Exclusive Preview for Digital Experience Makers

Behind the Scenes of Convening Leaders 2021

Recovery is coming and it’s not only return on investments that is key, but return on events. PCMA is disrupting the future of events by hosting a global, hybrid event in a state-of-the-art broadcast studio as well as in various destinations in conjunction with their official network partners.

Register now to learn more in the webinar series, Digital Experience Makers: How Convening Leaders Flips the Script for 2021, on how PCMA is transforming the business events industry with this unprecedented model. This series will discuss how to get back to business, embrace accelerated trends and reskill to stay competitive.

Series Sessions

WHEN: 1:00 pm CST, Tuesday, January 5, 2021
SPEAKERS: Sherrif Karamat, CAE, PCMA President and CEO
Tonya Almond, CMP, PCMA VP of Experience Design

You can’t navigate a global pandemic in the events industry without evaluating new business models, new methods of engagement, adapting your communication strategy, and taking risks with technologies built for times like these. Join PCMA’s President and CEO, Sherrif Karamat, and VP of Experience Design, Tonya Almond as they break down how Convening Leaders 2021 was reinvented from scratch with an inverted hybrid model to reach thousands of industry leaders worldwide. Why this model? Why now? Bring all your questions to this interactive session.

WHEN: 1:00 pm CST, Wednesday, January 6, 2021
SPEAKER: Tonya Almond, CMP, PCMA VP of Experience Design

Your hybrid event platform is just great technology, right? Wrong. Partnering with your platform provider is the biggest opportunity for event managers in 2021. Engagement, attendance, registration, sponsorships, and even your event budget – can all be influenced by the selection of the right (or wrong) hybrid event platform. What’s important? What’s not? Join PCMA’s VP of Experience Design, Tonya Almond, and Juno’s Founder & CEO, Josh Hotsenpiller, for an in-depth conversation about how your hybrid event platform can make or break your annual event. Especially when the world is watching.

WHEN: 1:00 pm CST, Thursday, January 7, 2021
SPEAKER: Heather Mason, CEO of Caspian Agency

In 2021 all events will be optional. How do you determine the value of your event and prioritize one option over another? Join the CEO of Caspian Agency, Heather Mason, as she explains how to evaluate, strategize, and measure hybrid events to ensure financial success. Using Convening Leaders 2021 as her example, Heather outlines the Key Performance Indicators (KPIs) that will determine the event’s success, and how strategic decisions were made using data. With this framework, you don’t have to ask for a seat at the leadership table. You can bring your own damn chair! Because you’re not just producing an event, you’re delivering tangible value for your organization.

WHEN: 1:00 pm CST, Wednesday, January 20, 2021
SPEAKERS: Tonya Almond, CMP, PCMA VP of Experience Design
Hanna Foley, JUNO Relationship Manager
Kyle Short, Wisdom Capture Chief Experience Officer

Join the PCMA’s VP of Experience Design, Tonya Almond, CMP, and Education Manager, Caitlin O’Malley, along with Hanna Foley of JUNO and Kyle Short of Wisdom Capture as the four take an in-depth look at what went into producing this year’s Convening Leaders and the take-aways from developing a global, hybrid event.

WHEN: 11:00 am CST, Wednesday, January 27, 2021
SPEAKER: Tonya Almond, CMP, PCMA VP of Experience Design

Take a dive into the Convening Leaders 2021 experience from the planners’ perspective. From content creation and delivery to sponsor opportunities and the kitchen, we are here to give insight on how decisions were made for all of our audiences, both online and onsite. Bring your questions – we want to share what you want to know!

Follow @PCMAHQ on Facebook, Twitter, and Instagram, and PCMA on LinkedIn for CL2021 updates and announcements.