
Omni - Room: Music Row 4

Corporate Task Force
Omni - Room: Mockingbird 4

Exhibit and Trade Shows Task Force
Omni - Room: Mockingbird 1

CEO Summit (Invitation Only)
January 07, 2018 15:00 - 17:00 Omni Nashville Level 2 Broadway Ballroom A & B
Rocky Mountain Chapter Reception
January 07, 2018 16:30 - 18:00 Omni Nashville Level 2 Broadway Ballroom K
Chapter Receptions
January 07, 2018 16:30 - 18:00

APAC Chapter

Canada East/Canada West Chapters

Capitol/Chesapeake Chapters

EMEA Chapter

Gulf States Chapter

Greater Philadelphia/New York Area Chapters

Greater Midwest Chapter

Heartland Chapter

Mexico Chapter

New England Chapter

Northern California Chapter

Pacific Northwest Chapter

POWER Chapter

Rocky Mountain Chapter

Southeast Chapter

Southwest & Pacific Chapters

 

Opening Reception
January 07, 2018 18:30 - 21:30 Music City Center Level 3 Exhibit Hall D

<strong>Music City Center, Exhibit Hall D</strong>

Nashville’s restaurants and bars are garnering global attention – and we know your schedule won’t allow you to visit them all –  so we’ve taken the best elements from the coolest spots in town to create @BarNashville –  the World’s Biggest Bar. Enjoy a drink at the 125-foot bar, including cocktail recipes from some of Nashville’s best hot spots. Enjoy food and hang with friends as you get ready to kick-off the week. And of course, it wouldn’t be Music City without some fun and entertainment! We’ll be joined by special guests Clare Bowen (Scarlett O’Connor) and Charles Esten (Deacon Claybourne) from the hit TV show “Nashville,” who will perform original songs from the show written by Nashville songwriters and as well as some of their own. You’ll have a real Music City experience!

Brought to you by Nashville Convention & Visitors Corporation and Music City Center

Open for Supplier Events- Sunday
January 07, 2018 21:30 - 00:00 Various Locations
Registration Open - Monday
January 08, 2018 07:00 - 16:00 Music City Center Level 2
Networking Breakfast- Monday
January 08, 2018 07:00 - 07:45 Music City Center Level 4 Karl F Dean Grand Ballroom Foyer

We want you filled with protein and a positive attitude to kick off this year's conference! Join us for a networking breakfast outside the Main Stage to get your motor running.

Avoid Office Body
January 08, 2018 07:30 - 07:45 -Lance Breger -

Your spine, muscles and organs all suffer from sitting over thirteen hours per day. Avoid being a statistic with the safest work position, supportive ergonomic tools and body-balancing exercises!      

Opening Main Stage: Neri Oxman
January 08, 2018 08:00 - 09:30 -Neri Oxman -

Imagine the possibilities if you encourage cross-disciplinary engagement and unleash untapped potential for business events. Design visionary Neri Oxman’s breakthrough model, The Cycle of Creativity, boldly connects design, science, engineering and art in surprising new ways. Oxman will empower you to think beyond department silos and disciplinary boundaries, mapping out how multiple disciplines inspire, inform and shape one another.  If you’re eager to abandon outmoded strategies, Oxman will inspire you to collaborate, communicate and foster inclusivity to welcome limitless opportunities.

Program Break
January 08, 2018 09:30 - 10:15 Music City Center
Five Must-Do Desk Stretches
January 08, 2018 09:45 - 10:00 -Lance Breger -

Stretch back to life with five seated stretches perfect for the office, home or travel to improve posture, prevent pain and shrink stress.

Thought Leader: The Optimistic Technologist: Keeping the Digital Revolution Human-Centric
January 08, 2018 10:30 - 11:45 -Nicholas Thompson -

Technology is unevenly distributed across society, with disruptions already having a massive impact on previously dependable systems. Journalism is impacted by a new era of alternative facts and "fake news", while a cynical suspicion of science means even expert consensus is cast into doubt. Nicholas Thompson, editor-in-chief of Wired Magazine, argues it is critical to “make sure science keeps going forward, that we can all agree on facts, and make sure all that information makes our lives richer” (CNN). Thompson will discuss the ever-changing frontier of business and technology as well as science and design. He will explain how good design and the highest values can help ensure the digital revolution remains at the service of human beings.

Want Strategy that Sticks? Take an Inclusive Approach with Appreciative Inquiry
January 08, 2018 10:30 - 11:45 -Joanne Smikle -
So many strategic planning initiatives are created with the best of intentions but fall flat because the processes employed to spark change are not transformative. Appreciative Inquiry is an emerging, evolving approach to organizational change rooted in the premise that focusing on past successes will promote future achievement. Learn how to focus on moments of excellence and points of pride to generate future success for your organization.

 

Learner Outcomes:

  • Apply the five generic processes associated with Appreciative Inquiry to invoke sustainable change
  • Give voice to a broad range of stakeholders to ensure all are invested in this invigorating process
  • Develop solutions generated by people invested in defining the wider range of positive possibilities for the organization

Expert Insights on Globally Expanding Your SMM Program
January 08, 2018 10:30 - 11:45 -Betsy Bondurant - Nick Pupa -
If you have a mature SMM Program in the U.S. and plan to take it global, you’ve undoubtedly considered the numerous hurdles. Arm yourself and your company with the tools to face any challenge to the future success of your program. Our experts will explain how two very different companies expanded their SMM programs and what they learned along the way. Then participants will exchange knowledge, strategy and brainstorm how your SMM program could grow globally.

Learner Outcomes:

  • Identify potential obstacles to SMM expansion and strategies for overcoming them
  • Discuss global developments that could impact the adoption of your SMM program and address them when managing stakeholder relationships

Boost Participant Engagement with Immersive Events
January 08, 2018 10:30 - 11:45 -Sarah Gould-Stotts - Stephan Paschalides -

Do away with traditional sessions in drafty conference rooms and give your participants an experience that will stick long after they return to the daily grind. Insight immersions take participants to unexpected places to trigger their imaginations and provide fresh perspectives no matter what their field. Sara Gould-Stotts will share how she joined forces with Now Plus One to create experiences that pushed Greystar Real Estate Partners’ employees to think differently about challenges in their industry. Learn how you can adjust this strategy to take an innovative approach your participants won’t soon forget.

Learner Outcomes:

  • Secure stakeholder buy-in to incorporate immersive experiences into your event strategy
  • Create a variety of immersions relevant for a diverse group of participants
  • Increase participant engagement and learning retention

More than a Meeting: Turn Your Event into a Movement
January 08, 2018 10:30 - 11:45 -Greg Bogue -

Changes in behavior, habit and attitudes are causing a dramatic shift in what your participants need and want from events. In this session, Greg Bogue will explore the hierarchy of human gatherings, as he showcases how events are evolving from staged experiences to passion-filled and purposeful movements. Through stories and activities, participants will examine how today’s most successful events deliver richer experiences, built on a much stronger and sustainable foundation—personal values.

Learner Outcomes:

  • Identify three key differences between staged experiences and movements
  • Explain why the era of “blind” attendance is ending and how personal values will impact decisions to attend your events in the future
  • Describe how a concise Organizing Principle drives better design decisions and investments

PCMA Business School Session
January 08, 2018 10:30 - 11:45

Stay tuned, session information to come.

Using Data to Analyze Behavior and Drive Revenue
January 08, 2018 10:30 - 11:45 -Nick Fugaro -

Stay tuned, session information to come.

All-Day Energy
January 08, 2018 10:30 - 10:45 -Lance Breger -

Recharge your bio-battery with five of the best energy management strategies to help you keep running morning, noon and night! Take away energy building routines to incorporate into your unique schedule.

 

 

Avoid Office Body
January 08, 2018 11:15 - 11:30 -Lance Breger -

Your spine, muscles and organs all suffer from sitting over thirteen hours per day. Avoid being a statistic with the safest work position, supportive ergonomic tools and body-balancing exercises!      

Networking Luncheon-Monday
January 08, 2018 11:45 - 13:00 Music City Center Level 3 Exhibit Hall B
PCMA Press Conference
January 08, 2018 13:00 - 14:00 Music City Center
Get Ready: Europe’s Ethical MedTech Regulations Will Impact Medical Events
January 08, 2018 13:30 - 14:45

As European pharmaceutical and device companies adopt new compliance codes, it is crucial for you to understand the impact it could have on your U.S. based event. The lack of direct sponsorship of healthcare professionals could negatively affect your attendance, revenue, and time. Gain resources and learn how to incorporate these new rules into your event strategy.

Learner Outcomes:

  • Determine the impact European compliance codes could have on your event
  • Define a process your organizations will need follow to maintain its European physician attendance

Better Together: How Co-locating your Events Leads to Success
January 08, 2018 13:30 - 14:45 -Leslie Zeck - Windy Christner - Kenley Moy -
If you haven’t thought about co-locating your next event, you may be missing an important opportunity to make it better. From sharing resources to reaching new audiences, co-locating with another organization can bring new life to your existing conference. Learn how the American Pharmacists Association and the International Association for Dental Research joined forces to co-locate their events, ultimately adding value, cutting costs, and maximizing their success.

 

Learner Outcomes:

  • Explore how destinations and organizations can partner in co-locating a convention or event
  • Discuss negotiation strategies for partnering with vendors for maximum cost-savings
  • Identify key factors for informing a destination about possible co-location

Thought Leader: Emerging Global Threats To Have on Your Radar
January 08, 2018 13:30 - 14:45 -Jakob Scharf -

The threat picture has required major changes to the competencies and strategies that event organizers need to keep their participants safe.  Jakob Scharf, former Director General of the Danish Security and Intelligence Service, will share information all event organizers need as events move around the globe.  Scharf will address risks such as terrorism, extremism, cyber security and other potential vulnerabilities facing business events.  Walk away from this session with a new awareness around global threats and actionable tips on how to mitigate these risks.

Learner Outcomes:

  • Identify emerging threats that could impact your event
  • Discover how other organizations are managing these challenges
  • Determine how prepared you are to mitigate risks posed by these threats

PCMA Business School Session
January 08, 2018 13:30 - 14:45
Stay tuned, session information to come.

 

Ethnography & Exhibitions: A New Approach to Opportunity and Value Creation
January 08, 2018 13:30 - 14:45 -Michelle Bruno -
Ethnographers research populations where they live and work through observation and interviews.  Could that science be used in leveraging insights to help exhibitors connect with participants in more meaningful ways? This session will showcase how corporations and nonprofits are applying the ethnographic lens to better understand and serve the needs of customers, members and those attending or exhibiting at trade shows.

 

Group Coaching Breakout
January 08, 2018 13:30 - 14:30 -Lance Breger -
Meetings Mean Business Professional Task Force
January 08, 2018 14:00 - 15:15
Program Break
January 08, 2018 14:30 - 15:30 Music City Center
Brain Boot Camp
January 08, 2018 14:45 - 15:00 -Lance Breger -

Discover six brain building exercises in the Brain Boot Camp then take your new techniques and tools for a test-drive in the 21-day challenge! Your creativity, learning, mood and memory will never be the same!

Hosted Buyer Appointments Monday (by invitation only)
January 08, 2018 15:00 - 17:00 Omni Nashville Level 2 Legends Ballroom E - G
Two Minutes to Less Stress
January 08, 2018 15:30 - 15:45 -Lance Breger -

Gain calm, clarity and poise in as little as two minutes with proven activities drawn from the practices and fields of massage, psychology and yoga.

 

Risk Management: Effective Strategies to Keep Your Participants Safe
January 08, 2018 15:45 - 16:45 -Brenda Rivers -
From natural disasters to man-made crises – risk mitigation has never been more important to ensure the safety and security of your event participants. Using a 360-degree process designed to create a risk management strategy for all meetings and events, learn how to confidently prepare for, respond to, and recover from the unexpected.

 

Learner Outcomes:

  • Assess your current state of preparedness and prioritize your risk mitigation strategies
  • Design a vulnerability study to assess risk of disruption and crises for your event
  • Develop a crisis management and communication playbook in line with your contingency plan

Thought Leader Session With Jay Baer
January 08, 2018 15:45 - 16:45 -Jay Baer -
Stay tuned, session information to come.

 

PCMA Business School Session
January 08, 2018 15:45 - 16:45
Stay tuned, session information to come.

 

From Exceptional Events to Highly-Engaged, Year-Round Communities
January 08, 2018 15:45 - 16:45 -Ney Neto -
Sao Paulo Tech Week has locked in on a winning formula for designing more than 200 events that delight 50,000+ participants and spark year-round community engagement. Ney Neto, who leads the festival design team, will discuss how you can use the same strategies that are driving attendance across all generations, boosting sponsorship revenue and ultimately generating meaningful economic growth for the Sao Paulo region.

 

DEI: Engaging the Medical Community Through Digital Events
January 08, 2018 15:45 - 16:45 -Debi Scholar -
Digital events in the medical space are driving results for organizations and proving to be a powerful tool to support and engage medical communities. This session will explore a panel of successful case studies and examine ways they are helping the medical sector.
Five Must-Do Desk Stretches
January 08, 2018 16:14 - 16:30 -Lance Breger -

Stretch back to life with five seated stretches perfect for the office, home or travel to improve posture, prevent paid and shrink stress.

DES Reception
January 08, 2018 16:30 - 17:30 Music City Center Level 1M Davidson Ballroom Prefunction

Invite Only

Chairman's Reception (By Invitation Only)
January 08, 2018 17:00 - 18:00 Omni Nashville Level 2 Broadway Ballroom A - K
Open for Supplier Events- Monday
January 08, 2018 18:00 - 21:00 Various Locations
Party With A Purpose (additional ticket required)
January 08, 2018 21:00 - 00:00 The Cannery Ballroom Venue

Enjoy a healthy mix of philanthropy and fun. This event offers meeting industry leaders an energetic and lively networking experience while they give back to the Education Foundation, PCMA's Giving Good and the W.O. Smith Community School or Music. 

Monday, January 8th
9pm - 12am
Cannery Row
Nashville, TN

Ticket Price - $125

Foundation Nash Dash 5K Run/Walk
January 09, 2018 06:30 - 07:45 Nissan Stadium

Give back as you dash in Nash!  Join your industry peers Tuesday morning for a 5k run/walk around Nissan Stadium, home of the Tennessee Titans.

Tuesday, January 9th
6:30am - 7:45am
Nashville, TN

Ticket Price - $40

CMP® Breakfast
January 09, 2018 07:15 - 08:15 Omni Nashville Level 2 Broadway Ballroom G - K
Networking Breakfast- Tuesday
January 09, 2018 07:30 - 08:30 Music City Center Level 1

It's going to be a day packed full of information and surprises. Be sure to start it off with a little nosh and a lot of caffeine!

Registration Open - Tuesday
January 09, 2018 07:30 - 16:45 Music City Center Level 2
Hosted Buyer Appointments Tuesday (by invitation only)
January 09, 2018 08:00 - 10:00 Omni Nashville Level 2 Legends Ballroom E - G
All-Day Energy
January 09, 2018 08:00 - 08:15 -Lance Breger -

Recharge your bio-battery with five of the best energy management strategies to help you keep running morning, noon and night! Take away energy building routines to incorporate into your unique schedule.

 

Amplify Your Event Design by Taking Cues from City Planning
January 09, 2018 08:30 - 09:30 -Christine Hilgert -

If you’re looking for event design inspiration it’s time to broaden your scope to outside the industry. We’ll challenge you to build your next event through the lens of a city planner. Learn how strategies behind city planning can be applied throughout all aspects of your program, from engagement to networking.

New European Union Data Privacy Laws Could Cost Your Company Money
January 09, 2018 08:30 - 09:30 -Tim Clements -

If you have data on even one member or customer in the EU, you need to understand the General Data Protection Regulation (GDPR) or face fines when it becomes enforceable. This could mean changes to the way you currently collect and disperse data and adjustments to the data you currently store. You’ll walk away with critical information to ensure your organization’s compliance before these regulations go into effect in May.

Learner Outcomes:

  • Discuss the three essential components to ensure data privacy and maintain compliance
  • Identify what type of opt-in conditions need to be added or adjusted any time you collect personal data
  • Examine the breadth of data this new regulation affects and reassess what information is truly essential to solicit

DEI: Create Buy-In for Your Digital Events Strategy
January 09, 2018 08:30 - 09:30 -Kyle Smith -

One of the biggest challenges is getting the support and buy-in to start a digital event strategy. An esteemed panel will share successful case studies (driving results, growing membership, demand generation) and offer invaluable tips for you to create your own talking points. 

Thought Leader Session With Chris Riddell
January 09, 2018 08:30 - 09:30 -Chris Riddell -
Stay tuned, session information to come.

 

PCMA Business School Session
January 09, 2018 08:30 - 09:30
Stay tuned, session information to come.

 

Rocket-Fuel Foods On-the-Go
January 09, 2018 08:45 - 09:00 -Lance Breger -

Prepare for lift-off with the best travel foods to fuel a productive workday without experiencing a crash, cravings or cutting into your health goals.

Program Break
January 09, 2018 09:30 - 10:30 Music City Center
Deep Sleep
January 09, 2018 09:45 - 10:00 -Lance Breger -

Quit counting sheep! Learn the science behind sleep, a proven routine and practical steps to achieve the best rest.

Main Stage: New Rules of Engagement for Leaders in the Shifting Geopolitical Landscape
January 09, 2018 10:30 - 12:00 -Stanley McChrystal -

General Stan McChrystal, former Commander of U.S. and International Forces in Afghanistan, has a reputation for building highly effective teams and revolutionizing how military agencies interact and operate. His inclusive leadership approach sparked innovation and drove change in the Joint Special Operations Command, a massive organization which oversees the military’s most sensitive forces. In this two-part keynote, McChrystal will share his stories and experiences that led him to embrace the power of culture, communication and relationships to build the team of teams. To conclude, our Master Facilitator  will interview McChrystal to give the audience an insider’s glimpse into the state of international affairs. He will deliver his analysis on the dynamic geopolitical environment and the implications it will have on security, politics, energy and the global population.

Meetings Mean Business Press Conference
January 09, 2018 10:45 - 11:45 Music City Center
Networking Luncheon-Tuesday
January 09, 2018 12:15 - 13:30 Music City Center Level 3 Exhibit Hall B
Multi-Cultural Design Thinking: Custom Touches for Remarkable Events
January 09, 2018 13:45 - 15:00 -Mathias Posch -

This session will showcase smart design touches that event organizers can make to create richer and more welcoming experiences for their international guests. Moderator Mathias Posch will share stories of other event designers who have embraced an assortment of cultural nuances to attract, delight and grow their global event audience.

Solving Medical Event Challenges for Today and the Future
January 09, 2018 13:45 - 15:00 -Michael Glatts - William Reed -
Join medical event strategists as they share the insights from a PCMA initiative where design thinking was applied to challenges impacting medical events. It tackled big questions like - how can the industry’s relationship with medical professionals be reimagined to benefit the larger medical community and patients? Participants will debate and discuss what the research findings mean and share ideas on how to implement them into future medical events.

 

Shield Your Event Brand & Participants from Discriminatory Legislation
January 09, 2018 13:45 - 15:00 -Paula Cozzi-Goedert - Phillip Jones - Michael Guerriero -
Just when you thought you had all bases covered, new and sometimes discriminatory legislation  emerges and you’re scrambling for a solution. From bathroom bills to travel bans, these disruptions don’t have to cause panic. A panel of legal, CVB, and diversity experts weigh in with case studies and advice to protect your event brand, your participants, and your organization.

 

PCMA Business School Session
January 09, 2018 13:45 - 15:00

Stay tuned, session information to come.

Thought Leader: Boost Your Brand with Strategic Storytelling
January 09, 2018 13:45 - 15:00 -Kindra Hall -

Organizations and individuals miss critical opportunities to connect with their elusive audiences in powerful and profitable ways because they lack the ability to tell compelling stories. Former sales VP and award-winning storyteller Kindra Hall will share her wisdom on how to harness and sharpen this essential skill for success in a connected economy. Using Kindra’s blueprint for effective storytelling, you'll leave empowered and equipped to close more sales, build better relationships, or blow up your brand experiences by leveraging the irrefutable power of stories.

Learner Outcomes:

  • Describe the psychology behind strategic storytelling and how to fully take advantage of it
  • Break down the 3-Step Storytelling Process to craft a fail-proof story for maximum impact
  • Determine the many opportunities for telling stories that achieve your desired results

Factors for Laser-Focus
January 09, 2018 14:00 - 14:15 -Lance Breger -

The average attention span is less than 8.25 seconds! Gain laser-focus with proven factors to filter out the daily distractions and get your most important tasks done with precision!

 

Brain Boot Camp
January 09, 2018 14:45 - 15:00 -Lance Breger -

Discover six brain building exercises in the Brain Boot Camp then take your new techniques and tools for a test-drive in the 21-day challenge! Your creativity, learning, mood and memory will never be the same!

 

Program Break
January 09, 2018 15:00 - 16:00 Music City Center
Deep Sleep
January 09, 2018 15:15 - 15:30

Quit counting sheep! Learn the science behind sleep, a proven routine and practical steps to achieve the best rest.

Hosted Buyer Appointments Tuesday afternoon session (by invitation only)
January 09, 2018 15:30 - 17:30 Omni Nashville Level 2 Legends Ballroom E - G
What You Need to Know About Your Event Contracts
January 09, 2018 16:00 - 17:00 -Paula Cozzi-Goedert -

Arming yourself with the knowledge to effectively write and review a contract is crucial in today’s legal world. Join legal expert Paula Cozzi Goedert as she provides insight on what you should address in your contracts, and answers any burning legal questions you have. 

Thought Leader: Solving Problems Using Illusion & the Power of Perspective
January 09, 2018 16:00 - 17:00 -Vinh Giang -

Magic captivates audiences because it is designed to mystify and baffle anyone trying to solve its puzzles. By gaining insight into solving magic tricks, imagine the clarity you'll achieve to better solve any event, business or personal challenge. Entrepreneur and award-winning magician Vinh Giang will perform several illusions, then invite you to offer your thoughts as to how he did them. In going through this process, you'll learn quickly that perspective is the key to solving any problem.

Strategies to Better Articulate and Maximize Corporate Event ROI
January 09, 2018 16:00 - 17:00
Corporate event strategists constantly juggle the responsibility of articulating ROI in earnings-centric organizations when they need to also account for return on engagement and experience. It can be difficult to get universal buy-in when you still are designing your event. Having purposeful conversations related to interpreting and defining event objectives will set you on the right path. Hear strategies that worked and get tips for navigating those tricky conversations.

 

Sophisticated Sponsorship Strategies to Increase and Diversify Revenue
January 09, 2018 16:00 - 17:00 -David Lutz -
Corporate marketers are getting more sophisticated with sponsorship investments, desiring to demonstrate thought leadership or be part of more exclusive experiences with a higher-level audience. They want to partner with organizers who offer more creative opportunities beyond sponsoring coffee breaks or handing out promotional items. This is no easy task and requires executive level support and participation.

 

Learner Outcomes:

  • Discover seven key attributes of a thriving sponsorship program
  • Explore models for pay-to-play sponsorship activations that don’t repel or sell-out attendees
  • Formulate ideas and concepts for VIP category sponsorship assets

PCMA Business School Session
January 09, 2018 16:00 - 17:00
Stay tuned, session information to come.

 

Group Coaching Breakout
January 09, 2018 16:00 - 17:00 -Lance Breger -
Global Reception (By Invitation Only)
January 09, 2018 17:30 - 18:30
Foundation Hoppy Hour (By Invitation Only)
January 09, 2018 18:00 - 19:00 The Valentine Nashville
Networking Reception
January 09, 2018 19:00 - 22:00 Musicians Hall of Fame

Closing Night Celebration

Featuring Steve Cropper, Duane Eddy, Billy Cox, Gordon Kennedy, Peter Frampton, and Little Big Town
Tuesday, January 9 / 7:00-10:00 pm / Musicians Hall of Fame & Museum and GRAMMY Museum Gallery

Closing night will be a true Music City experience! Nashville isn’t just where music artists live – it’s where music is created. Every day in the studios and writing rooms, the next big hit is being crafted by some of the best musicians and songwriters in the world.

» EXPERIENCE
Experience that talent up close and personal as the Musicians Hall of Fame and the GRAMMY Gallery come to life. Take in the instruments that played on some of the biggest songs in history. Have questions about the creative process? Nashvillians and Rock & Roll Hall of Fame members Steve Cropper and Duane Eddy will be on hand to tell stories and answer questions, along with Billy Cox, who played bass for Jimi Hendrix.

» THE FOOD
After you’ve savored the memorabilia, enjoy a taste of Nashville’s newest hits that have come from the chefs in kitchens throughout the city! Food and drinks will be provided by 20 of Nashville’s best chef-driven restaurants.

» AND THE MUSIC
But the evening won’t end there…we’ll close out the week by heading upstairs into Historic Municipal Auditorium where you can grab your seat close to the stage for an “only in Nashville” finale! Kicking off the concert will be rock great Peter Frampton, joined by GRAMMY winning songwriter and musician Gordon Kennedy. The night will close with one of country music’s biggest and most respected acts, multi-GRAMMY Award winning, Little Big Town. The group has five #1 songs and 8 CMA and 8 ACM Awards.

Open for Supplier Events- Tuesday
January 09, 2018 22:00 - 00:00 Various Locations
Registration Open - Wednesday
January 10, 2018 07:30 - 13:30 Music City Center Level 2
"Tailgate" Breakfast- Wednesday
January 10, 2018 07:45 - 08:15 Music City Walk of Fame Park

To "tailgate" is to host or attend a social gathering at which an informal meal is served. Come join us on the last morning of the conference for a "tailgate style" breakfast that could put you in the history books!

Guinness World Record Attempt & Breakfast Tailgate
January 10, 2018 07:45 - 09:30 Music City Walk of Fame Park

Guinness World Record Attempt + Breakfast Tailgate!

Leave Nashville as a World Record holder! We are amplifying Wednesday morning with a Guinness World Record Attempt: Largest Human Image of a Musical Instrument. Join in the spirit of Music City and help us break this record in the shape of a giant guitar. Timing counts: We'll be attempting this feat first thing Wednesday morning, so be sure to set those alarms so you can be a part of history at 8:15AM. Weather permitting, we will be attempting this giant guitar in the Music City Walk of Fame Park across the street from Music City Center. Breakfast and beverages will be served, tailgate-style around the Park. Don't miss out on your chance to be a Guinness World Record Holder.

Rocket-Fuel Foods On-the-Go
January 10, 2018 09:45 - 10:00 -Lance Breger -
Prepare for lift-off with the best travel foods to fuel a productive workday without experiencing a crash, cravings or cutting into your health goals

 

Program Break
January 10, 2018 10:45 - 11:00 Music City Center
Two Minutes to Less Stress
January 10, 2018 10:45 - 11:00 -Lance Breger -

Gain calm, clarity and poise in as little as two minutes with proven activities drawn from the practices and fields of massage, psychology and yoga.

Closing Main Stage: Leadership, Self-Worth & the Ability to Transform Lives
January 10, 2018 11:00 - 12:15 -Bill Strickland -

Extraordinary business and community leader Bill Strickland will inspire you to make a difference in your life and in the lives of those around you.  From his humble beginnings in Pittsburgh’s impoverished neighborhoods, Strickland would go on to lecture at Harvard, serve on the board of the National Endowment for the Arts and turn a near-bankrupt community center into one of the most acclaimed social organizations in the world. He delivers a profoundly simple, optimistic message for leaders: give people the tools they need and treat them with respect, and they will perform miraculous deeds. Strickland shares his powerful set of beliefs and how you, too, can recognize the genius in yourself and those around you.