Schedule

All times on the schedule are in Austin Local Central Time Zone

Listen to some Austin tunes while planning your schedule

Gain Approval to Attend
Download the 2017 Convening Leaders Gain Approval Letter and Worksheet to showcase the cost/benefits for attending Convening Leaders by clicking here.


PCMA is a CMP Preferred Provider. This program has been submitted to the Convention Industry Council for Preferred Provider review.  For more information please visit www.conventionindustry.org.


Print Schedule

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PCMA New Board Orientation & Breakfast
January 07, 2017 08:00 - 09:00
PCMA Education Foundation Board of Trustees Breakfast
January 07, 2017 08:30 - 09:00
PCMA Foundation Board of Trustees Meeting
January 07, 2017 09:00 - 12:00
Chapter Leaders Workshop
January 07, 2017 10:00 - 17:00
Austin House - Saturday
January 07, 2017 10:00 - 18:00

10:00am-6:00pm
Austin House

Stop by the Austin House across from the Convention Center (310 E. Third Street) for special events presented by Austin CVB!  Get to know the city while you mingle with locals and visitors alike.  Help us kickoff NFL playoffs with an Austin-sytle tailgate party.  Fuel up with coffee and cocktails from local favorites, and enjoy Austin's famous tacos, barbecue and other fare from local food trucks.

11:00am-6:00pm
Tailgate, Austin Style: Football, beer and more!

Here in Texas, we take our football pretty seriously.  Help us kickoff NFL playoffs with an Austin-style tailgate party.  We'll be showing the games and serving cold beer and delicious local food.

Chapter Leaders Lunch
January 07, 2017 12:00 - 13:00
Registration Open - Saturday - Austin Bergstrom International Airport
January 07, 2017 12:00 - 18:00
PCMA Joint Board Lunch
January 07, 2017 12:00 - 13:00
Registration Open - Saturday - Austin Convention Center
January 07, 2017 12:00 - 18:00
PCMA Board of Directors Meeting
January 07, 2017 13:00 - 17:00
Joint Board Dinner (by invitation only)
January 07, 2017 18:30 - 21:00
Austin Live! After Hours at Various Locations
January 07, 2017 21:00 - 23:00

Because we know you'll want to continue networking after official Convening Leaders 2017 events conclude, the Austin CVB presents Austin Live! After Hours. Experience some of Austin’s most popular venues and live music acts on Saturday, Sunday and Tuesday evenings during CL17. Badged attendees will receive complimentary access to venues, drink specials and the best of Austin entertainment.

Hey #pcmacl: Experience Austin live music tonight during #freeweek. Venues include @BelmontAustin @mohawkaustin @lambertsbbq @blackheartbar

Complimentary access for PCMA attendees with first drink free.

 

Hospitality Helping Hands (pre-registration required)
January 08, 2017 07:00 - 12:30

Check-in, breakfast and lunch will take place at JW Marriott Austin

7:00 – 7:30 AM                  Check-In & Breakfast
7:30 – 8:00 AM                  Introduction of project, break into groups, and load buses
8:00 – 11:00 AM                Sammy’s House – indoor and outdoor project
11:00 – 11:15 AM              Bus loads for return
11:30 AM – 12:30 PM       Lunch

Start your 2017 Convening Leaders off right by participating in Hospitality Helping Hands, benefitting Sammy’s House, a not-for-profit agency that provides services for children who are medically fragile and/or developmentally delayed in inclusive learning environments with typically developing peers.  Many of the children served by this agency are from families that are economically disadvantaged or who are under protective care.  Unlike most schools that have family support through PTAs and booster groups, the Sammy’s House families have limited resources and time because of the complexity of specialized care their children require 24/7.  To keep tuition and services accessible to all, Sammy’s House utilizes volunteers to make up the budgetary shortfall.  Your participation will keep the doors open and education available to some very high risk children.  Participants will work on a variety of indoor and outdoor projects including playground repair, yard maintenance, toy sorting, sanitizing classrooms and other general repairs and maintenance throughout the facility. Please be prepared to spend time outdoors in what can be chilly and wet January weather – A rain jacket, warm sweater/fleece, hat, gloves, and waterproof boots recommended.

Capacity:  150 attendees at $85 which in addition to the project includes a breakfast, lunch, and HHH T-shirt. 

PCMA Education Foundation Golf Tournament
January 08, 2017 08:00 - 14:00

Golf Tournament Schedule Page

FORE the Foundation. It doesn’t get any better than Sunday morning golf with your industry peeps. Experience the championship course and Texas hospitality of the Omni Barton Creek Resort & Spa, just a 30 minute transfer from downtown Austin. The tournament will follow a scramble format with a mix of relaxed play and friendly competition, wrapping up with a Texas BBQ lunch and prizes for the winning teams. Learn more

Registration Fees:
Foursome - $2,000
Individual - $500

Ticket Required - Purchase through registration

For registration questions or sponsorship inquiries, please contact EducationFoundation@pcma.org

 

Executive Committee Meeting & Breakfast
January 08, 2017 08:00 - 09:00
Scholarship Breakfast & Focus Group
January 08, 2017 08:30 - 10:00

Opportunity for recipients of the Visit Florida and the Greater Fort Lauderdale Convention and Visitors Bureau Global Scholarships to engage with scholarship sponsors over breakfast. This is an invite-only event.

Registration Open - Sunday - Austin Bergstrom Internation Airport
January 08, 2017 09:00 - 17:00
ESPA - Full Day
January 08, 2017 09:00 - 15:30

Planners, Join your CSMs for a day of interactive educational sessions on Sunday!

Meeting Planners - Did you know that you can join Convention Services Managers for a day of joint Planner / Event Services interactive sessions at the ESPA Annual Conference on Sunday, January 8, prior to PCMA's opening?
Planners and CSMs know very well that it's a collaborative effort to make successful meetings come together!  ESPA, the Event Service Professionals Association (formerly ACOM), is comprised of event/convention services managers from Hotels, Convention Centers and CVBs from across North America.  True teamwork between planners and Event Services is key to executing successful events.  And we have created some great sessions to get planners and Event Services exchanging ideas and learning from one another.
Each year ESPA partners with PCMA to allow its meeting planner attendees to attend a day of ESPA programming at low, discounted rates.  And while improving your knowledge of the meetings industry, you will also earn valuable credit toward your CMP (re-)certification.  Here is what you can expect:

Full day registration - $99 (9:00am – 3:30pm)


• Includes Networking Luncheon with fellow Planners and Event Service Professionals
• Visit the ESPA Conference web site for details on the speakers and topics.

NOTE:  Discounted registration offer is available to meeting planner attendees only.   ESPA sessions will be held at the Sheraton Austin at the Capitol.  Sign up on the PCMA registration form.  Note that registrations for Day of ESPA are non-refundable. 

Registration Open - Sunday - Austin Convention Center
January 08, 2017 09:00 - 17:00
PCMA U
January 08, 2017 10:00 - 14:00

The goal of PCMA University is to provide students with insights into the industry and exposure to senior level professionals, as well as show them how to make the most of their Convening Leaders experience and PCMA membership overall. The program will consist of the following:
•  A career exploration panel which will cover the differences between each sector of the planning world and provide students with more information on how they can select the best path to take.
•  A TED talk like session, with both planner and supplier professionals from many different aspects of the industry sharing their career path journeys and fielding your questions
•  Mega Mentoring, an education format of professionals from various aspects of the industry seated at round tables
•  One on One Resume and Cover Letter Reviews from experienced hiring managers.

Austin House - Sunday
January 08, 2017 10:00 - 18:00

10:00am-6:00pm
Austin House

Stop by the Austin House across from the Convention Center (310 E. Third Street) for special events presented by Austin CVB!  Fuel up with coffee and cocktails from local favorites, and enjoy Austin's famous tacos, and brunch fare from local food trucks.  Shop tees and more at our Tanked Pop-Up Shop, flip through our vinyl collection and play some of your picks.

10:00am-6:00pm
Tanked Pop-Up

Shop hand printed tees, tanks, bandanas, hats and more from local apparel gurus (and purveyors of fun) Tanked.

12:00-2:30pm
Sunday Brunch + Football

Here in Texas, we take our football pretty seriously.  Help us kickoff NFL playoffs with an Austin-style brunch.  We'll be showing the games and serving cold beer and delicious local brunch fare.

2017 HQ Committee Chair Meeting
January 08, 2017 10:30 - 11:30
Global Connections Program
January 08, 2017 11:00 - 13:00
During Global Connections, you will have the opportunity to meet and learn from colleagues involved in global business events while discussing key topics relevant to the industry. Lunch will be provided from 12:00 PM – 1:00 PM. This is an invitation only event.
Hosted Buyer Luncheon (by invitation only)
January 08, 2017 11:30 - 12:15
Hospitality Helping Hands Lunch
January 08, 2017 11:30 - 12:30

Check-in, breakfast and lunch will take place at JW Marriott Austin

7:00 – 7:30 AM                  Check-In & Breakfast
7:30 – 8:00 AM                  Introduction of project, break into groups, and load buses
8:00 – 11:00 AM                Sammy’s House – indoor and outdoor project
11:00 – 11:15 AM              Bus loads for return
11:30 AM – 12:30 PM       Lunch

Start your 2017 Convening Leaders off right by participating in Hospitality Helping Hands, benefitting Sammy’s House, a not-for-profit agency that provides services for children who are medically fragile and/or developmentally delayed in inclusive learning environments with typically developing peers.  Many of the children served by this agency are from families that are economically disadvantaged or who are under protective care.  Unlike most schools that have family support through PTAs and booster groups, the Sammy’s House families have limited resources and time because of the complexity of specialized care their children require 24/7.  To keep tuition and services accessible to all, Sammy’s House utilizes volunteers to make up the budgetary shortfall.  Your participation will keep the doors open and education available to some very high risk children.  Participants will work on a variety of indoor and outdoor projects including playground repair, yard maintenance, toy sorting, sanitizing classrooms and other general repairs and maintenance throughout the facility. Please be prepared to spend time outdoors in what can be chilly and wet January weather – A rain jacket, warm sweater/fleece, hat, gloves, and waterproof boots recommended.

Capacity:  150 attendees at $85 which in addition to the project includes a breakfast, lunch, and HHH T-shirt. 

ESPA - Half Day
January 08, 2017 11:30 - 15:30

Planners, Join your CSMs for a half day of interactive educational sessions on Sunday!

Meeting Planners - Did you know that you can join Convention Services Managers for a day of joint Planner / Event Services interactive sessions at the ESPA Annual Conference on Sunday, January 8, prior to PCMA's opening?
Planners and CSMs know very well that it's a collaborative effort to make successful meetings come together!  ESPA, the Event Service Professionals Association (formerly ACOM), is comprised of event/convention services managers from Hotels, Convention Centers and CVBs from across North America.  True teamwork between planners and Event Services is key to executing successful events.  And we have created some great sessions to get planners and Event Services exchanging ideas and learning from one another.
Each year ESPA partners with PCMA to allow its meeting planner attendees to attend a day of ESPA programming at low, discounted rates.  And while improving your knowledge of the meetings industry, you will also earn valuable credit toward your CMP (re-)certification.  Here is what you can expect:

Halfday registration - $50 (11:30am – 3:30pm)


• Includes Networking Luncheon with fellow Planners and Event Service Professionals
• Visit the ESPA Conference web site for details on the speakers and topics.

NOTE:  Discounted registration offer is available to meeting planner attendees only.   ESPA sessions will be held at the Sheraton Austin at the Capitol.  Sign up on the PCMA registration form.  Note that registrations for Day of ESPA are non-refundable. 

2017 HQ Volunteer Lunch
January 08, 2017 12:00 - 12:45
Hosted Buyer Appointments (by invitation only)
January 08, 2017 12:30 - 15:00
Faculty Workshop
January 08, 2017 13:00 - 16:00
Austin Destination Tour for Meeting Professionals
January 08, 2017 13:00 - 14:30
Experience Austin…explore the city’s history and culture while seeing iconic points of interest, attractions and local hangouts.  Along the way, discover Austin’s six entertainment districts and familiarize yourself with the hotels and venues within each district.  Hop on and off, checking off your Austin bucket list and see the city like a local.

Location: Austin Visitor Center, 602 E. 4th Street

2017 HQ Committee Meetings
January 08, 2017 13:00 - 14:30

Convening Leaders Content Committee 
Hilton – Room 415AB

Advocacy Task Force
Hilton – Room 614

Digital Strategy Task Force
Hilton – Room 616A

Membership Committee
Hilton – Room 615B

Education Task Force
Hilton – Room 616B

 

Austin Destination Tour for Meeting Professionals
January 08, 2017 14:30 - 16:00

Experience Austin…explore the city’s history and culture while seeing iconic points of interest, attractions and local hangouts.  Along the way, discover Austin’s six entertainment districts and familiarize yourself with the hotels and venues within each district.  Hop on and off, checking off your Austin bucket list and see the city like a local.

Location: Austin Visitor Center, 602 E. 4th Street

 

2017 HQ Committee Meetings
January 08, 2017 14:30 - 16:00

2017 Education Conference Content Committee
Hilton – Room 617

Responsible Business Practices Task Force
Hilton – Room 406

Medical Meetings Task Force
Hilton – Room 412 

Corporate Task Force
Hilton – Room 408

Exhibits and Trade Shows Task Force
Hilton – Room 410

Achievement Awards and Recognition Committee
Hilton – Room 615A

Chapter Receptions
January 08, 2017 16:30 - 18:00

POWER Chapter Reception

Canada East & Canada West Chapters Reception

Greater Midwest Chapter Reception

Capital Chapter & Chesapeake Chapter Reception
 
Greater Philadelphia Chapter & New York Area Chapter Reception
   
Gulf States Chapter Reception
 
Heartland Chapter Reception
   
Mexico Chapter, Northern California Chapter & Pacific Northwest Chapter Reception
    
New England Chapter Reception
   
Rocky Mountain Chapter Reception
    
Southwest & Pacific Chapter and Southeast Chapter Reception

POWER Chapter Reception
January 08, 2017 16:30 - 18:00
Canada East and Canada West Chapter Reception
January 08, 2017 16:30 - 18:00
Northern California, Pacific Northwest and Mexico Chapter Reception
January 08, 2017 16:30 - 18:00
New England Chapter Reception
January 08, 2017 16:30 - 18:00
Rocky Mountain Chapter Reception
January 08, 2017 16:30 - 18:00
Southeast Chapter Reception
January 08, 2017 16:30 - 18:00
Southwest and Pacific Chapter Reception
January 08, 2017 16:30 - 18:00
Capital Chapter & Chesapeake Chapter Reception
January 08, 2017 16:30 - 18:00
Greater Philadelphia Chapter & New York Area Chapter Reception
January 08, 2017 16:30 - 18:00
Gulf States Chapter Reception
January 08, 2017 16:30 - 18:00
Heartland Chapter Reception
January 08, 2017 16:30 - 18:00
Greater Midwest Chapter Reception
January 08, 2017 16:30 - 18:00
Opening Reception
January 08, 2017 18:30 - 21:30

Austin Live 365!… Immerse yourself in Austin’s popular year-round festival culture and experience a sampling of some of our most iconic events, Trail of Lights; SXSW®; Texas Brew-N-Que; and Austin City Limits Music Festival.

For shuttle information, please see the Transportation under the General Info tab in the mobile app.

Open for Supplier Events - Sunday
January 08, 2017 21:00 - 23:59
Austin Live! After Hours at Speakeasy
January 08, 2017 22:00 - 23:59

Because we know you'll want to continue networking after official Convening Leaders 2017 events conclude, the Austin CVB presents Austin Live! After Hours. Experience some of Austin’s most popular venues and live music acts on Saturday, Sunday and Tuesday evenings during CL17. Badged attendees will receive complimentary access to venues, drink specials and the best of Austin entertainment. Not included: a pass to miss the next day’s general session!

Warehouse District

Speakeasy

412 Congress Ave.

Complimentary access for PCMA attendees, live music, free games & bowling and drink specials.
Speakeasy has become one of Austin's most celebrated venues over the last 19 years of business. Speakeasy boasts three venues in one and is the only venue downtown to house two live music stages. vintage bowling lanes, a full sized pool table and much, much more. Speakeasy was voted Austin's "best swanky joint," and "best place to party" by the Austin Chronicle.

Austin Live! After Hours at Geraldine's
January 08, 2017 22:00 - 23:59
Because we know you'll want to continue networking after official Convening Leaders 2017 events conclude, the Austin CVB presents Austin Live! After Hours. Experience some of Austin’s most popular venues and live music acts on Saturday, Sunday and Tuesday evenings during CL17. Badged attendees will receive complimentary access to venues, drink specials and the best of Austin entertainment. Not included: a pass to miss the next day’s general session!

Rainey Street

Geraldine's

605 Davis St.


Complimentary access for PCMA attendees, live music and drink specials.
Geraldine’s focuses on a Kitchen + Cocktails + Music concept with savory southern-inspired cuisine, a robust (and renowned) bar program, and LIVE music 365 days a year.

CMP® Breakfast
January 09, 2017 06:45 - 07:45
Registration Open - Monday
January 09, 2017 07:00 - 16:00
Networking Breakfast - Monday
January 09, 2017 07:00 - 07:45
Explore Tech Central
January 09, 2017 07:00 - 16:00

Open all day except for the Opening Main Stage Session & Lunch.

Tech Stage
You'll have a front row seat for eventprofs taking the stage to share innovative event tech case studies, and relevant topics that can catapult your events!

Tech Clinics
Here’s where you have more deep dive tech sessions on event marketing, productivity, and more relative topics.

Tech Bar
DAHLIA+ AGENCY tech experts will be fielding questions on hardware and software available for the industry.

Social Media Hubs
Need the details on SnapChat, Instagram, Facebook and Twitter? We will make you gurus by the end of #PCMACL! Get hands-on instructions and join us for the scheduled huddles where we put instruction into practice! 

LinkedIn Corner
Let the experts guide you through creating a strong, effective profile page that will draw connections and help you build the network you need for success.

Tinker Zone
Have questions about your wordpress websites? Or how to create amazing designs and graphics without knowing adobe. We'll show you how to dive under the hood, and ask us your hard questions.

Disruptive Tech Zone
Experience run tech like VR/AR, Microsoft HoloLens, drones and more! Test drive it and discover what you can do with it for your own events!

Tech Pods + App Alley
Interact with our showcase of the hottest tech, and learn about the essential solutions that can lead your team and events to success.

Drone Race - make sure you sign up for the drone races and win big!

Social Media Lab
Check out our social media strategy in action and we monitor all the #pcmacl conference buzz.  Ask us how you can easily set one up for your next event! (Level 4, Outside Ballroom D)

#askusanything
We're here for you! You can #askusanything at #anytime!

Explore Self-Paced Learning Labs on Level 4
January 09, 2017 07:00 - 11:45

Design Lab
Get design inspiration at your own pace from our Design Gallery, post your toughest design problem on the Design Challenges board and visit the interactive monitor for Trade Show Design Solutions. (Level 4, Inside Ballroom D)

Social Media Lab
Check out social media strategy in action and ask the experts your social media quandaries. (Level 4, Outside Ballroom D)

Content Development Lab
Visit this interactive resource for great takeaways you can email to yourself on the spot! Content changes twice daily. (Level 4, Outside Room 18)
Monday AM:  Beyond Call for Presentations: Programming Valuable Content

Experience Insights Lab
Freeman is expanding the Convening Leaders Speaker Lab so you can gain insights into creating the ultimate brand experience. Learn from subject matter experts across strategy, creative, digital, event technology and logistics. Discover first-hand how personalization can drive value and how these strategies and insights can be applied to your own events. (Level 4, 12B)
Powered by Freeman

Explore Self-Paced Learning Labs on Level 1
January 09, 2017 07:00 - 11:45

Business Event Strategist
Provide your feedback on the professional skill set necessary to thrive as a business event strategist. (Level 1, near Ballroom A)

PCMA Engagement Center
Your one stop shop for everything related to PCMA and the PCMA Education Foundation. Pick up your Fun Run shirt, purchase a ticket to Party with a Purpose and learn more about PCMA products and resources. (Level 1, Solar Atrium)

MashUp Studio
Watch behind the scenes as the Digital Experience Institute produces Convening Leaders Live! for viewers around the globe. (Level 1, Solar Atrium) Brought to you by New Orleans Convention & Visitors Bureau

Braindates: 1on1 Networking & Knowledge Sharing
January 09, 2017 07:00 - 11:45

Curate your networking & learning experience at Convening Leaders with Braindates. Take advantage of this unique opportunity to connect & exchange knowledge on any subject of interest.

Need help? Contact us at PCMA@e-180.com or stop by the Braindate Lounge in the Level 1 Foyer outside of Exhibit Hall 1.
 
Already scheduled for a 1-on-1? Check-in for your Braindate in the Lounge 5-minutes before the scheduled start time.
 
Powered by E-180, inc

Find Your Tribe
January 09, 2017 07:00 - 07:45 -Thom Singer - Sheila Mires -

 The most valuable opportunities at a conference come from the people you meet. Start Convening Leaders off with a strong "Day One Morning Kick-off" and the chance to learn some ideas to enhance your experience. Don’t miss this opportunity to meet other like-minded first timers before the conference begins.

Austin House - Monday
January 09, 2017 07:00 - 19:00

7:00am-7:00pm
Austin House

Stop by the Austin House across from the Convention Center (310 E. Third Street) for special events presented by Austin CVB!  Fuel up with coffee and cocktails from local favorites, and enjoy Austin's famous tacos, barbecue and other fare from local food trucks.  Shop boots and more at our Allen's Boots Pop-Up Shop, flip through our vinyl collection and play some of your picks, and stop by for happy hour and enjoy some local live music before getting your evening started.

7:00am-8:00am
Coffee & Breakfast Taco Grab-And-Go

Drop by for Cuvee Coffee and Tacodeli breakfast tacos.  Grab-and-go or put your feet up and stay awhile!

9:30am-10:30am
Break - Monday AM

Enjoy your morning break at the Austin House.  Grab a hot or cold Cuvee coffee, breakfast taco or other local bite and enjoy live music from Austin's own Jackie Venson.

10:00am-6:00pm
Allen's Boots Pop-Up

Shop Allen's Boots western wear, jewelry and more, or customize your own pair of boots and we'll ship them to you!

2:15pm-2:45pm
Break - Monday PM

Enjoy your afternoon break at the Austin House.  Charge your phone, grab a cold beer and a bite to eat, and enjoy live music from Austin's own Mrs. Glass.

4:00pm-5:00pm
Austin Happy Hour

Get your evening started with a cocktail or two at the Austin House.  Enjoy local fare, beer, wine and cocktails, and live music from Austin's own KP & The Boom Boom.

Wordpress + Latest Plugins
January 09, 2017 07:00 - 07:30
Intro to Wordpress and the essential plugins that will rock your website!

 

5 Must-Do Desk Stretches
January 09, 2017 07:15 - 07:45 -Lance Breger -
Stretch back to life with five seated-stretches perfect for the office, home or travel to improve posture, prevent pain and shrink stress.
Opening Main Stage: Collaboration & The Meaning Of Trust in the Digital Age
January 09, 2017 08:00 - 09:30 -Rachel Botsman -

Digital technologies are changing the speed and nature of how trust is built and destroyed, giving rise to new businesses and experiences. Airbnb, Uber and TaskRabbit are a few companies enabling us to collaborate and exchange with people on a scale like never before. Rachel will explore how trust is shifting from institutions to individuals, and how this will change the way we live, work, bank, travel and consume.

Check out this Convene article for further reading.

Learner Outcomes:

  • Describe what trust means in the digital age
  • Discover ways the collaborative economy will impact how you do business
  • Identify opportunities to collaborate with others and create meaningful connections

LMS-Opening Main Stage: Collaboration & The Meaning Of Trust in the Digital Age
January 09, 2017 08:00 - 09:30

Digital technologies are changing the speed and nature of how trust is built and destroyed, giving rise to new businesses and experiences. Airbnb, Uber and TaskRabbit are a few companies enabling us to collaborate and exchange with people on a scale like never before. Rachel will explore how trust is shifting from institutions to individuals, and how this will change the way we live, work, bank, travel and consume.

Check out this Convene article for further reading.

Learner Outcomes:

  • Describe what trust means in the digital age
  • Discover ways the collaborative economy will impact how you do business
  • Identify opportunities to collaborate with others and create meaningful connections

Program Break – Time to Explore!
January 09, 2017 09:30 - 10:30

TechCentral - Level 1, Ballroom A
Self-Paced Learning Lab - Level 1
Self-Paced Learning Lab - Level 4
Braindates - Level 1

Austin House
Enjoy your morning break at the Austin House.  Grab a hot or cold Cuvee coffee, breakfast taco or other local bite and enjoy live music from Austin’s own Jackie Venson.

Livestreaming Tips & Tricks
January 09, 2017 09:30 - 10:00

New to livestreaming? Let's give you the right tips before you go 'live'!

Social Media Huddles 101
January 09, 2017 09:30 - 10:00 -Alex Plaxen -

 

Power Meditation
January 09, 2017 09:45 - 10:15 -Lance Breger -
Want to meditate, but can’t quiet your mind or sit still? Power meditation will guide you through fast and effective meditation exercises and steps to starting your own meditation practice.
Essential Apps for Busy #Eventprofs
January 09, 2017 09:45 - 10:15 -Dahlia El Gazzar -

A popular session! Sharing essential apps list that help you stay productive, sane, connected, informed and amused. All apps will be available for you to try at our hands-on demo stations at the Tech Bar!

Beyond Hashtags: Social Media Trends You Can’t Afford to Ignore
January 09, 2017 10:00 - 10:45 -Alex Plaxen -
Social Media for your business and events is no longer an option. Whether it's tweeting, live streaming, or snapping (if you don't know these terms this is a required session for you) everybody is getting in on it. It's hard to know what social media trends are just a flash in the pan and what has staying power. During this session you will learn what's new, what's hot, and what trends do you need to know about for your event?

 

Learner Outcomes:

  • Analyze current social media trends that will influence the way you engage your attendees online
  • Discover social media best practices you can implement immediately based on current trends
  • Demonstrate knowledge of current social media trends to your event's stakeholders and decision-makers

Trends in Event Technology
January 09, 2017 10:15 - 11:15 -Liz King -

The fast-paced evolution of technology is causing us to rethink how we can use products successfully at our events. This quick primer will cover all the latest in event tech so you can speak more intelligently with your clients and stay ahead of the game!

Corporate Events HQ: Corporate Event Strategists Working in Harmony with Procurement
January 09, 2017 10:30 - 11:30 -Jami Stapelmann - Michael Greto - Joyce Whitney - Therese Jardine - ZI Tang -

Corporate event strategists and procurement have the same overarching goal. It's important to have the right conversations about how to leverage the strengths of each team in order to reach that goal. In this session you'll hear how different companies have made this partnership work.

Check out this Convene article for further reading.

Learner Outcomes:

  • Identify different business models that dictate how event organizers and procurement work together
  • Improve communication in order to better capitalize on the strengths of procurement in conjunction with your expertise to strategically source venues, products and services
  • Devise a collaborative relationship with your procurement team to both accurately convey your event brand and meet your company’s financial objectives

Medical Events HQ: Demystifying the Drug and Device Development Lifecycle
January 09, 2017 10:30 - 11:30 -Martin Jensen - James Vachon - John Gerecitano - Christine Sainvil - Andrew Park -

Healthcare product launches by pharma and device companies play a significant financial and educational role in medical conferences.  How can you mitigate the risk posed by product launches?  This session will examine the phases of clinical trials within drug and device development plus provide strategies for collaborating with these companies to benefit your events.

We still have seats on the Dell Medical School tour on Tuesday - $25
Experience first-hand how modern architects combined environment, technology and space to create this new learning environment for the next generation of physicians.  If you are interested, please see Fun Lee after the session, email her at flee@pcma.org or go to registration to sign up.

Learner Outcomes:

  • Discuss the phases of clinical trials for drug and device timelines
  • Evaluate the risks involved to various stakeholders at various phases
  • Improve positioning with suppliers and vendors in order to mitigate risks

How ‘We-Centric’ Conference Networking Improves Brain Health
January 09, 2017 10:30 - 11:30 -Sarah Michel - Julie Taylor - Megan Yoo Schneider -

Making connections and forging strong relationships are major reasons why face to face events are so valuable. Participating in meaningful "We-Centric" networking experiences, as Judith Glaser calls them, unleash a flood of positive brain chemistry leading to healthier brains, increased customer loyalty, and deeper collaboration. Sarah Michel will unfold neuroscience research that proves how important human connection is to your participants' brain health fostering conversations that go beyond your event. 

Check out this Convene article for further reading.

Learner Outcomes:

  • Discuss three levels of conversations that stimulates the “We-centric” part of the brain
  • Incorporate five cognitive principles into your networking offerings
  • Create collaborative event experiences that help participants find their tribe

DEI: Never Let Me Go: Creating Clingy Experiences for Face to Face and Digital Events
January 09, 2017 10:30 - 11:30 -Kaila Bongiovanni - Kati Quigley - Sourabh Kothari -

With the right amount of transparency and communication, both face to face and digital event producers can become vital assets to their organization’s overall strategy. Don’t miss your chance to learn how the work of two of Microsoft’s influential employees leveraged their expertise to grow both types of events for their corporation.

Learner Outcomes:

  • Use key differences between your strategic event audiences to drive better business results
  • Amplify face to face events across digital channels and strengthen digital events with face to face best practices
  • Transform your face to face and digital event audiences into an active community

Trade Show Rapid Fire: Reinventing Your Show Floor Strategy
January 09, 2017 10:30 - 11:30 -Stefanie Brown - Lisa Block - David Weil - Jennifer Morris - David Audrain -

Participants expect a unique experience and exhibitors crave high traffic at their booths. How do you satisfy everyone and ensure your trade show meets your objectives? Hear from four show organizers about innovative approaches they have taken to stay ahead of the curve and drive traffic and engagement.

Check out this Convene article for further reading.

Learner Outcomes:

  • Relate some of your trade show challenges to those presented and generate new ideas to revitalize your show floor experience
  • Take risks with your show strategy to give it a fresh feel and keep both exhibitors and attendees invested for years to come
  • Articulate the need for improvements to your trade show strategy in order to get stakeholders on board to advance your show’s longevity

PCMA Press Conference
January 09, 2017 10:30 - 11:30
Use Events as a Springboard for 365 Audience Engagement*
January 09, 2017 10:30 - 11:30 -Beth Brodovsky -

365 might describe your team’s timeline for planning a wildly successful event, but your attendees are navigating a much shorter runway. Is 365 engagement even realistic? In this session, we’ll explore case studies about organizations that successfully channeled the momentum from their pinnacle event to create ongoing experiences their attendees treasured.

*This session is also scheduled on Tuesday at 10:45 a.m.

Learner Outcomes:

  • Develop audience-focused content to drive participation
  • Identify effective, yet affordable ways to capture, repurpose and extend event content
  • Elevate your event brand as a year-round steward for meaningful collaboration and breakthrough discoveries

From Idea to Success Story: Insights from Three Implementation Champions*
January 09, 2017 10:30 - 11:30 -Nickey Frankel - Marc Pomerleau - Jackie Richards -

To quote Thomas Edison, “Genius is 1% inspiration and 99% perspiration.” When you’re tasked with implementing new ideas, the journey from concept to rollout can be daunting and riddled with detours. In this session, we’ll showcase professionals who transformed ideas into stunning success stories, with a closer look at strategies and processes to help you get ideas to the finish line.

*This session is also scheduled on Monday, 3:00 - 4:00 p.m.

Learner Outcomes:

  • Explain why attitude and mindset are key to creative design and implementation success
  • Understand how improv and embracing uncertainty can expand your vision and spark creativity
  • Identify individual and organizational behaviors critical to getting great ideas to the finish line

Convene Live Presents: Overcoming Obstacles to Host the 2016 IUCN World Conservation Congress
January 09, 2017 10:30 - 11:30 -Michelle Russell - Randall Tanaka -

After eight years of dedication, Hawaii brought the World Conservation Congress to the US for the first time in the 68 years. The International Union for Conservation of Nature (IUCN) World Conservation Congress (WCC), selected Hawaii for all the unique attributes directly related to conservation. The WCC National Host Committee’s Executive Director will share their strategy for both attracting the bid and hosting an event of this magnitude.

Check out this Convene article for further reading.

Learner Outcomes:

  • Evaluate the value your event will bring to a destination to get all stakeholders on board
  • Discover steps you can take to implement a zero-waste policy
  • Deploy strategies for tackling issues with visas and simultaneous interpretation to appeal to a wider participant base

Thought Leader: Attract & Retain Rock Star Employees By Designing Experiences They Crave
January 09, 2017 10:30 - 11:30 -Jacob Morgan -

The world's most forward-thinking organizations are investing in employee experience - and seeing a positive impact on their bottom line.  Jacob Morgan will break down trends shaping the future of work plus what you can do to create an environment where people want, not need, to show up to work.

Check out this Convene article for further reading.

Learner Outcomes:

  • Define what employee experience is and isn't, it's not the same thing as engagement!
  • Determine if your organization offers three must-have employee experience environment
  • Acquire new management skills and behaviors to attract and attain the best employees

Thought Leader: Digilogue - Weaving Digital & Analogue into Seamless Customer Experiences
January 09, 2017 10:30 - 11:30 -Anders Sörman-Nilsson -

Smart brands understand that designing seamless transitions between physical and digital channels can make or break the customer experience.  In a future of the Internet of Things, Virtual Reality, and Artificial Intelligence this is more crucial than ever.  Futurist Anders Sörman-Nilsson will explore how the ability of organizations to go ‘seamless’ will set your brand apart from the rest.

Check out this Convene article for further reading.

Learner Outcomes:

  • Avoid common mistakes that cause friction between digital and physical experiences
  • Design a seamless brand journey for your audience
  • Create raving brand advocates and unshakeable customer loyalty

Behind the Scenes of Convening Leader’s Opening Reception
January 09, 2017 10:30 - 11:30 -Denise Silverman - Tacy Infante - Faith Ward - Cindy Lo -
What does it take to pull off an entertaining welcome to Austin and Convening Leaders networking experience for 4,000 people? Attend this session led by the masterminds behind the event—The Austin DMC Roundtable. Learn the strategy behind the experience design at the Palmer Events Center, the behind the scenes secrets and what it takes to produce an amazing evening event for event planners. This session is located in fun and comfortable Austin House, right across from the ACC on the Trinity Street side.

Learner Outcomes:

  • Identify the steps in developing a compelling event design
  • Define the necessary points of collaboration in coordinating a large scale evening event
  • Recognize the most important considerations in event execution

PCMA Business School: Strategic Thinking
January 09, 2017 10:30 - 11:30 -Stephen Courter -

Sharpen your strategic thinking and analysis skills with University of Texas McCombs School of Business Professor Stephen Courter.  Participants will gain an understanding of how to perceive products, processes, firms and industries in a strategic manner, and walk away with a contemporary strategic framework to apply immediately.

Learner Outcomes:

  • Describe three drivers that affect strategy
  • Identify economic forces that underlie successful strategic actions
  • Utilize strategy in day-to-day decision making

Creating a Brand Experience on the Main Stage and Beyond
January 09, 2017 10:30 - 11:15 -Lilli Burns -

Live brand experiences are a multi-dimensional expression of an organization’s values, mission and purpose. Events provide a unique opportunity to share your story with key stakeholders and create brand affinity through education, inspiration and activation. This session will explore the strategy and creative process of PCMA’s Convening Leaders and how to apply similar concepts on the main stage and throughout the event.

Learner Outcomes:

  • Utilize design thinking—opportunity, formulate, build and debrief—to create a brand experience
  • Develop a journey mapping process for telling your organization’s story
  • Create opportunities for personalized experiences that extend the event’s value 

Social Media Huddles 101
January 09, 2017 10:30 - 11:00 -Alex Plaxen -

 

LMS-Thought Leader: Attract & Retain Rock Star Employees By Designing Experiences They Crave
January 09, 2017 10:30 - 11:30

The world's most forward-thinking organizations are investing in employee experience - and seeing a positive impact on their bottom line.  Jacob Morgan will break down trends shaping the future of work plus what you can do to create an environment where people want, not need, to show up to work.

Check out this Convene article for further reading.

Learner Outcomes:

  • Define what employee experience is and isn't, it's not the same thing as engagement!
  • Determine if your organization offers three must-have employee experience environment
  • Acquire new management skills and behaviors to attract and attain the best employees

LMS-Trade Show Rapid Fire: Reinventing Your Show Floor Strategy
January 09, 2017 10:30 - 11:30

Participants expect a unique experience and exhibitors crave high traffic at their booths. How do you satisfy everyone and ensure your trade show meets your objectives? Hear from four show organizers about innovative approaches they have taken to stay ahead of the curve and drive traffic and engagement.

Check out this Convene article for further reading.

Learner Outcomes:

  • Relate some of your trade show challenges to those presented and generate new ideas to revitalize your show floor experience
  • Take risks with your show strategy to give it a fresh feel and keep both exhibitors and attendees invested for years to come
  • Articulate the need for improvements to your trade show strategy in order to get stakeholders on board to advance your show’s longevity

Networking Lunch Keynote: Seeing the Unseen
January 09, 2017 11:45 - 13:00 -Dan Goods -

You won’t want to be late for Monday’s Awards Luncheon - We’ll be announcing the recipients of Bill Reed’s Chairman Award and the Outstanding Service to a Chapter Award. The program also features Keynote Speaker, Dan Goods.

Dan Goods weaves his personal story of passion, inventiveness and risk-taking with his unconventional artwork that will leave audiences with a moment of awe about the universe we live in.

Explore Self-Paced Learning Labs on Level 1
January 09, 2017 13:00 - 16:00

Business Event Strategist
Provide your feedback on the professional skill set necessary to thrive as a business event strategist. (Level 1, near Ballroom A)

PCMA Engagement Center
Your one stop shop for everything related to PCMA and the PCMA Education Foundation. Pick up your Fun Run shirt, purchase a ticket to Party with a Purpose and learn more about PCMA products and resources. (Level 1, Solar Atrium)

MashUp Studio
Watch behind the scenes as the Digital Experience Institute produces Convening Leaders Live! for viewers around the globe. (Level 1, Solar Atrium)  Brought to you by New Orleans Convention & Visitors Bureau

Explore Self-Paced Learning Labs on Level 4
January 09, 2017 13:00 - 16:00

Design Lab
Get design inspiration at your own pace from our Design Gallery, post your toughest design problem on the Design Challenges board and visit the interactive monitor for Trade Show Design Solutions. (Level 4, Inside Ballroom D)

Social Media Lab
Check out social media strategy in action and ask the experts your social media quandaries. (Level 4, Outside Ballroom D)

Content Development Lab
Visit this interactive resource for great takeaways you can email to yourself on the spot! Content changes twice daily. (Level 4, Outside Room 18)
Monday PM:  Preparing Your Speakers for Best Results

Experience Insights Lab
Freeman is expanding the Convening Leaders Speaker Lab so you can gain insights into creating the ultimate brand experience. Learn from subject matter experts across strategy, creative, digital, event technology and logistics. Discover first-hand how personalization can drive value and how these strategies and insights can be applied to your own events. (Level 4, 12B)
Powered by Freeman

Braindates: 1on1 Networking & Knowledge Sharing
January 09, 2017 13:00 - 16:00

Curate your networking & learning experience at Convening Leaders with Braindates. Take advantage of this unique opportunity to connect & exchange knowledge on any subject of interest.

Need help? Contact us at PCMA@e-180.com or stop by the Braindate Lounge in the Level 1 Foyer outside of Exhibit Hall 1.
 
Already scheduled for a 1-on-1? Check-in for your Braindate in the Lounge 5-minutes before the scheduled start time.
 
Powered by E-180, inc

Thought Leader: How Design Thinking is Disrupting the Status Quo in Healthcare
January 09, 2017 13:15 - 14:15 -Stacey Chang -

In spite of massive gains in science and technology, we are still plagued by inefficiency and ineffectiveness in our healthcare systems.  Enter the Design Institute for Health at the University of Texas, the first-of-its kind initiative where design thinking has become a critical tool for disruption in this industry.  Executive Director Stacey Chang will reveal how a design-centric approach can unearth uniquely creative and human-centric answers to the most complex problems.

Check out this Convene article for further reading.

We still have seats on the Dell Medical School tour on Tuesday - $25
Experience first-hand how modern architects combined environment, technology and space to create this new learning environment for the next generation of physicians.  If you are interested, please see Fun Lee after the session, email her at flee@pcma.org or go to registration to sign up.
 

Learner Outcomes:

  • Describe barriers that make the healthcare industry ripe for disruption
  • Use basic design thinking principles to devise creative solutions
  • Improve consumer experiences by better addressing needs and pain points through design

Choosing the Right Tech Stack to Advance Your Business Strategy
January 09, 2017 13:15 - 14:15 -John Federico - Eric Kingstad - Dahlia El Gazzar -

An event tech stack refers to the collection of platforms and apps used to drive efficiency in event strategy. Let’s take a critical look at how you measure the performance of the technology you’re deploying to ensure it contributes to both your event and organizational goals. This session will challenge business event strategists to better leverage technology to propel their strategy forward.

Check out this Convene article for further reading.

Learner Outcomes:

  • Define data sets, goals and workflows as well as methods and tools for integrating your tech stack
  • Determine whether it’s time to let go of an underperforming technology and add new technologies
  • Position your argument with stakeholders for changing your tech stack

Realize Maximum Happiness and Success with Work/Life Integration*
January 09, 2017 13:15 - 14:15 -Gail Alofsin -

Juggling time between work, home, and the activities you love seems like an impossible challenge.  The solution – add hours to the day by exploring your passions and creating a personal blueprint to help discover your ‘best self’.  Learn how to clear the clutter and embrace simplicity and significance in defining your success.
*This session is also scheduled Tuesday, 3:45 - 4:45 p.m.

Check out this Convene article for further reading.

Learner Outcomes:

  • Build an action plan to increase your performance in life and work
  • Identify opportunities and make choices to find your personal success
  • Recognize the importance of downtime to restore your mind and body

Thought Leader: 2017 C-Suite Predictions Event Professionals Need to Know
January 09, 2017 13:15 - 14:15 -Chris Cahill - Joseph Popolo - Judy Maggio - Matt Sanderson -
Will we see a return of a buyers' market in 2017? How will consolidation continue to impact the way you do business? Get inside the minds of industry CEOs who be unflinchingly honest about what's in store for each side of the negotiating table. They'll tackle challenges and opportunities brought on by the current business climate plus give their predictions for the future - a session business event strategists can't afford to miss.
Corporate Events HQ: Open for Networking
January 09, 2017 13:15 - 14:15

Open for Networking

Medical Events HQ: Open for Networking
January 09, 2017 13:15 - 14:15

Open for Networking

How TED Implements Five Trends Shaping the Future of Your Events
January 09, 2017 13:15 - 14:15 -Katherine McCartney - Michelle Crowley -

A recent joint PCMA/Marriott study identified five trends impacting the future of events. Katherine McCartney, Owner and Executive Producer of Procreation Design Works, Inc., will examine how she is innovating for, and with, her client TED and is already integrating these and other trends. Discuss the implications these will have on the industry and how they will affect your future business events strategy.

Check out these articles for further reading:

Article 1

Article 2

Learner Outcomes:

  • Assess which trends you are already seeing in your business events
  • Evaluate how you can embrace these trends to elevate the participant experience
  • Identify ways to begin collaborating with suppliers to integrate them into your event strategy

Increase Brain Power and Productivity with Six Wellness Strategies
January 09, 2017 13:15 - 14:15 -Lance Breger -

Dive into the science behind wellness to see how everyday activities impact the body and brain. Wellness Expert, Lance Breger, will guide you through effective and efficient techniques to maximize creativity, energy, and focus at the office and on the road.

Check out this Convene article for further reading.

Learner Outcomes:

  • Perform tailored exercises to enhance relaxation and posture
  • Gain the full value from mindful eating and optimal hydration
  • Build long-lasting wellness habits to reach your peak potential

Convene Live Presents: Are You Prepared for an Active Shooter Situation?
January 09, 2017 13:15 - 14:15 -Ami Mayfield - Mark Lowery -

Whether sparked by conditions related to or completely irrelevant to your event, all event organizers must to be prepared for an active shooter. What should you communicate and how can you most effectively convey the message across a large event in very little time? Learn how to develop a comprehensive plan and utilize available resources to implement it at every event.

To view Run. Hide. Fight. - Surviving an Active Shooter Event click here.

Learner Outcomes:

  • Analyze the level of risk associated with your event and appreciate participants expectation of security protocol
  • Determine what decisions you’re allowed to make regarding guns at your event
  • Prepare both your staff and vendors to deploy your active shooter plan if necessary

PCMA Business School: Three Key Strategies of Effective Negotiators
January 09, 2017 13:15 - 14:15 -Gaylen Paulson -
You may not realize it, but negotiation is something you're already doing on a daily basis, says Gaylen Paulson, management senior lecturer and associate dean at the McCombs School of Business. Often, negotiation happens informally, from the workplace to convincing your children to eat their vegetables at home. And because negotiation is something everyone does every day, anyone can benefit from improving their skills. The key, though, is being willing to see other possibilities. Dr. Paulson will present a “tool box” of skills and strategies to deal with a broad spectrum of negotiation problems, including processes that focus on meeting interests so that all parties benefit.

Learner Outcomes:

  • Apply a basic approach to effective bargaining
  • Determine the value of the negotiation
  • Identify and communicate mutually beneficial trade-offs

The Must-Have Method To Build a High-Performing Team
January 09, 2017 13:15 - 14:15 -Melissa Lamson -

In today’s work-world it’s getting more challenging to motivate team members and manage performance for consistent output across your team. If a leader doesn’t lead well, a team can flounder. Join Melissa Lamson to learn how to create, manage and sustain high performance leveraging the four stages of team development.

Learner Outcomes:

  • Apply Bruce Tuckman’s team strategies to create and achieve team goals
  • Effectively manage conflict and collusion between team members
  • Maintain a consistent level of high performance resulting in improved collaboration and fewer distractions

Visual Marketing for Your Business
January 09, 2017 13:15 - 14:00 -Santana Inniss -

Visual marketing has become a key component for many small business’s marketing strategy on platforms such as Instagram, Snapchat, and Pinterest. Utilizing good visuals will make your marketing more powerful and more memorable. Join us to get an overview of these platforms and learn how you can leverage them to build on your marketing strategy.

Social Media Huddles 101
January 09, 2017 13:15 - 13:45 -Alex Plaxen -

 

How Are You Engaging Your Community and Leaving a Legacy?
January 09, 2017 13:15 - 14:15 -Anne-Marie Kahrovic - Lesley Williams - Christine Trimmer - Karen Hilliard -
Join us in the Global Lab as we share inspiring stories from a panel of global event professionals on how their events are leaving a lasting impression within their program’s destination. Hear the nuts and bolts as well as the lessons learned to start a legacy for your own program.

Learner Outcomes:

  • Recognize the many benefits of designing community engagement into your programs
  • Identify key considerations when planning these community engagements globally
  • Discover ideas to engage your event’s participants into the local communities

LMS-Thought Leader: 2017 C-Suite Predictions Event Professionals Need to Know
January 09, 2017 13:15 - 14:15
Will we see a return of a buyers' market in 2017? How will consolidation continue to impact the way you do business? Get inside the minds of industry CEOs who be unflinchingly honest about what's in store for each side of the negotiating table. They'll tackle challenges and opportunities brought on by the current business climate plus give their predictions for the future - a session business event strategists can't afford to miss.
LMS-Convene Live Presents: Are You Prepared for an Active Shooter Situation?
January 09, 2017 13:15 - 14:15

Whether sparked by conditions related to or completely irrelevant to your event, all event organizers must to be prepared for an active shooter. What should you communicate and how can you most effectively convey the message across a large event in very little time? Learn how to develop a comprehensive plan and utilize available resources to implement it at every event.

To view Run. Hide. Fight. - Surviving an Active Shooter Event click here.

Learner Outcomes:

  • Analyze the level of risk associated with your event and appreciate participants expectation of security protocol
  • Determine what decisions you’re allowed to make regarding guns at your event
  • Prepare both your staff and vendors to deploy your active shooter plan if necessary

General Session Production Smart Practice Sharing
January 09, 2017 13:30 - 14:15 -Matthew Carson -

Whether your event calls them general sessions, plenaries or something else altogether, there’s no doubt these big sessions take time, money and focus. Are you making the most of the opportunities to be in front of your full audience? From room sets to stage scenic, entertainment and more, join a lively and useful discussion with your peers on what works best for main stage sessions and leave with a list of new ideas.

Learner Outcomes:

  • Discuss new ideas in main stage production methods from peers who have tried it
  • Identify the latest trends in “edutainment” and entertainment 
  • Develop a list of smart solutions for your most frequent production challenges

Design 101: Canva & Adobe Spark
January 09, 2017 13:45 - 14:15

How about creating amazing designs without being a designer? Let's show you how!

Meetings Mean Business Professional Task Force
January 09, 2017 14:00 - 15:15
Tech Trend Watch Rapid Fire: No Event Prof Left Behind
January 09, 2017 14:00 - 14:30 -Jay Tokosch - Mike Tenholder - Michelle Wyatt - Paul Bremond - Kevin O'Connor -

Come join this energetic discussion on tech trends that will impact your events, your organization and your teams.

Program Break – Time to Explore!
January 09, 2017 14:15 - 15:00

TechCentral - Level 1, Ballroom A
Self-Paced Learning Lab - Level 1
Self-Paced Learning Lab - Level 4
Braindates - Level 1

Austin House
Enjoy your morning break at the Austin House.  Grab a hot or cold Cuvee coffee, breakfast taco or other local bite and enjoy live music from Austin’s own Jackie Venson.

Buff Brain
January 09, 2017 14:25 - 14:45 -Lance Breger -
Discover 6 brain-building exercises in the Brain Boot Camp then take your new techniques and tools for a test-drive in a 21-Day Challenge…your creativity, learning, mood, and memory will never be the same!
Cross Cultural Savvy
January 09, 2017 14:30 - 15:15 -Gulnar Vaswani -

As organizations bring cultures together in the workplace, there is often an imbalance between creating a cohesive workforce identity and respecting differences. In the culturally diverse, change-filled, and complex 21st Century, our ability to navigate intercultural differences is key. Globalization has catapulted people from different cultures into shared physical and virtual spaces in homes, neighborhoods, and workplaces, resulting in new forms of misunderstanding and conflict.

This is a Genie Cast Session. Genie Cast is a LIVE, interactive, two-way videocast experience with speakers and subject matter experts from around the globe. Each Genie Cast session will be moderated live from Convening Leaders allowing for questions and discussion from the audience.

Learner Outcomes:

  • Examine the impact of intercultural communication on our perceptions, attitudes and values
  • Identify your own cultural programming
  • Identify strategies to create true inclusion in your organization

What's in Your Event Marketing Toolkit?
January 09, 2017 14:30 - 15:15 -Rachel Stephan -

Attendance marketing is considered the number one concern for associations right before membership renewal. What you do to promote pre-event is crucial to a successful event. Often the focus is on engagement onsite and on technology, this session is focused on discussing what can be done ahead of time to build attendance and make an impact. In this interactive session, we will share attendance building best practices from various industries.

From Strategy to User Experience: Meeting Design is Everything
January 09, 2017 14:30 - 15:00 -Dan Berger -
What exactly is “meeting design”? You often hear it talked about, but what does it really mean? In this session, we’ll discuss how to identify and articulate meeting design concepts and how you can start thinking differently about your individual event experiences. This fast-paced 30-minute session will provide a terrific design primer to go along with your experiences and idea-generation at Convening Leaders.

Learner Outcomes:

  • Define meeting design and explain why it’s important to our profession
  • Learn frameworks to evaluate your current programs
  • Apply new design concepts to transform your experiences

How to Use Google Analytics
January 09, 2017 14:45 - 15:15

Intro to Google Analytics and how to set-up custom reports.

Thought Leader: The Power of Social Capital and the Four Degree Advantage
January 09, 2017 15:00 - 16:00 -Porter Gale -

Your Network is Your Net Worth author Porter Gale will explore how strategically building a network improves happiness, productivity and return—whether on a business or personal level. Emphasizing the value of authenticity and passion as the core groundwork for networking, Gale will share stories that demonstrate how collaboration, co-creation and innovation are the keys to success along the way.

Check out this Convene article for further reading.

Learner Outcomes:

  • Recognize how you can capitalize on the four degree advantage to foster new connections
  • Apply the latest techniques and tools to enhance your networking skills
  • Build a interpersonal safety net for personal fulfillment and peace of mind

Events Marketing: C-Suite Strategy Talks Revealed
January 09, 2017 15:00 - 16:00 -Karen Malone - Anthony Miller - Kristin Horstman - Timothy Simpson - Don Neal -

In light of today’s Experience Economy, event strategists and marketers are collaborating to design the experiences customers crave most. Events are powerful marketing tools and it’s imperative that we step up our brand strategy and measurement, as we gauge brand impact, customer connections, and sales driven by these encounters. Join us for a lively roundtable discussion with today’s most respected marketing and events leaders, as they open their playbooks to reveal strategies delivering maximum impact.

Check out this Convene article for further reading.

Learner Outcomes:

  • Identify customer needs best addressed through a collective events & marketing effort
  • Beyond revenue, describe outcomes valued highly by leadership
  • Explain how technology can be leveraged to know and serve your customers better

Five Ways to Manage Risk at Your Next Event
January 09, 2017 15:00 - 16:00 -Elise Farnham - Carol Fox -

There is a certain level of risk that comes with organizing any event but it doesn’t have to be a deterrent. Take a step back and consider whether you can use risk as an opportunity to innovate, or reduce potential adverse outcomes. Don’t miss this opportunity to explore different approaches to managing risk you can adopt to meet or exceed your objectives.

Check out these articles for further reading:
Article 1
Article 2

Learner Outcomes:

  • Discuss how risk can be used to innovate events
  • Determine which tactics are most appropriate for managing risk for the events you organize
  • Develop a more informed approach when considering risks associated with an event

Medical Events HQ: Reimagining Medical Education for Tomorrow's Doctors
January 09, 2017 15:00 - 16:00 -Clay Johnston -

Dell Medical School at The University of Texas at Austin is uniquely positioned to reimagine health and health care.  The first medical school to be built from scratch at a top-tier research university in nearly 50 years, Dell Med is implementing a groundbreaking curriculum to reinvent how physicians of the future are educated. The school's Dean, Dr. Clay Johnston, will share his unique vision so you can better serve the influx of new physicians at future conferences.

Check out this Convene article for further reading.

We still have seats on the Dell Medical School tour on Tuesday - $25
Experience first-hand how modern architects combined environment, technology and space to create this new learning environment for the next generation of physicians.  If you are interested, please see Fun Lee after the session, email her at flee@pcma.org or go to registration to sign up.

Learner Outcomes:

  • Describe why the healthcare system is broken and the role that a medical school can play in fixing it
  • Distinguish between outdated and new approaches to educating physicians
  • Reinvent your organization's educational programs for the next generation of medical audiences

SXSW - The Makings of An Iconic Event
January 09, 2017 15:00 - 16:00 -Judy Maggio - Mike Shea -

Austin's SXSW Conference & Festivals (Interactive, Film and Music) have become a household name synonymous with cutting-edge technology, innovative experiences and the convergence of visionary minds and artists. SXSW’s Chief Logistics Officer & Partner Mike Shea, will pull back the curtain to reveal the conference, festival and exhibition's 30-year evolution plus how the SXSW team strategizes, programs and produces an event of this magnitude.  Throughout the session Mike will be taking questions so you can get the inside story on how this two-week event for more than 100,000 attendees comes together each year.

Check out this Convene article for further reading.

Corporate Events HQ: Open for Networking
January 09, 2017 15:00 - 16:00

Open for Networking

From Idea to Success Story: Insights from Three Implementation Champions*
January 09, 2017 15:00 - 16:00 -Nickey Frankel - Marc Pomerleau - Jackie Richards -

To quote Thomas Edison, “Genius is 1% inspiration and 99% perspiration.” When you’re tasked with implementing new ideas, the journey from concept to rollout can be daunting and riddled with detours. In this session, we’ll showcase professionals who transformed ideas into stunning success stories, with a closer look at strategies and processes to help you get ideas to the finish line.

*This session is also scheduled on Monday, 10:30 - 11:30 a.m.

Learner Outcomes:

  • Explain why attitude and mindset are key to creative design and implementation success
  • Understand how improv and embracing uncertainty can expand your vision and spark creativity
  • Identify individual and organizational behaviors critical to getting great ideas to the finish line

Ask the Expert - Energy & Weight Loss Foods
January 09, 2017 15:00 - 15:30 -Lance Breger -
Lance will dive into the best foods, drinks, snacks and meal strategies at the office and on travel for maximizing your energy for long-days while minimizing your waistline.
How to Avoid a Culture Clash When Doing Business Internationally
January 09, 2017 15:00 - 16:00 -Mathias Posch - Jan Tonkin -

Developing successful international business relationships requires self-awareness of your cultural identify, knowledge of cultural nuances and how to combine them to avoid awkward situations.  Two industry veterans will reveal their dos and don'ts of working cross-culturally plus they'll tap into examples from the audience.

Check out this Convene article for further reading.

PCMA Business School: Leading Dispersed Teams
January 09, 2017 15:00 - 16:00 -Doug Dierking -
Virtual teams are already a fact of the global marketplace as companies leverage global talent, and technology facilitates better communication.  University of Texas, McCombs School of Business Professor Doug Dierking will teach you how to develop a plan to successfully work with, and lead, distanced team.

Learner Outcomes:

  • Describe the importance and dynamics of virtual teams in organizations today
  • Acquire strategies for communicating effectively with distanced team members
  • Apply the two-state model of virtual leadership

LMS-SXSW - The Makings of An Iconic Event
January 09, 2017 15:00 - 16:00

Austin's SXSW Conference & Festivals (Interactive, Film and Music) have become a household name synonymous with cutting-edge technology, innovative experiences and the convergence of visionary minds and artists. SXSW’s Chief Logistics Officer & Partner Mike Shea, will pull back the curtain to reveal the conference, festival and exhibition's 30-year evolution plus how the SXSW team strategizes, programs and produces an event of this magnitude.  Throughout the session Mike will be taking questions so you can get the inside story on how this two-week event for more than 100,000 attendees comes together each year.

Check out this Convene article for further reading.

LMS-Thought Leader: The Power of Social Capital and the Four Degree Advantage
January 09, 2017 15:00 - 16:00

Your Network is Your Net Worth author Porter Gale will explore how strategically building a network improves happiness, productivity and return—whether on a business or personal level. Emphasizing the value of authenticity and passion as the core groundwork for networking, Gale will share stories that demonstrate how collaboration, co-creation and innovation are the keys to success along the way.

Check out this Convene article for further reading.

Learner Outcomes:

  • Recognize how you can capitalize on the four degree advantage to foster new connections
  • Apply the latest techniques and tools to enhance your networking skills
  • Build a interpersonal safety net for personal fulfillment and peace of mind

BestCities Beers of the World Showcase, featuring International Hors d’oeuvres provided by AccorHotels
January 09, 2017 15:15 - 16:00
Enjoy a sampling of international beers and appetizers while networking with your fellow global events professionals.

 

A Glimpse Into the Future of VR, AR, AI, + Robotics
January 09, 2017 15:15 - 15:45 -Dave Lorenzini -
AR, AI, and Robotics are not concepts you see in the scifi movies only. It’s becoming of our industry very quickly - in fact, a hotel in Sasebo, Japan is staffed entirely by robots powered by artificial intelligence. Join the discussion and discover what's available, and how you can make these technologies work for you right now.

 

Reimagine Sponsorship with Space Design
January 09, 2017 15:15 - 16:00 -John Fuhr - Sarah Weller -
Sponsorship plays a key role in the success of many events. It provides organizations with opportunities to address, engage and influence their target audience, while providing event organizers with ways to fund their events and elevate their event experiences.  As the quantity of sponsorships at an event increase, however, it becomes harder to engage with attendees as more and more organizations compete for their attention. In this session, we will explore ways to increase attendee engagement by reimagining sponsorship with space design.

 

Learner Outcomes:

  • Assess the effectiveness and engagement of today’s sponsorship opportunities
  • Develop an understanding of the experience economy; shift from products to services to experiences
  • Identify effective elements of creating an engaging spatial experience increasing the ROI for sponsors and event organizers

Meetings Mean Business Board Meeting
January 09, 2017 15:30 - 17:00
Production Lab: Main Stage Rehearsal in Action
January 09, 2017 15:30 - 16:00 -Jim Clark - Michael Wohlitz -

Are you responsible for coordinating your event's general session on-site rehearsals? If you've ever wanted to know how others do it, this Production Lab session is for you. Take advantage of this opportunity to watch an actual Convening Leaders Main Stage rehearsal in action.  Limited to the first 30 participants on a first come, first seated basis.

DES Reception
January 09, 2017 16:00 - 17:00

Invite Only

Chairmen's Reception (By Invitation Only)
January 09, 2017 17:00 - 18:00

For shuttle information, please see the Transportation under the General Info tab in the mobile app.

Party With a Purpose (additional ticket required)
January 09, 2017 21:00 - 23:59

Ticket Required – Purchase through Registration

Party With a Purpose at Austin’s coolest music venue, Austin City Limits Live at Moody Theater!  Dance the night away with Austin’s 80’s cover band, The Spazmatics, while giving back to the PCMA Education Foundation, PCMA’s Giving Good and local charity, Health Alliance for Austin Musicians.

Tickets are $125 each.

For shuttle information, please see the Transportation under the General Info tab in the mobile app.

 

Taco Trot Fun Run/Walk 5K
January 10, 2017 06:30 - 07:45
Lace up your running shoes in support of the PCMA Education Foundation - join us for a morning fun run/walk 5K to support a great cause and network with your peers. Reward yourself after reaching the finish line with a breakfast taco, an Austin staple!
Austin House - Tuesday
January 10, 2017 07:00 - 19:00

7:00am-7:00pm
Austin House

Stop by the Austin House across from the Convention Center (310 E. Third Street) for special events presented by Austin CVB!  Fuel up with coffee and cocktails from local favorites, and enjoy Austin's famous tacos, barbecue and other fare from local food trucks.  Shop jewelry and more at our Kendra Scott Pop-Up Shop, flip through our vinyl collection and play some of your picks, and stop by for happy hour and enjoy some local live music before getting your evening started.

7:00am-8:00am
Coffee & Breakfast Taco Grab-And-Go

Drop by for Cuvee Coffee and Tacodeli breakfast tacos.  Grab-and-go or put your feet up and stay awhile!

10:00am-10:45am
Break - Tuesday AM

Enjoy your morning break at the Austin House.  Grab a hot or cold Cuvee coffee, breakfast taco or other local bite and enjoy live music from Austin's own Akina Adderly Trio.

2:30pm-5:30pm
Kendra Scott Pop-Up

Shop Kendra Scott’s latest collection and customize earrings, necklaces, bracelets and rings at the Color Bar.

3:00pm-3:45pm
Break - Tuesday PM

Enjoy your afternoon break at the Austin House.  Charge your phone, grab a cold beer and a bite to eat, and enjoy live music from Austin's own The Wild Now.

4:30pm-5:30pm
Austin Happy Hour

Get your evening started with a cocktail or two at the Austin House.  Enjoy local fare, beer, wine and cocktails, and live music from Austin's own Charlie Mars.

Registration Open - Tuesday
January 10, 2017 07:30 - 16:45
Networking Breakfast - Tuesday
January 10, 2017 07:30 - 08:30
Explore Tech Central
January 10, 2017 07:30 - 16:45

Open all day except for Lunch & the afternoon Main Stage Session.

Tech Stage
You'll have a front row seat for eventprofs taking the stage to share innovative event tech case studies, and relevant topics that can catapult your events!

Tech Clinics
Here’s where you have more deep dive tech sessions on event marketing, productivity, and more relative topics.

Tech Bar
DAHLIA+ AGENCY tech experts will be fielding questions on hardware and software available for the industry.

Social Media Hubs
Need the details on SnapChat, Instagram, Facebook and Twitter? We will make you gurus by the end of #PCMACL! Get hands-on instructions and join us for the scheduled huddles where we put instruction into practice! 

LinkedIn Corner
Let the experts guide you through creating a strong, effective profile page that will draw connections and help you build the network you need for success.

Tinker Zone
Have questions about your wordpress websites? Or how to create amazing designs and graphics without knowing adobe. We'll show you how to dive under the hood, and ask us your hard questions.

Disruptive Tech Zone
Experience run tech like VR/AR, Microsoft HoloLens, drones and more! Test drive it and discover what you can do with it for your own events!

Tech Pods + App Alley
Interact with our showcase of the hottest tech, and learn about the essential solutions that can lead your team and events to success.

Drone Race - make sure you sign up for the drone races and win big!

Social Media Lab
Check out our social media strategy in action and we monitor all the #pcmacl conference buzz.  Ask us how you can easily set one up for your next event! (Level 4, Outside Ballroom D)

#askusanything
We're here for you! You can #askusanything at #anytime!

Explore Self-Paced Learning Labs on Level 1
January 10, 2017 07:30 - 12:00

Business Event Strategist
Provide your feedback on the professional skill set necessary to thrive as a business event strategist. (Level 1, near Ballroom A)

PCMA Engagement Center
Your one stop shop for everything related to PCMA and the PCMA Education Foundation. Pick up your Fun Run shirt, purchase a ticket to Party with a Purpose and learn more about PCMA products and resources. (Level 1, Solar Atrium)

MashUp Studio
Watch behind the scenes as the Digital Experience Institute produces Convening Leaders Live! for viewers around the globe. (Level 1, Solar Atrium)  Brought to you by New Orleans Convention & Visitors Bureau

Explore Self-Paced Learning Labs on Level 4
January 10, 2017 07:30 - 12:00

Design Lab
Get design inspiration at your own pace from our Design Gallery, post your toughest design problem on the Design Challenges board and visit the interactive monitor for Trade Show Design Solutions. (Level 4, Inside Ballroom D)

Social Media Lab
Check out social media strategy in action and ask the experts your social media quandaries. (Level 4, Outside Ballroom D)

Content Development Lab
Visit this interactive resource for great takeaways you can email to yourself on the spot! Content changes twice daily. (Level 4, Outside Room 18)
Tuesday AM:  Audience Engagement Strategies

Experience Insights Lab
Freeman is expanding the Convening Leaders Speaker Lab so you can gain insights into creating the ultimate brand experience. Learn from subject matter experts across strategy, creative, digital, event technology and logistics. Discover first-hand how personalization can drive value and how these strategies and insights can be applied to your own events. (Level 4, 12B)
Powered by Freeman

Braindates: 1on1 Networking & Knowledge Sharing
January 10, 2017 07:30 - 12:00

Curate your networking & learning experience at Convening Leaders with Braindates. Take advantage of this unique opportunity to connect & exchange knowledge on any subject of interest.

Need help? Contact us at PCMA@e-180.com or stop by the Braindate Lounge in the Level 1 Foyer outside of Exhibit Hall 1.
 
Already scheduled for a 1-on-1? Check-in for your Braindate in the Lounge 5-minutes before the scheduled start time.
 
Powered by E-180, inc

Jump Start Your Day with Powerful Peer Conversations
January 10, 2017 07:30 - 08:30 -Thom Singer - Sheila Mires -

Most event participants agree that the best things they learn come from the serendipitous hallway conversations they have with each other. Why wait for serendipity when you can participate in these high-level discussions? This morning’s conversation will be a great opportunity to discover concepts that can impact your next event.

Avoid Office Body
January 10, 2017 08:00 - 08:30 -Lance Breger -
Your spine, muscles and organs all suffer from sitting for 13.5 hours per day and upwards of 60% of all workers will experience a slow-healing repetitive injury related to their desk job. Avoid being a statistic by learning and practicing the safest work position, discovering supportive ergonomic tools, and body-balancing exercises and stretches.
Creative Ways to Integrate Technology Into Your Event
January 10, 2017 08:00 - 08:30 -Liz King -

Attention is one of the scarcest resources of the 21st century. Our attendees have more competition for their attention than ever before which means that marketing is more difficult and keeping them engaged on site is challenging too. So what can we do as event planners to make our events more engaging? In this session, we’ll talk about 25+ ideas to keep your attendees engaged using technology – from social media to apps to gamification, your next event will leave guests craving more!

Learner Outcomes:

  • Identify their audience demographics and tech experience
  • Create an engagement plan for their events after being inspired by the ideas shared
  • Understand the role that technology plays in high-engagement events

Social Media Huddles 101
January 10, 2017 08:00 - 08:30 -Alex Plaxen -
Tour the Future of Medical Education
January 10, 2017 08:15 - 10:30

The Dell Medical School at The University of Texas at Austin, is the first medical school built in nearly 50 years from the ground up. Experience first-hand how modern architects combined environment, technology and space to create this new learning environment for the next generation of physicians.

 

The school is offering 2 tours (8:15am and 3:15pm) during Convening Leaders and the cost $25- space is limited to 30 participants and is exclusive to medical event planners.

 

Meet at the Trinity/4th Street ACC Entrance at 8:15am.  Transportation will leave at 8:30am.

 

If you have already registered for CL, please email conveningleaders@executivevents.com and ask them to add the Dell Medical Tour onto your registration.  Please specify your preference morning or afternoon tour. 

 

If you are registering onsite, please visit the Registration Desk to check if spots are available.

Tips & Tools for Better Team Collaboration
January 10, 2017 08:30 - 09:15 -Tess Vismale -

Embracing new technology can significantly improve collaboration. Are you notifying, calendaring, to-do listing, and file sharing with your teams? Join us to get an overview of a few platforms that can help you transform the way you collaborate with your team.

Marketing Engines
January 10, 2017 08:45 - 09:15

What's the different between mailchimp, aweber, and constant contact? Let's walk you through that. Tips on how to keep your marketing engine running.

Common Misconceptions About Successfully Incorporating Innovation Into Your Events
January 10, 2017 09:00 - 10:00 -Jeff Hurt -

You can successfully implement innovation into your events…if you change your mindset and behaviors. The challenge: our comfort with the way we’ve always done things has a way of blocking new initiatives. A second challenge: our love affair with the next shiny great idea from someone else’s success can blind our perspective. This session is for those who wish to blaze new paths, redefine the rules and successfully innovate within their events.

Check out this Convene article for further reading.  

Learner Outcomes:

  • Discuss five lessons we can learn from playing card games that should be applied to successful conference innovation
  • Identify three common misconceptions about successful innovation implementation
  • Explore the three cycles of the innovation process and how to adapt them to your event planning process

Do Your Event Contracts & Insurance Account for Emerging Threats?*
January 10, 2017 09:00 - 10:00 -Barbara Dunn O'Neal - Lance Ewing -

As event organizers it’s your responsibility to safeguard your participants and organization against potential threats.  Addressing emerging risks in contracts and knowing when to get additional insurance are essential proactive steps you must take to protect your event. After this session you’ll walk away with essential contract tips from both legal and insurance perspectives.
*This session is also scheduled Tuesday, 10:45 - 11:45 a.m.

Check out this Convene article for further reading.

Learner Outcomes:

  • Determine what action is most appropriate to address an emerging threat at your event
  • Decide what language should be added to your event contractsDecide what language should be added to your event contracts
  • Analyze whether or not additional insurance is necessary for your event

Broaden Your Event's Appeal with Influencer Marketing
January 10, 2017 09:00 - 10:00 -Ori Lahav - Florian Locatelli - Lindsay Fultz -

Social media has made growing your event brand possible on even the tiniest budget through influencer marketing. Hear how two organizations greatly increased their impressions online by recruiting brand ambassadors to generate buzz through their own social media networks.

Check out this Convene article for further reading.

Learner Outcomes:

  • Determine best practices for identifying brand influencers with a wide reach
  • Consider how influencer marketing could enhance your event’s reach and registration numbers
  • Discuss how you can begin an influencer marketing campaign

Corporate Events HQ: Open for Networking
January 10, 2017 09:00 - 10:00

Open for Networking

Medical Events HQ: Open for Networking
January 10, 2017 09:00 - 10:00

Open for Networking

DEI: How Content Will Transform Your Events, With or Without You
January 10, 2017 09:00 - 10:00 -Sourabh Kothari -
The evolution of content is changing how we learn and connect with the world around us. Events play a pivotal role in this transformation and it's time to rethink how you define, design and deliver event content. This session will cover how you can guide your organization through these changes and how to prioritize intent before content, the evolution of presentations and what we can learn from the 5 best examples of event content marketing in US history.

Learner Outcomes:

  • Build your case to change how your organization defines, creates and leverages event content
  • Create content that embodies the character of your organization, audience and influencers
  • Deliver content that shapes, motivates and mobilizes your community and affects change

Ask the Expert - Tone & Strengthen
January 10, 2017 09:00 - 09:30 -Lance Breger -
Muscles…use ‘em or lose ‘em! Lance will share proven techniques for building and maintain your metabolism, muscle and strength with a hectic schedule. Bring your workout routine for feedback or fitness questions to fine-tune your exercise plan!
Thought Leader: 5 Simple Habits to Achieve Influence & Success in a Digital World*
January 10, 2017 09:00 - 10:00 -Erik Qualman -

The key to winning in this golden age of data and disruption is to enhance your digital leadership skills.  With his pioneering video-storytelling style, Erik Qualman will explore 5 habits that set today’s digital leaders apart from the pack.  This session is essential for business event strategists who want to be the disruptor and not the disrupted.

*This session is also scheduled on Tuesday, 10:45 - 11:45 a.m.

Check out this Convene article for further reading.

Learner Outcomes:

  • Recognize top future trends and examine why they matter to your business events
  • Describe 5 simple habits all digital leaders practice
  • Develop stronger business relationships and increase brand awareness with the “posting-it-forward” principle

How to Use Data to Keep Your Event Relevant
January 10, 2017 09:00 - 10:00 -Thad Lurie - Toby Lewis -
As event organizers, data is the difference between what we think and what we know about our attendees. It is the proof you need to decide when it's time to pivot your thinking and take a risk with a new approach. Take a look at your event strategy and learn how you can better leverage data to keep up with industry trends and exceed participant expectations.

Learner Outcomes:

  • Identify ways to revitalize your current approach towards gathering event and participant data
  • Discuss how behavioral data such as beacon technology can enhance your event strategy
  • Make a case for implementing smart technology into your events to get actionable data

PCMA Business School: How to Get People to Love a Change
January 10, 2017 09:00 - 10:00 -John Daly -

If an organization is not changing more inside than the business environment outside, it's falling behind. In this session Dr. John Daly will teach the stages of change, methods for leading change and share examples of how you can combat a risk adverse workplace culture.

Learner Outcomes:

  • Describe the basic principles of change leadership
  • Apply smart practices to overcome points of resistance
  • Leverage proven techniques for coping with and communicating change

Game-Changing Global Disruptors Impacting Business Events
January 10, 2017 09:00 - 10:00 -Nick de Bois - Prasant Saha - Victoria Lee - Mellie Price - Lionel Yeo -

Global disruptors like mergers and acquisitions, technological advances, the sharing economy, among others will continue to shape how event professionals do business.  Industry insiders will share what's shaking up their corner of the world to reveal potential business hurdles and opportunities ahead.

Learner Outcomes:

  • Recognize differences between how disruptors are affecting certain global regions
  • Determine which business trends will have the most impact on your future international events
  • Adapt your business model to avoid road blocks and tap into emerging business opportunities

Tech Pitch: Presentations
January 10, 2017 09:00 - 10:00 -Judi Holler - Dahlia El Gazzar - Liz King - Jim Kelley -

As new trends are emerging and usage of technology in the events industry has increased, we’re looking to take a closer look at the event technology currently available.

From wearables to Internet of Things, how is your technology fitting in or standing out in the events industry? How is your technology enhancing the attendee experience?

Showcase it at the PCMACL Tech Pitch and tell us!

General Session Rehearsals Made Easy
January 10, 2017 09:00 - 09:45 -Beau Curtis -

Ensuring your general session presenters are prepared and confident is critical to the success of any production. But, if your general session rehearsals are a lot like herding cats, this session is for you. Join in to learn how to create the best working rehearsal schedule for your program and how to make sure your rehearsals run efficiently once you’re on site.

Learner Outcomes:

  • Recognize the key components of a successful general session rehearsal schedule
  • Discuss the best ways to work with your presenters in a rehearsal
  • Identify potential challenges during on-site rehearsals and how to avoid them

Pop-Up Session: Identifying Knowledge and Skills Necessary for Future Business Event Teams
January 10, 2017 09:00 - 10:00
The changing workforce, external and industry disruptors will continue to impact how and who you hire in 2017 and beyond.  Join this discussion to exchange ideas on knowledge and skill sets you should seek out to recruit stellar talent and keep your events ahead of the curve.
LMS-Thought Leader: 5 Simple Habits to Achieve Influence & Success in a Digital World*
January 10, 2017 09:00 - 10:00

The key to winning in this golden age of data and disruption is to enhance your digital leadership skills.  With his pioneering video-storytelling style, Erik Qualman will explore 5 habits that set today’s digital leaders apart from the pack.  This session is essential for business event strategists who want to be the disruptor and not the disrupted.

*This session is also scheduled on Tuesday, 10:45 - 11:45 a.m.

Check out this Convene article for further reading.

Learner Outcomes:

  • Recognize top future trends and examine why they matter to your business events
  • Describe 5 simple habits all digital leaders practice
  • Develop stronger business relationships and increase brand awareness with the “posting-it-forward” principle

LMS-DEI: How Content Will Transform Your Events, With or Without You
January 10, 2017 09:00 - 10:00
The evolution of content is changing how we learn and connect with the world around us. Events play a pivotal role in this transformation and it's time to rethink how you define, design and deliver event content. This session will cover how you can guide your organization through these changes and how to prioritize intent before content, the evolution of presentations and what we can learn from the 5 best examples of event content marketing in US history.

Learner Outcomes:

  • Build your case to change how your organization defines, creates and leverages event content
  • Create content that embodies the character of your organization, audience and influencers
  • Deliver content that shapes, motivates and mobilizes your community and affects change

Power Meditation
January 10, 2017 09:45 - 10:15 -Lance Breger -
Want to meditate, but can’t quiet your mind or sit still? Power meditation will guide you through fast and effective meditation exercises and steps to starting your own meditation practice.
Program Break – Time to Explore!
January 10, 2017 10:00 - 10:45

TechCentral - Level 1, Ballroom A
Self-Paced Learning Lab - Level 1
Self-Paced Learning Lab - Level 4
Braindates - Level 1

Austin House
Enjoy your morning break at the Austin House.  Grab a hot or cold Cuvee coffee, breakfast taco or other local bite and enjoy live music from Austin’s own Jackie Venson.

Creating An Event From Scratch
January 10, 2017 10:00 - 10:30

Listen to the winning presentation from the 2016 PCMA SACEOS Singaporean Student Competition and get inspired by the innovation and creativity of the Singapore Polytechnic University students.

Website Reviews
January 10, 2017 10:00 - 10:30

Want to the true feedback about your website? You came to the right place!

How to Create an Unforgettable CSR Program with Your Event Destination
January 10, 2017 10:10 - 10:40 -Chris Clark -

Your organization may be missing out on key business and brand opportunities if your CSR program doesn’t align with local social causes.  Gain insight on how to create enriching partnerships that make a lasting impact on the community, your participants, and your event.

Learner Outcomes:

  • Leverage local partnerships to better align CSR activities with your organization
  • Deliver socially impactful experiences that deeply resonate with the community and your audience
  • Identify programs that give back to the community beyond your event

Transforming Your Mobile App Into a Revenue Generator
January 10, 2017 10:15 - 10:45 -Gary Hines - Michael Jones -

Have you been through this? Many organizations seem to launch an app simply because they see that lots of people are using mobile devices rather than understanding the what and why. In this session, we'll explore examples of how to consistently increase app revenue and review what SGA did to move sponsors from doubting the value of supporting an app to asking a year in advance for the sponsorship so you can implement it for your mobile app.

Social Media Huddles 101
January 10, 2017 10:15 - 10:45 -Alex Plaxen -
Budget Scalability for Main Stage General Sessions
January 10, 2017 10:30 - 11:15 -Jim Clark - Michael Wohlitz -

Working in a live production environment, this session will demonstrate methods of scalability with AV budgets for general/plenary sessions, keynotes, galas, and award presentations. Discover how to evaluate audio, projection, lighting, scenic design and staging needs with budget priorities to achieve the optimal balance for your event.

Learner Outcomes:

  • Evaluate various AV elements at different budget levels
  • Recognize how to set AV budget priorities for your respective
  • Discover the capabilities of various AV components to determine what’s best for your presentation

Sensory Analytics: Using Data to Deliver Custom Experiences
January 10, 2017 10:45 - 11:45 -Michael Gilvar - Ish Benhalim -

Advancements in data analytics have simplified the ability to collect data about physical experiences, analyze it and make adjustments in real-time. Hear how the IBM Cognitive Studio at SXSW created an individualized experience for each participant and learn how you can begin to incorporate this into your events.

Check out this Convene article for further reading.

Learner Outcomes:

  • Guide your participants on a personalized event journey using the Internet of Things
  • Discuss how sensors and data allow event organizers access to advanced data intelligence
  • Make a case for attaining data by incorporating experiential elements into your events

Sponsorships: Crossing the Chasm Between Placement and Engagement
January 10, 2017 10:45 - 11:45 -Margaret Fasy - Mona Cotton -

Today’s attendees and sponsors are more sophisticated and discerning. Gone are the days of logos and links, welcome targeted engagement. In this session, we’ll showcase event experiences that are earning raves, with a closer look at the benefits for attendees, sponsors, and the event organizers.

Check out this Convene article for further reading.

Learner Outcomes:

  • Describe the WHO, WHAT & WHY factors driving sponsorship success
  • Explain when and how to shift from transactional to experiential
  • Identify pricing models best poised to increase revenue

Do Your Event Contracts & Insurance Account for Emerging Threats?*
January 10, 2017 10:45 - 11:45 -Barbara Dunn O'Neal - Lance Ewing -
As event organizers it’s your responsibility to safeguard your participants and organization against potential threats.  Addressing emerging risks in contracts and knowing when to get additional insurance are essential proactive steps you must take to protect your event. After this session you’ll walk away with essential contract tips from both legal and insurance perspectives.
*This session is also scheduled Tuesday, 9:00 - 10:00 a.m.

Learner Outcomes:

  • Determine what action is most appropriate to address an emerging threat at your event
  • Decide what language should be added to your event contractsDecide what language should be added to your event contracts
  • Analyze whether or not additional insurance is necessary for your event

Medical Events HQ: Dell Medical School Tour Debrief
January 10, 2017 10:45 - 11:45 -Danielle Urbina -
Didn’t make it to the tour?   Come to the MMHQ where participants will discuss their experience of exploring this groundbreaking medical school.  Planners and suppliers will discuss future medical meeting learning environments and how that will impact your program, organization and your venues.
Meetings Mean Business Press Conference
January 10, 2017 10:45 - 11:45
Master Your Mind
January 10, 2017 10:45 - 11:15 -Lance Breger -
Got a bad case of stinking thinking? It's estimated that you have 68,000 thoughts per day and that the majority of them are negative. Take back control of your runaway mind by applying five strategies to manage your most common stress-producing thoughts!
Thought Leader: 5 Simple Habits to Achieve Influence & Success in a Digital World*
January 10, 2017 10:45 - 11:45 -Erik Qualman -

The key to winning in this golden age of data and disruption is to enhance your digital leadership skills.  With his pioneering video-storytelling style, Erik Qualman will explore 5 habits that set today’s digital leaders apart from the pack.  This session is essential for business event strategists who want to be the disruptor and not the disrupted.

*This session is also scheduled on Tuesday, 9 - 10 a.m.

Learner Outcomes:

  • Recognize top future trends and examine why they matter to your business events
  • Describe 5 simple habits all digital leaders practice
  • Develop stronger business relationships and increase brand awareness with the “posting-it-forward” principle

The Great Debate: How Geopolitics & Global Economics Alter the Course of Business
January 10, 2017 10:45 - 11:45 -Nick de Bois - Janet Tan-Collis - David Wallace -

Our world faces global economic instability, major shifts in political power and a surge of resistance to globalization - and the list goes on.  What does this mean for the global business climate and ultimately our industry? Two geopolitical insiders will share their compelling arguments and sound off on what they believe will impact business events for better or for worse.

Convening Leaders Mini-Hackathon: Innovation Unleashed
January 10, 2017 10:45 - 11:45 -Jamie Murdock -

Hacking is about igniting cross-disciplinary, collaborative conversations to get a bead on new ways to tackle problems. While hackathons typically span a day or more, we’re running a mini-version where you can not only flesh out new ideas with peers, but experience this interactive model first-hand to determine if it might be a fit for your event.

Table Topics to Choose From Include:
• Experience Economy
• Personalization
• Big Data
• Event Innovation
• Digital Events – Hybrid
• Sharing Economy
• WILDCARD

Learner Outcomes:

  • Explain why conversations with different-minded people often reveal breakthrough ideas
  • Describe how technology can be tapped to boost collaboration and idea output
  • Identify three essentials for designing a successful hackathon experience

Corporate Events HQ: Mergers & Acquisitions Impact on SMMPs
January 10, 2017 10:45 - 11:45 -Kevin Iwamoto - Carolyn Pund - Darell Stokes - Ami Mayfield -

With the increase of mergers and acquisitions, corporate business event strategists are more concerned than ever about the effect this will have on their SMM programs. Industry experts will share what they've discovered so far and further changes to anticipate from this business trend.

Learner Outcomes:

  • Discuss how other corporate event strategists are dealing with the implications of large mergers going through on an operational level
  • Consider what your options are for negotiating contracts with these merged companies
  • Mitigate issues that arise for your business as a result of these mergers and acquisitions

Elevate Your Brand Message with Social Responsibility Programs
January 10, 2017 10:45 - 11:45 -Kristin Horstman - Niki Zoli - Rachael Riggs -

Organizations are constantly evolving to better serve the customer and so too must your brand. In today’s world consumers no longer make choices on just your products, but on the values of your company. Learn how to infuse corporate social responsibility throughout your organization and customer base to enhance your business and brand values.

Learner Outcomes:

  • Discuss how to incorporate corporate responsibility into your business strategy
  • Set measured goals and identify specific areas within your organization where they can affect change
  • Implement smart practices to help create tangible CSR programs that support your organization’s brand

Use Events as a Springboard for 365 Audience Engagement*
January 10, 2017 10:45 - 11:45 -Beth Brodovsky -

365 might describe your team’s timeline for planning a wildly successful event, but your attendees are navigating a much shorter runway. Is 365 engagement even realistic? In this session, we’ll explore case studies about organizations that successfully channeled the momentum from their pinnacle event to create ongoing experiences their attendees treasured.

*This session is also scheduled on Monday at 10:30 a.m.

Learner Outcomes:

  • Develop audience-focused content to drive participation
  • Identify effective, yet affordable ways to capture, repurpose and extend event content
  • Elevate your event brand as a year-round steward for meaningful collaboration and breakthrough discoveries

PCMA Business School: Maximizing Mental Agility
January 10, 2017 10:45 - 11:45 -Art Markman -

In this talk, leading cognitive scientist Dr. Art Markman explores the basis of effective thinking, and provides specific tips to improve your problem solving abilities and to make the people around you smarter.

Learner Outcomes:

  • Explain the three-part formula for smart thinking
  • Develop better work habits to promote creative problem solving
  • Refine your ability to retrieve important knowledge when you need it

Understanding China Before Doing Business in China
January 10, 2017 10:45 - 11:45 -Helen Raleigh -

China, a $11 trillion economy growing at 7 percent annually, is a never-before-seen force reshaping our global economy. Even if you have never been to China, you can feel China's presence through many “made-in-China” products in your daily life. Yet China still remains a mystery to many Westerners. Many businesses who had already opened shops/factories in China failed. But many more want to find a way to access the massive Chinese market. Before you start doing business in China, you should understand China first.

This is a Genie Cast Session. Genie Cast is a LIVE, interactive, two-way videocast experience with speakers and subject matter experts from around the globe. Each Genie Cast session will be moderated live from Convening Leaders allowing for questions and discussion from the audience.

Learner Outcomes:

  • Review China’s history, politics, economy and culture
  • Recognize the main differences between business in China and the West
  • Identify the main elements to successful business in China

5 Ways to Identify Your Social Media Influencers
January 10, 2017 10:45 - 11:30 -Lindsay Fultz -

Who is in your event social media influencer circle? It's time that you seriously take a close look on how to build your influencer marketing strategy. Join Lindsay to discover how you can identify the right influencers for your events, and how you can effectively include them in your strategy.

LMS-The Great Debate: How Geopolitics & Global Economics Alter the Course of Business
January 10, 2017 10:45 - 11:45

Our world faces global economic instability, major shifts in political power and a surge of resistance to globalization - and the list goes on.  What does this mean for the global business climate and ultimately our industry? Two geopolitical insiders will share their compelling arguments and sound off on what they believe will impact business events for better or for worse.

LMS-Sensory Analytics: Using Data to Deliver Custom Experiences
January 10, 2017 10:45 - 11:45

Advancements in data analytics have simplified the ability to collect data about physical experiences, analyze it and make adjustments in real-time. Hear how the IBM Cognitive Studio at SXSW created an individualized experience for each participant and learn how you can begin to incorporate this into your events.

Check out this Convene article for further reading.

Learner Outcomes:

  • Guide your participants on a personalized event journey using the Internet of Things
  • Discuss how sensors and data allow event organizers access to advanced data intelligence
  • Make a case for attaining data by incorporating experiential elements into your events

Design 101: Canva & Adobe Spark
January 10, 2017 11:15 - 11:45

How about creating amazing designs without being a designer? Let's show you how.

Luncheon - Tuesday
January 10, 2017 12:00 - 13:15

Don’t miss lunch on Tuesday when Foundation Chair Tina Wehmeir, will draw the winning name for the Harley Davidson motorcycle accompanied by the grandson of Harley Davidson’s founder, Bill Davidson. We’ll be announcing the  finalists for the 2017 Professional Excellence award – you’ll want to be the first to congratulate them. The program will also include special recognition  to our 2016 Chapter Presidents and the 2017 20 in their 20’s class.

Main Stage: The Third Industrial Revolution - Powering a Greener, More Just Global Economy
January 10, 2017 13:30 - 15:00 -Jeremy Rifkin -

As global citizens we are faced with ever-increasing population growth, a slowing global economy and climate change from relying on carbon fueled energy sources too long.  With conditions like this are we doomed to a bleak future?  Economist and advisor to the European Union, Jeremy Rifkin, will explain how converging renewable energy and the internet of things will usher us into a new era to meet these challenges.

Check out this Convene article for further reading.

Learner Outcomes:

  • Describe the Third Industrial Revolution and how will it fuel the global economy
  • Recognize the importance of infrastructure changes to support a smart digital economy
  • Realize how the internet of things will play a role in producing and sharing renewable energy

LMS-Main Stage: The Third Industrial Revolution - Powering a Greener, More Just Global Economy
January 10, 2017 13:30 - 15:00

As global citizens we are faced with ever-increasing population growth, a slowing global economy and climate change from relying on carbon fueled energy sources too long.  With conditions like this are we doomed to a bleak future?  Economist and advisor to the European Union, Jeremy Rifkin, will explain how converging renewable energy and the internet of things will usher us into a new era to meet these challenges.

Check out this Convene article for further reading.

Learner Outcomes:

  • Describe the Third Industrial Revolution and how will it fuel the global economy
  • Recognize the importance of infrastructure changes to support a smart digital economy
  • Realize how the internet of things will play a role in producing and sharing renewable energy

Program Break – Time to Explore!
January 10, 2017 15:00 - 15:45

TechCentral - Level 1, Ballroom A
Self-Paced Learning Lab - Level 1
Self-Paced Learning Lab - Level 4
Braindates - Level 1

Austin House
Enjoy your morning break at the Austin House.  Grab a hot or cold Cuvee coffee, breakfast taco or other local bite and enjoy live music from Austin’s own Jackie Venson.

Explore Self-Paced Learning Labs on Level 1
January 10, 2017 15:00 - 16:45

Business Event Strategist
Provide your feedback on the professional skill set necessary to thrive as a business event strategist. (Level 1, near Ballroom A)

PCMA Engagement Center
Your one stop shop for everything related to PCMA and the PCMA Education Foundation. Pick up your Fun Run shirt, purchase a ticket to Party with a Purpose and learn more about PCMA products and resources. (Level 1, Solar Atrium)

MashUp Studio
Watch behind the scenes as the Digital Experience Institute produces Convening Leaders Live! for viewers around the globe. (Level 1, Solar Atrium)  Brought to you by New Orleans Convention & Visitors Bureau

Explore Self-Paced Learning Labs on Level 4
January 10, 2017 15:00 - 16:45

Design Lab
Get design inspiration at your own pace from our Design Gallery, post your toughest design problem on the Design Challenges board and visit the interactive monitor for Trade Show Design Solutions. (Level 4, Inside Ballroom D)

Social Media Lab
Check out social media strategy in action and ask the experts your social media quandaries. (Level 4, Outside Ballroom D)

Content Development Lab
Visit this interactive resource for great takeaways you can email to yourself on the spot! Content changes twice daily. (Level 4, Outside Room 18)
Tuesday PM:  Extending the Life of Your Content

Experience Insights Lab
Freeman is expanding the Convening Leaders Speaker Lab so you can gain insights into creating the ultimate brand experience. Learn from subject matter experts across strategy, creative, digital, event technology and logistics. Discover first-hand how personalization can drive value and how these strategies and insights can be applied to your own events. (Level 4, 12B)
Powered by Freeman

Braindates: 1on1 Networking & Knowledge Sharing
January 10, 2017 15:00 - 16:45

Curate your networking & learning experience at Convening Leaders with Braindates. Take advantage of this unique opportunity to connect & exchange knowledge on any subject of interest.

Need help? Contact us at PCMA@e-180.com or stop by the Braindate Lounge in the Level 1 Foyer outside of Exhibit Hall 1.
 
Already scheduled for a 1-on-1? Check-in for your Braindate in the Lounge 5-minutes before the scheduled start time.
 
Powered by E-180, inc

Tech Pitch: Winner Announcement
January 10, 2017 15:00 - 15:15

The PCMACL Tech Pitch Competition Sponsored by DEI Winner will be announced!

Best Practices for Making Your Meetings Healthy & Impactful
January 10, 2017 15:15 - 15:45 -Heidi Edinger Smith -
Healthy and happy participants are your best participants. These days your attendees don’t want to give up their regular healthy routine when they are on-site at your program. Learn the best and easiest ways to incorporate wellness into your event.
Tour the Future of Medical Education
January 10, 2017 15:15 - 17:30

The Dell Medical School at The University of Texas at Austin, is the first medical school built in nearly 50 years from the ground up. Experience first-hand how modern architects combined environment, technology and space to create this new learning environment for the next generation of physicians.

 

The school is offering 2 tours (8:15am and 3:15pm) during Convening Leaders and the cost $25- space is limited to 30 participants and is exclusive to medical event planners.

  

Meet at the Trinity/4th Street ACC Entrance at 3:15am.  Transportation will leave at 3:30pm.

 

If you have already registered for CL, please email conveningleaders@executivevents.com and ask them to add the Dell Medical Tour onto your registration.  Please specify your preference morning or afternoon tour. 

 

If you are registering onsite, please visit the Registration Desk to check if spots are available.

Find Your Prospects and Drive Attendance with Geotargeting
January 10, 2017 15:15 - 16:00 -Santana Inniss -
Picture this: An ancillary event happening in another city and it attracts a new market segment you’ve been trying to woo. You geotarget people specifically at the corresponding convention center, serve them a mobile ad, and “boom!” your prospecting list soars. Come learn how to grow prospect lists, impressions, conversions and ultimately event attendance – all with a better ROI than other online campaigns by utilizing geotargeting.  Everything from strategic considerations to step-by- step instructions will be covered to help you get started.

 

Production Lab: Main Stage Rehearsal in Action
January 10, 2017 15:15 - 16:15 -Jim Clark - Michael Wohlitz -

Are you responsible for coordinating your event's general session on-site rehearsals? If you've ever wanted to know how others do it, this Production Lab session is for you. Take advantage of this opportunity to watch an actual Convening Leaders Main Stage rehearsal in action.  Limited to the first 30 participants on a first come, first seated basis.

BestCities Wines of the World Showcase, featuring International Hors d’oeuvres provided by AccorHotels
January 10, 2017 15:30 - 16:30
Pick up a sample of international wine, an appetizer and stay for the next session starting at 3:45pm

 

Social Media Huddles 101
January 10, 2017 15:30 - 16:00 -Alex Plaxen -
Catering to Participants’ Preferences While Keeping Your Sanity
January 10, 2017 15:45 - 16:45 -Diane Enos - Sharmagne Taylor - Andrea Metcalf - brad kelly -

Vegan, gluten free, paleo and night shades are among the selective diets increasing numbers of event attendees are practicing. Where do we draw the line? Designing a customized culinary experience can mean a real hit to both your budget and your resources. In this session you'll gain insight into best practices for navigating this new era of heightened food consciousness.

Check out this Convene article for further reading.

Learner Outcomes:

  • Identify key questions to relay to the chef in order to keep labor costs down
  • Adjust your food and beverage strategy to creatively comply with food preferences
  • Develop best practices for addressing special requests during registration process

Medical Events HQ: MEDTalks - An Open Forum for Event Professionals
January 10, 2017 15:45 - 16:45

Don't miss this opportunity to exchange ideas, identify challenges and adapt solutions to your events with fellow medical organizers.

Topics include:
•         Technology on a budget
•         Travel restrictions
•         Prepared to measure outcomes on how HCPs are learning? What should your organization be doing?

PCMA has an online Medical Community forum where we post questions and feedback to medical community.  After Convening Leaders, we will post our MEDTalk notes from today’s session there.  If you are not signed up, please go to PCMA website under the Catalyst section and do so.

Learner Outcomes:

  • Deconstruct today's top issues and opportunities facing medical events
  • Identify challenges of special relevance to medical event organizers
  • Adapt solutions to your events other organizers have employed

More Than A Name: The Power of Event Rebranding
January 10, 2017 15:45 - 16:45 -Craig Wood - Neil O'Keefe -

Could your event brand benefit from a reboot? We’ll explore how the Direct Marketing Association (DMA) orchestrated a masterful rebranding pivot and achieved growth in attendance and engagement within key segments at their new event: &THEN: The Global Marketing Experience. Participants will come away from this session with a framework for understanding how and when to approach a rebrand. In addition, we’ll share strategies and ideas to help your event reach new levels of success.

Check out this article for further reading:
Article 1

Learner Outcomes:

  • Analyze data and audience profiles to build a business case for rebranding
  • Identify and engage key stakeholder groups to build investment in the initiative
  • Apply the 6 Rs model ensure event growth and guide continuous improvement

The Crisis Experience: How Ready Are You?*
January 10, 2017 15:45 - 17:15 -Bob Mellinger -

You've made a plan and update it regularly but now it’s time to put your skills to the test. This simulation will put you in the throes of a real-life event crisis, as it unfolds. You’ll make critical decisions and deal with the consequences as you respond to each twist and turn.
*This session is also scheduled on Wednesday, 8-9:30 a.m.

Check out these articles for further reading:

Article 1

Article 2

Learner Outcomes:

  • Improve your crisis communications and decision-making skills
  • Identify gaps in your event crisis planning and response
  • Discuss best practices for handling event disruptions, disasters, and crises

Realize Maximum Happiness and Success with Work/Life Integration*
January 10, 2017 15:45 - 16:45 -Gail Alofsin -

Juggling time between work, home, and the activities you love seems like an impossible challenge.  The solution – add hours to the day by exploring your passions and creating a personal blueprint to help discover your ‘best self’.  Learn how to clear the clutter and embrace simplicity and significance in defining your success.
*This session is also scheduled Monday, 1:15 - 2:15 p.m.

Learner Outcomes:

  • Build an action plan to increase your performance in life and work
  • Identify opportunities and make choices to find your personal success
  • Recognize the importance of downtime to restore your mind and body

DEI: Proving the Power of Digital Events with Data
January 10, 2017 15:45 - 16:45 -Deborah Sexton - Mathias Posch - James Russell -

The emergence of digital online events signified a shift in participant engagement but convincing leadership to fully embrace digital events with limited hard data has proven a real challenge. Now we have robust data proving the profound positive impact of going digital – reinforcing that the long-game strategy reaps big rewards. This session deconstructs the PCMA ROI and ROE reports that directly tracks revenue and membership engagement secured through digital event pipelines.

Check out these articles for further reading:
Article 1
Article 2

Learner Outcomes:

  • Collect digital event data points that resonate with your leadership
  • Discuss the evolving digital landscape in business events
  • Apply the critical questions and shared lessons learned to support your own organization

After the Main Stage Chat with Jeremy Rifkin
January 10, 2017 15:45 - 16:45 -Jeremy Rifkin - Judy Maggio -

Don't miss your opportunity to continue the conversation with Tuesday keynote presenter Jeremy Rifkin.  Bring your burning questions and dig deeper into what you need to know about the changing dynamics of renewable energy, the internet of things and the global economy.

Check out this Convene article for further reading.

Corporate Events HQ: Open for Networking
January 10, 2017 15:45 - 16:45

Open for Networking

Thought Leader: Leading At the Edge of Chaos
January 10, 2017 15:45 - 16:45 -Vusi Thembekwayo -

Change can either propel you into the future or leave you in the dust. Global Entrepreneur Vusi Thembekwayo will do more than pay lip service to the ever-fluctuating business climate, his message will empower you to take advantage of it. This is a must-see session if you want to effectively lead in today's world of uncertainty and change.

Learner Outcomes:

  • Adjust your business approach to benefit from change
  • Determine the speed of change rather than be abused by it
  • Motivate your teams with a higher purpose to embrace ambiguity

Trade Show 2022: Expo Trends to Exploit for a Prosperous Future
January 10, 2017 15:45 - 16:45 -David Spark - John Federico -
Event expectations are rising fast, yet trade show organizers are scrambling to design experiences and encounters attendees desire most. In one hour, we’ll explore big data, content marketing, personalization, digital amplification, high-buzz pavilions and exhibitor/sponsor activation. With tales of what works and what doesn’t, we’ll set a course for participants to produce more prosperous shows over the next five years and beyond.

Learner Outcomes:

  • Identify technologies and trends to advance event production, lead capture and relationship nurturing
  • Discuss how brand journalism can be leveraged to grow attendance and ignite richer exchanges
  • Apply three proven ways to help exhibitors and sponsors improve activation

The Power of Purpose in Business and Life
January 10, 2017 15:45 - 16:45 -Roy Spence -

Winners in business now and in the future will be driven by purpose. Entrepreneur and CEO Roy Spence will share his remarkable journey plus key insights from legendary purpose-driven leaders.  This session will reveal how finding meaning in everything you do can put you on the path to success.

Learner Outcomes:

  • Recognize the business impact of tapping into the power of purpose
  • Identify opportunities to inject more meaning into your day-to-day life
  • Discover how purpose drives positive change in how you live and lead

A Global Meeting Strategy – Building, Growing and Replicating Meetings Around the World
January 10, 2017 15:45 - 16:45 -Ajay Bhojwani -

The session will bring forward a case study of UAE Cancer Congress that started off a symposium back in 2009 with 110 attendees and over the years has grown to a size of over 2,000 attendees from more than 35 countries. Learn how this global medical meeting grew, launching successful region-focused niche meetings and assisted several hospitals, associations, government bodies collaborate for patient education as well.

Learner Outcomes:

  • Identify the steps in building a meeting brand through marketing, partnerships and collaboration
  • Recognize how to multiply success from one meeting in one region to another markets
  • Identify the success formulas of collaboration

Convene Live Presents:  Microbe 2016—Turing Two Old Meetings Into One New One
January 10, 2017 15:45 - 16:30 -Kirsten Olean - Christopher Durso -

Last year, the American Society for Microbiology turned the microscope on itself, splicing two existing annual conferences into one new conference: ASM Microbe 2016. PCMA’s Convene magazine followed this experiment closely with a series of feature articles. Now, go even deeper inside the petri dish to learn how what worked and what didn’t at ASM Microbe 2016 is being applied to ASM Microbe 2017.

Learner Outcomes:

  • Identify the key indicators that often lead to creating a new experience design
  • Discuss the challenges and potential solutions when combining two programs into one
  • Identify the major considerations in launching a new experience brand

LMS-Thought Leader: Leading At the Edge of Chaos
January 10, 2017 15:45 - 16:45

Change can either propel you into the future or leave you in the dust. Global Entrepreneur Vusi Thembekwayo will do more than pay lip service to the ever-fluctuating business climate, his message will empower you to take advantage of it. This is a must-see session if you want to effectively lead in today's world of uncertainty and change.

Learner Outcomes:

  • Adjust your business approach to benefit from change
  • Determine the speed of change rather than be abused by it
  • Motivate your teams with a higher purpose to embrace ambiguity

LMS-DEI: Proving the Power of Digital Events with Data
January 10, 2017 15:45 - 16:45

The emergence of digital online events signified a shift in participant engagement but convincing leadership to fully embrace digital events with limited hard data has proven a real challenge. Now we have robust data proving the profound positive impact of going digital – reinforcing that the long-game strategy reaps big rewards. This session deconstructs the PCMA ROI and ROE reports that directly tracks revenue and membership engagement secured through digital event pipelines.

Check out these articles for further reading:
Article 1
Article 2

Learner Outcomes:

  • Collect digital event data points that resonate with your leadership
  • Discuss the evolving digital landscape in business events
  • Apply the critical questions and shared lessons learned to support your own organization

LMS-More Than A Name: The Power of Event Rebranding
January 10, 2017 15:45 - 16:45

Could your event brand benefit from a reboot? We’ll explore how the Direct Marketing Association (DMA) orchestrated a masterful rebranding pivot and achieved growth in attendance and engagement within key segments at their new event: &THEN: The Global Marketing Experience. Participants will come away from this session with a framework for understanding how and when to approach a rebrand. In addition, we’ll share strategies and ideas to help your event reach new levels of success.

Check out this article for further reading:
Article 1

Learner Outcomes:

  • Analyze data and audience profiles to build a business case for rebranding
  • Identify and engage key stakeholder groups to build investment in the initiative
  • Apply the 6 Rs model ensure event growth and guide continuous improvement

Discover How Conversation Will Impact Event Marketing: Voice Search, Chatbots and Conversational UIs
January 10, 2017 16:15 - 16:45 -Dahlia El Gazzar -

By 2020, 50% of all searches will be voice searches according to a ComScore prediction. You talk to Siri and Alexa, and have dealt with chatbots without even knowing it. Come learn what you should pay attention to in terms of how conversational tech will impact you and your event participants.

Simple Websites in 3… 2… 1…
January 10, 2017 16:15 - 16:45

Simple ways and platforms to create websites, and the tools to make it rock!

Global Reception (by invitation only)
January 10, 2017 17:30 - 18:30

Unwind and network with peers & experts at the global reception! This distinctive reception will be the perfect blend of celebration and camaraderie for those involved in global business events. For further information, please email the Global team at global@pcma.org.

Foundation Hoppy Hour (Invitation Only)
January 10, 2017 18:00 - 19:00
AustiNite Closing Party
January 10, 2017 19:00 - 22:00

Located in a recently vacant newspaper warehouse, see how Austin transforms this blank canvas into an incredible event venue – and steal ideas on how you can too! From locally-praised eats to keeping it weird, PCMA attendees will experience a day in the life of Austin. Step in as a guest. Step out like an AustiNite!

HEADLINER ANNOUNCED! Don’t miss the closing night reception, featuring an intimate performance by Austin’s own living legend, Willie Nelson! Before you get on the road again to head home, join us for “AustiNite” and a once in a lifetime experience in the Live Music Capital of the World ®.

For shuttle information, please see the Transportation under the General Info tab in the mobile app.

 

Austin Live! After Hours at Antone's Nightclub
January 10, 2017 22:00 - 23:59

Because we know you'll want to continue networking after official Convening Leaders 2017 events conclude, the Austin CVB presents Austin Live! After Hours. Experience some of Austin’s most popular venues and live music acts on Saturday, Sunday and Tuesday evenings during CL17. Badged attendees will receive complimentary access to venues, drink specials and the best of Austin entertainment. Not included: a pass to miss the next day’s general session!

Downtown

Antone's Nightclub

305 E. 5th St.

Complimentary access for PCMA attendees, live music and drink specials.
Since 1975, the iconic Antone's Nightclub has been Austin's official Home of the Blues. Its legendary stage has showcased names such as B.B. King, Muddy Waters, Buddy Guy, Jimmy Reed, Ray Charles, and James Brown while also helping launch the careers of local talent like Stevie Ray Vaughan and Gary Clark, Jr.

 

Austin House - Wednesday
January 11, 2017 07:00 - 15:00

7:00am-3:00pm
Austin House

Stop by the Austin House across from the Convention Center (310 E. Third Street) for special events presented by Austin CVB!  Fuel up with coffee and cocktails from local favorites, and enjoy Austin's famous tacos, barbecue and other fare from local food trucks.  Shop locally made atisanal goods and more at our Batch Box Pop-Up Shop, flip through our vinyl collection and play some of your picks, and stop by for breakfast tacos and local live music before heading home.

7:00am-3:00pm
Batch Box Pop-Up

Shop curated Batch Boxes filled with locally made, artisanal goods, like Bearded Brothers, SRSLY chocolate and Yellowbird Hot Sauce, or build your own!

9:30am-10:00am
Break - Wednesday AM

Enjoy your morning break at the Austin House.  Grab a hot or cold Cuvee coffee, breakfast taco or other local bite and enjoy live music from Austin's own Jonny Gray.

Registration Open - Wednesday
January 11, 2017 07:30 - 13:30
Networking Breakfast - Wednesday
January 11, 2017 07:30 - 08:15
Explore Tech Central
January 11, 2017 07:30 - 10:00

Tech Stage
You'll have a front row seat for eventprofs taking the stage to share innovative event tech case studies, and relevant topics that can catapult your events!

Tech Clinics
Here’s where you have more deep dive tech sessions on event marketing, productivity, and more relative topics.

Tech Bar
DAHLIA+ AGENCY tech experts will be fielding questions on hardware and software available for the industry.

Social Media Hubs
Need the details on SnapChat, Instagram, Facebook and Twitter? We will make you gurus by the end of #PCMACL! Get hands-on instructions and join us for the scheduled huddles where we put instruction into practice! 

LinkedIn Corner
Let the experts guide you through creating a strong, effective profile page that will draw connections and help you build the network you need for success.

Tinker Zone
Have questions about your wordpress websites? Or how to create amazing designs and graphics without knowing adobe. We'll show you how to dive under the hood, and ask us your hard questions.

Disruptive Tech Zone
Experience run tech like VR/AR, Microsoft HoloLens, drones and more! Test drive it and discover what you can do with it for your own events!

Tech Pods + App Alley
Interact with our showcase of the hottest tech, and learn about the essential solutions that can lead your team and events to success.

Drone Race - make sure you sign up for the drone races and win big!

Social Media Lab
Check out our social media strategy in action and we monitor all the #pcmacl conference buzz.  Ask us how you can easily set one up for your next event! (Level 4, Outside Ballroom D)

#askusanything
We're here for you! You can #askusanything at #anytime!

Explore Self-Paced Learning Labs on Level 1
January 11, 2017 07:30 - 10:00

Business Event Strategist
Provide your feedback on the professional skill set necessary to thrive as a business event strategist. (Level 1, near Ballroom A)

PCMA Engagement Center
Your one stop shop for everything related to PCMA and the PCMA Education Foundation. Pick up your Fun Run shirt, purchase a ticket to Party with a Purpose and learn more about PCMA products and resources. (Level 1, Solar Atrium)

Explore Self-Paced Learning Labs on Level 4
January 11, 2017 07:30 - 10:00

Design Lab
Get design inspiration at your own pace from our Design Gallery, post your toughest design problem on the Design Challenges board and visit the interactive monitor for Trade Show Design Solutions. (Level 4, Inside Ballroom D)

Social Media Lab
Check out social media strategy in action and ask the experts your social media quandaries. (Level 4, Outside Ballroom D)

Experience Insights Lab
Freeman is expanding the Convening Leaders Speaker Lab so you can gain insights into creating the ultimate brand experience. Learn from subject matter experts across strategy, creative, digital, event technology and logistics. Discover first-hand how personalization can drive value and how these strategies and insights can be applied to your own events. (Level 4, 12B)
Powered by Freeman

Braindates: 1on1 Networking & Knowledge Sharing
January 11, 2017 07:30 - 10:00

Curate your networking & learning experience at Convening Leaders with Braindates. Take advantage of this unique opportunity to connect & exchange knowledge on any subject of interest.

Need help? Contact us at PCMA@e-180.com or stop by the Braindate Lounge in the Level 1 Foyer outside of Exhibit Hall 1.
 
Already scheduled for a 1-on-1? Check-in for your Braindate in the Lounge 5-minutes before the scheduled start time.
 
Powered by E-180, inc

The Crisis Experience: How Ready Are You?*
January 11, 2017 08:00 - 09:30 -Bob Mellinger -

You've made a plan and update it regularly but now it’s time to put your skills to the test. This simulation will put you in the throes of a real-life event crisis, as it unfolds. You’ll make critical decisions and deal with the consequences as you respond to each twist and turn.
This session is also scheduled on Tuesday, 3:45 - 5:15 p.m.

Check out these articles for further reading:

Article 1

Article 2

Learner Outcomes:

  • Improve your crisis communications and decision-making skills
  • Identify gaps in your event crisis planning and response
  • Discuss best practices for handling event disruptions, disasters, and crises

2-Minute Stress Less Moves
January 11, 2017 08:00 - 08:30 -Lance Breger -
Gain calm, clarity, and poise in as little as two-minutes with proven activities drawn from the practices and fields of massage, psychology, psychiatry, and yoga.
Open Mic: What You Wish You Knew Sooner—Global Edition
January 11, 2017 08:00 - 08:30 -Jonas Wilstrup -

Grab your coffee and join your fellow planners in a quick round of take-away tip sharing for doing business outside of your home country.

Livestreaming Tips & Tricks
January 11, 2017 08:00 - 08:30

New to livestreaming? Let's give you the right tips before you go 'live'!

Production Lab: Main Stage Rehearsal in Action
January 11, 2017 08:00 - 08:30 -Jim Clark - Michael Wohlitz -

Are you responsible for coordinating your event's general session on-site rehearsals? If you've ever wanted to know how others do it, this Production Lab session is for you. Take advantage of this opportunity to watch an actual Convening Leaders Main Stage rehearsal in action.  Limited to the first 30 participants on a first come, first seated basis.

Social Media Huddles 101
January 11, 2017 08:00 - 08:30 -Alex Plaxen -
Thought Leader: How to Give a Killer Elevator Pitch
January 11, 2017 08:30 - 09:30 -Joshua Baer -
Before you can make ideas happen you're faced with the sometimes monumental task of getting stakeholder buy-in.  You only have a few minutes of someone's attention to make your point – so how do you make the best use of your time? Few know how to craft and deliver a pitch better than Joshua Baer, founder of the Austin-based startup incubator Capital Factory.  Joshua will deconstruct the key ingredients to an effective pitch so you can get the backing you need to innovate your business events.
Help Your Team Succeed with PCMA’s Business Event Bootcamp
January 11, 2017 08:30 - 09:30 -Susan Katz -

Discover Business Event Bootcamp (BEB), PCMA’s e-learning courses providing on-demand industry training and development. Approved by the CIC & ASAE, users can receive credit toward earning their industry certifications for completing each course module.  Participate in this demo to see how BEB gives you and your staff the tools to build a stronger team.

Learner Outcomes:

  • Prepare your staff with training on current topics relevant to the industry
  • Experience how using BEB can build proficiency in critical areas
  • Assess how BEB will improve your ability to mentor and strengthen your team

5 Ways to Use Google Trends Like a Pro
January 11, 2017 08:30 - 09:00 -Dahlia El Gazzar -

Google Trends is one of the many tools that Google offers that you may not be fully utilizing. The data you get from Google Trends can be creatively used to help you better understand trends in the events industry and how they can be implemented. Take a look in this session!

Thought Leader: Diversity Drives Innovation
January 11, 2017 08:30 - 09:30 -Frans Johansson -
We have the best chance of finding groundbreaking innovations when we connect and combine ideas from diverse fields, disciplines, departments, and cultures. In this talk, Frans Johansson will share fascinating stories from around the world on how completely different concepts and ideas have to come together to break down silos and created major breakthroughs. You will learn how these ideas, which have influenced organizations such as The World Economic Forum, Disney, Nike, and the Federal Reserve, can help you specifically innovate the event and conference planning industry.
LMS-Thought Leader: How to Give a Killer Elevator Pitch
January 11, 2017 08:30 - 09:30
Before you can make ideas happen you're faced with the sometimes monumental task of getting stakeholder buy-in.  You only have a few minutes of someone's attention to make your point – so how do you make the best use of your time? Few know how to craft and deliver a pitch better than Joshua Baer, founder of the Austin-based startup incubator Capital Factory.  Joshua will deconstruct the key ingredients to an effective pitch so you can get the backing you need to innovate your business events.
Becoming a Successful Global Leader
January 11, 2017 08:45 - 09:30 -Melissa Lamson -

Business professionals today work across multiple countries and regions - and each cultural context has a different set of beliefs, values and behaviors. Time management, direct versus indirect language, thought patterns and hierarchy are all key cultural dimensions that your leaders must learn to manage to avoid, confusion, misunderstandings, and hurt feelings.

This is a Genie Cast Session. Genie Cast is a LIVE, interactive, two-way videocast experience with speakers and subject matter experts from around the globe. Each Genie Cast session will be moderated live from Convening Leaders allowing for questions and discussion from the audience.

Learner Outcomes:

  • Recognize the skill set needed to successfully work in a global environment
  • Identify tactics to improve engagement and increase productivity
  • Discuss how these skills can be applied to leading global events

Simple Websites in 3… 2… 1…
January 11, 2017 08:45 - 09:15

Simple ways to create websites, and the tools you need to maintain it the right way.

5 Must-Do Desk Stretches
January 11, 2017 09:00 - 09:30 -Lance Breger -
Stretch back to life with five seated-stretches perfect for the office, home or travel to improve posture, prevent pain and shrink stress.
Evernote vs. OneNote Smackdown: Pick One and Stick to It!
January 11, 2017 09:00 - 10:00 -Tess Vismale -

Back by popular demand! Want to stick to a note-taking system but not sure which to stick with? Evernote and OneNote are our top picks. We will go over the pros + cons of the two of them and demonstrate them for you live so that we can help you make your decision!

Program Break – Time to Explore!
January 11, 2017 09:30 - 10:00

TechCentral - Level 1, Ballroom A
Self-Paced Learning Lab - Level 1
Self-Paced Learning Lab - Level 4
Braindates - Level 1

Austin House
Enjoy your morning break at the Austin House.  Grab a hot or cold Cuvee coffee, breakfast taco or other local bite and enjoy live music from Austin’s own Jackie Venson.

Main Stage: Making Ideas Happen
January 11, 2017 10:00 - 11:00 -Scott Belsky -

Generating new ideas is easy, executing them is a different story.  Great ideas only see the light of day when creative people get organized, harness the power of collaboration, and become better leaders of themselves and others.  Scott Belsky, author of "Making Ideas Happen" will share common practices from the world's most productive, creative minds you can use to push bold new projects to completion.

Want a free ride to the airport? Bring your bags to the Convention Center Wednesday.  Our hosts are providing complimentary shuttles departing at 12:30pm and 1:30pm.  Lunch will be provided in Exhibit Hall 4 immediately following the Closing Main Stage presentation.

Learner Outcomes:

  • Distinguish between what's important and urgent to limit your reactionary workflow
  • Push ideas towards a tangible outcome by working with a bias towards action
  • Build a culture within your team where pursuing and executing ideas is the norm

LMS-Main Stage: Making Ideas Happen
January 11, 2017 10:00 - 11:00

Generating new ideas is easy, executing them is a different story.  Great ideas only see the light of day when creative people get organized, harness the power of collaboration, and become better leaders of themselves and others.  Scott Belsky, author of "Making Ideas Happen" will share common practices from the world's most productive, creative minds you can use to push bold new projects to completion.

Want a free ride to the airport? Bring your bags to the Convention Center Wednesday.  Our hosts are providing complimentary shuttles departing at 12:30pm and 1:30pm.  Lunch will be provided in Exhibit Hall 4 immediately following the Closing Main Stage presentation.

Learner Outcomes:

  • Distinguish between what's important and urgent to limit your reactionary workflow
  • Push ideas towards a tangible outcome by working with a bias towards action
  • Build a culture within your team where pursuing and executing ideas is the norm

Closing Main Stage: Redefine Who You Are and Who You Can Become
January 11, 2017 11:00 - 12:00 -Isaac Lidsky -

You will be more empowered than ever to tackle personal and professional hurdles after listening to Isaac Lidsky. This former child actor turned Supreme Court Clerk turned CEO made headlines after he transformed a struggling construction company into a multi-million dollar business. Don't miss Isaac's inspiring story that proves even the most insurmountable odds can be overcome with the right perspective.

Want a free ride to the airport? Bring your bags to the Convention Center Wednesday.  Our hosts are providing complimentary shuttles departing at 12:30pm and 1:30pm.  Lunch will be provided in Exhibit Hall 4 immediately following the Closing Main Stage presentation.

Luncheon - Wednesday
January 11, 2017 12:00 - 13:00