Schedule

All times are in Nashville Local Central Time Zone | Education will take place in the Music City Center

Listen to some Nashville tunes while planning your schedule!


Print Schedule

Loading
Registration Open - Saturday - Nashville International Airport
January 06, 2018 09:00 - 19:00 Nashville International Airport
Chapter Leaders Workshop
January 06, 2018 10:00 - 17:00 Omni Nashville Level 2 Broadway Ballroom H - K
New Board Orientation
January 06, 2018 11:00 - 12:00 Omni Nashville Level 2 Music Row 3
Chapter Leaders Lunch
January 06, 2018 12:00 - 13:00 Omni Nashville Level 2 Broadway Ballroom F
PCMA Board of Directors Lunch
January 06, 2018 12:00 - 13:00 Omni Nashville Level 2 Music Row 5
Brought to you by
Greater Miami Convention and Visitors Bureau

 

PCMA Board of Directors Meeting
January 06, 2018 13:00 - 17:00 Omni Nashville Level 2 Legends Ballroom B & C
Brought to you by
Greater Miami Convention and Visitors Bureau

 

Joint Board Dinner (Invitation Only)
January 06, 2018 18:30 - 21:00 The Noelle, A Tribute Portfolio Hotel
Hospitality Helping Hands (pre-registration required)
January 07, 2018 07:00 - 12:30 Renaissance Nashville Hotel Level 2 Music City Ballroom

Start your 2018 Convening Leaders off right by participating in Hospitality Helping Hands, benefitting PENCIL, a Nashville charity that connects community resources with Metro Nashville Public Schools to help young people achieve academic success and prepare for life. We will be supporting their LP PENCIL Box which makes sure students have the school supplies necessary for success in the classroom – and that teachers don’t have to spend their own money to buy those supplies. Through generous donations from local businesses, organizations, and individuals the Box is stocked with school supplies such as pencils, pens, notebooks, crayons, scissors, reading books, backpacks, and much more. Every Metro teacher can make two shopping trips per school year and leaves each time with more than $250 in supplies. Last year alone, teachers brought back more than 300,000 pencils to MNPS classrooms thanks to the LP PENCIL Box. This year, Nissan has donated a vehicle so the LP PENCIL Box can now also deliver supplies to area teachers! Participants will be boxing up supplies, writing thank you notes, and helping to stock shelves to get the community and the Box ready for a brand new year!

Want to do more or can’t make this event, but still want to be a part of this great cause? Please bring pencils, pens, crayons, highlighters, dry erase markers and glue sticks to registration. We will be collecting donations for PENCIL and would be delighted with your support.

Board of Trustees Breakfast
January 07, 2018 08:00 - 09:00 Omni Nashville Level 2 Music Row 5
Brought to you by
Greater Miami Convention and Visitors Bureau
ESPA - Full Day
January 07, 2018 08:30 - 15:30

Each year ESPA, the Event Services Professionals Association, partners with PCMA to allow its meeting planner attendees to attend a day of ESPA programming at low, discounted rates on Sunday. ESPA is comprised of convention services managers from Hotels, Convention Centers and CVBs.  This is a great value-added networking opportunity for planners while in Nashville! Registration includes a Networking Luncheon and education sessions, earning you valuable credit toward your CMP (re)certification. After mid-September, visit the ESPA web site for the schedule & topics. Note that you must be a planner and registrations for Day of ESPA are non-refundable.  

Full day registration - $99

Registration Open - Sunday - Nashville International Airport
January 07, 2018 09:00 - 17:00 Nashville International Airport
Board of Trustees Meeting
January 07, 2018 09:00 - 12:00 Omni Nashville Level 2 Legends Ballroom B & C
Brought to you by
Greater Miami Convention and Visitors Bureau

 

PCMA U
January 07, 2018 10:00 - 14:00 Omni Nashville Level 2 Broadway Ballroom G - K
2018 HQ Committee Chair & Vice Chair Meeting
January 07, 2018 11:00 - 12:00 Omni Nashville Level 2 Music Row 2
Global Connections Program (By Invitation Only)
January 07, 2018 11:00 - 13:00 Omni Nashville Level 2 Broadway Ballroom E
ESPA - Half Day
January 07, 2018 11:30 - 15:30

 

Hosted Buyer Luncheon (by invitation only)
January 07, 2018 12:00 - 12:45 Omni Nashville Level 3 Cumberland 5 & 6
Registration Open - Sunday - Music City Center
January 07, 2018 12:00 - 19:30 Music City Center Level 2
2018 HQ Volunteer Lunch
January 07, 2018 12:00 - 13:00 Omni Nashville Level 2 Legends Ballroom D

Event Sponsor: Kalahari Resorts & Conventions

Nashville Destination Tour for Meeting Professionals
January 07, 2018 13:00 - 14:30
Faculty Workshop
January 07, 2018 13:00 - 16:30 Omni Nashville Level 2 Legends Ballroom A

Join fellow faculty for an update on trends in the events industry presented by Claire Smith, incoming PCMA Board of Directors Chair. Following the presentation we'll host round table discussions facilitated by faculty members.

**Faculty Task Force Chair, Kristin Malek, is organizing a pre-workshop lunch for interested faculty. Lunch will be at a restaurant near the Omni. Please contact Kristin at kristinmalek@ksu.edu if you are interested in attending.

Hosted Buyer Appointments (by invitation only)
January 07, 2018 13:00 - 16:00 Omni Nashville Level 2 Legends Ballroom E - G
2018 HQ Committee Meetings -1
January 07, 2018 13:00 - 14:30 Omni Nashville Various Levels Various Rooms

Advocacy Task Force

Omni Nashville, Level 3, Mockingbird 1

 

Awards Committee

Omni Nashville, Level 3, Cumberland 4

 

Convening Leaders Content Committee

Omni Nashville, Level 3, Cumberland 1

 

Digital Strategy Committee

Omni Nashville, Level 3, Old Hickory

 

Education Conference Content Committee

Omni Nashville, Level 2, Music Row 2

 

Education Task Force

Omni Nashville, Level 3, Cumberland 3

 

Meetings Mean Business Professional Board Meeting
January 07, 2018 13:30 - 16:00 Omni Nashville Level 2 Broadway Ballroom C
2018 HQ Committee Meetings -2
January 07, 2018 14:30 - 16:00 Omni Nashville Various Levels Various Rooms

Corporate Task Force

Omni Nashville, Level 3, Mockingbird 4

 

Exhibits and Tradeshows Task Force

Omni Nashville, Level 3, Mockingbird 1

 

Foundation Grants Committee

Omni Nashville, Level 3, Mockingbird 2

 

Medical Meetings Task Force

Omni Nashville, Level, Music Row 3

 

Responsible Business Practices Task Force

Omni Nashville, Level, Mockingbird 3

 

Nashville Destination Tour for Meeting Professionals
January 07, 2018 14:30 - 16:00
Chapter Receptions
January 07, 2018 16:30 - 18:00

APAC Community - Omni Nashville, Level 3, Cumberland 1

Canada East/Canada West Chapters - Omni Nashville, Level 3, Cumberland 5/6

Capital/Chesapeake Chapters - The Bell Tower, 400 4th Ave S, Nashville, TN 

EMEA Community - Omni Nashville, Level 3, Old Hickory

Gulf States Chapter - Omni Nashville, Level 2, Legends Ballroom C

Greater Philadelphia/New York Area Chapters - Nashville Tap, 204 3rd Ave South, Nashville, TN 37021

Greater Midwest Chapter - Country Music Hall of Fame & Museum; Mike Curb Conservatory Room

Heartland Chapter - Omni Nashville, Level 3, Cumberland 2

Mexico Chapter - Omni Nashville, Level 3, Electric

New England Chapter - Omni Nashville, Level 4, Bass

Northern California Chapter - Omni Nashville, Level 2, Music Row 3

Pacific Northwest Chapter - Omni Nashville, Level 2, Music Row 1

POWER Chapter - Omni Nashville, Level 2, Broadway Ballroom D

Rocky Mountain Chapter - Omni Nashville, Level 2, Broadway Ballroom K

Southeast Chapter - Omni Nashville, Level 2, Music Row 5

Southwest & Pacific Chapters - Omni Nashville, Level 2, Broadway Ballroom G/H

 

Opening Reception
January 07, 2018 18:30 - 21:30 Music City Center Level 3 Exhibit Hall D

Music City Center, Exhibit Hall

Nashville’s restaurants and bars are garnering global attention – and we know your schedule won’t allow you to visit them all –  so we’ve taken the best elements from the coolest spots in town to create @BarNashville –  the World’s Biggest Bar. Enjoy a drink at the 125-foot bar, including cocktail recipes from some of Nashville’s best hot spots. Enjoy food and hang with friends as you get ready to kick-off the week. And of course, it wouldn’t be Music City without some fun and entertainment! We’ll be joined by special guests Clare Bowen (Scarlett O’Connor) and Charles Esten (Deacon Claybourne) from the hit TV show “Nashville,” who will perform original songs from the show written by Nashville songwriters and as well as some of their own. You’ll have a real Music City experience!

Brought to you by Nashville Convention & Visitors Corporation and Music City Center

Open for Supplier Events- Sunday
January 07, 2018 21:30 - 00:00 Various Locations
Networking Breakfast- Monday
January 08, 2018 07:00 - 07:45 Music City Center Level 4 Karl F Dean Grand Ballroom Foyer

We want you filled with protein and a positive attitude to kick off this year's conference! Join us for a networking breakfast outside the Main Stage to get your motor running.

Registration Open - Monday
January 08, 2018 07:00 - 17:00 Music City Center Level 2
Living 360 Studio: Avoid Office Body
January 08, 2018 07:30 - 07:45 -Lance Breger -
Your spine, muscles and organs all suffer from sitting over thirteen hours per day. Avoid being a statistic with the safest work position, supportive ergonomic tools and body-balancing exercises!
Opening Main Stage: Break Disciplinary Boundaries to Inspire Transformative Change
January 08, 2018 08:00 - 09:30 Music City Center Level 4 Karl F Dean Grand Ballroom -Neri Oxman -
Imagine the possibilities if you encourage cross-disciplinary engagement and unleash untapped potential for business events. Design visionary Neri Oxman’s breakthrough model, The Cycle of Creativity, boldly connects design, science, engineering and art in surprising new ways. Oxman will empower you to think beyond department silos and disciplinary boundaries, mapping out how multiple disciplines inspire, inform and shape one another. If you’re eager to abandon outmoded strategies, Oxman will inspire you to collaborate, communicate and foster inclusivity to welcome limitless opportunities.
Program Break
January 08, 2018 09:30 - 10:15 Music City Center Level 1 Various Rooms
Future of Face2Face: (Re)ality Alley
January 08, 2018 09:30 - 16:45 Music City Center

Come check out (Re)ality Alley - a VR + AR + Mixed Reality Play Zone!

New realities are at the tips of your fingers, inviting you to experience wholly new, computer-generated environments through virtual reality, augmented reality, and mixed reality tools. Whether you’re a novice or a seasoned user, explore (Re)ality Alley with the Dahlia+ team to learn how VR can amplify engagement.

Live Music in the Music City Green Room
January 08, 2018 09:30 - 10:15 Music City Center Level 1

Ever wonder what it’s like backstage in the artist’s Green Room? It becomes their home away from home when they’re on the road. Well, you’re on the road too, so we’ve recreated that experience just for you! Step into the Music City Green Room and enjoy a drink, a snack, some swag, a hit (or two – of course, there’s going to be music) and even something for your hangover. So, sit back, relax, and hang out with friends – that’s what Green Rooms are for!

Monday @ 9:30 -10:15am -- Tim Nichols is a multi-award winning songwriter who has penned hits for artists such as Tim McGraw, Jo Dee Messina, Alan Jackson, Faith Hill, Brad Paisley and Chris Young. Over the course of his career, Nichols has won multiple BMI songwriting awards, a GRAMMY for Best Country Song (“Live Like You Were Dying”). Tim was recently inducted into the Nashville Songwriter Hall of Fame. Check the full schedule for more Live Music in the Music City Green Room!

Future of Face2Face: The Mix
January 08, 2018 09:30 - 16:45 Music City Center

Stay connected to all the education and fun happening at Convening Leaders in The Mix, Powered by Freeman. Check out the ultra-high definition wall of video screens showcasing live streaming content, replays of popular sessions and social media posts. Tune-in with wireless headphones or use the smartphone app. Hang out, network or check your email in this comfortable immersive space designed to keep you in The Mix. Learn how to scale any of these ideas to amplify your next brand experience.

Future of Face2Face: TechBar
January 08, 2018 09:30 - 16:45 Music City Center

An event professional walks into a bar…

The event tech experts at Dahlia+ will guide you on how to activate a digital toolbox to create captivating, immersive event experiences. Let’s build a bridge between your vision of amplifying your work and the strategic roadmap that will get you there. Walk away with actionable advice on integrating digital solutions and tech into your world and bring the future into the NOW.

Student discussion following Break Disciplinary Boundaries to Inspire Transformative Change
January 08, 2018 09:30 - 09:45 -Billy Collins -
Immediately following each Main Stage and Thought Leader presentation students will gather to discuss how each presentation relates back to the industry. In these faculty facilitated discussions students will explore the potential impact concepts presented could have on the future of the events industry. At the conclusion of the Main Stage or Thought Leader session look for the PCMA staff member holding a PCMA paddle at the front right of the room.
Future of Face2Face: Inspiration Interlude at the Read-Up Corner
January 08, 2018 09:30 - 16:45
Kick back and let the Read-Up Corner throw down some deep knowledge. Queued up with intriguing podcasts, audiobooks, and snack-size learnables, stimulate your brain with the words of visionaries, disruptors and thought-warriors. We challenge you to invigorate yourself to BE INSPIRED and BE INSPIRING.
Future of Face2Face: The Pulse Pod - a Must-Have EventProf Showcase
January 08, 2018 09:30 - 16:45
There’s a world of options for cool gadgets, gear, and EventProf must-haves out there...But which ones will amplify your life? Plug in at this must-have showcase to get the pulse on what’s truly resonating with EventProfs. From productivity devices, to wearables, to wellness and gadgets that help you manage work-life balance, augment your professional and personal journey with the latest in tech gear.
Living 360 Studio: Five Must-Do Desk Stretches
January 08, 2018 09:45 - 10:00 -Lance Breger -
Stretch back to life with five seated stretches perfect for the office, home or travel to improve posture, prevent pain and shrink stress.
PCMA Monday Press Conference
January 08, 2018 09:45 - 11:00 Music City Center Level 1 102B
Future of Face2Face: The Future of AV: Emotion and Immersion
January 08, 2018 10:00 - 10:30 -Mark Coxon -

Sophisticated technology is increasingly ubiquitous. Experiences that make you feel something are the currency of the future. This talk will discuss the value of an emotionally charged audience. Focusing on the relationship between memory, emotion, and sensory experience, Mark Coxon will demonstrate how to use audiovisual technology to activate the physiological triggers of emotion. You’ll discover how modern immersive technologies, including projection mapping, mixed reality and more, can be used to generate a lasting call to action at your next event.

More than a Meeting: Turn Your Event into a Movement
January 08, 2018 10:30 - 11:45 Music City Center Level 1 101A, 101B, 101C, 101D & 101E -Greg Bogue -

Changes in behavior, habit and attitudes are causing a dramatic shift in what your participants need and want from events. In this session, Greg Bogue will explore the hierarchy of human gatherings, as he showcases how events are evolving from staged experiences to passion-filled and purposeful movements. Through stories and activities, participants will examine how today’s most successful events deliver richer experiences, built on a much stronger and sustainable foundation—personal values.

Learner Outcomes:

  • Identify three key differences between staged experiences and movements
  • Explain why the era of “blind” attendance is ending and how personal values will impact decisions to attend your events in the future
  • Describe how a concise Organizing Principle drives better design decisions and investments

Thought Leader: From Disruption to Evolution: Digital's Impact on the Music Industry
January 08, 2018 10:30 - 11:45 Music City Center Level 4 Grand Ballroom A2 -Joe Galante - Nick Ross -

Legendary Nashville music executive Joe Galante has launched the careers of many artists navigating major shifts in the industry along the way. Including stints as President of RCA Records, US and Sony Chairman, Nashville, Galante has spent 40 years in entertainment.  He will take you through the evolution of the industry, as he's had a front row seat on technological changes in music. Interviewer Nick Ross will draw parallels between how technology has changed the landscape for both music and event audiences - and producers.

Thought Leader: The Optimistic Technologist: Keeping the Digital Revolution Human-Centric
January 08, 2018 10:30 - 11:45 Music City Center Level 4 Grand Ballroom A1 -Nicholas Thompson -

Technology is unevenly distributed across society, with disruptions already having a massive impact on previously dependable systems. Journalism is impacted by a new era of alternative facts and "fake news", while a cynical suspicion of science means even expert consensus is cast into doubt. Nicholas Thompson, editor-in-chief of Wired Magazine, argues it is critical to “make sure science keeps going forward, that we can all agree on facts, and make sure all that information makes our lives richer” (CNN). Thompson will discuss the ever-changing frontier of business and technology as well as science and design. He will explain how good design and the highest values can help ensure the digital revolution remains at the service of human beings.

Revamp Relationships, Event Experiences with Data-Driven Insights
January 08, 2018 10:30 - 11:45 Music City Center Level 2 202A, 202B & 202C -Nick Fugaro - Wendy Holliday -

The convergence of data and events has arrived.  Corporate and association marketing teams are using event data to reinvigorate their customer relationships.  Emerging tools are empowering event teams to convert massive quantities of data into meaningful, actionable insights that can be shared across an organization. Marketing teams are advancing from anecdotal and stated information to richer, data-driven behavioral insights to deliver the experiences their attendees crave most.

Living 360 Studio: All-Day Energy
January 08, 2018 10:30 - 10:45 -Lance Breger -
Recharge your bio-battery with five of the best energy management strategies to help you keep running morning, noon and night! Take away energy building routines to incorporate into your unique schedule.
Want Strategy that Sticks? Take an Inclusive Approach with Appreciative Inquiry
January 08, 2018 10:30 - 11:45 Music City Center Level 2 209A, 209B & 209C -Joanne Smikle -
So many strategic planning initiatives are created with the best of intentions but fall flat because the processes employed to spark change are not transformative. Appreciative Inquiry is an emerging, evolving approach to organizational change rooted in the premise that focusing on past successes will promote future achievement. Learn how to focus on moments of excellence and points of pride to generate future success for your organization.

 

Learner Outcomes:

  • Apply the five generic processes associated with Appreciative Inquiry to invoke sustainable change
  • Give voice to a broad range of stakeholders to ensure all are invested in this invigorating process
  • Develop solutions generated by people invested in defining the wider range of positive possibilities for the organization

Expert Insights on Globally Expanding Your SMM Program
January 08, 2018 10:30 - 11:45 Music City Center Level 1 106A, 106B & 106C -Betsy Bondurant - Nick Pupa - Debi Scholar -
If you have a mature SMM Program in the U.S. and plan to take it global, you’ve undoubtedly considered the numerous hurdles. Arm yourself and your company with the tools to face any challenge to the future success of your program. Our experts will explain how two very different companies expanded their SMM programs and what they learned along the way. Then participants will exchange knowledge, strategy and brainstorm how your SMM program could grow globally.

Learner Outcomes:

  • Identify potential obstacles to SMM expansion and strategies for overcoming them
  • Discuss global developments that could impact the adoption of your SMM program and address them when managing stakeholder relationships

Boost Participant Engagement with Immersive Events
January 08, 2018 10:30 - 11:45 Music City Center Level 2 207A, 207B, 207C & 207D -Sarah Gould-Stotts - Stephan Paschalides -

Do away with traditional sessions in drafty conference rooms and give your participants an experience that will stick long after they return to the daily grind. Insight immersions take participants to unexpected places to trigger their imaginations and provide fresh perspectives no matter what their field. Sara Gould-Stotts will share how she joined forces with Now Plus One to create experiences that pushed Greystar Real Estate Partners’ employees to think differently about challenges in their industry. Learn how you can adjust this strategy to take an innovative approach your participants won’t soon forget.

Learner Outcomes:

  • Secure stakeholder buy-in to incorporate immersive experiences into your event strategy
  • Create a variety of immersions relevant for a diverse group of participants
  • Increase participant engagement and learning retention

PCMA Business School: Everybody Wants Innovation (But No One Wants to Change)
January 08, 2018 10:30 - 11:45 -Dave Owens -
Led by internationally recognized innovation expert David Owens, this program shows participants why innovation is difficult and identifies the six barriers that typically limit experimentation and growth in organizations. Using Professor Owens’ “innovation constraints” framework, you’ll learn how to analyze innovation initiatives to determine the likely barriers then develop concrete strategies for moving those initiatives forward. In this session you’ll discover how to be a change agent by applying these strategies to foster a culture of innovation in your organization.

Learner Outcomes:

  • Diagnose the types of constraints that are likely to derail your innovation initiatives
  • Develop a concrete strategy for avoiding or overcoming those constraints
  • Foster innovation adoption within your teams, organization and customers

Future of Face2Face: Defining Your Brand’s Future: The Critical Role of Meetings and Events
January 08, 2018 10:45 - 11:30 -Karen McSteen -
Meetings are one of the most tangible aspects of your brand. But are they adding long-term value to your brand? Are you thinking about how your meetings and events can deliver meaningful experiences for your future customers?  Join an interactive session with Karen McSteen, who will explain what is replacing the traditional 4 Ps (product, price, promotion, placement) of marketing and guide you how to use events to build enduring relationships with customers and position your brand for a changing world.

 

Future of Face2Face: Emerging Global Threats: A Conversation with PCMA Thought Leader Jakob Scharf
January 08, 2018 10:45 - 11:30 -Jakob Scharf - MaryAnne Bobrow -
Join Jakob Scharf, former Director General of the Danish Security and Intelligence Service, and PCMA Thought Leader speaker, as he shares the emerging global threats that need to be on your rador now. From terrorism to cyber security and more, you won’t want to miss this inside preview to Jakob’s Monday afternoon Thought Leader session.
Living 360 Studio: Avoid Office Body
January 08, 2018 11:15 - 11:30 -Lance Breger -
Your spine, muscles and organs all suffer from sitting over thirteen hours per day. Avoid being a statistic with the safest work position, supportive ergonomic tools and body-balancing exercises!
Networking Luncheon Program with Hilton CEO Chris Nassetta
January 08, 2018 11:45 - 13:00 Music City Center Level 3 Exhibit Hall B -Nick Ross - Christopher Nassetta -

Join us for a networking lunch worth it's weight in HHonors points! In addition to time to catch up with your neighbor, we are honored to have Chris Nassetta, President and Chief Executive Officer for Hilton. A fantastic meal and a little insight all in one place - you'll want to be there to soak it all in!

Student discussion following The Optimistic Technologist: Keeping the Digital Revolution Human-Centric
January 08, 2018 11:45 - 12:00 -Godwin-Charles Ogbeide -
Immediately following each Main Stage and Thought Leader presentation students will gather to discuss how each presentation relates back to the industry. In these faculty facilitated discussions students will explore the potential impact concepts presented could have on the future of the events industry. At the conclusion of the Main Stage or Thought Leader session look for the PCMA staff member holding a PCMA paddle at the front right of the room.
Student discussion following From Disruption to Evolution: Digital's Impact on the Music Industry
January 08, 2018 11:45 - 12:00 -Amanda Cecil -
Immediately following each Main Stage and Thought Leader presentation students will gather to discuss how each presentation relates back to the industry. In these faculty facilitated discussions students will explore the potential impact concepts presented could have on the future of the events industry. At the conclusion of the Main Stage or Thought Leader session look for the PCMA staff member holding a PCMA paddle at the front right of the room.
Thought Leader: Emerging Global Threats To Have on Your Radar
January 08, 2018 13:30 - 14:45 Music City Center Level 4 Grand Ballroom A1 -Jakob Scharf -
The threat picture has required major changes to the competencies and strategies that event organizers need to keep their participants safe. Jakob Scharf, former Director General of the Danish Security and Intelligence Service, will share information all event organizers need as events move around the globe. Scharf will address risks such as terrorism, extremism, cyber security and other potential vulnerabilities facing business events. Walk away from this session with a new awareness around global threats and actionable tips on how to mitigate these risks.

Learner Outcomes:

  • Identify emerging threats that could impact your event
  • Discover how other organizations are managing these challenges
  • Determine how prepared you are to mitigate risks posed by these threats

Event Co-Location: A Case Study of Savings and Success
January 08, 2018 13:30 - 14:45 -Leslie Zeck - Windy Christner - Kenley Moy -
Association Planners: If you haven’t thought about co-locating your next event, you may be missing an important opportunity to make it better. From sharing resources to reaching new audiences, co-locating with another organization can bring new life to your existing conference. Destination and Hotel Sales Representatives: You too can learn strategies for working with groups to maximize opportunities in your facilities. Learn how the American Pharmacists Association and the International Association for Dental Research joined forces to co-locate their events, ultimately adding value, cutting costs, and maximizing their success.

 

Learner Outcomes:

  • Explore how destinations, venues and organizations can partner in co-locating a convention or event
  • Discuss negotiation strategies for partnering with and sharing vendors for maximum cost-savings
  • Identify key steps to ensuring that RFPs are structured and responded to appropriately to optimize co-location potential and opportunities

New Medical Technology Travel Regulations Will Impact International Attendees at Your Events
January 08, 2018 13:30 - 14:45 Music City Center Level 2 209A, 209B & 209C -James Youngblood - Cynthia Walker - Hans Schenk - Debra Rosencrance -
As global device and pharmaceutical companies adopt new compliance codes, it is crucial for you to understand the impact it could have on your U.S. based event. The lack of direct sponsorship of travel for healthcare professionals could negatively affect your attendance, revenue, and time. Gain resources and learn how to incorporate these new rules into your event strategy.

Learner Outcomes:

  • Determine the impact compliance codes could have on international attendees at your event
  • Develop an action plan to adhere to these new regulations
  • Identify strategies for successful and compliant interaction among stakeholders for mutual success in the future

Ethnography & Exhibitions: A New Approach to Opportunity and Value Creation
January 08, 2018 13:30 - 14:45 Music City Center Level 2 207A, 207B, 207C & 207D -Michelle Bruno - David Frazer -
Ethnographers research populations where they live and work through observation and interviews. Could that science be used in leveraging insights to help exhibitors connect with participants in more meaningful ways? This session will showcase how corporations and nonprofits are applying the ethnographic lens to better understand and serve the needs of customers, members and those attending or exhibiting at trade shows.

Learner Outcomes:

  • Describe how an immersive study of participant behavior can deliver a radically new user experience
  • Explain how ethnography provides richer and more credible attendee concerns than surveys
  • List three examples of ethnographic research outputs in the context of events

Breathe New Life into Your Brand Strategy
January 08, 2018 13:30 - 14:45 Music City Center Level 1 101A, 101B, 101C, 101D & 101E -David Rich - Kershing Goh -
These days many organizations are working with outdated strategies that aren't keeping up with the rapidly changing expectations of participants. How do you decide when it's time to pivot? What can you do to get everyone else on board? Whether you're rebranding a destination, a cornerstone event or several brand events, change can yield high returns for your organization. In this session we'll hear three case studies of successful rebrands and pull from them key questions to ask yourself about when to rebrand and what tactics will ensure success.
Thought Leader: Association C-Suite Predictions for 2018 and Beyond
January 08, 2018 13:30 - 14:45 Music City Center Level 4 Grand Ballroom A2 -Peter O'Neil - Abe Eshkenazi - Paul Pomerantz - Dawn Sweeney - Nick Ross -
What does the future hold for your organization? Attend this session to hear non-profit CEOs share challenges and opportunities they foresee impacting the association world. They'll tackle challenges and opportunities brought on by the current business climate plus give their predictions for the future. This is a session business event strategists can't afford to miss - bring your questions!

Learner Outcomes:

  • Empower yourself with the knowledge of what's to come in the association world
  • Incorporate their big picture thinking into your business event strategy
  • Determine potential solutions to industry-wide challenges and support major growth opportunities within your organization

Future of Face2Face: Cracking the Code of the Future Room Block
January 08, 2018 13:30 - 14:15 -Christine Shimasaki -

By now we realize, a silver bullet doesn’t exist to address the many factors contributing to the erosion of the room block. Instead, what we need moving forward is a multitude of strategies. Join us for a discussion, on how events strategists will address the shift in the room block climate and how they will rethink everything from their goals, their metrics and whether they’ll need a room block at all.

Future of Face2Face: The Robots Are Coming! How to Stay Relevant and Amplify Your Personal Brand
January 08, 2018 13:30 - 14:00 -Judi Holler -
We are in the business of face to face. Which is great news because years of research proves that this is what we human beings crave. Art, connection, authenticity, humanity ... not robots. Just imagine if you turn up the volume on the things that make you authentically you to stay relevant? How would it feel to lean into fear so you can build confidence and take more strategic risks? What if you could embrace change so you can thrive in a world that is in a historic pace of acceleration? The future IS the business of you.
Live Music in the Music City Green Room
January 08, 2018 14:30 - 15:30 Music City Center Level 1

Ever wonder what it’s like backstage in the artist’s Green Room? It becomes their home away from home when they’re on the road. Well, you’re on the road too, so we’ve recreated that experience just for you! Step into the Music City Green Room and enjoy a drink, a snack, some swag, a hit (or two – of course, there’s going to be music) and even something for your hangover. So, sit back, relax, and hang out with friends – that’s what Green Rooms are for!

Monday @ 2:30 - 3:30 pm -- Jeffrey Steeleis a prolific songwriter and has penned hits for artists such as Tim McGraw, Montgomery Gentry, Faith Hill, LeAnn Rimes, and Rascal Flatts among many others. He was named BMI Songwriter of the year multiple years and was inducted into the Nashville Songwriters Hall of Fame in 2013.Check the full schedule for more Live Music in the Music City Green Room!

Student discussion following Emerging Global Threats to Have on Your Radar
January 08, 2018 14:45 - 15:00 -Kristin Malek -
Immediately following each Main Stage and Thought Leader presentation students will gather to discuss how each presentation relates back to the industry. In these faculty facilitated discussions students will explore the potential impact concepts presented could have on the future of the events industry. At the conclusion of the Main Stage or Thought Leader session look for the PCMA staff member holding a PCMA paddle at the front right of the room.
Student discussion following Association CEO Panel
January 08, 2018 14:45 - 15:00
Immediately following each Main Stage and Thought Leader presentation students will gather to discuss how each presentation relates back to the industry. In these faculty facilitated discussions students will explore the potential impact concepts presented could have on the future of the events industry. At the conclusion of the Main Stage or Thought Leader session look for the PCMA staff member holding a PCMA paddle at the front right of the room.
Living 360 Studio: Brain Boot Camp
January 08, 2018 14:45 - 15:00 -Lance Breger -
Discover six brain building exercises in the Brain Boot Camp then take your new techniques and tools for a test-drive in the 21-day challenge! Your creativity, learning, mood and memory will never be the same!
Program Break
January 08, 2018 14:45 - 15:45 Music City Center Various Levels
Hosted Buyer Appointments Monday (by invitation only)
January 08, 2018 15:00 - 17:00 Omni Nashville Level 2 Legends Ballroom E - G
Living 360 Studio: Two Minutes to Less Stress
January 08, 2018 15:30 - 15:45 -Lance Breger -
Gain calm, clarity and poise in as little as two minutes with proven activities drawn from the practices and fields of massage, psychology and yoga.
Thought Leader: The 365-Day Event: Using Digital Content to Drive Year-Round Engagement
January 08, 2018 15:45 - 16:45 Music City Center Level 4 Grand Ballroom A1 -Jay Baer -
It’s clear in today’s world your event neither stops nor starts when your participants arrive onsite. Organizations must deliver rich opportunities to create connections before, during, and beyond their events. Join Jay Baer to learn how to use content and digital marketing to drive engagement year-round.

Learner Outcomes:

  • Trigger FOMO (fear of missing out) amongst potential participants using dynamic pre-event coverage
  • Utilize real-time content and social media to increase event impact among target audiences
  • Repurpose post-event community and information drips to boost impact and retention rates

DEI: Engaging the Medical Community Through Digital Events
January 08, 2018 15:45 - 16:45 Music City Center Level 2 209A, 209B & 209C -Debi Scholar - Lisa Astorga -

Digital events in the medical space are driving results for organizations and proving to be a powerful tool to support and engage medical communities. This session will explore a panel of successful case studies and examine ways they are helping the medical sector.

*This session aligns with the Digital Experience Institute (DEI) and qualifies for Digital Event Strategist (DES) credit.

PCMA Business School: Leverage Brand Equity to Deliver Game-Changing Experiences
January 08, 2018 15:45 - 16:45 Music City Center Level 1 104A, 104B, 104C, 104D & 104E -Steve Hoeffler -
To enhance the value you provide as a Business Event Strategist it is important to design experiences that align with your organization’s goals. In this session we will delve into the foundations of customer-based brand equity to establish a framework that you can use when designing events. Professor Steve Hoeffler will lead a hands-on experience that teaches branding/differentiation techniques you can integrate into future marketing efforts. With his framework you’ll begin to create events infused with strategic brand experiences and set yourself apart from the competition.

Learner Outcomes:

  • Recognize the origins of brand equity from a customer-based brand equity perspective
  • Use the strategic insights in the three-circles perspective to identify points of party and points of difference to separate yourself from the competition
  • Develop programs that are designed to enhance brand experiences associated with your events

Mitigating Event Disasters: Creating Safe Events in an Unsafe World
January 08, 2018 15:45 - 16:45 Music City Center Level 1 101A, 101B, 101C, 101D & 101E -Brenda Rivers -

From natural disasters to man-made crises, risk mitigation has never been more important to ensure the safety and security of your event participants. Using a 360-degree process designed to create a risk management strategy for your meetings and events, you will learn how to confidently prepare for, respond to and recover from the unexpected.

Learner Outcomes:

  • Evaluate the current state of your organization's ability to manage an event crisis
  • Recognize your legal obligations as an event professional to keep attendees safe
  • Develop your own risk management playbook for your events

New Year, New You - Recharge Your Approach to Wellness (Repeat Tuesday at 4:00pm)
January 08, 2018 15:45 - 16:45 Music City Center Level 1 106A, 106B & 106C -Lance Breger -
Unleash your personal and professional potential through the creation of your own work-life wellness program. Executive Wellness Coach Lance Breger will guide you through the science of goal setting and the most efficient techniques to maximize motivating and long-lasting results for a happier and healthier lifestyle.

Learner Outcomes:

  • Perform a work-life assessment to identify priority areas to enhance your well-being
  • Design an action plan to achieve your work-life wellness goals in key priority area
  • Apply proven strategies for behavior change that maintain work-life wellness

Living 360 Studio: Five Must-Do Desk Stretches
January 08, 2018 16:15 - 16:30 -Lance Breger -
Stretch back to life with five seated stretches perfect for the office, home or travel to improve posture, prevent paid and shrink stress.
DES Reception
January 08, 2018 16:45 - 17:45 Music City Center Level 1M Davidson Ballroom Prefunction

Invite Only

Student discussion following The 365-Day Event: Using Digital Content to Drive Year-Round Engagement
January 08, 2018 16:45 - 17:00 -Kristin Malek -
Immediately following each Main Stage and Thought Leader presentation students will gather to discuss how each presentation relates back to the industry. In these faculty facilitated discussions students will explore the potential impact concepts presented could have on the future of the events industry. At the conclusion of the Main Stage or Thought Leader session look for the PCMA staff member holding a PCMA paddle at the front right of the room.
Student discussion following Thought Leader on diversity and inclusion
January 08, 2018 16:45 - 17:00 -Juan Mendez -
Immediately following each Main Stage and Thought Leader presentation students will gather to discuss how each presentation relates back to the industry. In these faculty facilitated discussions students will explore the potential impact concepts presented could have on the future of the events industry. At the conclusion of the Main Stage or Thought Leader session look for the PCMA staff member holding a PCMA paddle at the front right of the room.
Chairman's Reception (By Invitation Only)
January 08, 2018 17:00 - 18:00 Omni Nashville Level 2 Broadway Ballroom Foyer
Open for Supplier Events- Monday
January 08, 2018 18:00 - 21:00 Various Locations
Party With A Purpose (additional ticket required)
January 08, 2018 21:00 - 00:00 The Cannery Ballroom Venue

Enjoy a healthy mix of philanthropy and fun. This event offers meeting industry leaders an energetic and lively networking experience while they give back to the Education Foundation, PCMA's Giving Good and the W.O. Smith Community School of Music, a local charity.

Monday, January 8th
9pm - 12am
Cannery Row
Nashville, TN

Ticket Price - $125

Founding and Sustaining Sponsor: GES
Music Partner: Visit Austin and Austin Convention Center
Event Sponsors: Visit Houston,Niagara Falls Business Events, Tampa BayTampa Bay
Host City Partner: Nashville Convention & Visitors Corp
Venue Sponsors: Cannery Ballroom, Mercy Lounge, The High Watt, and ONE

Featured musical acts brought to you by Austin:
The Nightowls
Warren Hood
Jackie Venson
Charlie Mars

Foundation Nash Dash 5K Run/Walk
January 09, 2018 06:30 - 07:45 Nissan Stadium

Give back as you dash in Nash!  Join your industry peers Tuesday morning for a 5k run/walk around Nissan Stadium, home of the Tennessee Titans.

Tuesday, January 9th
6:30am - 7:45am
Nashville, TN

Ticket Price - $40

Networking Breakfast- Tuesday
January 09, 2018 07:30 - 08:30 Music City Center Various Levels

It's going to be a day packed full of information and surprises. Be sure to start it off with a little nosh and a lot of caffeine!

CMP® Breakfast
January 09, 2018 07:30 - 08:30 Country Music Hall of Fame & Museum Event Hall
PCMA Town Hall
January 09, 2018 07:30 - 08:30 Music City Center Level 2 202

This is your opportunity to hear the latest updates from your PCMA and Foundation leadership. We'll be sharing our plans for the future and what you can look forward to in 2018. Bring your questions.

Speakers: Deborah Sexton, Sherrif Karamat, Mary Pat Heftman, Phillip Jones, Claire Smith, and David Peckinpaugh

Registration Open - Tuesday
January 09, 2018 07:30 - 16:45 Music City Center Level 2
Hosted Buyer Appointments Tuesday (by invitation only)
January 09, 2018 08:00 - 10:00 Omni Nashville Level 2 Legends Ballroom E - G
Living 360 Studio: All-Day Energy
January 09, 2018 08:00 - 08:15 -Lance Breger -
Recharge your bio-battery with five of the best energy management strategies to help you keep running morning, noon and night! Take away energy building routines to incorporate into your unique schedule.
Amplify Your Event Design by Taking Cues from City Planning
January 09, 2018 08:30 - 09:30 Music City Center Level 2 209A, 209B & 209C -Christine Hilgert - Dana Freker Doody - Doug Sloan -

If you’re looking for event design inspiration it’s time to broaden your scope to outside the industry. We’ll challenge you to build your next event through the lens of a city planner. Learn how strategies behind city planning can be applied throughout all aspects of your program, from engagement to networking.

New European Union Data Privacy Laws Could Cost Your Company Money
January 09, 2018 08:30 - 09:30 Music City Center Level 2 207A, 207B, 207C & 207D -Tim Clements -

If you have data on even one member or customer in the EU, you need to understand the General Data Protection Regulation (GDPR) or face fines when it becomes enforceable. This could mean changes to the way you currently collect and disperse data and adjustments to the data you currently store. You’ll walk away with critical information to ensure your organization’s compliance before these regulations go into effect in May.

Learner Outcomes:

  • Develop a Data Protection Strategy that is aligned to the GDPR and appropriate to your organization
  • Identify the key deliverables including policies and procedures that your enterprise needs to comply with the GDPR
  • Recognize customer’s personal data and identify where and how it is collected, created, stored, used, transferred and eliminated

Convene Thought Leader: When a Humanitarian Crisis Hits
January 09, 2018 08:30 - 09:30 -Mike Waterman -
Hurricane Harvey brought more than 51 inches of rain to the Houston area in August 2017, resulting in one of the most devastating weather events in U.S. history. Flood waters pounded the city, forcing residents into shelters and causing nearly $200 billion in damage. Visit Houston President Mike Waterman will detail the group’s emergency response while the crisis was unfolding and how they managed to keep all 11 major conventions on schedule afterward. He also will review the lessons learned for future disasters.

Learner Outcomes:

  • Examine how multiple entities worked together to communicate during a crisis
  • Analyze how crisis plans assisted during this emergency and what changes, if any, were recommended
  • Apply key learnings to your own emergency response plan

Thought Leader: Megatrends Beyond Tomorrow
January 09, 2018 08:30 - 09:30 Music City Center Level 4 Grand Ballroom A2 -Chris Riddell -
Organizations today must keep up with high speed change to survive in this era of radical digital transformation. Leaders who will thrive beyond tomorrow must re-enable their businesses to behave like networks and be able to adapt in real-time with technology, talent and customers. Trailblazing futurist Chris Riddell will take you on a journey to understand how the patterns playing out in modern society are shaping and defining our world beyond tomorrow. This session will inspire you to challenge the rules and question everything you once knew to be true.
Meetings Mean Business Press Conference
January 09, 2018 08:30 - 09:30 Music City Center Level 1 102B
How to Achieve Global Brand Consistency While Catering to Local Markets
January 09, 2018 08:30 - 09:30 Music City Center Level 1 101A, 101B, 101C, 101D & 101E -Julie Krueger - Sarah O'Connell -
When it comes to global brand marketing, perception is everything. Keeping brand consistency in events across country lines can be challenging. That’s why it is important to set brand continuity goals that can be applied around the globe—with adjustments for local markets—to achieve a seamless experience in content quality, brand experience, messaging, engagement and more. Learn how International Trademark Association (INTA) is building its brand experience by creating a team of both global and local experts in strategy, creative, digital, technology and logistics.

Learner Outcomes:

  • Explore how to promote effective and compelling brand experiences globally
  • Engage the local culture while catering to international audiences and global guidelines
  • Apply the latest event innovations and digital technology to support your goals

DEI: Create Buy-In for Your Digital Events Strategy
January 09, 2018 08:30 - 09:30 Music City Center Level 1 106A, 106B & 106C -Kyle Smith - Kaila Bongiovanni - Todd Tolbert -

One of the biggest challenges is getting the support and buy-in to start a digital event strategy. An esteemed panel will share successful case studies (driving results, growing membership, demand generation) and offer invaluable tips for you to create your own talking points.

*This session aligns with the Digital Experience Institute (DEI) and qualifies for Digital Event Strategist (DES) credit.

Future of Face2Face: (Re)ality Alley
January 09, 2018 08:30 - 17:00 Music City Center

Come check out (Re)ality Alley - a VR + AR + Mixed Reality Play Zone!

New realities are at the tips of your fingers, inviting you to experience wholly new, computer-generated environments through virtual reality, augmented reality, and mixed reality tools. Whether you’re a novice or a seasoned user, explore (Re)ality Alley with the Dahlia+ team to learn how VR can amplify engagement.

Future of Face2Face: TechBar
January 09, 2018 08:30 - 17:00 Music City Center

An event professional walks into a bar…

The event tech experts at Dahlia+ will guide you on how to activate a digital toolbox to create captivating, immersive event experiences. Let’s build a bridge between your vision of amplifying your work and the strategic roadmap that will get you there. Walk away with actionable advice on integrating digital solutions and tech into your world and bring the future into the NOW.

Future of Face2Face: The Mix
January 09, 2018 08:30 - 17:00 Music City Center

Stay connected to all the education and fun happening at Convening Leaders in The Mix, Powered by Freeman. Check out the ultra-high definition wall of video screens showcasing live streaming content, replays of popular sessions and social media posts. Tune-in with wireless headphones or use the smartphone app. Hang out, network or check your email in this comfortable immersive space designed to keep you in The Mix. Learn how to scale any of these ideas to amplify your next brand experience.

Future of Face2Face: The Pulse Pod - a Must-Have EventProf Showcase
January 09, 2018 08:30 - 17:00
There’s a world of options for cool gadgets, gear, and EventProf must-haves out there...But which ones will amplify your life? Plug in at this must-have showcase to get the pulse on what’s truly resonating with EventProfs. From productivity devices, to wearables, to wellness and gadgets that help you manage work-life balance, augment your professional and personal journey with the latest in tech gear.
Future of Face2Face: Inspiration Interlude at the Read-Up Corner
January 09, 2018 08:30 - 17:00

Kick back and let the Read-Up Corner throw down some deep knowledge. Queued up with intriguing podcasts, audiobooks, and snack-size learnables, stimulate your brain with the words of visionaries, disruptors and thought-warriors. We challenge you to invigorate yourself to BE INSPIRED and BE INSPIRING.

Living 360 Studio: Rocket-Fuel Foods On-the-Go
January 09, 2018 08:45 - 09:00 -Lance Breger -
Prepare for lift-off with the best travel foods to fuel a productive workday without experiencing a crash, cravings or cutting into your health goals.
Student discussion following Hurricane Harvey Emergency Response
January 09, 2018 09:30 - 09:45 -Juan Mendez -
Immediately following each Main Stage and Thought Leader presentation students will gather to discuss how each presentation relates back to the industry. In these faculty facilitated discussions students will explore the potential impact concepts presented could have on the future of the events industry. At the conclusion of the Main Stage or Thought Leader session look for the PCMA staff member holding a PCMA paddle at the front right of the room.
Student discussion following Tech Futurist
January 09, 2018 09:30 - 09:45
Immediately following each Main Stage and Thought Leader presentation students will gather to discuss how each presentation relates back to the industry. In these faculty facilitated discussions students will explore the potential impact concepts presented could have on the future of the events industry. At the conclusion of the Main Stage or Thought Leader session look for the PCMA staff member holding a PCMA paddle at the front right of the room.
Program Break
January 09, 2018 09:30 - 10:30 Music City Center Various Levels
Live Music in the Music City Green Room
January 09, 2018 09:30 - 10:30 Music City Center Level 1

Ever wonder what it’s like backstage in the artist’s Green Room? It becomes their home away from home when they’re on the road. Well, you’re on the road too, so we’ve recreated that experience just for you! Step into the Music City Green Room and enjoy a drink, a snack, some swag, a hit (or two – of course, there’s going to be music) and even something for your hangover. So, sit back, relax, and hang out with friends – that’s what Green Rooms are for!

Tuesday @ 9:30 - 10:30 am -- Tony Arata has written No. 1 hits for Patty Loveless (“Here I Am”), Lee Roy Parnell (“I’m Holding My Own”), and Clay Walker (“Dreaming With My Eyes Open”). To date, Garth Brooks has recorded 7 of Tony’s songs, including “The Dance” which won Song of the Year at The Academy of Country Music. Arata is also Nashville Songwriters Hall of Fame inductee. Check the full schedule for more Live Music in the Music City Green Room!

Living 360 Studio: Deep Sleep
January 09, 2018 09:45 - 10:00 -Lance Breger -
Quit counting sheep! Learn the science behind sleep, a proven routine and practical steps to achieve the best rest.
Main Stage: New Rules of Engagement for Leaders in the Shifting Geopolitical Landscape
January 09, 2018 10:30 - 12:00 Music City Center Level 4 Karl F Dean Grand Ballroom -Gen. Stan McChrystal - Nick Ross -

General Stan McChrystal, former Commander of U.S. and International Forces in Afghanistan, has a reputation for building highly effective teams and revolutionizing how military agencies interact and operate. His inclusive leadership approach sparked innovation and drove change in the Joint Special Operations Command, a massive organization which oversees the military’s most sensitive forces. In this two-part keynote, McChrystal will share his stories and experiences that led him to embrace the power of culture, communication and relationships to build the team of teams. To conclude, our Master Facilitator  will interview McChrystal to give the audience an insider’s glimpse into the state of international affairs. He will deliver his analysis on the dynamic geopolitical environment and the implications it will have on security, politics, energy and the global population.

Student discussion following New Rules of Engagement for Leaders in the Shifting Geopolitical Landscape
January 09, 2018 12:00 - 12:15 -Godwin-Charles Ogbeide -
Immediately following each Main Stage and Thought Leader presentation students will gather to discuss how each presentation relates back to the industry. In these faculty facilitated discussions students will explore the potential impact concepts presented could have on the future of the events industry. At the conclusion of the Main Stage or Thought Leader session look for the PCMA staff member holding a PCMA paddle at the front right of the room.
Celebrate! Recognition Lunch - Tuesday
January 09, 2018 12:15 - 13:30 Music City Center Level 3 Exhibit Hall B

We love, love, love this industry and those that inspire us to reach higher. Today we’ll celebrate many of our colleagues that aim for greatness. The Visionary Awards will celebrate our 2018 Lifetime Achievement Honorees and announce the 2018 Professional Excellence Award Finalist. The 2018 class of 20 in their Twenties will be showcased and Phillip Jones will announce the raffle winner of the 2017 Ride With The Foundation VIP Tour De France package.

Multi-Cultural Design Thinking: Custom Touches for Remarkable Events
January 09, 2018 13:45 - 15:00 Music City Center Level 1 106A, 106B & 106C -Mathias Posch - Nicola McGrane -

This session will showcase smart design touches that event organizers can make to create richer and more welcoming experiences for their international guests. Moderator Mathias Posch will share stories of other event designers who have embraced an assortment of cultural nuances to attract, delight and grow their global event audience.

Thought Leader: The Power of Purpose in Business and Life
January 09, 2018 13:45 - 15:00 Music City Center Level 4 Grand Ballroom A2 -Roy Spence -
In today’s world of constant chaos, the search and need for purpose and meaning both in business and life has never been more intense. Entrepreneur, CEO and best-selling author Roy Spence will share lessons learned on his remarkable journey on the road to Purpose.  He will also share piercing insights from legendary purpose-driven leaders. This session will reveal how finding Purpose in everything you do can inspire and liberate you live up to your full potential.

Learner Outcomes:

  • Recognize the business impact of tapping into the power of Purpose
  • Identify opportunities to inject more meaning into your day-to-day life
  • Discover how Purpose drives positive change in how you live and lead

Shield Your Event Brand & Participants from Discriminatory Legislation
January 09, 2018 13:45 - 15:00 Music City Center Level 1 101A, 101B, 101C, 101D & 101E -Paula Cozzi-Goedert - Phillip Jones - Michael Guerriero - Yvonne Butters -
Just when you thought you had all bases covered, new and sometimes discriminatory legislation  emerges and you’re scrambling for a solution. From bathroom bills to travel bans, these disruptions don’t have to cause panic. A panel of legal, CVB, and diversity experts weigh in with case studies and advice to protect your event brand, your participants, and your organization.

 

PCMA Business School: Using a Futurist’s Toolbox to Anticipate and Accelerate Change
January 09, 2018 13:45 - 15:00 Music City Center Level 1 104A, 104B, 104C, 104D & 104E -Amy Zalman -
Leaders today feel an urgent need to meet the demands of the digital age yet few feel fully competent to guide their teams through an uncertain future. To truly manage change, you must be clear about your organization’s objectives and be able to build a bridge from the past to the future. The toolset of the futurist can accelerate this process—by offering creative ways to reflect on future possibilities as well as rigorous frameworks to identify signals of change, analyze trends and generate options. Dr. Amy Zalman will share how to develop future-focused habits of mind and provide foresight tools to lead your organization toward its desired future state.

Learner Outcomes:

  • Incorporate strategic foresight in your leadership approach to effectively manage change
  • Expand your toolbox of specific techniques appropriate for crafting various future-focused goals
  • Utilize environmental scans to proactively identify emerging trends or disruptors

Cyber Security: How to Keep Participants, Their Data Safe
January 09, 2018 13:45 - 15:00 Music City Center Level 2 207A, 207B, 207C & 207D -Matt Loeb -
When your systems are not up to date or unnecessary parties can gain access to it, you could be giving someone the “in” they need for a malicious attack either on your participants' data or on the people who trust you with their data. In today's technology driven market, keeping up with security concerns can seem like an insurmountable hurdle. Cyber security expert Matt Loeb will discuss the steps you can take to ensure your company is not the next victim of a hack.
From Exceptional Events to Highly-Engaged, Year-Round Communities
January 09, 2018 13:45 - 15:00 Music City Center Level 2 202A, 202B & 202C -Joveneis Neto -
Sao Paulo Tech Week has locked in on a winning formula for designing more than 200 events that delight 50,000+ participants and spark year-round community engagement. Ney Neto, who leads the festival design team, will discuss how you can use the same strategies of festivalization that are driving attendance across all generations, boosting sponsorship revenue and ultimately generating meaningful economic growth for the Sao Paulo region.

Learner Outcomes:

  • Identify the four main components of multidisciplinary programming that must be present to engage attendees
  • Elevate sponsors from funders to co-creators who are social champions impacting society in the digital transformation era
  • Use events to amplify media exposure and cultivate highly-engaged, thriving communities

A New Prescription to Treat Problems Ailing Medical Events
January 09, 2018 13:45 - 15:00 Music City Center Level 2 209A, 209B & 209C -Michael Glatts - William Reed - Wanda Johnson - Tonya Almond - Michelle Turenne -
Over the past several months, a group of experienced medical event strategists put their heads together to apply design thinking to problems impacting medical events. Their challenge: How can the industry’s relationship with medical professionals be reimagined to benefit the larger medical community and patients? Hear how they embarked on the journey and what they learned from conducting empathy interviews with members representative of their participant base. Because design thinking is about "doing and making," you'll try it out with your group before hearing the solutions our panelists developed.

Learner Outcomes:

  • Decide whether one of the solutions posed by the panelists will work for your events in some capacity
  • Conduct empathy interviews to find out what your event participants are looking for and begin to solve for those expectations
  • Brainstorm new solutions to obstacles blocking the potential of your events

Thought Leader: Boost Your Brand with Strategic Storytelling
January 09, 2018 13:45 - 15:00 Music City Center Level 4 Grand Ballroom A1 -Kindra Hall -

Organizations and individuals miss critical opportunities to connect with their elusive audiences in powerful and profitable ways because they lack the ability to tell compelling stories. Former sales VP and award-winning storyteller Kindra Hall will share her wisdom on how to harness and sharpen this essential skill for success in a connected economy. Using Kindra’s blueprint for effective storytelling, you'll leave empowered and equipped to close more sales, build better relationships, or blow up your brand experiences by leveraging the irrefutable power of stories.

Learner Outcomes:

  • Describe the psychology behind strategic storytelling and how to fully take advantage of it
  • Break down the 3-Step Storytelling Process to craft a fail-proof story for maximum impact
  • Determine the many opportunities for telling stories that achieve your desired results

Living 360 Studio: Factors for Laser-Focus
January 09, 2018 14:00 - 14:15 -Lance Breger -
The average attention span is less than 8.25 seconds! Gain laser-focus with proven factors to filter out the daily distractions and get your most important tasks done with precision!
Future of Face2Face Thought Leader Deep Dive: Let’s Change the Way we Think About Change
January 09, 2018 14:00 - 14:45 Music City Center Level 1M Davidson Ballroom

According to Chris Riddell, the change that will occur within the next three years will shape our world for the next 100 years. It is up to us to embrace the rate of high-speed change and inspire in our teams a new way of thinking. How do we adapt to embrace that change and become the architects of our future? Join this deep-dive to listen, share and leave with ways you can inspire different thinking about change.

Future of Face2Face Deep Dive: Are You Ready for the Global Data Protection Requirements (GDPR)?
January 09, 2018 14:00 - 14:45 Music City Center Level 1M Davidson Ballroom

Five months and counting until the European Union (EU) launches their new data privacy governance standards called Global Data Protection Requirements (GDPR) in May 2018.  The GDPR not only applies to organizations located within the EU but it will also apply to organisations located outside of the EU if they offer goods or services to, or monitor the behavior of, EU data subjects. It applies to all companies processing and holding the personal data of data subjects residing in the European Union, regardless of the company’s location. The penalties are hefty if not in compliance. This session will cover how your current business model needs to adapt to these important changes.

Future of Face2Face: Sponsorship 2020: Push the Bar, Sell More & Demonstrate ROI
January 09, 2018 14:00 - 14:30 Music City Center Level 1M Davidson Ballroom

There is constant pressure on event professionals to offer innovative, engaging brand experiences but it takes time to research new revenue streams. Discover how to create, package and present new sponsorship opportunities and utilize measurement to help sponsors understand the success of their investment.

VIP Exclusive Tour: “Behind the Scenes” with PCMA & Freeman
January 09, 2018 14:30 - 15:30 Music City Center

Go behind the scenes during this VIP tour to observe strategies employed by PCMA and Freeman as they work to solve challenges, amplify engagement and create interactions of intention at this year’s Convening Leaders. This walking tour is exclusively for CL registered attendees and has been designed to expose the why and the how behind the what.

Highlights will include:

· Personalized Scalable Experiences: How to use immersive storytelling, experience design, and the latest event technology to create a brand experience

· Open Space Learning: Step into The Future of Face to Face, a new area dedicated to brand strategy, event design and evolving business models

· The Mix, powered by Freeman: An ultra-high definition video wall showcasing live streaming video, replays of popular sessions and social media content

Use this opportunity to ask questions of the team embracing risk-taking and experimentation as they partner to deliver an event that sets the stage for the year ahead.

**This session is sold out.

Future of Face2Face: BIO International Convention - The Art & Science of Business Intelligence
January 09, 2018 14:45 - 15:15 Music City Center Level 1M Davidson Ballroom

In a very competitive event market with several stakeholder engagement goals and revenue-generating objectives, the BIO Events team knew they needed a significant shift in strategy to re-position their events. This case study reviews how BIO increased partnering, revenue and participant engagement through strategies in digital and data analysis, all the while learning a valuable lesson in the balancing of creative ideas with the science of data-driven initiatives.

Living 360 Studio: Brain Boot Camp
January 09, 2018 14:45 - 15:00 -Lance Breger -
Discover six brain building exercises in the Brain Boot Camp then take your new techniques and tools for a test-drive in the 21-day challenge! Your creativity, learning, mood and memory will never be the same!
Future of Face2Face Sponsorship 2020 Deep Dive: Implementable Ideas
January 09, 2018 15:00 - 15:45 Music City Center Level 1M Davidson Ballroom

Join David Saef as he deep-dives into the world of event sponsorship. This session will bring tangible, implementable ideas to the time-starved planner from 4 years of research, implementations, and collaboration.

Student discussion following Boost Your Brand with Strategic Storytelling
January 09, 2018 15:00 - 15:15 -Billy Collins -
Immediately following each Main Stage and Thought Leader presentation students will gather to discuss how each presentation relates back to the industry. In these faculty facilitated discussions students will explore the potential impact concepts presented could have on the future of the events industry. At the conclusion of the Main Stage or Thought Leader session look for the PCMA staff member holding a PCMA paddle at the front right of the room.
Student discussion following Leading with Passion and Purpose
January 09, 2018 15:00 - 15:15
Immediately following each Main Stage and Thought Leader presentation students will gather to discuss how each presentation relates back to the industry. In these faculty facilitated discussions students will explore the potential impact concepts presented could have on the future of the events industry. At the conclusion of the Main Stage or Thought Leader session look for the PCMA staff member holding a PCMA paddle at the front right of the room.
Live Music in the Music City Green Room
January 09, 2018 15:00 - 15:45 Music City Center Level 1

Ever wonder what it’s like backstage in the artist’s Green Room? It becomes their home away from home when they’re on the road. Well, you’re on the road too, so we’ve recreated that experience just for you! Step into the Music City Green Room and enjoy a drink, a snack, some swag, a hit (or two – of course, there’s going to be music) and even something for your hangover. So, sit back, relax, and hang out with friends – that’s what Green Rooms are for!

Tuesday @ 3:00 - 3:45 pm -- Brett James is a GRAMMY Award-winning songwriter and founder of Cornman Music, a boutique publishing company located on Nashville’s Music Row. James is responsible for multiple No. 1 hits, including Carrie Underwood’s “Jesus Take the Wheel” and Kenny Chesney’s “Out Last Night.” Other artists who have recorded his music include Martina McBride, Jason Aldean, Tim McGraw, Bon Jovi and more.Check the full schedule for more Live Music in the Music City Green Room!

Program Break
January 09, 2018 15:00 - 16:00 Music City Center Various Levels
Living 360 Studio: Deep Sleep
January 09, 2018 15:15 - 15:30
Quit counting sheep! Learn the science behind sleep, a proven routine and practical steps to achieve the best rest.
Hosted Buyer Appointments Tuesday afternoon session (by invitation only)
January 09, 2018 15:30 - 17:30 Omni Nashville Level 2 Legends Ballroom E - G
What You Need to Know About Your Event Contracts
January 09, 2018 16:00 - 17:00 Music City Center Level 1 101A, 101B, 101C, 101D & 101E -Paula Cozzi-Goedert -

Arming yourself with the knowledge to effectively write and review a contract is crucial in today’s legal world. Join legal expert Paula Cozzi Goedert as she provides insight on what you should address in your contracts, and answers any burning legal questions you have. 

Future of Face2Face BIO Case Study Deep Dive: Increasing Event Revenue through Digital Marketing
January 09, 2018 16:00 - 16:45 Music City Center Level 1M Davidson Ballroom
Take a deep-dive into some of the insights of BIO’s business intelligence and digital marketing initiatives and how it led to increased partner and registration revenue. Share and discuss implications of business intelligence in changing a variety of event business models.

 

Sophisticated Sponsorship Strategies to Increase and Diversify Revenue
January 09, 2018 16:00 - 17:00 Music City Center Level 2 209A, 209B & 209C -David Lutz -
Corporate marketers are getting more sophisticated with sponsorship investments, desiring to demonstrate thought leadership or be part of more exclusive experiences with a higher-level audience. They want to partner with organizers who offer more creative opportunities beyond sponsoring coffee breaks or handing out promotional items. This is no easy task and requires executive level support and participation.

 

Learner Outcomes:

  • Discover seven key attributes of a thriving sponsorship program
  • Explore models for pay-to-play sponsorship activations that don’t repel or sell-out attendees
  • Formulate ideas and concepts for VIP category sponsorship assets

DEI: Score Enviable Event Participation the eSports Way
January 09, 2018 16:00 - 17:00 Music City Center Level 2 207A, 207B, 207C & 207D -Juliano Lissoni - Wei-Tyng Tsai - Donald Neufuss -

The most successful hybrid event industry you've probably never heard of is eSports. Competitors do more than play their favorite video games; they attend massive tournaments to watch their favorite gamers play. This industry has developed loyal communities, embraced emerging technology to enhance the experience and capitalized on non-endemic sponsorship opportunities. Learn how the events industry can pull insights from the eSports world to better meet the needs of our participants.

*This session aligns with the Digital Experience Institute (DEI) and qualifies for Digital Event Strategist (DES) credit.

Strategies to Better Articulate and Maximize Corporate Event ROI
January 09, 2018 16:00 - 17:00 Music City Center Level 2 202A, 202B & 202C -Gabrielle Boko - Melissa Saint-Pierre -
Corporate event strategists constantly juggle the responsibility of articulating ROI in earnings-centric organizations when they need to also account for return on engagement and experience. It can be difficult to get universal buy-in when you still are designing your event. Having purposeful conversations related to interpreting and defining event objectives will set you on the right path. Hear strategies that worked and get tips for navigating those tricky conversations.

 

Thought Leader: Solving Problems Using Illusion & the Power of Perspective
January 09, 2018 16:00 - 17:00 Music City Center Level 4 Grand Ballroom A2 -Vinh Giang -

Magic captivates audiences because it is designed to mystify and baffle anyone trying to solve its puzzles. By gaining insight into solving magic tricks, imagine the clarity you'll achieve to better solve any event, business or personal challenge. Entrepreneur and award-winning magician Vinh Giang will perform several illusions, then invite you to offer your thoughts as to how he did them. In going through this process, you'll learn quickly that perspective is the key to solving any problem.

New Year, New You - Recharge Your Approach to Wellness (Repeat Monday at 3:45pm)
January 09, 2018 16:00 - 17:00 Music City Center Level 1 106A, 106B & 106C -Lance Breger -
Unleash your personal and professional potential through the creation of your own work-life wellness program. Executive Wellness Coach Lance Breger will guide you through the science of goal setting and the most efficient techniques to maximize motivating and long-lasting results for a happier and healthier lifestyle.

Learner Outcomes:

  • Perform a work-life assessment to identify priority areas to enhance your well-being
  • Design an action plan to achieve your work-life wellness goals in key priority areas
  • Apply proven strategies for behavior change that maintain work-life wellness

PCMA Business School: How to Elevate Your Executive Personal Brand to Achieve Positive Results
January 09, 2018 16:00 - 17:00 Music City Center Level 1 104A, 104B, 104C, 104D & 104E -Kimberly Pace -

Leaders set the tone for the culture of their organizations and their teams. They do this through what and how they communicate, the clarity of their messages and the attitudes and behaviors they model. In this session, you’ll create your own Executive Personal Brand Toolkit to establish specific action goals to build trust, communicate clearly and then move others to accountability and positive results.

Learner Outcomes:

  • Create a personal brand strategy and define what makes you unique
  • Acknowledge what influences people’s perception of your leadership capabilities
  • Communicate a strategic vision that people listen to and clearly understand

Student discussion following Solving Problems Using Illusion & the Power of Perspective
January 09, 2018 17:00 - 17:15 -Kristin Malek -
Immediately following each Main Stage and Thought Leader presentation students will gather to discuss how each presentation relates back to the industry. In these faculty facilitated discussions students will explore the potential impact concepts presented could have on the future of the events industry. At the conclusion of the Main Stage or Thought Leader session look for the PCMA staff member holding a PCMA paddle at the front right of the room.
Global Reception (By Invitation Only)
January 09, 2018 17:30 - 18:30 Omni Nashville Level 2 Broadway Ballroom EF
Foundation Hoppy Hour (By Invitation Only)
January 09, 2018 18:00 - 19:00 The Valentine Nashville
Closing Night Celebration
January 09, 2018 19:00 - 22:00 Musicians Hall of Fame

Closing Night Celebration

Featuring Steve Cropper, Duane Eddy, Billy Cox, Gordon Kennedy, Peter Frampton, and Little Big Town
Tuesday, January 9 / 7:00-10:00 pm / Musicians Hall of Fame & Museum and GRAMMY Museum Gallery

Closing night will be a true Music City experience! Nashville isn’t just where music artists live – it’s where music is created. Every day in the studios and writing rooms, the next big hit is being crafted by some of the best musicians and songwriters in the world.

» EXPERIENCE
Experience that talent up close and personal as the Musicians Hall of Fame and the GRAMMY Gallery come to life. Take in the instruments that played on some of the biggest songs in history. Have questions about the creative process? Nashvillians and Rock & Roll Hall of Fame members Steve Cropper and Duane Eddy will be on hand to tell stories and answer questions, along with Billy Cox, who played bass for Jimi Hendrix.

» THE FOOD
After you’ve savored the memorabilia, enjoy a taste of Nashville’s newest hits that have come from the chefs in kitchens throughout the city! Food and drinks will be provided by 20 of Nashville’s best chef-driven restaurants.

» AND THE MUSIC
But the evening won’t end there…we’ll close out the week by heading upstairs into Historic Municipal Auditorium where you can grab your seat close to the stage for an “only in Nashville” finale! Kicking off the concert will be rock great Peter Frampton, joined by GRAMMY winning songwriter and musician Gordon Kennedy. The night will close with one of country music’s biggest and most respected acts, multi-GRAMMY Award winning, Little Big Town. The group has five #1 songs and 8 CMA and 8 ACM Awards.

Open for Supplier Events- Tuesday
January 09, 2018 22:00 - 00:00 Various Locations
Registration Open - Wednesday
January 10, 2018 07:30 - 13:30 Music City Center Level 2
Guinness World Record Attempt & Breakfast Rally
January 10, 2018 07:45 - 09:30 Music City Walk of Fame Park

Guinness World Record Attempt + Breakfast Rally!

Leave Nashville as a World Record holder! We are amplifying Wednesday morning with a Guinness World Record Attempt: Largest Human Image of a Musical Instrument. Join in the spirit of Music City and help us break this record in the shape of a giant guitar. Timing counts: We'll be attempting this feat first thing Wednesday morning, so be sure to set those alarms so you can be a part of history at 8:15AM . Weather permitting, we will be attempting this giant guitar in the Music City Walk of Fame Park across the street from Music City Center. Breakfast and beverages will be served around the Park. Don't miss out on your chance to be a Guinness World Record Holder.

Future of Face2Face: TechBar
January 10, 2018 09:45 - 10:45 Music City Center

An event professional walks into a bar…

The event tech experts at Dahlia+ will guide you on how to activate a digital toolbox to create captivating, immersive event experiences. Let’s build a bridge between your vision of amplifying your work and the strategic roadmap that will get you there. Walk away with actionable advice on integrating digital solutions and tech into your world and bring the future into the NOW.

Future of Face2Face: The Mix
January 10, 2018 09:45 - 10:45 Music City Center

Stay connected to all the education and fun happening at Convening Leaders in The Mix, Powered by Freeman. Check out the ultra-high definition wall of video screens showcasing live streaming content, replays of popular sessions and social media posts. Tune-in with wireless headphones or use the smartphone app. Hang out, network or check your email in this comfortable immersive space designed to keep you in The Mix. Learn how to scale any of these ideas to amplify your next brand experience.

Future of Face2Face: Inspiration Interlude at the Read-Up Corner
January 10, 2018 09:45 - 10:45

Kick back and let the Read-Up Corner throw down some deep knowledge. Queued up with intriguing podcasts, audiobooks, and snack-size learnables, stimulate your brain with the words of visionaries, disruptors and thought-warriors. We challenge you to invigorate yourself to BE INSPIRED and BE INSPIRING.

Future of Face2Face: The Pulse Pod - a Must-Have EventProf Showcase
January 10, 2018 09:45 - 10:45
There’s a world of options for cool gadgets, gear, and EventProf must-haves out there...But which ones will amplify your life? Plug in at this must-have showcase to get the pulse on what’s truly resonating with EventProfs. From productivity devices, to wearables, to wellness and gadgets that help you manage work-life balance, augment your professional and personal journey with the latest in tech gear.
Living 360: Rocket-Fuel Foods On-the-Go
January 10, 2018 09:45 - 10:00 -Lance Breger -
Prepare for lift-off with the best travel foods to fuel a productive workday without experiencing a crash, cravings or cutting into your health goals
PCMA Business School: Innovate Through Improvisation
January 10, 2018 09:45 - 10:45 Music City Center Level 4 Grand Ballroom A1 -Natalie Nixon -
All organizations want to innovate—while doing more with less, keeping up with technology and making the customer experience fresh and meaningful. The challenge is figuring out how to consistently do this. The key to innovating for event audiences and customers on a consistent basis is to design improvisational structures and processes within your organization. In this interactive talk, Natalie Nixon will explain how borrowing from the complex system of jazz music can shine light on practical ways to innovate from the inside-out in an organization.

Learner Outcomes:

  • Recognize how creativity, improvisation and jazz principles lead to innovation
  • Discover examples of companies that will serve as inspirational models
  • Identify practical ways you can integrate improvisation in your organization

Future of Face2Face: (Re)ality Alley
January 10, 2018 09:45 - 10:45 Music City Center

Come check out (Re)ality Alley - a VR + AR + Mixed Reality Play Zone!

New realities are at the tips of your fingers, inviting you to experience wholly new, computer-generated environments through virtual reality, augmented reality, and mixed reality tools. Whether you’re a novice or a seasoned user, explore (Re)ality Alley with the Dahlia+ team to learn how VR can amplify engagement.

PCMA Wednesday Press Conference
January 10, 2018 10:00 - 10:30 Music City Center Level 1 102B
Living 360 Studio: Two Minutes to Less Stress
January 10, 2018 10:45 - 11:00 -Lance Breger -
Gain calm, clarity and poise in as little as two minutes with proven activities drawn from the practices and fields of massage, psychology and yoga.
Program Break
January 10, 2018 10:45 - 11:00 Music City Center Level 4 Karl F Dean Grand Ballroom Foyer
Closing Main Stage: Leadership, Self-Worth & the Ability to Transform Lives
January 10, 2018 11:00 - 12:15 Music City Center Level 4 Karl F Dean Grand Ballroom -Bill Strickland -

Extraordinary business and community leader Bill Strickland will inspire you to make a difference in your life and in the lives of those around you.  From his humble beginnings in Pittsburgh’s impoverished neighborhoods, Strickland would go on to lecture at Harvard, serve on the board of the National Endowment for the Arts and turn a near-bankrupt community center into one of the most acclaimed social organizations in the world. He delivers a profoundly simple, optimistic message for leaders: give people the tools they need and treat them with respect, and they will perform miraculous deeds. Strickland shares his powerful set of beliefs and how you, too, can recognize the genius in yourself and those around you.

Student discussion following Leadership, Self-Worth & the Ability to Transform Lives
January 10, 2018 12:15 - 12:30
Immediately following each Main Stage and Thought Leader presentation students will gather to discuss how each presentation relates back to the industry. In these faculty facilitated discussions students will explore the potential impact concepts presented could have on the future of the events industry. At the conclusion of the Main Stage or Thought Leader session look for the PCMA staff member holding a PCMA paddle at the front right of the room.