DEI: Proving the Power of Digital Events with Data

The emergence of digital online events signified a shift in participant engagement but convincing leadership to fully embrace digital events with limited hard data has proven a real challenge. Now we have robust data proving the profound positive impact of going digital – reinforcing that the long-game strategy reaps big rewards. This session deconstructs the PCMA ROI and ROE reports that directly tracks revenue and membership engagement secured through digital event pipelines.

Check out these articles for further reading:
Article 1
Article 2

Learner Outcomes:

  • Collect digital event data points that resonate with your leadership
  • Discuss the evolving digital landscape in business events
  • Apply the critical questions and shared lessons learned to support your own organization

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Event Technology & Intelligence Revenue Generation
Location: Date: January 10, 2017 Time: 3:45 pm - 4:45 pm IS Domain - Domain D: Financial Management CEUs - 0.1 Clock Hours - 1 Deborah Sexton Mathias Posch James Russell