PCMA Convening Leaders: An Omnichannel Experience for Event Professionals

Affordably priced to maximize participation.


DATES: January 11 – 15, 2021

Recovery is coming. We all want to get back to the business of connecting people, ideas and opportunities. We also know that you want answers and insights on what the future holds for your careers and businesses.

Convening Leaders 2021 will be your community design lab for what business events will look like in a post-pandemic world.

We get it… money is tight. We are committed to making Convening Leaders 2021 affordable for anyone who wants to participate with a lead price of $295 USD. Because this is your future and the future of an industry that you built from invisible to invincible.

Making connections is a cornerstone of Convening Leaders. By offering a combination of streaming broadcast TV (with a live studio audience in some locations) and face-to-face experiences (details to come!) through our official network partners, Convening Leaders 2021 will connect with you where, how and when you want to participate.

We know the industry has been disrupted and has accelerated trends in ways we didn’t see coming. It’s time to embrace the change in order to thrive in the future.

We are here to explore a way forward and collaborate to build solutions.


All times are in Eastern Standard Time (EST).

Monday, January 114:30pm5:30pmChapter Events
Tuesday, January 1211:00am3:00pmCL21 Live Broadcast
Wednesday, January 133:00pm6:00pmCL21 Live Broadcast
Thursday, January 143:00pm6:00pmCL21 Live Broadcast
Friday, January 1511:00am1:00pmCL21 Live Broadcast
1:00pm3:00pmChapter Events

All times are in Greenwich Mean Time (GMT).

Tuesday, January 1214:0018:00CL21 Live Broadcast
Wednesday, January 1310:0013:00CL21 Live Broadcast
Thursday, January 1410:0013:00CL21 Live Broadcast
Friday, January 1514:0017:00CL21 Live Broadcast

All times are in Singapore Standard Time (SGT).

Tuesday, January 1213:0017:00CL21 Live Broadcast
Wednesday, January 1314:0017:00CL21 Live Broadcast
Thursday, January 1414:0017:00CL21 Live Broadcast
Friday, January 1514:0017:00CL21 Live Broadcast


The program is based on 3 core theme areas — Participant Engagement, Business Models and Reskilling — developed from PCMA’s ongoing campaign of research, reskilling, event experimentation and education based on insights from you, for you.

Closed caption and/or interpretation will be available during the broadcast.

Participant Engagement

Business Models



Community comes in all shapes and sizes and places. Whether you join face-to-face or online, you’ll have a just-right community for your journey through the Convening Leaders experience.

We are offering Chapter events throughout North America along with Official Network events brought to you by our partners across the globe. Some will take place in a sought-after venue. Others will offer sizzle-reel worthy new media experiences. All gatherings will follow local public health recommendations for size and safety protocols.

Complete the community information page during registration, and you’ll find out more about your custom-made community as we get closer to the event.

Countdown to THE Event Professionals Experience

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Industry professionals across sectors:

Corporate events
Trade Shows
Social, Military, Educational, Religious and Fraternal Organizations (SMERF)

Business Events Leaders interested in:

Event Strategy
Experience & Event Design
Events Tech & Trends
Event Data & Analytics
Destination Marketing
Diversity & Inclusion

Partners & Sponsors

  • It’s everything you need in three days to build your career.

    Anissa Ladd, CASE Director of National Accounts, Go Providence
  • I’ve been coming to Convening Leaders for the past 10 years. I just think the education, the latest technology — anything you’re looking for to plan your meeting — it’s at Convening Leaders.

    Deborah Young CMP, CEM Director of Convention & Meetings, National Association of Elementary School Principals
  • It’s a great refreshment of re-connecting and networking with people, and then on top of it, you get this great education and inspiring speakers. For me, it’s the best way to start off your year. If you’re not attending PCMA Convening Leaders, you really should.

    Meg Harper National Group Sales Director, Davenport Hotels
  • It is the best conference I’ve ever attended. Ever. And, as a seasoned professional, I get so much out of it. I can’t tell you how many pictures I’ve taken on my phone of new ideas I’m looking forward to taking back to my corporation.

    Patty Amos, CMP Owner, Soma Event Design Services
  • Everyone’s here. It’s a great opportunity for you to reconnect, reinvigorate yourself and be able to start fresh in the new year.

    Will Trokey National Sales Manager for Visit Charlotte
  • I'm looking forward to connecting with other event professionals and learning new strategies to create the best conference possible.

    Jill Cavanaugh Conference Coordinator, Infusion Nurses Society
  • (2019 Convening Leaders was) my second time attending. I was genuinely blown away the first time and had gained so much exposure and experience from the previous year.

    Amelia Binti Roziman Chief Operating Officer, Sarawak Convention Bureau

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