Mallory Gott

Founder and Creative Director, G+A


Mallory Gott

After years designing experiences of all kinds (events, conferences, trade shows, learning programs, pop-ups, training, and more) for some of the world’s most discerning audiences, Mallory Gott, Founder and Creative Director of G+A, realized that her approach—identifying the feelings she wanted an experience to evoke and then reverse-engineering those feelings through intentional design of each facet of the experience—was anything but typical.

From her unorthodox style, the 4D Framework was born and Mallory began guiding clients through the experience design thinking process, salvaging events, products, and services that seemed beyond help. By focusing on emotion and desire first, working solutions instead of solving problems, and emphasizing intuitively based decision making over a data-or-die mentality, Mallory and her agency quickly amassed a portfolio of experiential design success stories helping client after client rediscover their innate magic to fantastic results and resounding success.