Learning Content Schedule

Our Convening Leaders 2022 program is designed to relay key insights, lessons learned, and actions you can take to position your audience and business for long-term success.

The program is organized into four learning content studios:

  • Your Audience – Engage Your Audiences More Effectively
  • Your Business – Make Your Events More Profitable
  • Your Purpose – Make a Difference for Yourself and Your World
  • Your Workplace – Be a More Efficient Leader
FOCUS ON:

All times are in Pacific Standard Time (PST).

MAIN STAGE – MONDAY

9:00 a.m. – 10:15 a.m.

The Fight for and Transformative Power of the Truth

SPEAKER: Ronan Farrow, Pulitzer Prize and Peabody Award-Winning Investigative Reporter and New York Times Bestselling Author

MODERATOR: Holly Ransom, Globally Renowned Content Curator, Powerful Speaker & Master Interviewer

IN PERSON & DIGITAL EXPERIENCE

Keeping tech platforms, the news media and individuals accountable for the spread of misinformation is the fight of our time. In an oversaturated news cycle that can be cherry picked to suit individual opinions and easily spread to others, it becomes increasingly difficult to cut through the noise and recognize media manipulation in its covert forms.

Pulitzer Prize-Winning journalist Ronan Farrow’s investigative reporting has resulted in ground-breaking stories that have helped spur cultural shifts worldwide. Farrow will share with us the challenges of misinformation, lack of agreement on shared facts, how that impacts bringing people together and our ability to generate meaningful dialogue and transformative change when bringing people together face to face.

3:00 p.m. – 4:00 p.m.

Predictions 2022

SPEAKER: Scott Galloway, Professor of Marketing, NYU’s Stern School of Business, New York Times Best Selling Author

IN PERSON & DIGITAL EXPERIENCE

Brought to you by Visit Detroit

Join Professor Scott Galloway as he unveils a new set of trends, dynamics, and projections impacting the business and consumer landscape for the next few years. He’ll take a look back at his 2021 predictions as a lens to see future opportunities and will touch on emerging lessons from industry disruption, healthcare, the streaming wars, big tech, retail, the dispersion of work, and more.

MAIN STAGE – TUESDAY

11:00 a.m. – 12:15 p.m.

How Passion, Purpose, and Action Can Shape a Better World for All

SPEAKER: Mateo Salvatto, Head of Innovation, ORT Schools, CEO of Asteroid Technologies and Social Influencer, Wanjiku ‘Wawa’ Gatheru, Environmental Justice Advocate and Rhodes Scholar

Brought to you by the Orange County Convention Center and Visit Orlando

IN PERSON & DIGITAL EXPERIENCE

Two remarkable people will share the powerful stories that led them to champion causes for underserved and underrepresented communities around the world.

Environmental justice advocate Wanjiku ‘Wawa’ Gatheru is motivated to make the environmental movement as inclusive as possible. Inspired by her family’s heritage as Kenyan farmers, Wawa found the intersection between
her roots and her passion for making the battle against climate change more inclusive for BIPOC and women everywhere.

Tech entrepreneur and social influencer Mateo Salvatto created Háblalo, an app that assists more than
200,000 people globally with hearing loss and verbal communication disabilities, entirely for free. Spurred by stories of his mother’s students challenged by communication abilities we often take for granted, Mateo channeled his fervor for robotics and technology into creating opportunities for them—and people everywhere.

Wawa and Mateo prove that life experiences can uniquely position all of us to change the world for the
better. Listen in, and gain inspiration to ask: How does your story compel you to make a difference?

MAIN STAGE – WEDNESDAY

10:00 a.m. – 11:15 a.m.

Leading Through Tremendous Growth, Disruption, and Change

SPEAKER: Indra Nooyi, Best-Selling Author & Former CEO and Chairman of PepsiCo

MODERATOR: Holly Ransom, Globally Renowned Content Curator, Powerful Speaker & Master Interviewer

Brought to you by MGM Resorts

IN PERSON & DIGITAL EXPERIENCE

What does true leadership look like in today’s ever-evolving and ever-shrinking world, and how do we prepare leaders for the future?

In this dynamic and compelling conversation, Former CEO and Chairman of PepsiCo, Indra Nooyi, illuminates what transformative leadership looks like and how the facets of leadership are evolving. From highlighting how to lead in a global world—and becoming not just globally savvy, but locally astute—to unpacking how to foster innovation in the face of uncertainty, Nooyi will offer audiences first-hand, authentic, and empowering guidance on how to successfully lead in uncertain, critical, and rapidly-evolving times.

Sunday, January 9

Take a deep dive alongside your industry peers with our interactive workshops! It is designed to address your biggest challenges now—while setting you up with actionable takeaways, insights, and next steps to prepare for your events in the year to come.

1:00 p.m. – 3:30 p.m.

7 Strategies for Building Business Event Resiliency

STUDIO: Your Business
SPEAKER: Heidi Voorhees Haneberg, MBA, CAE, SVP, Strategic Projects at MCI USA

IN PERSON ONLY

COST: $70

Brought to you by Hilton

The economics, budgets, and formats of business meetings and events shifted along with audience behaviors, needs, and expectations. How can you transform your value proposition and offer experiences that surprise, delight, and convert into revenue?

In this workshop, you’ll learn seven key strategies to reinvigorate your events and redefine your value to audiences, business stakeholders, and your leadership. You’ll walk away with a framework and tools to help you remain agile as you plan future event offerings.

Learning Objectives:

  • Strengthen cross-functional collaboration skills to break down silos and apply rich insights from other industries.
  • Create high-impact content and storytelling that extends the reach and life of your event.
  • Design new audience-centric, monetizable business and event models.

Monday, January 10

6:45 a.m. – 7:15 a.m.

Digital Exclusive – Improve the Core, Invent the New: A Balanced Approach to Innovation

STUDIO: Your Business
SPEAKER: Tendayi Viki, Associate Partner at Strategyzer, Corporate Innovation Expert & Author

DIGITAL EXPERIENCE ONLY

The pace of change in the business environment over the last two years has left a lot of event companies reeling. Existing conversations about how we can innovate to grow our businesses have taken on a whole new meaning—and significance—during the Pandemic. Organizations can—and must—prioritize responding to disruption through improving their core business. However, the best way to avoid jumping from crisis to crisis is to simultaneously make small bets that explore future-facing value propositions and business models.

Tune in as author and corporate innovation expert Tendayi Viki addresses how organizations can balance their innovation approach, even during high-pressure situations. He’ll also reveal actionable ways to examine and evaluate what you create before launching them in the market.

Learning Objectives:

  • Identify disruption risks and find ways to improve your current business model.
  • Use the right tools to place small bets on new value propositions and business models.
  • Take practical steps to test your ideas before you scale them in the marketplace.

10:30 a.m. – 3:00 p.m.

Building Resilient, Agile Businesses in Shifting Environments – Invitation-only Design Lab

STUDIO: Your Business
FACILITATOR: Justin Lokitz, Managing Director, BMI, Best-Selling Author & Business and Strategy Design Expert

IN PERSON ONLY

Brought to you by Singapore Tourism Board

Innovative organizations are not created overnight–nor are they the exclusive domain of strategic geniuses. Just like tiny ideas that become multi-billion-dollar companies, innovative business models can be designed and co-created using the same business design process used in other fast-moving industries.

When done right, this method can also help you maintain sustainable business growth and de-risk opportunities to build a better business–and effective business innovation–even when the landscape is constantly shifting.

Business and strategy design expert Justin Lokitz will guide you through a hands-on, repeatable method to identify, create, build, test, launch, and scale new value across your organization. You’ll participate in group design labs and reflect on ways to implement these concepts to help drive results.

After this lab you will be able to:

  • Employ an agile design methodology to co-create new options for your organization’s future.
  • Harness tools and techniques to develop new sustainable business models.
  • Prioritize, schedule, and test assumptions prior to implementing new business models, to ensure success.

Schedule:

10:30 a.m. – 12:00 p.m. Lab
12:00 p.m. – 1:00 p.m.   Networking Lunch
1:00 p.m.   – 3:00 p.m.   Lab

11:00 a.m. – 12:00 p.m.

PUSH: Three Keys to Achieving Resilience

STUDIO: Your Business
SPEAKER: Ellen Latham, M.S., Creator and Co-founder of Orangetheory Fitness Franchise, Innovator & Author

IN PERSON & DIGITAL EXPERIENCE

Brought to you by The Palm Beaches and The Boca Raton

The recent disruption of the fitness industry has many parallels with business events. Driven by changing consumer behaviors, the Pandemic caused a massive demand for virtual workouts and challenged businesses to adopt new ways of engaging exercisers everywhere.

Creator and Co-founder of the Orangetheory Fitness Franchise, Ellen Latham, will share how she upset the fitness industry during a time of personal adversity. As you follow her story, learn the three keys of achieving resilience that took Ellen from her low point of being an unemployed professional to now, where she co-owns the top fitness franchisee in the country continues to adapt to an ever-changing environment.

11:00 a.m. – 12:00 p.m.

Turning Allyship into Action: Integrating Equity, Inclusion, Belonging and Diversity into Business Events

STUDIO: Your Purpose
SPEAKER: Deanna Singh, Founder and CEO, Uplifting Impact, Award-winning Author

Brought to you by Visit Baltimore

IN PERSON & DIGITAL EXPERIENCE

Driving diversity, inclusion, and allyship involves difficult conversations and change, but that doesn’t have to be an impossible lift. Using the blueprint from “Actions Speak Louder” and examples of responses taking a service-minded approach following the murder of George Floyd, learn how you can take important steps within your organization and beyond. Walk away with ways to be more deliberate in your workplace, event program, offerings, policies and purpose to take action, welcome all, and ultimately strengthen your organization’s values and brand image.

Learning Objectives:

  • Ways to move past the status quo and lead the charge for purpose-driven change within your organization and beyond.
  • Steps for becoming an ally—both within your organization and within your events and meetings.
  • Backing your messages and values with sincere and impactful actions that highlight leadership and more.

11:00 a.m. – 12:00 p.m.

Which Way Do I Grow? Upskilling for the Events and Roles of Tomorrow

STUDIO: Your Workplace
SPEAKER: Tracy Judge, Founder and CEO, Soundings

IN PERSON ONLY

Unprecedented disruptions have caused historic shifts in the services business event professionals to provide—and the ways in which we deliver them. These changes have forced us to rethink our value propositions and offerings, shining a light on the truth that our industry requires rapid upskilling in order to remain competitive in the marketplace and engage the audience of the future. Join this session to examine how skillsets have changed, news roles have emerged, and organizational structures have been established—and walk away with the ability to analyze your current strengths to build your customized career road map for the restructured world of business events.

Learning Objectives:

  • Identify the most promising and lucrative opportunities for your organization, based on your current strengths and experience.
  • Understand the most sought-after skill sets in today’s everchanging events landscape—and what that means for your career path.
  • Uncover gaps and discover hidden opportunities as you foster a more agile and innovative workplace.

11:00 a.m. – 12:00 p.m.

Prioritize Workplace Wellbeing to Boost Productivity, Performance, and Engagement

STUDIO: Your Workplace
SPEAKER: Fran Jean-Bishop, CEO, Aerobodies Inc.

IN PERSON & DIGITAL EXPERIENCE

As many organizations redefine their workplace cultures and embracing the future of hybrid and remote teams, pressure and stress are continuing to mount for business events professionals responding to disruption and uncertainty. Workplace wellness efforts are crucial to safeguarding your team’s safety, reducing return-to-work anxiety, increasing engagement, and driving your team’s performance and innovation.

A transparent and intentional wellness structure—and matching efforts—can break down walls and encourage colleagues to share feedback and claim support. This session will reveal specific strategies, tools, and communication plans you can immediately implement to improve your organization’s wellbeing experiences and efforts.

Learning Objectives:

  • Create an action plan for prioritizing wellness within your organization—whether you’re aiming to implement a strategy or already have one in place.
  • Audit your team’s health and wellness and model self-care for those you lead.
  • Foster a culture of mindful wellbeing by supporting the seven dimensions of wellness: physical, social, intellectual, occupational, spiritual, emotional, and environmental.

11:00 a.m. – 12:00 p.m.

Transforming During Disruption: Confronting Business Events’ “Napster Moment”

STUDIO: Your Business
SPEAKERS: Rafat Ali, CEO and Founder of Skift and Joshua Butler, COO of Falcon Events

IN PERSON & DIGITAL EXPERIENCE

Brought to you by Hilton

Unprecedented disruptions over the past nearly two years have turned the events, travel, and hospitality industries on their head—and with permanent audience behavior changes and continuing uncertainty, it’s more important than ever to innovate new solutions and business models that will allow you to thrive. Learn how to internalize the lessons from other industries, including books, newspapers, and music, so that you can transform your business offerings, experiences, and events to build long-term resiliency despite constant change and disruption.

This session draws from content offered in the 7 Change Actions learning experience, which offers business events professionals a design-thinking framework, along with the insights, tools and exercises to apply learnings directly to create revenue- and loyalty-boosting events, meetings, and experiences. Learn more here.

Learning Objectives:

  • Make the business case for continual digital transformation—even to incumbent leadership who are resistant to change.
  • Restructure and reinvent existing offerings and programs to meet the needs of your audiences now—and in the future.
  • Integrate experimentation, openness to taking risks, and learning from failures.

11:00 a.m. – 12:00 p.m.

The Digital Budgeting Lowdown: Managing Hybrid Event Costs

STUDIO: Your Business
SPEAKER: Chantel Megaffin, Director of Program Management at Endless Events & 2020 CSE Emerging Industry Leader

IN PERSON & DIGITAL EXPERIENCE

Brought to you by Encore.

Budgeting for an event has always been a tough job, but with the emergence of hybrid events, it has become even more complicated. Overseeing the costs of a face-to-face event along with a digital program is not for the faint of heart. In this session, Chantel Megaffin will share lessons learned and actionable takeaways from her years of experience balancing budgets for her clients. You’ll walk away with a resource to aid you in evaluating your cost structure.

This session draws from content in the DES course offerings, which provides business events strategists the opportunity to become globally recognized digital event experts, the ability to create virtual events—including hybrid for venues—that increase audience engagement, generate ROI, and offer additional business opportunities through hybrid event production.

Learning Objectives:

  • Ensure your budget accommodates the needs of both onsite attendees and virtual participants.
  • Ways to work with your internal team and your providers to create a successful event.
  • Evaluate your cost structure to better scale your budget and transform events.

11:00 a.m. – 12:00 p.m.

Mastering the Art of Engagement for Outstanding Digital Event Experiences

STUDIO: Your Audience
SPEAKER: Nick Borelli, Director of Marketing Growth, Allseated EXVO, Rob Hamlin, Regional Vice President, Cvent, and Lakshman Rathnam, Founder and CEO, Wordly, Inc.

Brought to you by Morressier

As business events professionals merge virtual and in-person meetings to create hybrid experiences that offer the best of both worlds, keeping audiences engaged remains a huge obstacle—especially between face-to-face events and as attention spans decrease. How can you turn passive listeners into involved attendees?  

Join this interactive “pitch-off” as three selected tech providers present their solution in an engaging battle, breaking down why and how their offering will help you overcome this challenge. Each pitching contestant will showcase their solutions with two case studies, sharing practical insights. Who stands out from the rest? The answer comes down to you, as participants vote for the tech tool that presented the most dynamic and powerful solution. 

1:30 p.m. – 2:30 p.m.

Driving Innovation with Purpose: How to Make an Impact Through Creative Leadership

STUDIO: Your Purpose
SPEAKER: Daniel Lamarre, Executive Vice-Chairman of the Board, Cirque du Soleil Entertainment Group

IN PERSON & DIGITAL EXPERIENCE

Brought to you by Destination Canada Business Events

Your organization’s purpose isn’t just a nice tagline or a way to impress your shareholders. When combined with creativity, leadership, passion, and compassion, purpose and mission can extend the boundaries of innovation and present new opportunities to make a difference in the world—while also strengthening your business proposition. Learn how Cirque du Soliel doesn’t just believe in diversity but lives it with each show and effort. You’ll also walk away with ways you can creatively lead both business innovation and social impact, no matter your organization or industry.

Learning Objectives:

  • Use your organization’s mission and values to foster company culture and business innovation.
  • Celebrate diversity and drive social change on a global scale through cultural diplomacy.
  • Embrace inclusion and accessibility—from recruitment and change management to community outreach and beyond.

A Deep Dive with Daniel Lamarre will follow his presentation, giving attendees the opportunity to ask questions. Yves Lalumière, President and Chief Executive Officer at Tourisme Montréal, will moderate the conversation.

1:30 p.m. – 2:30 p.m.

Responding to the Great Workplace Migration: How to Attract and Retain Talent

STUDIO: Your Workplace
SPEAKER: Lisa Ryan, Chief Appreciation Strategist of Grategy

IN PERSON ONLY

Acquiring the right talent for the right position is a key to success, especially as organizations restructure and adapt for a post-COVID world. To attract and retain top talent with must-have skills in a competitive market means strategically positioning your organization and matching the needs of both your current and future talent. In this session, you’ll discover how to develop and maintain a framework that effectively communicates unique employee benefits and opportunities.

Learning objectives:

  • Understand the mindsets of younger and emerging talent, including millennial and Gen Z, for effective hiring and retainment.
  • Ideas for touting your organization’s unique selling points for employees, including benefits and growth opportunities
  • Discover the importance and benefits of integrating talent outside of the Business Events Industry

1:30 p.m. – 2:30 p.m.

Beyond Your Event’s Walls: Crafting Captivating and Seamless Off-Site Experiences

STUDIO: Your Audience
MODERATOR: Jen Salerno, Host and Moderator, JTS Connect and The Room Block Podcast
SPEAKERS: Andrea Meriwether, Chief Curator of BarFare Concepts, Janelle Doig, Senior Manager of Event Sales, Museum of Pop Culture, and Mallory Gott, Founder and Creative Director, G+A

IN PERSON & DIGITAL EXPERIENCE

Brought to you by Louisville Tourism

Globally, people attend events to learn, network, collaborate, do business, and experience captivating moments of connection and inspiration that can help them better serve their audiences long after the event is over. Though planning seamless attendee experiences within your convention center’s or meeting space’s walls are crucial, even more, can happen to surprise and delight attendees outside of the walls of your gathering. Join this session’s discussion to gain insights on creating and executing memorable and outstanding experiences that incorporate your meeting’s destination and its unique offerings—including food and beverage, technology, learning tours, art installations, and more—for maximum impact.

Learning Objectives:

  • Embrace your event’s destination and community with creative, out-of-box event experience offerings.
  • Uncover ways your team can better work with event partners on experiential tours, food and beverage experiences, and more.
  • Tie offsite and virtual experiences to your event’s unique value proposition—and additional revenue drivers

1:30 p.m. – 2:30 p.m.

The Future of the Force Majeure: Negotiating Contracts Amid Uncertainty

STUDIO: Your Business
SPEAKER: Mike Waterman, Chief Sales Officer, Visit Orlando, Colleen Bagnasco, Executive Director of Strategic Event Management, Association Management Center, and Lisa Malikow, Senior Vice President, Event Operations & Programming, Winsight, LLC.

IN PERSON & DIGITAL EXPERIENCE

Traditionally long planning timelines have been transformed into quickly moving and reimagined meetings, as both business event planners and venue professionals navigate shifting and sometimes murky timelines laced with uncertainty. It’s time that our outdated event agreement processes are reinvented—and renegotiated—to match new circumstances that require agility and flexibility.

These conversations require a strategic and careful approach to maintain crucial relationships and help push our industry forward. Join this session and dive into negotiation strategies, the lowdown on contracts, and overcoming challenges amid disruption. Our experienced panel will discuss with attendees a future-focused path to create newly negotiated and mutually beneficial contracts, along with crucial questions that must be answered to develop solid agreements that help lower risk, encourage further growth and opportunities and ensure all parties’ safety.

Learning Objectives:

  • Confidently approach partnerships and negotiate (or renegotiate) contracts that allow you to plan events during continuing disruption.
  • Implement crucial elements to be covered within your agreements, including force majeure clauses and other legal stipulations.
  • Navigate important questions that can ensure event safety for you, your attendees, and event partners.

1:30 p.m. – 2:30 p.m.

The Return on Events: Measuring and Reporting Your Value

STUDIO: Your Business
SPEAKER: Nicole Moreo, EVP, Head of U.S. Analytics, Ketchum Global Research & Analytics

IN PERSON & DIGITAL EXPERIENCE

Brought to you by Hilton

Virtual and hybrid events have given us more data than ever before on our audience and their actions within our event programs. However, a strategic approach is needed to take that data and create both plans and content that resonate with audiences and impact our organization’s bottom line. Learn how you can use analytics to measure your efforts and ensure your event, meeting, or experience is on the path to successfully fulfilling your business outcomes—in ways that translate to key stakeholders.

This session draws from content offered in the 7 Change Actions learning experience, which offers business events professionals a design-thinking framework, along with the insights, tools and exercises to apply learnings directly to create revenue- and loyalty-boosting events, meetings, and experiences. Learn more here.

Learning Objectives:

  • Create a measurement plan and framework for your event, so you can evaluate goals and more on a continuous basis.
  • Gain an understanding of the right Key Performance Indicators (KPIs) to employ within your plan—and why these are crucial to measurement success.
  • Report your impact on your audience, organization, and industry through stakeholder-specific messaging, data points, and data storytelling.

1:30 p.m. – 2:30 p.m.

What’s the Best Event Model and Platform for My Audience?

STUDIO: Your Audience
SPEAKER: Mia Monroe, Virtual Event Manager, AgileThought

IN PERSON & DIGITAL EXPERIENCE

Brought to you by Encore.

After roughly 18 months of primarily digital content, business events and meetings are starting to come back to face-to-face experiences. Many event strategists are presented with the challenge of holding a hybrid event. Keeping audiences that are both onsite and online in mind, planners must create an event that provides the best experience possible for each. Join this session with Mia Monroe to learn how to cut through the confusion, and leave armed with both tips and a resource for finding the best channels for your audiences.

This session draws from content in the DES course offerings, which provides business events strategists the opportunity to become globally recognized digital event experts, the ability to create virtual events—including hybrid for venues—that increase audience engagement, generate ROI, and offer additional business opportunities through hybrid event production. Learn more here.

Learning Objectives:

  • How to select the best event model for your audience and organization.
  • Walk through crucial steps of choosing the right platform to fit your event model and experience.
  • Develop skills and an approach for making important event decisions.

1:30 p.m. – 2:30 p.m.

Implementing Year-Round Touchpoints with a Digital Engagement and Content Hub

STUDIO: Your Business
SPEAKERS: Donny Neufuss, Director of Business Development & Strategic Partnerships, Sonic Foundry, Josh Hotsenpiller, Founder and CEO, JUNO, and Ryan Barth, Senior Account Manager, Morressier

Brought to you by Morressier

IN PERSON ONLY

Creating a strategy with thoughtful touchpoints in between your events keeps your community engaged and increases audience loyalty. To minimize complexity and use limited resources to the fullest, having one digital platform serving as the hub for your content, resources, networking opportunities, and engagement is key. Finding that central solution can be tricky, however—especially one that fits both your organization and your audience.

Join this interactive “pitch-off” as three selected tech providers present their solution in an engaging battle, breaking down why and how their offering will help you overcome this challenge. Each pitching contestant will showcase their solutions with two case studies, sharing practical insights. Who stands out from the rest? The answer comes down to you, as participants vote for the tech tool that presented the most dynamic and powerful solution.

Tuesday, January 11

9:00 a.m. – 10:00 a.m.

Storytelling Across Channels: Market Your Event by Capturing Attention and Excitement

STUDIO: Your Business

IN PERSON & DIGITAL EXPERIENCE

You might have a packed agenda of content and a plethora of activities and experiential activations, but unless you can quickly relay to your audience what your event or meeting offers them, marketing messages can easily get lost in the sea of content, promotions, and branded messages.

Don’t miss out on this hands-on session that will hone your storytelling chops. You’ll learn three frameworks that you can apply to any event or experience, along with important considerations and techniques that can expand your reach, catch and keep attention, and pump up excitement—and registrations. Then, you’ll take part in an interactive group coaching session, so you can walk away with an outline you can immediately apply to your next experience!

Learning Objectives

  • Select a storytelling framework and use it as your guide for content creation, promotion, and more.
  • Uncover the compelling elements and offerings that your experience offers—and translate why it’s important for your audience.
  • Create an event narrative and use it to guide development and your overall mission.

9:00 a.m. – 10:00 a.m.

Demystifying Accessibility: How to Ensure Your Events and Experiences are Inclusive and Inviting

STUDIO: Your Purpose
SPEAKERS: Joe Devon, CEO, Diamond & Chairman, GAAD Foundation and Meryl Evans, CPACC Marketing & Accessibility Specialist at Diamond

IN PERSON ONLY

To ensure your workplace, events, meetings, and experiences foster a culture of belonging and inclusion, it’s crucial to make it accessible for all participants and employees. This isn’t limited to in-person events, either. Video conferencing and virtual events are not going away. That said, there are important and actionable steps you can take to make sure your digital and hybrid meetings are accessible.

Join this session to understand the why and how to make your workplace, content, and events accessible to the widest audience possible. When you create an inclusive environment, everyone will feel welcome including employees, partners, and attendees.

Learning Objectives

  • Understand the perspectives of people with disabilities attending events and meetings.
  • Know what steps to take to make your virtual events, work setting, and digital content more accessible.
  • Pick up tools and strategies to boost inclusivity and belonging that will win fans of your brand.

9:00 a.m. – 10:00 a.m.

Transforming Event Experiences: How to Deliver Meaningful, Human-to-Human Moments

STUDIO: Your Audience
SPEAKER: Tim Simpson, Brand & Engagement Chief Strategist, Design Studio by Maritz Global Events

IN PERSON & DIGITAL EXPERIENCE

Seismic social and psychological changes are continuing to affect individuals and communities—and we won’t know exactly how much human behavior has changed until we’re well into the post-COVID landscape. With so much change and yet-to-be-revealed audience trends, the event personas we knew pre-Pandemic are dead. So, how can you design and execute meetings and experiences that truly cut through the noise, grabbing and keeping attendees’ attention while delivering value that builds long-term loyalty and brand affinity? It’s time to throw away the assumptions you think you know about your audience. Dig into this session to find out how to embrace the product marketer mentality and create human-centered experiences tailored to your attendees’ needs, wants, value structures, and personalities.

Learning Objectives:

  • Discover ways to provide and relay value to your event and meeting audiences in a changing and competitive landscape.
  • Understand how to tap into your audience’s learning styles, attention spans, and motivations.
  • Implement the right questions at the right times, to collect and use data that ultimately allows you to walk in your attendees’ shoes.

9:00 a.m. – 10:00 a.m.

Delivering a Seamless “Phygital” Event Experience

STUDIO: Your Audience
SPEAKERS: Joe Faulder, Director of Creative & Strategy, Projection, Peter Hackes, Founder & President, Performedia, and Monte Evans, General Manager of Warpwire, Cadmium

Brought to you by Morressier

IN PERSON

Integrations between virtual platforms and tools can be challenging—and without the proper fits, hybrid and omnichannel experiences are at risk to be underwhelming for both in-person and digital participants. How can you ensure both audiences are getting the most out of your event, your app, and your online platform?

Join this interactive “pitch-off” as three selected tech providers present their solution in an engaging battle, breaking down why and how their offering will help you overcome this challenge. Each pitching contestant will showcase their solutions with two case studies, sharing practical insights. Who stands out from the rest? The answer comes down to you, as participants vote for the tech tool that presented the most dynamic and powerful solution.

9:00 a.m. – 10:00 a.m.

Making More with Less: Content Hacks to Drive Engagement and ROI

STUDIO: Your Business
SPEAKER: Bob Hitchcock, Senior Director, Content Marketing at LegalZoom

IN PERSON & DIGITAL EXPERIENCE

Brought to you by Hilton

Captivating content that increases interaction and loyalty within your community is worth its weight in gold—but you don’t have to break the bank to create it. Learn valuable takeaways through case studies including LegalZoom’s partnership with the NBA and runDisney’s Princess Half Marathon. You’ll walk away with ideas to create compelling and emotional storytelling efforts and videos, visuals, and more that support your organization’s bottom line.

This session draws from content offered in the 7 Change Actions learning experience, which offers business events professionals a design-thinking framework, along with the insights, tools and exercises to apply learnings directly to create revenue- and loyalty-boosting events, meetings, and experiences. Learn more here.

Learning Objectives:

  • Uncover the human-centered stories within your events that can drive impact.
  • Build a plan that maximizes production costs—no matter your budget.
  • Double or triple the reach and life of your experiences through engaging content.

9:00 a.m. – 10:00 a.m.

Mastering Year-Round Community Engagement for Customers and Employees

STUDIO: Your Audience
SPEAKER: Sourabh Kothari, Co-founder and CEO of Mindcurrent

IN PERSON & DIGITAL EXPERIENCE

Brought to you by Encore.

Acquiring customers and hiring new talent is expensive. Retaining customers costs 5 times less than acquiring new ones, and organizations that invest in customer loyalty (with top Net Promoter Scores and satisfaction ratings) grow revenues 2.5 times faster.

Building thriving, year-round virtual communities for your prospects, customers, and employees enables Business Event Industry leaders to increase loyalty and accelerate growth. However, most virtual communities fail–not due to technical issues, but because no one’s engaged. How can you avoid this common pitfall for your virtual community?

Join DES Expert and Best in Class Speaker Sourabh Kothari for a thought-provoking and candid perspective as he outlines what successful brands are doing differently. He’ll also share takeaways from delivering more than 300 virtual and hybrid events and communities–and reveal key factors that can determine whether yours will be a failure or a success.

This session draws from content in the DES course offerings, which provides business events strategists the opportunity to become globally recognized digital event experts, the ability to create virtual events—including hybrid events for venues—that increase audience engagement, generate ROI, and offer additional business opportunities through hybrid event experiences. 

Learning Objectives:

  • Avoid common pitfalls and mistakes that cause digital communities to fall apart.
  • Implement foundational strategies and concepts to set your community up for success from the very beginning.
  • Foster an environment of year-round engagement that benefits your virtual and hybrid events.

9:00 a.m. – 10:00 a.m.

Mobilizing Shared Risk Management as Business Events’ Competitive Advantage

STUDIO: Your Business
SPEAKER: Ori Lahav, President of IAPCO and Vice President of Clients & Operations at the Kenes Group

IN PERSON & DIGITAL EXPERIENCE

For far too long, business event planners and destinations have approached risk management using strategies and practices that are unsustainable long term. The disruption from COVID-19 has accelerated the need for change and prompted an emerging trend of shared risk strategies, inviting all stakeholders involved in the event planning circle to the strategic brainstorming table. In short, this approach isn’t just an ideal—it’s necessary for the business events industry to remain resilient. Shared risk can accommodate shorter planning cycles and offer the necessary flexibility during uncertain times—while also providing a competitive advantage for all parties involved. Join this session to learn how you can make the business case for shared risk strategies, learn effective approaches you can use, and walk away armed with the ability to turn a risk into a savvy business proposition.

Learning Objectives:

  • Create a timeline and select an effective approach to your shared risk strategy.
  • Understand and harness the benefits of shifting risks for both business and long-term relationships.
  • Reposition a risk as an unrealized asset for all parties involved.

9:00 a.m. – 10:00 a.m.

The Competitive Advantage of Sustainability: A Business Case for a Resilient Future

STUDIO: Your Purpose
SPEAKER: Alexis Keruluk, Co-founder and Partner of ConnectSeven Group and Greg Oates, SVP of Innovation, MMGY NextFactor
VIRTUAL SPEAKER: Denise Naguib, Vice President, Sustainability and Supplier Diversity, Marriott International

Brought to you by Marriott

IN PERSON & DIGITAL EXPERIENCE

Our planet is barreling toward a climate change crisis that is already spurring social inequality and exclusion across the world. However, we can change our current trajectory through a holistic approach—one that focuses on meaningful community impact and social transformation, along with achieving net-zero emissions. Professionals across the business events and tourism industries—regardless of their roles or their organizations—can help build better cities and host both meetings and destinations for generations to come.

The future of the industry relies on regenerative tourism and event experiences that are progressive, inclusive, and aimed at bringing positive impact to our communities and environment. Dive into a truthful conversation about the rising demand—and business case—for regenerative experience design. You’ll explore a framework that can help you create dynamic events, or win more impactful meetings and offerings, that respect our planet and help to rebuild our society.

Learning Objectives:

  • Shorten the gap between event planners’ and destinations’ sustainability goals, working together to drive progressive and innovative destinations and events.
  • Leverage opportunities to decrease footprints and increase handprints to boost the competitiveness of your event and/or destination.
  • Implement regenerative frameworks and tools to adapt to the growing demand for long-term community and economic impact and resilience.

9:00 a.m. – 4:00 p.m.

Create New Audience Value & Resilient Event Business Models – Invitation-only Design Lab

STUDIO: Your Business

FACILITATOR: Justin Lokitz, Managing Director, BMI, Best-Selling Author & Business and Strategy Design Expert

IN PERSON ONLY

Brought to you by IMEX

To positively impact their organizations, business event strategists must constantly strive to attract new audiences, successfully develop and implement new value propositions, and diffuse innovation across their teams.

Business and strategy design expert Justin Lokitz will guide you through a hands-on, repeatable method that harnesses a designer’s mindset to improve your event’s performance. Learn how to use new tools and skills to continuously create and test event models for your audience and stakeholders. You’ll participate in group design labs and reflect on ways to implement these concepts to help drive results.

After this lab you will be able to: 

  • Employ an agile, design methodology to co-create new event models.
  • Develop and validate value propositions aimed at current and prospective audience segments.
  • Harness tools and techniques to generate and test sustainable business models.

Schedule: 

9:00 a.m. – 10:45 a.m. Lab
12:00 p.m. – 1:00 p.m. Networking Lunch
1:00 p.m. – 4:00 p.m.   Lab

10:00 a.m. – 10:45 a.m.

Invite-Only Session for the Association C-Suite: The Path Forward for Resilient, Thriving Organizations

STUDIO: Your Business
SPEAKERS: Paul Pomerantz, FACHE, CEO, American Society of Anesthesiologists, Kerry Crockett, CEO, Insurance Accounting and Systems AssociationSven Bossu, CEO, International Association of Convention Centres, and Patrick Delaney, Managing Partner, SoolNua

IN PERSON ONLY

Numerous trends have accelerated due to the pandemic—increased digitization, consumer dependency on e-commerce, new forms of working, and upended supply chains, to name a few. These rapid shifts and continuing disruption have caused all organizations to reimagine their business models, asking what types of talent they’ll need to become resilient and how they can prepare to weather future storms.

In this invitation-only session, you’ll hear from fellow association executives on how they’re approaching new value creation for their members and stakeholders, along with what it takes to thrive in this new normal.

1:30 p.m. – 2:30 p.m.

Post-Purpose: Go Beyond Statements to Discover the Power of Obsession

STUDIO: Your Purpose
SPEAKER: Alain Sylvain, Founder and CEO of SYLVAIN

IN PERSON & DIGITAL EXPERIENCE

The number of articles, conferences, books, podcasts and more that are centered on purpose can be enough to make your head spin. All the talk about this hot topic can run the risk of being a cliche in the world of business—and a gratuitous accessory to your brand. From veteran organizations like Patagonia to the newest emerging startups, organizations and brands have been focused on writing down their purposes and ensuring that the world knows about them. But has anything really changed—and have we really done anything different? In this talk, Alain Sylvain, Founder and CEO of SYLVAIN, will argue that though purpose is paramount, it can often also stay surface-level, not always doing what we think it will. Drawing from history, pop culture, psychology, and contemporary brand examples, Alain will go beyond the purpose statement—and unpack why and how organizations can effectively live the obsession beneath the purpose to reach the audiences of today.

Learning Objectives:

  • Understand why purpose is crucial to your organization’s vision—and how to ensure that purpose is more than surface-deep.
  • Ways to harness the motivations and obsessions beneath purpose to effectively reach and resonate with your audience.
  • Avoid “virtue signaling” and organizational self-indulgent purpose initiatives, instead committing to meaningful action and consistency.

1:30 p.m. – 2:30 p.m.

Gentelligence: Setting the Stage for Intergenerational Networking and Business

STUDIO: Your Audience
SPEAKER: Megan Gerhardt, Ph.D. , Author and Professor of Management & Leadership, Farmer School of Business at Miami University

IN PERSON & DIGITAL EXPERIENCE

Unifying professionals across generations by embracing their distinct characteristics has been proven to be a powerful driver of innovation—when done right. Understanding each generation’s uniqueness, language, and the lens through which they define challenges and opportunities is the foundation of developing a multigenerational business framework to power your organization, networking, and event experiences. In this session, you will be introduced to Gentelligence, a new business strategy for leveraging generational diversity for powerful impact, and learn practical tools to engage audiences across generations.

Learning Objectives:

  • Identify and overcome common roadblocks that can prevent intergenerational collaboration.
  • Understand the specific differences between generations, along with ways to find common ground.
  • Gain practical tools and tips to leverage the advantages of generational diversity in your team and for your audience.

1:30 p.m. – 2:30 p.m.

Increasing Value by Monetizing Digital Programs, Experiences and Offerings

STUDIO: Your Business
SPEAKER: Meg Fasy, Founder at eventsGIG & FazeFWD

IN PERSON & DIGITAL EXPERIENCE

Brought to you by Encore

Making digital and hybrid experiences financially viable is a top priority for planners to help maintain their organizations’ bottom lines. However, so is providing outstanding event experiences for your participants. In this session, take a closer look at how to adjust your next program—and walk away with tangible solutions and a resource to guide you through the process when you return to work.

This session draws from content in the DES course offerings, which provides business events strategists the opportunity to become globally recognized digital event experts, the ability to create virtual events—including hybrid for venues—that increase audience engagement, generate ROI, and offer additional business opportunities through hybrid event production. Learn more here.

Learning Objectives:

  • Introduce and integrate new pricing models into your event program and experiences.
  • Gain an understanding and ideas for creating microtransactions throughout your events.
  • Create new sponsor and partner opportunities that are mutually beneficial—without sacrificing event quality.

1:30 p.m. – 2:30 p.m.

Build the Event Team of the Future by Unlocking Cross-Functional Collaboration

STUDIO: Your Workplace
SPEAKERS: Nicole O’Leary, Vice President of Creative & Strategy at The Expo Group, Michael Guillory, Vice President, Marketing & Communications at The Expo Group, and Jay Weintraub, CEO of Connectiv

IN PERSON & DIGITAL EXPERIENCE

Brought to you by Hilton

As the Business Events Industry’s landscape continues to shift and change, successful events that will continue into the year ahead take more than the tried-and-true strategies and best practices. To design experiences and events today, event strategists are shifting not just their plans, but also their mindsets and teams. In this session, you’ll learn what team members across departments and organizations can bring to the table—along with ways to communicate and work together in a common language and under a united vision.

This session draws from content offered in the 7 Change Actions learning experience, which offers business events professionals a design-thinking framework, along with the insights, tools and exercises to apply learnings directly to create revenue- and loyalty-boosting events, meetings, and experiences. Learn more here.

Learning Objectives:

  • Identify the skillsets needed to create successful event planners and thriving event teams—even during uncertainty.
  • Integrate collaboration, creativity, and innovation to create more agile event plans.
  • Tap into ingenious thinking, strategizing in unexpected and hyper-fast-paced environments.

1:30 p.m. – 2:30 p.m.

What it Takes to Make the Middle-to-Senior Leadership Leap

STUDIO: Your Workplace
FACILITATOR: Stephen Shedletzky, Executive Coach, Advisor, and Master Facilitator at Shed Inspires
SPEAKER: Julie Lynch, Global Events Leader, F5, and Peter J. O’Neil, FASAE, CAE, CEO, ASIS International

IN PERSON & DIGITAL EXPERIENCE

Dive inside the minds of a CEO, Events VP, and a Senior Corporate Event Marketer to reveal essential characteristics, emerging skillsets, and sought-after qualifications of ideal senior leaders. They will share what mindsets, experience, and traits can help you to grab a seat at the table and lead an effective team. You’ll break into discussions with your peers to get your burning questions answered before taking time to reflect and chart out a personalized action plan for your leadership development journey.

Learning Objectives:

  • Identify the knowledge, skills, and capabilities most desired by industry leaders on their leadership teams.
  • Evaluate your strengths and development areas on how well you manage yourself, your team, and the business needs your organization requires.
  • Create a step-by-step plan to advance your role to the next leadership level.

1:30 p.m. – 2:30 p.m.

The Future of the Digital Marketplace: Creating New Opportunities

STUDIO: Your Business
SPEAKER: Tim Groot, Founder & CEO, Grip

Brought to you by Morressier

IN PERSON ONLY

Many virtual exhibitions leave behind bored buyers and frustrated sellers, even though events provide a unique and lucrative opportunity by bringing both parties together. Leave behind lackluster marketplaces and instead craft engaging digital experiences in an accessible environment that offers dynamic solutions for time- and resource-strapped attendees—along with attractive revenue opportunities for sponsors.

Join this interactive “pitch-off” as three selected tech providers present their solution in an engaging battle, breaking down why and how their offering will help you overcome this challenge. Each pitching contestant will showcase their solutions with two case studies, sharing practical insights. Who stands out from the rest? The answer comes down to you, as participants vote for the tech tool that presented the most dynamic and powerful solution.

3:00 p.m. – 3:45 p.m.

Peek Behind the Curtain: The Making of Convening Leaders’ Main Stage

STUDIO: Your Audience

IN PERSON AND DIGITAL EXPERIENCE

If you want an exclusive glimpse into the design strategy and execution of the biggest stage at Convening Leaders, you won’t want to miss this behind-the-scenes experience. You’ll get exposed to PCMA’s and Encore’s creative processes that drove our event’s Main Stage production and obtain inside access into the journey from design conception to execution. Stay tuned for additional exciting elements to be revealed! Timing is subject to change.

3:00 p.m. – 3:30 p.m.

Becoming Fashion-Forward: A Future-Focused Blueprint to Making a Lasting Impact

STUDIO: Your Business
FACILITATORS: Yohannan Terrell, Co-owner and CEO, Warhol & WALL ST., and Sarah Townes, Chief Marketing and Innovation Officer, Experience Columbus

IN PERSON & DIGITAL EXPERIENCE

Brought to you by Experience Columbus

Fashion is one of the fastest growing and most innovative industries, and Columbus is quickly joining the ranks of major U.S. fashion cities such as New York and Los Angeles. These cities constantly churn out cutting-edge designs and consumer experiences that influence global fashion trends. Listen in as Columbus’ design visionaries and leaders share what it takes to be a thriving fashion capital, including incorporating emerging trends, breaking new ground, creating positive change, and driving community growth. You’ll see how the city’s case study is a blueprint that you can use to leverage your event and create positive waves of impact on your attendees and the local community.

Learning Objectives:
• Explore how the fashion industry has adapted to become more digital, sustainable, inclusive, and diverse.
• Recognize the consumer fashion trends that can influence how brands activate products at your events.
• Create collaborative public and private destination partnerships to maximize your event’s social, environmental, and economic impact.

3:00 p.m. – 4:00 p.m.

Boosting Event Customer Service with New Solutions

STUDIO: Your Business
SPEAKER: Collin Tokosch, Senior Account Executive, 42Chat, and Michel Sayo, U.S. Partnerships Manager, Hubilo

Brought to you by Morressier

IN PERSON ONLY

Customer service needs have grown exponentially, especially in today’s always-on, virtual landscape. Artificial Intelligence and automated tools can become a powerful resource in your event planner toolkit, offering 24/7 support for your content, marketing, and other experience efforts. If you’re not sure where to start, we’ll demystify the powerful opportunities that AI and automated tools provide!

Join this interactive “pitch-off” as three selected tech providers present their solution in an engaging battle, breaking down why and how their offering will help you overcome this challenge. Each pitching contestant will showcase their solutions with two case studies, sharing practical insights. Who stands out from the rest? The answer comes down to you, as participants vote for the tech tool that presented the most dynamic and powerful solution.

3:00 p.m. – 4:00 p.m.

How to Create a Healthy Speak-Up and Feedback-Rich Culture

STUDIO: Your Workplace
SPEAKER: Stephen Shedletzky, Executive Coach, Advisor, and Master Facilitator at Shed Inspires

IN PERSON & DIGITAL EXPERIENCE

Toxic cultures lead to missed opportunities, failure, and sometimes disaster. In a healthy speak-up culture, however, not only do leaders have the skills and attributes to hear concerns, ideas, and even voices of dissent, they also acknowledge, encourage, and reward them.

This fundamental ability of leaders to create psychological safety—to view the organization and the people in it as a living, breathing organism they are meant to support—is vital to the long-term success of any organization. Creating a speak-up culture is the responsibility and the advantage of every leader who wants to be great at leading, and who wants to create a better version of humanity while they do. Understand how a speak-up culture can turn into a constructive-feedback culture for your team and organization.

Learning Objectives:

  • Understand the definition and importance of psychological safety, in the workplace and beyond, and why speak-up cultures are good for people and good for business.
  • Discover the two components of a speak-up culture—Encourage and Reward—and how this can help to create an open feedback culture.
  • Glean and practice tactical and proven methods to listen to your people and cultivate a speak-up culture.

3:00 p.m. – 4:00 p.m.

On the Precipice of Change: Ensuring a Bright Future for the Business Events Industry

STUDIO: Your Audience
SPEAKERS: Bree Nids, Vice President of Sales at Discover Lehigh Valley, Dan Noyce, Senior Relationship Manager at IMEX Group, José Arana, Marketing Manager at Discover Puerto Rico, and Juliet Velazquez, Tourism and Destination Development Associate at JLL

IN PERSON ONLY

Partner: Destinations International

Amid historic disruptions and challenges facing meeting and event professionals, it’s clear that we have to do things differently in order to thrive in the years to come. Join members of Destinations International’s 30 Under 30 Program and PCMA’s 20 in their 20s for an unfiltered discussion on the future of business meetings and events—and a breakdown of what strategies, behaviors, and processes we should stop, start, and continue.

This panel of thought leaders will share their insights on the values and motivations driving the next generation of the industry. They’ll also share feedback and ideas for effectively working together—across organizations and generations—to affect meaningful change through socially and economically transforming communities around the world.

Learning Objectives:

  • Harness current and emerging trends to transform the business events industry.
  • Discover the key motivators and values to better understand the next generation of industry leaders.
  • Implement dynamic collaboration to create not just a bigger, but a better industry.

3:00 p.m. – 4:00 p.m.

Approaching Continuing Education with Human-Centered Design

STUDIO: Your Audience

IN PERSON & DIGITAL EXPERIENCE

Brought to you by Hilton

It’s always taken more than a “one size fits all” approach to host successful and impactful events. However, the seismic changes caused by the COVID-19 pandemic have forced business event planners in all industries and sectors to think about learning and development in new ways.

From nonprofits and associations to corporate, healthcare, educational, and public sector organizations– no one has been immune. Across the board, there are greater expectations when communicating to a diverse, multi-generational audience with shorter attention spans, more distractions, and less patience for typical online and in-person programs. What can be done to plan events under these conditions successfully? Join this highly interactive session for informative and innovative strategies to design engaging experiences, better reach audiences, and create more memorable learning.

Learning Objectives:

  • Adapt meetings, trainings, and events to better fit audiences’ shifting schedules, changing behaviors, and decreased attention spans.
  • Enhance learning and retention using techniques to create powerful connections among audience members and the speaker.
  • Gain strategies and frameworks that enable you to create measurable and sustained success.

3:00 p.m. – 4:00 p.m.

The Business of Belonging: Creating Transformative and Inclusive Digital Events

STUDIO: Your Purpose
SPEAKERS: Erin Uritus, CEO of Out & Equal and Megan Angle, Senior Producer, Creative Services at Encore

IN PERSON & DIGITAL EXPERIENCE

Brought to you by Encore

As the business events industry constructs the future of virtual and hybrid events, one question continues to surface: How can you create the magic of an outstanding live experience digitally? Offering an event program that captures attention, touches attendees’ emotions, and inspires is a tall order when your meeting participants are behind screens. It’s an even tougher task when you consider the struggles your audience faces as unprecedented uncertainty stretches on—coupled with feelings of isolation from the time we’ve spent apart.

In this session, Out & Equal will unpack event strategy at the most powerful level—blending content and community to create transformative and moving experiences that connect people—and how you, too, can achieve this success virtually. They’ll share the approaches that led them to be able to welcome 5,000 members and allies of the LGBTQIA+ community digitally, grow sponsorship opportunities by 110%, and drive both social change and support for the LGBTQIA+ community during the COVID-19 Pandemic.

Learning Objectives:

  • Implement strategies that increase partnership engagement while adding value to your audiences.
  • Use virtual platforms to build active communities that strengthen connections, even amid disruption and uncertainty.
  • Deliver powerful and emotionally evocative content that promotes inclusion, accommodates different communities, and drives workplace change.

Wednesday, January 12

9:00 a.m. – 9:45 a.m.

Creating Better and More Successful Events Through the Power of Insights

STUDIO: Your Audience
SPEAKER: Tim Simpson, Brand & Engagement Chief Strategist, Design Studio by Maritz Global Events, Megan Finnell, Director, Meetings & Conferences at MGMA, and Elizabeth Sage, Experience Design Strategist, Design Studio by Maritz Global Events

IN PERSON & DIGITAL EXPERIENCE

Brought to you by Hilton

Whether you’re planning a completely digital event, implementing a hybrid format for your next meeting, or you are going in-person only, you likely have a treasure trove of data and rich insights about your attendees that remains untapped. Unlocking this collection of insights can help you identify specific pain points and concerns, understand attention spans and desired learning formats, and give you a window into your attendees’ and customers’ shifting behaviors and goals.

You might also need to supplement this data to gain a complete picture of who you are designing for. In short, data can help you design events that directly cater to your attendees, opening a wealth of opportunities and ROI even amid continuing disruption and uncertainty.

You don’t have to become a data scientist to harness the power of insights. Join this session for an overview and practical takeaways that you can implement immediately, to help you create event experiences that surprise, delight, and keep attendees coming back for more.

Learning Objectives:

  • Gather and use the right insights and analytics to inform solutions design and planning decisions.
  • Spot emerging themes and trends from your data, so you can offer crucial context as you gain buy-in for your decisions
  • Create more dynamic experiences tailored to your attendees—and improve your ROI with qualified leads and prospects.

9:00 a.m. – 9:45 a.m.

Hybrid for Hotels and Venues: Providing Value in a Digital World

STUDIO: Your Business
SPEAKER: Joshua Butler, COO of Falcon Events

IN PERSON

Brought to you by Encore.

Though meeting planners have leaned into digital event strategies throughout the Pandemic, many are grappling with how to include a digital component for virtual participants as they prepare for the return of in-person events.

As professionals across the Business Events Industry uncover what it takes to execute a thriving hybrid event, many event planners will be running a hybrid meeting for the first time. It’s important for venue staff to be prepared to lead and lend help as planners journey onto the hybrid path.

Join Joshua Butler as he shares insights from his more than 15 years of experience providing tech and executing events, and learn how you can help planners deliver outstanding hybrid meetings—raising your location’s value and ROI in the process.

Learning Objectives:

  • Become a thought leader by educating clients on emerging hybrid strategies, teams, roles, and tools
  • Design seamless experiences that connect your clients’ in-person and virtual audiences
  • Add value to your existing offerings and create new value propositions through hybrid event hosting

9:00 a.m. – 9:45 a.m.

Minimizing Tech Fatigue: Effectively Integrating Event Solutions

STUDIO: Your Audience

Brought to you by Morressier

IN PERSON