Yes Theory is one of the most inspiring creative entities to emerge in recent years. Driven by their motto “Seek Discomfort,” this group of friends from Egypt, France, and Sweden travel the world conquering everyday fears with the help of their community.
A few days after meeting in Summer of 2015, they started a video series called “Project 30” where they documented the process of doing 30 new things in 30 days. A few thousand subscribers later, they’d found their calling and caught the attention of Liz Murdoch’s Vertical Networks.
Now best known for their YouTube channel, Yes Theory is based in Venice Beach, California. They continue to produce unique, adventurous, and inspiring content, consistently pulling in over 20 million views per month. From tackling insecurities like asking strangers for favors to bungee jumping out of a helicopter with Will Smith into the Grand Canyon, Yes Theory is on a mission to inspire, empower, and unify a community of people committed to reaching their full potential by seeking discomfort.