Learning Content Schedule

Our Convening Leaders 2022 program is designed to relay key insights, lessons learned, and actions you can take to position your audience and business for long-term success.

The program is organized into four learning content studios:

  • Your Audience – Engage Your Audiences More Effectively
  • Your Business – Make Your Events More Profitable
  • Your Purpose – Make a Difference for Yourself and Your World
  • Your Workplace – Be a More Efficient Leader
FOCUS ON:

All times are in Pacific Standard Time (PST).

MAIN STAGE – MONDAY

9:00 a.m. – 10:15 a.m.

A Conversation with Dan Levy

SPEAKER: Dan Levy, Co-creator, Schitt’s Creek, Emmy® Award-Winning Writer, Actor, Director and Producer, LGBTQIA+ Activist

Brought to you by Visit California.

Emmy® Award-winning writer, actor, director, and producer, Dan Levy is best known for his work on one of the most beloved shows on television, Schitt’s Creek. Dan will share his personal journey and how to use creativity as an outlet to overcome obstacles, boost confidence, and pursue one’s dream.

3:00 p.m. – 4:00 p.m.

Keynote: Scott Galloway

SPEAKER: Scott Galloway, Professor of Marketing, NYU’s Stern School of Business, New York Times Best Selling Author

MAIN STAGE – TUESDAY

11:00 a.m. – 12:00 p.m.

Keynote: Mateo Salvatto

SPEAKER: Mateo Salvatto, Head of Innovation, ORT Schools, CEO of Asteroid Technologies and Social Influencer

MAIN STAGE – WEDNESDAY

To be announced soon!

Sunday, January 9

Take a deep dive alongside your industry peers with one of our interactive workshops! Choose from two options that are designed to address your biggest challenges now—while setting you up with actionable takeaways, insights, and next steps to prepare for your events in the year to come.

1:00 p.m. – 3:30 p.m.

7 Strategies for Building Business Event Resiliency (Add-On)

STUDIO: Your Business
COST: $70

The economics, budgets and formats of business meetings and events shifted along with audience behaviors, needs and expectations. How can you transform your value proposition and offer experiences that surprise, delight, and convert into revenue?

In this workshop, you’ll learn seven key strategies to reinvigorate your events and redefine your value to audiences, business stakeholders, and your leadership. You’ll walk away with a framework and tools to help you remain agile as you plan future event offerings.

Learning Objectives:

  • Strengthen cross-functional collaboration skills to break down silos and apply rich insights from other industries.
  • Create high-impact content and storytelling that extends the reach and life of your event.
  • Design new audience-centric, monetizable business and event models.

1:00 p.m. – 4:00 p.m.

Building Business Continuity: Mitigate and Manage Risk Through Scenario Planning (Add-On)

STUDIO: Your Audience
COST: $95

Organizations across industries are struggling to establish business continuity as they find ways to adapt and innovate within a rapidly changing marketplace. Business events and meetings can provide that crucial bridge, but to have a seat at the table, event strategists must translate where their efforts fit within their entire organization and provide a business case that resonates with stakeholders including the C-suite.

In this workshop, your business savvy will be put to the test as you examine your event within the larger picture of your organization and industry. You’ll learn ways to mitigate risk through contract and partnership negotiations, create experiences with a slate of stakeholders in mind, and iterate on your event as you provide value, no matter the event format or budget. Ultimately, you’ll walk away with steps for becoming more adaptable and flexible through design-thinking.

Learning Objectives:   

  • Consider your organization’s strategic goals and how your event’s financial implications intersect, so you can prepare for disruptions through scenario planning.
  • Mitigate risk through contract negotiation tactics and redefining partnership success.
  • Strengthen adaptability as you scale budgets and transform your event design to meet stakeholder needs.

Monday, January 10

11:00 a.m. – 12:00 p.m.

PUSH: Three Keys to Achieving Resilience

STUDIO: Your Business
SPEAKER: Ellen Latham, M.S., Creator and Co-founder of Orangetheory Fitness Franchise, Innovator & Author

Brought to you by The Palm Beaches.

The recent disruption of the fitness industry has many parallels with business events. Driven by changing consumer behaviors, the Pandemic caused a massive demand for virtual workouts and challenged businesses to adopt new ways of engaging exercisers everywhere.

Creator and Co-founder of the Orangetheory Fitness Franchise, Ellen Latham, will share how she upset the fitness industry during a time of personal adversity. As you follow her story, learn the three keys of achieving resilience that took Ellen from her low point of being an unemployed professional to now, where she co-owns the top fitness franchisee in the country continues to adapt to an ever-changing environment.

11:00 a.m. – 12:00 p.m.

Turning Allyship into Action: Integrating Equity, Inclusion, Belonging and Diversity into Business Events

STUDIO: Your Purpose
SPEAKER: Deanna Singh, Founder and CEO, Uplifting Impact, Award-winning Author

Driving diversity, inclusion, and allyship involves difficult conversations and change, but that doesn’t have to be an impossible lift. Using the blueprint from “Actions Speak Louder” and examples of responses taking a service-minded approach following the murder of George Floyd, learn how you can take important steps within your organization and beyond. Walk away with ways to be more deliberate in your workplace, event program, offerings, policies and purpose to take action, welcome all, and ultimately strengthen your organization’s values and brand image.

Learning Objectives:

  • Ways to move past the status quo and lead the charge for purpose-driven change within your organization and beyond.
  • Steps for becoming an ally—both within your organization and within your events and meetings.
  • Backing your messages and values with sincere and impactful actions that highlight leadership and more.

11:00 a.m. – 12:00 p.m.

Future-Proofing Your Workplace: Navigating Change in a Hybrid Landscape

STUDIO: Your Workplace

11:00 a.m. – 12:00 p.m.

Innovating Through Disruption: Creating Value in a Crowded Marketplace

STUDIO: Your Business

11:00 a.m. – 12:00 p.m.

Transforming During Disruption: Confronting Business Events’ “Napster Moment”

STUDIO: Your Business
SPEAKERS: Rafat Ali, CEO and Founder of Skift and Angie Kimmel, Director of Sales for EventMB at Skift

Brought to you by Hilton

Unprecedented disruptions over the past nearly two years have turned the events, travel, and hospitality industries on their head—and with permanent audience behavior changes and continuing uncertainty, it’s more important than ever to innovate new solutions and business models that will allow you to thrive. Learn how to internalize the lessons from other industries, including books, newspapers, and music, so that you can transform your business offerings, experiences, and events to build long-term resiliency despite constant change and disruption.

This session draws from content offered in the 7 Change Actions learning experience, which offers business events professionals a design-thinking framework, along with the insights, tools and exercises to apply learnings directly to create revenue- and loyalty-boosting events, meetings, and experiences. Learn more here.

Learning Objectives:

  • Make the business case for continual digital transformation—even to incumbent leadership who are resistant to change.
  • Restructure and reinvent existing offerings and programs to meet the needs of your audiences now—and in the future.
  • Integrate experimentation, openness to taking risks, and learning from failures.

11:00 a.m. – 12:00 p.m.

The Digital Budgeting Lowdown: Managing Hybrid Event Costs

STUDIO: Your Business
SPEAKER: Chantel Megaffin, Director of Program Management at Endless Events & 2020 CSE Emerging Industry Leader

Budgeting for an event has always been a tough job, but with the emergence of hybrid events, it has become even more complicated. Overseeing the costs of a face-to-face event along with a digital program is not for the faint of heart. In this session, Chantel Megaffin will share lessons learned and actionable takeaways from her years of experience balancing budgets for her clients.

This session draws from content in the DES course offerings, which provides business events strategists the opportunity to become globally recognized digital event experts, the ability to create virtual events—including hybrid for venues—that increase audience engagement, generate ROI, and offer additional business opportunities through hybrid event production. Learn more here.

Learning Objectives:

  • Ensure your budget accommodates the needs of both onsite attendees and virtual participants.
  • Ways to work with your internal team and your providers to create a successful event.
  • Evaluate your cost structure to better scale your budget and transform events.

1:30 p.m. – 2:30 p.m.

Driving Innovation with Purpose: How to Make an Impact Through Creative Leadership

STUDIO: Your Purpose
SPEAKER: Daniel Lamarre, President and Chief Executive Officer at Cirque Du Soleil

Brought to you by Destination Canada Business Events

Your organization’s purpose isn’t just a nice tagline or a way to impress your shareholders. When combined with creativity, leadership, passion, and compassion, purpose and mission can extend the boundaries of innovation and present new opportunities to make a difference in the world—while also strengthening your business proposition. Learn how Cirque du Soliel doesn’t just believe in diversity, but lives it with each show and effort. You’ll also walk away with ways you can creatively lead both business innovation and social impact, no matter your organization nor industry.

Learning Objectives:

  • Use your organization’s mission and values to foster company culture and business innovation.
  • Celebrate diversity and drive social change on a global scale through cultural diplomacy.
  • Embrace inclusion and accessibility—from recruitment and change management to community outreach and beyond.

1:30 p.m. – 2:30 p.m.

Solving the Leadership Vacuum: How to Jump into the C-Suite

STUDIO: Your Workplace

1:30 p.m. – 2:30 p.m.

Crafting a Seamless Attendee Experience Through Design and Technology

STUDIO: Your Audience

1:30 p.m. – 2:30 p.m.

Translating Your Value: New Sales and Digital Marketing Strategies

STUDIO: Your Business

1:30 p.m. – 2:30 p.m.

The Return on Events: Measuring and Reporting Your Value

STUDIO: Your Business
SPEAKER: Nicole Moreo, EVP, Head of U.S. Analytics, Ketchum Global Research & Analytics

Virtual and hybrid events have given us more data than ever before on our audience and their actions within our event programs. However, a strategic approach is needed to take that data and create both plans and content that resonate with audiences and impact our organization’s bottom line. Learn how you can use analytics to measure your efforts and ensure your event, meeting, or experience is on the path to successfully fulfilling your business outcomes—in ways that translate to key stakeholders.

This session draws from content offered in the 7 Change Actions learning experience, which offers business events professionals a design-thinking framework, along with the insights, tools and exercises to apply learnings directly to create revenue- and loyalty-boosting events, meetings, and experiences. Learn more here.

Learning Objectives:

  • Create a measurement plan and framework for your event, so you can evaluate goals and more on a continuous basis.
  • Gain an understanding of the right Key Performance Indicators (KPIs) to employ within your plan—and why these are crucial to measurement success.
  • Report your impact on your audience, organization, and industry through stakeholder-specific messaging, data points, and data storytelling.

1:30 p.m. – 2:30 p.m.

What’s the Best Event Model and Platform for My Audience?

STUDIO: Your Audience
SPEAKER: Mia Monroe

After roughly 18 months of primarily digital content, business events and meetings are starting to come back to face-to-face experiences. Many event strategists are presented with the challenge of holding a hybrid event. Keeping audiences that are both onsite and online in mind, planners must create an event that provides the best experience possible for each. Join this session with Mia Monroe to learn how to cut through the confusion, and walk away with tips and a resource for finding the best channels for your audiences.

This session draws from content in the DES course offerings, which provides business events strategists the opportunity to become globally recognized digital event experts, the ability to create virtual events—including hybrid for venues—that increase audience engagement, generate ROI, and offer additional business opportunities through hybrid event production. Learn more here.

Learning Objectives:

  • How to select the best event model for your audience and organization.
  • Walk through crucial steps of choosing the right platform to fit your event model and experience.
  • Develop skills and an approach for making important event decisions.

Tuesday, January 11

9:00 a.m. – 10:00 a.m.

Creating Social and Economic Prosperity Through Equity, Inclusion, Diversity, and Belonging

STUDIO: Your Purpose

9:00 a.m. – 10:00 a.m.

Capture and Keep Attention: Extend the Life of Your Meeting with Digital Touchpoints

STUDIO: Your Audience

9:00 a.m. – 10:00 a.m.

Airline, Hotel and Association Executives talk business

STUDIO: Your Business

9:00 a.m. – 10:00 a.m.

Making More with Less: Content Hacks to Drive Engagement and ROI

STUDIO: Your Business
SPEAKER: Bob Hitchcock, Senior Director, Content Marketing at LegalZoom

Captivating content that increases interaction and loyalty within your community is worth its weight in gold—but you don’t have to break the bank to create it. Learn valuable takeaways through case studies including LegalZoom’s partnership with the NBA and runDisney’s Princess Half Marathon. You’ll walk away with ideas to create compelling and emotional storytelling efforts and videos, visuals, and more that support your organization’s bottom line.

This session draws from content offered in the 7 Change Actions learning experience, which offers business events professionals a design-thinking framework, along with the insights, tools and exercises to apply learnings directly to create revenue- and loyalty-boosting events, meetings, and experiences. Learn more here.

Learning Objectives:

  • Uncover the human-centered stories within your events that can drive impact.
  • Build a plan that maximizes production costs—no matter your budget.
  • Double or triple the reach and life of your experiences through engaging content.

9:00 a.m. – 10:00 a.m.

Optimizing Virtual Engagement: New Ways of Grabbing and Keeping Attention

STUDIO: Your Audience
SPEAKER: Joshua Butler

1:30 p.m. – 2:30 p.m.

Setting the Stage for Intergenerational Networking and Business

STUDIO: Your Audience

1:30 p.m. – 2:30 p.m.

Responding to the Great Talent Migration: An Honest Dialogue About the Future of Work

STUDIO: Your Workplace

1:30 p.m. – 2:30 p.m.

Combatting Climate Change: Building a Sustainable and Resilient Future

STUDIO: Your Purpose

1:30 p.m. – 2:30 p.m.

The Future of Risk Management: Building Long-Term Trust and Loyalty

STUDIO: Your Audience

1:30 p.m. – 2:30 p.m.

Increasing Value by Monetizing Digital Programs, Experiences and Offerings

STUDIO: Your Business
SPEAKER: Meg Fasy, Founder at eventsGIG & FazeFWD

Making digital and hybrid experiences financially viable is a top priority for planners to help maintain their organizations’ bottom lines. However, so is providing outstanding event experiences for your participants. In this session, take a closer look at how to adjust your next program–and walk away with tangible solutions and a resource to guide you through the process when you return to work.

This session draws from content in the DES course offerings, which provides business events strategists the opportunity to become globally recognized digital event experts, the ability to create virtual events—including hybrid for venues—that increase audience engagement, generate ROI, and offer additional business opportunities through hybrid event production. Learn more here.

Learning Objectives:

  • Introduce and integrate new pricing models into your event program and experiences.
  • Gain an understanding and ideas for creating microtransactions throughout your events.
  • Create new sponsor and partner opportunities that are mutually beneficial—without sacrificing event quality.

3:00 p.m. – 4:00 p.m.

Post-Purpose: Go Beyond Statements to Discover the Power of Obsession

STUDIO: Your Purpose
SPEAKER: Alain Sylvain, Founder and CEO of SYLVAIN

The number of articles, conferences, books, podcasts and more that are centered on purpose can be enough to make your head spin. All the talk about this hot topic can run the risk of being a cliche in the world of business—and a gratuitous accessory to your brand. From veteran organizations like Patagonia to the newest emerging startups, organizations and brands have been focused on writing down their purposes and ensuring that the world knows about them. But has anything really changed—and have we really done anything different? In this talk, Alain Sylvain, Founder and CEO of SYLVAIN, will argue that though purpose is paramount, it can often also stay surface-level, not always doing what we think it will. Drawing from history, pop culture, psychology, and contemporary brand examples, Alain will go beyond the purpose statement—and unpack why and how organizations can effectively live the obsession beneath the purpose to reach the audiences of today.

Learning Objectives:

  • Understand why purpose is crucial to your organization’s vision—and how to ensure that purpose is more than surface-deep.
  • Ways to harness the motivations and obsessions beneath purpose to effectively reach and resonate with your audience.
  • Avoid “virtue signaling” and organizational self-indulgent purpose initiatives, instead committing to meaningful action and consistency.

3:00 p.m. – 4:00 p.m.

Conflict Resolution in the Workplace: Approaching Difficult Conversations

STUDIO: Your Workplace

3:00 p.m. – 4:00 p.m.

Transforming Customer Experience: Meet Shifting Attendee Behaviors with Personalized Solutions

STUDIO: Your Audience

3:00 p.m. – 4:00 p.m.

Build the Event Team of the Future by Unlocking Cross-Functional Collaboration

STUDIO: Your Workplace
SPEAKERS: Nicole O’Leary, Vice President of Creative & Strategy at The Expo Group and Michael Guillory, Vice President, Marketing & Communications at The Expo Group

As the Business Events Industry’s landscape continues to shift and change, successful events that will continue into the year ahead take more than the tried-and-true strategies and best practices. To design experiences and events today, event strategists are shifting not just their plans, but also their mindsets and teams. In this session, you’ll learn what team members across departments and organizations can bring to the table—along with ways to communicate and work together in a common language and under a united vision.

This session draws from content offered in the 7 Change Actions learning experience, which offers business events professionals a design-thinking framework, along with the insights, tools and exercises to apply learnings directly to create revenue- and loyalty-boosting events, meetings, and experiences. Learn more here.

Learning Objectives:

  • Identify the skillsets needed to create successful event planners and thriving event teams—even during uncertainty.
  • Integrate collaboration, creativity, and innovation to create more agile event plans.
  • Tap into ingenious thinking, strategizing in unexpected and hyper-fast-paced environments.

Wednesday, January 12

More coming soon!