Pre-Conference Workshop: Hackathon Mastery: Designing Event Experiences That Reveal Breakthrough Ideas


  • Jamie Murdock, VP Sales at Experient
  • Donna Kastner, Founder at Retirepreneur

Back by popular demand! This one-of-a-kind experience combines behind-the-scenes hackathon design strategies through an actual hands-on hackathon. Kicking off with an interactive discovery session and cocktail reception Saturday at 5 p.m. – and ending with a fun hackathon competition Sunday afternoon, participants will come away with checklists and tips to help them design hackathons that attendees rave about and that solve problems that matter to your members, participants and your organization. Teams will examine hackathon case studies, explore what worked, what didn’t, and lessons learned. Then they’ll compete to hack into a hot industry issue and pitch their solution for a panel of judges who will review and score the pitches. One team will be crowned the PCMA hacking champs, having developed a breakthrough idea to further our industry. A prize of $200 will be awarded to each member of the winning team. Those who sign up will select the topic that most appeals to them from the list of three, then the topic with the most votes will be ‘hacked’.

Topic options to vote on:

  1. Reinventing Sponsorship
  2. Boosting Year Round Engagement
  3. Marketing & Attendance/Revenue Growth
  4. Experience/Learning Design

The workshop is currently at capacity but Donna and Jamie will be hosting a Hackathon Open House Sunday afternoon from 1:15 – 3:00 p.m. where they’ll share insights on the workshop followed by the teams pitching their hackathon solution for our panel of judges!

Saturday 5 – 7 p.m.

Cocktail reception and interactive discovery session

Sunday 9 a.m. – 3 p.m.

Hackathon competition (includes breakfast and boxed lunch)

7 Clock Hours  | Domain G: Meeting or Event Design

$95 add-on during registration

Hackathon Format:

  • Teams of 5
  • Panel of judges review/score pitches.
  • Winners each receive $200 visa gift card.

Hackathon registration is currently at capacity. You may join the wait-list when registering for the conference and will be notified if a spot opens. If you have already registered please call 866-483-0747 or email conveningleaders@executivevents.com to be added to the wait-list.

Recap from 2018 PCMA Education Conference Hackathon