Neil Oâ€™Keefe is DMA’s SVP, CRM & Member Engagement. As a member of the DMA Leadership Team, Oâ€™Keefe leads member engagement efforts. This includes managing DMA’s business insights and CRM initiatives as well as DMA Education, Communities and Membership onboarding & retention efforts.
Prior to joining DMA, O’Keefe served as the Senior Director, CRM for The Home Depot where he was responsible for developing the strategic approach to customer management and segmentation. Oâ€™Keefe implemented new strategies and tactics to increase customer value and engagement. Prior to The Home Depot, Oâ€™Keefe served in senior roles with Spiegel Brands, Inc., Hanover Direct, and Regal Greetings & Gifts.