Amy Blackman

Founder/Principal, Fruition Co.

Amy Blackman, Founder/Principal, Fruition Co.

Amy Blackman was born and raised in Brooklyn, NY. After receiving an MA in Cultural Anthropology from Columbia University, she moved to LA and had a successful 18-year run in the music industry, managing the global businesses and careers of multi-Grammy Award winning music artists and producers. Her music management career culminated in being named a Cultural Ambassador for the US State Department across two different presidential administrations. She produced public diplomacy missions in 18 countries, and several regions that had never before seen live music from the West. Dreams fulfilled, she sold her house, quit her job, and took a two-year sabbatical, attending Georgetown University for a Global Executive MBA. She was recruited to run the North America subsidiary of a global multimedia design agency, and then was appointed VP at Contend Immersive, where she ran a global team of rogue, vanguard and brilliant strategists, designers, artists, branders. Her latest venture, is the coalescing of her life, work, and academic adventures. For fun, Amy does international channel swimming expeditions.

SESSION TITLE: From ROI to ROE: Return on Events – How Business Events Impact Growth

WHEN: Wednesday, January 13, 2021

Business events have a new definition: A gathering of people with shared interests who meet in the mediums where they are. Maybe it’s IRL (in real life), URL (digitally) or both, but people are still gathering and industry research is demonstrating that events are as important as ever. The PCMA Foundation research study, Beyond ROI to ROE, provides a new framework and toolkit to help business event professionals analyze, quantify, and report on the impact of events — with a novel approach that makes it possible to equally measure the countable metrics, and the magic that happens when we gather, whether it’s IRL or URL.


  • Explore this framework to generate new approaches and cross-functional conversations about event impact.
  • Apply a toolkit for measuring how meetings and events impact growth.
  • Walk away with a new perspective on why events create impact, and why events impact us.

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