Trade Show Rapid Fire: Reinventing Your Show Floor Strategy

Participants expect a unique experience and exhibitors crave high traffic at their booths. How do you satisfy everyone and ensure your trade show meets your objectives? Hear from four show organizers about innovative approaches they have taken to stay ahead of the curve and drive traffic and engagement.

Check out this Convene article for further reading.

Learner Outcomes:

  • Relate some of your trade show challenges to those presented and generate new ideas to revitalize your show floor experience
  • Take risks with your show strategy to give it a fresh feel and keep both exhibitors and attendees invested for years to come
  • Articulate the need for improvements to your trade show strategy in order to get stakeholders on board to advance your show’s longevity

Corporate Events Event Experience Design Exhibits & Trade Shows Learning Design Medical Events
Location: Austin Convention Center Level 4 Ballroom E Date: January 9, 2017 Time: 10:30 am - 11:30 am IS Domain - Domain G: Meeting or Event Design CEUs - 0.1 Clock Hours - 1 Stefanie Brown Lisa Block David Weil Jennifer Morris David Audrain