Stephen is a highly motivated senior communications and marketing manager with 20 years of experience in various industries and business environments. He has a proven track record of success, including the management of some of the largest MarCom and Live Communication projects at Siemens and is a role model for his own professional career motto: Consider it solved. In his current role he is responsible for the Communication Services team of Siemens – a global team of experts that consults, plans and realizes communication, events and trade shows in virtual as well as in reals space as a partner of choice across all businesses of Siemens and beyond. His current priority is the digital transformation of the function to further drive brand and business growth of Siemens.
SESSION TITLE: Innovating Business Events – The Customer Perspective
WHEN: Thursday, January 14, 2021
OTHER SPEAKER: Ulrike Tondorf, Head of Live Communication & Experience Branding, Bayer AG
Live communication as a vital part of corporate communication strategies is currently undergoing massive change – posing, at the same time, a huge challenge to suppliers and their market offers. The key to successful business events of the future thus lies in consistent customer centricity and a focus on their journey before, during and after business events. In this panel discussion, we hear from live communication and marketing executives about their path to innovation.
LEARNER OUTCOMES:
- Learn what skills and competences are needed to meet future requirements and to innovate.
- Examine the future role of business events in the communications mix of organizations.
- Explore which sectors can help us evolve business events.
