At many conferences, the biggest deals happen behind the scenes in strategic meetings. So when those meetings aren’t managed well, leaving execs twiddling their thumbs when a prospect doesn’t show or a room is mis-assigned, opportunity cost is high. In this session, Brian Gaffney will explore how to increase the number of strategic meetings at your events, and how to manage them well to influence revenue and boost event ROI.

Clock Hours: .25

Domain: CMP Submission Pending

January 7 @ 14:30
14:30 — 14:45 (15′)

David L. Lawrence Convention Center Level 2 | Hall C – Hubb