Naomi Clare Crellin

Founder & CEO, Storycraft Lab


Naomi helps teams to distill intent and insights into actionable, accessible strategies, refining big ideas and concepts into experiences that are meaningful and measurable. She’ll map a strategic process that leads the team and the client through development to delivery, working with teams to define their goals, refine their message, and measure the impact of the stories we craft. Naomi’s interests are focused on the intersection of spatial experience and message – she’s worked with a wide array of organizations, causes and teams from Microsoft and Motorola, to Bloomberg and the IFC, the Smithsonian and the Human Rights Campaign.

Throughout her career Naomi has taught as adjunct faculty, bringing students together in partnership with organizations that make our world a better place. Her perspective as an empowering educator of curious creative minds, and maker of meaning in experience strategy, shapes her overall approach. Naomi loves to see – and help – people succeed. She finds joy in the process of co-creating with teams to generate engagement and tell stories through interactions – seeing ideas take hold individually and take flight collectively is truly exhilarating.