All times listed as EST (Pittsburgh time). Schedule subject to change.

8:35 – 9:00 a.m.

CL19 LIVE Daily Warm Up – Welcome to Convening Leaders LIVE

Join us for a morning rundown of the day’s agenda and a live interview with our host city for this year’s Convening Leaders, Visit Pittsburgh!

9 – 10:30 a.m.

Opening Main Stage: You Can’t Be Seen Until You Learn to See
Seth Godin

All business event strategists are marketers with the responsibility of creating connections, empathy, providing experiences and making a difference. Yet many organizations are stuck in outmoded approaches expecting different results. Marketing sage Seth Godin will reveal how to cut through the noise in our attention economy and initiate change that puts your brand back into the center of the conversation.

  • Redefine how you seek to make change in the world and what you can do to help others achieve their aspirations
  • Recognize why creating tension with your audience moves them to action
  • Design event experiences that pull people together and make a change happen in real-time

 

10:35 – 11:10 a.m.

Monday Morning Live Interviews

Tune in for live interviews with various industry thought leaders, suppliers and featured speakers, live from Pittsburgh!

11:15 a.m. – 12:15 p.m.

Leveraging Multi-generational Success: Best Practices for Your Teams and Customers
Lindsey Pollak

For the first time in history, five generations are sharing the workplace. In this session, best-selling author Lindsey Pollak offers expert insights into these groups and their motivations, goals, and communication styles. You’ll learn how to turn their differences into a strategic advantage for you, your organization, and your business events.

  • Discover potential conflicts between generations and tactics to handle them
  • Identify how to defy millennial stereotypes and why you should
  • Design specific strategies to strengthen your cross-generational communication skills

11:15 a.m. – 12:15 p.m.

Using Neuroscience to Enrich Storytelling
Dee O’Neil

As creators of immersive experiences, business event strategists have the ability to change their attendees’ behaviors, driving them to action long after an event. Understanding how this happens empowers event organizers to incorporate stronger storytelling techniques within their events. This interactive session balances cognitive science with real-life examples to help you create persuasive, lasting memories that drive action.

  • Understand the dynamic relationship between brain chemistry, mental energy, and emotion
  • Explore how storytelling makes changes in the brain
  • Discuss strategies to engage attention using what we know about brain science

12:20 – 1:25 p.m.

Monday Afternoon Live Interviews

Tune in for live interviews with various industry thought leaders, suppliers and featured speakers, live from Pittsburgh!

1:45 – 2:45 p.m.

Know Thyself: Using Your Uniqueness to Create Success
Karamo Brown

Television host, producer, writer, and activist Karamo Brown says that the key to his success is tapping into the many facets of his identity. Whether as an openly gay man, a black man, a single father, or a psychotherapist, Brown strategically utilizes the strengths of his different identities to achieve success. In this session, he will share insights to empower you to do the same.

1:45 – 2:45 p.m.

Adopting Artificial Intelligence to Increase Your Participants’ Engagement
Allie Miller

How much can a facial expression, an emoji or a tweet really reveal? Let’s find out!

In this session, AI expert Allie K. Miller, will provide a brief overview of Artificial Intelligence and discuss how you can incorporate AI into your event presentations to better address the desired attendee interaction and engagement by focusing on face detection, content curation, and social media sentiment.

  • Implement artificial intelligence into an event or conference to measure your attendees’ sentiment to plan for increased engagement levels
  • Analyze your audience facial expression data and social media posture to determine topics that are well received
  • Create tailored and more engaging content based on organic audience preferences

2:50 – 3:25 p.m.

Monday Afternoon Live Interviews

Tune in for live interviews with various industry thought leaders, suppliers and featured speakers, live from Pittsburgh!

3:30 – 4:30 p.m.

Strategies for Creating Accessible Events
Ron Hamlin

During this session, you will find out how Microsoft’s cultural commitment to diversity and inclusion has affected marketing goals and best practices across the organization, and how to deploy tactical strategies that enable inclusive marketing experiences. Ron Hamlin, the Microsoft Events Team Inclusion Lead, will share his perspective on planning and delivering accessible experiences for all and media that consider under-represented partners, customers, and employees.

  • Identify the business value in reaching under-represented markets
  • Apply principles of Universal design for accessibility to event spaces and experiences
  • Effectively lead teams to successfully embrace inclusive marketing

3:30 – 4:30 p.m.

Design Experiential Activations that Energize Audiences & Sponsors
Sean Cusak, Jason Naumoff

Being part of unique, share-worthy experiences is a major motivator for today’s consumers. Instead of investing marketing dollars in traditional logo-centric assets companies want to activate the senses by creating emotional, lasting connections between their brand and customers. You’ll explore how smart brands want to activate at events and the design process to create memorable experiences people brag about.

  • Recognize how shifting from static to experiential assets benefits all stakeholders
  • Adopt a collaborative design process with your sponsors and service providers
  • Design experiences that intersect your sponsor’s brand, your message and what audiences want

4:45 – 5 p.m.

Virtual Wrap Up

Conclude the day of sessions by attending this online networking chat with fellow remote participants to discuss highlights and all of the impactful sessions of the day!

8:35 – 9 a.m.

Daily Warm Up – Welcome to Convening Leaders LIVE Day Two

Join us for a morning rundown of the day’s agenda and a live interview with the host city of Convening Leaders 2020, Visit San Francisco!

9 – 10:15 a.m.

Transforming Experiences Into a Positive Force for Change
Nadya OkamotoSteve Pemberton

Two remarkable people will tell their stories of grit and resilience, proving that life experiences can uniquely position all of us to change the world for the better. The pair will be interviewed by Main Stage facilitator Holly Ransom.

Steve Pemberton’s journey has taken him from being an orphan in foster care to a trail-blazing corporate executive, author, and philanthropist. At Monster, Walgreens and in his current role as Globoforce Chief Human Resources Officer, he changed the diversity conversation from classifying people by visible characteristics to focusing on who they are and the life experiences they bring. Steve will share how any organization can shift their paradigm by getting the most out of their teams to increase customer engagement, company morale, and revenue.

Nadya Okamoto personifies the idea of “being the change.” Ever since she was a young girl in Portland, Oregon, her inquisitive nature has inspired her to find solutions to unaddressed problems. At the age of 16 she hopped on Google and figured out how to start her nonprofit, PERIOD, which provides menstrual hygiene products to the homeless. Four years later, Nadya has galvanized multiple generations using social media to garner support and PERIOD now has more than 150 chapters across the U.S. Nadya will explain how she overcame adversity and turned her experiences into a platform for advocacy and women’s empowerment.

10:20 – 10:40 a.m.

Tuesday Morning Live Interviews

Tune in for live interviews with various industry thought leaders, suppliers and featured speakers, live from Pittsburgh!

10:45 – 11:45 a.m.

How to Design Events Worth Binge-Watching
Jerrica Cleland, Ruud Janssen, CMM, DES

In this TV binge era, it’s not hard to imagine providing an abundance of content from your annual events that your followers could devour in one sitting, one “episode” after another. This session will explore how you can strategically bundle the content you already own into a binge-worthy block your audiences can consume at their own pace.

  • Transform three months of your content into a binge-worthy series
  • Identify how to categorize recorded content as single use or multiple use (leverageable) content
  • Develop a content strategy that satisfies the user’s desire for more content immediately

10:45 – 11:45 a.m.

The Believability Crisis – How to Build Trust and Stand Out
Rohit Bhargava

We are living in a time when it is harder to earn trust than ever before. People skip ads, doubt brands, and disagree on what the “facts” actually are. So what does it take to build trust during this believability crisis? Rohit Bhargava will reveal the five fundamental secrets to standing out as real, human and trustworthy in a skeptical world. Whether you are trying to inspire your team, expand your event’s reach, change the way you tell your brand story, or drive more brand loyalty, building trust is key.

  • Describe how the rise of “fake news” is making it harder for organizations to be trusted and how events can be used strategically to rebuild this trust
  • Explain five highly actionable methods you can use immediately to establish a human and trustworthy working culture and reputation for an organization and leaders alike
  • Use this deeper understanding of how to build trust to grow influence within an organization, get a seat at the strategic table and generate more widespread respect and appreciation for your role

11:55 a.m. – 1 p.m.

Tuesday Mid-Afternoon Live Interviews

Tune in for live interviews with various industry thought leaders, suppliers and featured speakers, live from Pittsburgh!

1:15 – 2:15 p.m.

Thought Leadership Conversation on Advancing the Underrepresented
Anka Wittenberg | Ron Hamlin | Hattie Hill | Dave Jefferys

When it comes to diversity and inclusion, we all have a seat at the table to make a difference in creating inclusive cultures that empower everyone. Join us for this dynamic roundtable conversation where inclusion strategists from various perspectives explore key issues, challenges, and opportunities to advance our organizations and the business events industry.

  • Examine the challenges and benefits of inclusive cultures
  • Discuss how to make the workplace and your events more accessible
  • Apply inclusion best practices to your own organizations and events

1:15 – 2:15 p.m.

Improve Your Results with Radical New Strategy
Cleveland Justis

It takes a radical new approach, and a certain amount of risk, to stand out from the crowd. In this session, we’ll examine companies that are doing things differently and explore common elements you can employ to do the same for better business outcomes. With smart strategy, radical innovation can give you the competitive edge you need.

2:20 – 2:50 p.m.

Tuesday Afternoon Live Interviews

Tune in for live interviews with various industry thought leaders, suppliers and featured speakers, live from Pittsburgh!

3 – 4 p.m.

Tuesday Afternoon Main Stage | A Conversation with Billie Jean King
Billie Jean King

It’s impossible to recount the strides in gender equality without recognizing Billie Jean King as one of the movement’s most important architects. She used her legendary tennis status as a platform to break new barriers and open doors for women in the name of equal rights. Billie Jean will share her amazing story and inspire you to be a champion of social change.

4:05 – 4:30 p.m.

Virtual Wrap Up – Tuesday

Conclude the day of sessions by attending this online networking chat with fellow remote participants to discuss highlights and all of the impactful sessions of the day!

8:30 – 8:50 a.m.

Daily Warm Up – Welcome to Convening Leaders LIVE – Day Three

Join us for the final morning rundown of the day’s agenda, most impactful moments of CL19 and a live interview session!

9 – 10 a.m.

Convening Leaders Rebroadcast Session Option 1

This session is chosen by the votes from the online participants on which session they would like to see as a rebroadcast that weren’t part of the original live stream schedule. The title and description will be updated on Tuesday, January 8th.

9 – 10 a.m.

Convening Leaders Rebroadcast Session Option 2

This session is chosen by the votes from the online participants on which session they would like to see as a rebroadcast that weren’t part of the original live stream schedule. The title and description will be updated on Tuesday, January 8th.

10:05 – 10:25 a.m.

Wednesday Morning Mash Up Studio Interviews

Tune in for live interviews with various industry thought leaders, suppliers and featured speakers, live from Pittsburgh!

10:30 a.m. – 12 p.m.

Main Stage | Geena Takes Aim on Gender Inequality in Media
Geena Davis

How gender is portrayed in the media has a deep impact on youth and their perception of their role in society. Academy Award-winning actor Geena Davis has made it her lifelong mission to bring gender equality into the popular culture lexicon. Geena will share how a career in film and television inspired her to create a women’s non-profit and become a tireless advocate to dramatically alter how girls and women are reflected in media.

Learn more about the Geena Davis Institute on Gender in Media