Program

The program is organized into four learning studios:

  • 7 Change Actions to Transformation: Teaches you tools and skills to apply flexible models to adapt and change, leverage capabilities, deliver impactful experiences, increase customer trust, engagement and loyalty, strengthen your value proposition and drive revenue.
  • New Business Model Exploration: Discover key building blocks for scalable and resilient organizations, define goals in uncertain markets, understand organizational roadblocks, and have business model frameworks for effective organizational design post pandemic.
  • Omnichannel Events & Experiences: Equips you with the new event design and management skills needed to be successful in a post-pandemic world driven by the rise of omnichannel alternatives, digital event design, greater global reach and participant experience expectations.
  • Resiliency in Life & Work: Provides you with a path to diversity, equity, and inclusion, a growth mindset, and conquering adversity to help you evolve or reinvent yourself, your career, or your workplace and seize the opportunity to thrive in the Next Normal.

See the Singapore Global Broadcast Center in-person event schedule.

Times indicate when each session will first be available for viewing in the event platform. Closed caption and/or interpretation will be available during the broadcast.

FOCUS ON:
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Wednesday, January 13

4:00pm – 5:00pm SGT
(Singapore)

9:00am – 10:00am CET
(Berlin)

3:00am – 4:00am EST
(New York)

Decoding the Keynote – Big Trends Shaping Business Events

SPEAKERS: Laura Citron, CEO, London & Partners
Sherrif Karamat, CAE, President & CEO, PCMA
Keith Tan, Chief Executive Officer, Singapore Tourism Board
Prof. Chan Heng Chee, Ambassador-at-Large and Chair, Lee Kuan Yew Centre for Innovative Cities

TRACK: New Business Model Exploration, Omnichannel Events & Experiences

Addressing key themes from Thomas Friedman’s Main Stage Keynote, our panel of senior leaders will unpack them at a localized level of politics, economics and sustainability, tying it back to what the business events industry can do to drive social and economic transformation given these projected scenarios.

Leading Through the Fog of Uncertainty

SPEAKER: Dr. Rakesh Suri, Chief Executive Officer, Chair of Thoracic and Cardiovascular Surgery, Cleveland Clinic Abu Dhabi
TRACK: Resiliency in Life & Work

We are living in an environment in which challenging circumstances and uncertainty are the new normal. The global healthcare system has undergone rapid change and it has vastly shaped the current and future landscape of medicine. How did UAE’s healthcare leaders develop a decisive strategy to address unanticipated circumstances and enable both colleagues and patients to adapt? Cleveland Clinic Abu Dhabi’s Chief Executive Officer, Dr. Rakesh Suri, guides us through the process of navigating unexpected change, sharing lessons learned from one of the healthcare sector’s most challenging periods and how it will shape the future of their medical practice.

LEARNER OUTCOMES:

  • Recognize the mindset and skillset required for facing a global pandemic in healthcare.
  • Explore strategies and plans to make swift but accurate decisions.
  • Lessons that Cleveland Clinic Abu Dhabi’s leadership learned that they’re applying to the future.

5:15pm – 5:45pm SGT
(Singapore)

10:15am – 10:45am CET
(Berlin)

4:15am – 4:45am EST
(New York)

Build Back Better – Seizing New Opportunities for the APAC Business Events Ecosystem

SPEAKERS: Karen Bolinger, Managing Director, APAC, PCMA
Aloysius Arlando, President, SACEOS
Oscar Cerezales, Global Executive Vice President, MCI Group
Selina Sinclair, CEO, REALM
TRACK: New Business Model Exploration

Leaders from PCMA and SACEOS will discuss the key factors impacting the recovery and what new business models, mindsets and skillsets will usher in future opportunities for the business events industry. They will discuss the exploration of new hybridized business models, emerging omnichannel event and experience trends that are paving the way for sustainable businesses going into the coming year.

LEARNER OUTCOMES:

  • Gain insights from PCMA’s and SACEOS’ findings and its implications on the industry
  • Evaluate existing opportunities to redesign your organization’s value proposition
  • Be inspired to take the next steps towards evolving existing business models and skillsets

In collaboration with SACEOS

Create Resilient, Competitive Business Models with Pattern Thinking

SPEAKER: Gennaro Cuofano, Founder, FourWeekMBA
TRACK: New Business Model Exploration

Regularly assessing and adapting your business models is essential to avoid disruptions in how you create, deliver and capture value. To do this effectively, you must understand business model building blocks and how to identify patterns so you can make strategic structural changes. Gennaro Cuofano will break down the key blocks and examples of how businesses have adjusted based on pattern thinking to achieve their desired outcomes.

LEARNER OUTCOMES:

  • Define the building blocks essential to business models.
  • Understand which “blocks” undergo the biggest changes in an uncertain business climate.
  • Identify what patterns of your business model to monitor and adjust for a particular outcome.

1:10am – 2:00am SGT
(Singapore)

6:10pm – 7:00pm CET
(Berlin)

12:10pm – 1:00pm EST
(New York)

Navigating an Uncertain Present & Building for a Better Future

SPEAKERS: Pascal Finette, Co-Founder, be radical
Annalisa Ponchia, CMP, CMM, Director of Innovation & Customer Experience, Director of International Congress Development, AIM Group International
Lisa Astorga, CMP, DES, Director of Meetings, International Society on Thrombosis and Haemostasis (ISTH)
Julie Coker, President & CEO, San Diego Tourism Authority
Markus Keller, Senior Vice President, Sales & Distribution, Accor
TRACK: New Business Model Exploration

To live in the world today is to experience accelerating change and to watch a future we had scarcely imagined unfold at a pace we’ve never experienced. And to not only survive but thrive in this context, it’s not enough to simply know what’s coming. You have to understand how the pieces fit and how emerging risks, evolving possibilities, and proliferating connections open new opportunities for those who can imagine them. You’ll learn to spot weak signals, and how to capitalize on the change we are all experiencing by thinking beyond it. Because if you only set your sights on what’s coming next, you’re already too late.

LEARNER OUTCOMES:

  • Develop a foundational understanding of weak signals, their importance and how to spot them.
  • Explore current and near-term future weak signals affecting your business.
  • Develop a framework to determine when weak signals turn into strong signals.

Next Normal Destination Organizations: Residents as Customers, Doing Better Things & Connecting with The Unusual Suspects

MODERATOR: Jack Johnson, Chief Advocacy Officer, Destinations International
SPEAKERS: Ray Hoyt, President, Tulsa Regional Tourism
Bennish D. Brown, President/CEO, Augusta Convention & Visitors Bureau
Kristen Jarnagin, President & CEO, Discover Long Island
TRACK: New Business Model Exploration

As we come out of a global pandemic, an era of civil and political strife and a self-imposed, but overdue, recession, destination organizations will need a new approach to build back for the “Next Normal.” A new emphasis on a destination’s residents as the ultimate customer, a focus on what is essential for the destination organization resulting in doing FEWER things, but being BETTER at the things they do, and finally, building a broader partner base that goes beyond the usual suspects like hotels, restaurants and attractions and expands to the greater civic community that benefits from the travel industry – including universities, hospitals, major employers, realtors, building owners and anyone else that benefits from a strong brand, positive image, destination promotion and visitor engagement. Join the discussion by three destination organization leaders who are blazing new ground and why this is good news for leisure, business and meetings travelers as well as destinations seeking talent, businesses and investment.

In collaboration with Destinations International

Rebroadcast – Decoding the Keynote – Big Trends Shaping Business Events

SPEAKERS: Laura Citron, CEO, London & Partners
Sherrif Karamat, CAE, President & CEO, PCMA
Keith Tan, Chief Executive Officer, Singapore Tourism Board
Prof. Chan Heng Chee, Ambassador-at-Large and Chair, Lee Kuan Yew Centre for Innovative Cities

TRACK: New Business Model Exploration, Omnichannel Events & Experiences

Addressing key themes from Thomas Friedman’s Main Stage Keynote, our panel of senior leaders will unpack them at a localized level of politics, economics and sustainability, tying it back to what the business events industry can do to drive social and economic transformation given these projected scenarios.

What Marketers Need to Do Now to Thrive in Our Next Normal

SPEAKERS: Joe Pulizzi, CEO, Z Squared Media
TRACK: Omnichannel Events & Experiences

We’re all experiencing change at an accelerated pace causing much uncertainty and ambiguity. But at the same time, now is when the greatest businesses of the next decade will be built. Now is the time when the most innovative companies take market share from those who are just holding on.

To take advantage of this opportunity, Joe Pulizzi will share tested marketing efforts that work during a recession/depression environment, and how you can come out of the pandemic positioned for success.

Brought to you by Destination Cleveland

The Art of the Pivot

SPEAKERS: Camilla Webster, Fine Artist and Bestselling Author
TRACK: Resiliency in Life & Work

We are living in a new paradigm where challenging changes and uncertainty are the new normal. Everyone has to pivot, or risk being left behind, maybe even irrelevant. The art of seeing is the great gift of artists and creative thinkers everywhere. Turning things upside down; changing in both small and gigantic ways; creating new perception through artistic expression and a new landscape. Fine artist, bestselling author, and TED speaker Camilla Webster guides us through pivoting in the creative process so you can uncover creative solutions for any challenge you’re facing.

LEARNER OUTCOMES:

  • Recognize how the art of seeing and rapid change go hand in hand.
  • Explore new ways of changing your mindset to embrace new creative possibilities.
  • Put this discipline in practice no matter the challenge or level of uncertainty you face.

Brought to you by Discover the Palm Beaches

2:00am – 2:30am SGT
(Singapore)

7:00pm – 7:30pm CET
(Berlin)

1:00pm – 1:30pm EST
(New York)

The Science of a Positive Growth Mindset

SPEAKER: Neil Pasricha, Leadership & Happiness Expert
TRACK: Resiliency in Life & Work

Does great work lead to happiness? Or…does happiness lead to great work? Best-selling author and happiness expert Neil Pasricha shares counterintuitive research-based answers in this fun, fast-paced, research-grounded tour of the emerging neuroscience and positive psychology landscape. Based on fresh research Pasricha published in Harvard Business Review together with the latest in neuroscience and positive psychology, this speech is not true motivation – it’s application.

Speaker brought to you by SpeakInc

Five Rules that Will Transform Your Business Relationships

SPEAKER: Kate Vitasek, Faculty, Graduate & Executive Education, University of Tennessee
TRACK: New Business Model Exploration

Author, educator and business consultant Kate Vitasek will break down her award-winning Vested business model for creating highly collaborative shared risk/shared reward business relationships. She will share how the Vested Five Rules can help you create success and mitigate risk for a future we can no longer prepare for or envision.

LEARNER OUTCOMES:

  • Learn pioneering research behind why cooperation, not competition, guarantees the best results for everyone involved.
  • See how five simple “rules” for creating a Vested shared risk/shared reward business relationship.
  • Be inspired with the real results from real organizations around the world that are applying a Vested approach for working with their strategic business partners.

Brought to you by Los Angeles Tourism & Convention Board

Digital Experience Institute: 5 Ways to Drive Digital Engagement

SPEAKER: Tim Simpson, Brand & Engagement Chief Strategist, Design Studio by Maritz Global Events
HOSTED BY: Karen Baker, 7Concepts
TRACK: Omnichannel Events & Experiences

Almost everyone has transitioned their meeting to include an online component and there are dozens of platforms to choose from, so how do you truly make your event stand out? Engagement is key, and options are out there, but which truly work best to make an event memorable? In this session, you will examine five ways to drive attendee’s digital engagement to understand what will work best for your audience.

LEARNER OUTCOMES:

  • Review examples of quality digital engagement that can be used at your next event.
  • Understand why certain engagement tools drive outcomes differently than others.
  • Recognize how engagement tools enhance session and overall event experiences.

Brought to you by Discover Puerto Rico

7 Change Actions: From ROI to ROE: Return on Events – How Business Events Impact Growth

SPEAKER: Amy Blackman, Founder/Principal, Fruition Co.
TRACK: 7 Change Actions to Transformation

Business events have a new definition: A gathering of people with shared interests who meet in the mediums where they are. Maybe it’s IRL (in real life), URL (digitally) or both, but people are still gathering and industry research is demonstrating that events are as important as ever. The PCMA Foundation research study, Beyond ROI to ROE, provides a new framework and toolkit to help business event professionals analyze, quantify, and report on the impact of events — with a novel approach that makes it possible to equally measure the countable metrics, and the magic that happens when we gather, whether it’s IRL or URL.

LEARNER OUTCOMES:

  • Explore this framework to generate new approaches and cross-functional conversations about event impact.
  • Apply a toolkit for measuring how meetings and events impact growth.
  • Walk away with a new perspective on why events create impact, and why events impact us.

Download the full research report powered by the PCMA FoundationMarriott International, the Long Beach Convention & Visitors Bureau, and CEMA.

Brought to you by Experience Columbus

2:30am – 3:00am SGT
(Singapore)

7:30pm – 8:00pm CET
(Berlin)

1:30pm – 2:00pm EST
(New York)

Create Resilient, Competitive Business Models with Pattern Thinking

SPEAKER: Gennaro Cuofano, Founder, FourWeekMBA
TRACK: New Business Model Exploration

Regularly assessing and adapting your business models is essential to avoid disruptions in how you create, deliver and capture value. To do this effectively, you must understand business model building blocks and how to identify patterns so you can make strategic structural changes. Gennaro Cuofano will break down the key blocks and examples of how businesses have adjusted based on pattern thinking to achieve their desired outcomes.

LEARNER OUTCOMES:

  • Define the building blocks essential to business models.
  • Understand which “blocks” undergo the biggest changes in an uncertain business climate.
  • Identify what patterns of your business model to monitor and adjust for a particular outcome.

7 Change Actions: Generate New Possibilities with Future Visioning & Storytelling

SPEAKERS: Ronni Kimm, Co-Founder, Collective Future
Alexis Niki, Story Strategist & Narrative Coach
TRACK: 7 Change Actions to Transformation

How do we understand the future? By telling stories about it. Founder of Collective Future, innovation, and design strategist, Ronni Kimm, will introduce how to imagine possibilities for your organization by using future visioning and storytelling techniques. Come prepared to think about major disruptions and explore how they may generate opportunities for growth and innovation to help you adapt to a quickly changing world.

LEARNER OUTCOMES:

  • Strengthen your capacity for imagining possibilities, decision-making, and developing resiliency around future strategies.
  • Learn how to contextualize questions about the future and incorporate new, emerging rules of the world.
  • Use simple narrative techniques to shift your mindset into a future-forward perspective.

Brought to you by Experience Columbus

Digital Experience Institute: Delivering Value to Virtual Sponsors

SPEAKER: Jodi Talia, Chief Development Officer, American College of Emergency Physician
HOSTED BY: Karen Baker, 7Concepts
TRACK: Omnichannel Events & Experiences

One of the biggest challenges organizations have faced this year while producing digital events is engaging participants with their sponsors and exhibitors. Some, however, have cracked the code and successfully constructed a model in which their traditional sponsors and exhibitors gained equal or greater value in their digital. This interview-style session will pinpoint how an organization created a positive experience for stakeholders and participants alike.

LEARNER OUTCOMES:

  • Understand why the structure of how stakeholder’s participation in events is changing.
  • Examine examples of successful strategies of stakeholder engagement.
  • Determine how participants found value in the engagement with stakeholders.

Brought to you by Discover Puerto Rico

7 Change Actions: Prototype New Ideas and Create Immediate Impact with Purpose

SPEAKER: Eric Holdener, CEO, Kinestry
TRACK: 7 Change Actions to Transformation

CEO and co-founder of Farm2People, Eric Holdener, will take you on a journey of how his team uncovered a new set of customer needs, pain points and motivations, to launch a net-new solution in response to the food insecurity caused by COVID-19. He will share how the combination of customer-centricity, adopting a prototyping mindset and aligning a service with a need, will lead you to the creation of a unique value proposition.

LEARNER OUTCOMES:

  • Discover how to lead and mobilize people with a renewed customer and community focus.
  • Apply a five-step prototyping framework to your product or service development process.
  • Empower your team to turn ideas into value with real-time prototyping.

Brought to you by Experience Columbus

4:00am – 4:45am SGT
(Singapore)

9:00pm – 9:45pm CET
(Berlin)

3:00pm – 3:45pm EST
(New York)

How to Make Platform Business Models Work for You

SPEAKER: Professor Annabelle Gawer, Pioneering Author on Digital Platforms, University of Surrey and Oxford
TRACK: New Business Model Exploration

To survive and thrive in a post-Covid world that will be more digitally connected than ever, how can you adapt your value proposition to take advantage of the digital connections and new habits your audience and partners have adopted? Professor Annabelle Gawer, pioneering author on platforms, will explain how you can get inspiration from Google, Amazon, and Facebook, and leverage platform business models to create new value for your audience, partners, and organization.

Brought to you by CampfireSocial

Selling Value in Tough Times through Customer-Centric Strategies

SPEAKER: Cian McLoughlin, CEO, Trinity Perspectives
TRACK: Resiliency in Life & Work

Using pre-pandemic sales tactics to win new business doesn’t align with the current reality. Sales expert Cian McLoughlin will outline the mindset and skillset shifts necessary to deliver real value and strengthen customer relationships. Join this session and bring along your sales questions, for an interactive discussion with your peers.

LEARNER OUTCOMES:

  • Recognize the importance of adapting your sales approach to stay relevant and in tune with your customers changing needs.
  • Examine why proactively seeking out areas of customer risk is a smart sales strategy.
  • Forge deeper connections with your customers by adapting old tactics and adopting new ones.

Speaker brought to you by Saxton Speakers

Values-based Leadership Business Events and Hospitality Industries Need Now

SPEAKERS: Mark Hoplamazian, President and CEO, Hyatt Hotels
Dan Porterfield, President and CEO, The Aspen Institute
TRACK: Resiliency in Life & Work

These times of profound change demand values-based leaders who can both navigate the current moment and also act with vision to drive progress toward a stronger future. Mark Hoplamazian, President and CEO of Hyatt Hotels, is such a leader and will be joined in conversation by Dan Porterfield, President and CEO of the Aspen Institute, a global nonprofit organization committed to realizing a free, just, and equitable society. Mark and Dan will talk about what it takes to lead through a crisis, the values that serve as the foundation for effective leadership, how the business events and hospitality industries can—and must—serve as catalysts for change in the world, and more. Participants will hear from two institutional leaders about their own experiences managing complex, multi-stakeholder organizations and what they see as the moral purpose of convening for the world we live in today.

Brought to you by Destination DC & Events DC

It is Possible! Producing an In-Person, Well-Being Event in Challenging Times

SPEAKERS: Michael Clarke, Director, B2B Marketing & Events – U.S. & Canada Global Sales Organization, Marriott International
Megan Martin, CMP, Manager Partner Events, RingCentral
Henry Rosales, Vice President, Strategic Events, CoreNet Global
Rob Venus, CEM, General Manager – Denver, Freeman
Kristin Torres, Executive Director, Meetings & Events, National Cattlemen’s Beef Association
Dan Stones, Chief Community Officer, Coalesced Events
Amanda Meecham, Director of Event Planning, Gaylord Rockies
TRACK: Omnichannel Events & Experiences

Go behind the scenes with the team that produced an in-person event as part of Convening Leaders 2021 in Denver, Colorado. With the support of the PCMA Rocky Mountain Chapter, this group of business event professionals collaborated closely with the Marriott International B2B Events & Programs team, the Gaylord Rockies and various supplier partners to vet ideas through a well-being lens, based on the planning pillars of Marriott Bonvoy Events – Connect With Confidence guidelines. This session will chronicle the entire planning experience, from strategy, communications, collaboration, decision making, overall event design and will demonstrate the processes and protocols put in place to create a well-being event environment. Bring your questions for an interactive panel with the team that made it all happen.

LEARNER OUTCOMES:

  • Describe the five ‘w’s of well-being behavior and how to incorporate them into overall strategic event design.
  • Take away pointers on physical set-up and other important protocols to reduce attendee contact.
  • Understand essential components of pre, during and post event communications when promoting well-being behaviors.

Brought to you by Marriott International

The Ultimate Act of Sportsmanship – Reinventing Yourself to Help Others

SPEAKER: Laurent Duvernay-Tardif, M.D., Kansas City Chiefs Offensive Lineman & Graduate in Medicine
MODERATOR: Holly Ransom, CEO, Emergent
TRACK: Resiliency in Life & Work

Less than three months after helping the Kansas City Chiefs to a Super Bowl victory as their starting right guard, Laurent Duvernay-Tardif put his doctorate in medicine to use. In a rare move, he opted out of the 2020 NFL season to fight the coronavirus outbreak on the frontlines at a long-term care facility in Quebec. Prepare to be inspired by Laurent’s story of courage to follow his larger convictions to help others and how he reinvented himself in a world that was telling him to choose between his two passions: football and medicine.

LEARNER OUTCOMES:

  • Be true to yourself.
  • Tap into your multiple interests and passions and have the courage to reinvent yourself for a career that will bring you joy and meaning.
  • Embrace change. It could be your greatest success.

Brought to you by Business Events MontréalPalais des congrès de MontréalQuebec City Business Destination, and Quebec City Convention Centre 

Thursday, January 14

2:45pm – 3:30pm SGT
(Singapore)

7:45am – 8:30am CET
(Berlin)

1:45am – 2:30am EST
(New York)

Navigating an Uncertain Present & Building for a Better Future

SPEAKERS: Pascal Finette, Co-Founder, be radical
Annalisa Ponchia, CMP, CMM, Director of Innovation & Customer Experience, Director of International Congress Development, AIM Group International
Lisa Astorga, CMP, DES, Director of Meetings, International Society on Thrombosis and Haemostasis (ISTH)
Julie Coker, President & CEO, San Diego Tourism Authority
Markus Keller, Senior Vice President, Sales & Distribution, Accor

TRACK: New Business Model Exploration

To live in the world today is to experience accelerating change and to watch a future we had scarcely imagined unfold at a pace we’ve never experienced. And to not only survive but thrive in this context, it’s not enough to simply know what’s coming. You have to understand how the pieces fit and how emerging risks, evolving possibilities, and proliferating connections open new opportunities for those who can imagine them. You’ll learn to spot weak signals, and how to capitalize on the change we are all experiencing by thinking beyond it. Because if you only set your sights on what’s coming next, you’re already too late.

LEARNER OUTCOMES:

  • Develop a foundational understanding of weak signals, their importance and how to spot them.
  • Explore current and near-term future weak signals affecting your business.
  • Develop a framework to determine when weak signals turn into strong signals.

Selling Value in Tough Times through Customer-Centric Strategies

SPEAKER: Cian McLoughlin, CEO, Trinity Perspectives
TRACK: Resiliency in Life & Work

Using pre-pandemic sales tactics to win new business doesn’t align with the current reality. Sales expert Cian McLoughlin will outline the mindset and skillset shifts necessary to deliver real value and strengthen customer relationships. Join this session and bring along your sales questions, for an interactive discussion with your peers.

LEARNER OUTCOMES:

  • Recognize the importance of adapting your sales approach to stay relevant and in tune with your customers changing needs.
  • Examine why proactively seeking out areas of customer risk is a smart sales strategy.
  • Forge deeper connections with your customers by adapting old tactics and adopting new ones.

Speaker brought to you by Saxton Speakers

4:30pm – 5:00pm SGT
(Singapore)

9:30am – 10:00am CET
(Berlin)

3:30am – 4:00pm EST
(New York)

7 Change Actions: From ROI to ROE: Return on Events – How Business Events Impact Growth

SPEAKER: Amy Blackman, Founder/Principal, Fruition Co.
TRACK: 7 Change Actions to Transformation

Business events have a new definition: A gathering of people with shared interests who meet in the mediums where they are. Maybe it’s IRL (in real life), URL (digitally) or both, but people are still gathering and industry research is demonstrating that events are as important as ever. The PCMA Foundation research study, Beyond ROI to ROE, provides a new framework and toolkit to help business event professionals analyze, quantify, and report on the impact of events — with a novel approach that makes it possible to equally measure the countable metrics, and the magic that happens when we gather, whether it’s IRL or URL.

LEARNER OUTCOMES:

  • Explore this framework to generate new approaches and cross-functional conversations about event impact.
  • Apply a toolkit for measuring how meetings and events impact growth.
  • Walk away with a new perspective on why events create impact, and why events impact us.

Download the full research report powered by the PCMA FoundationMarriott International, the Long Beach Convention & Visitors Bureau, and CEMA.

Brought to you by Experience Columbus

Digital Experience Institute: It’s Alive! Building Engaged Digital Communities in 2021

SPEAKERS: YeYoon Kim, Chapter Development Specialist, Project Management Institute
Dave Lim, TEDx Pioneer and Founder, Ideas Worth Doing
TRACK: Omnichannel Events & Experiences

In-person events create the opportunity to meet people in the hallway, sessions, or on the exhibit floor to connect with new, or reconnect with old, friends. These connections are kept alive by events bringing you back together and an occasional email exchange for most. Now, in a mostly digital world, how can these connections continue to thrive and build an even more connected community than ever before? Our expert will review how to create and maintain digital communities that are engaged with one another and your organization.

LEARNER OUTCOMES:

  • Examine tools available on digital platforms that enhance communication between participants.
  • Explore topics and themes that drive participants to these engagement tools.
  • Understand how to extend digital events throughout the year to keep communities engaged with your organization and one another.

Brought to you by Discover Puerto Rico

6:10pm – 7:00pm SGT
(Singapore)

11:10am – 12:00pm CET
(Berlin)

5:10am – 6:00am EST
(New York)

Re-design Your Business Model to Prevail in Changing Times

SPEAKER: Shamira Miller, Consultant & Coach, Founder, SM Consulting
TRACK: New Business Model Exploration

Are you ready to make the most of these ambiguous and complex times for your business? Growth consultant and innovation coach Shamira Miller will help you understand what business model innovation is and how to get started to create meaningful results. This session will provoke your thinking in order to mobilize you and your team towards being a truly innovative organization.

LEARNER OUTCOMES:

  • Understand leadership challenges that prevent organizations from being innovative and how to overcome them.
  • Use a proven framework to lead your team through innovation strategy during unpredictable times.
  • Evaluate and provoke your team’s thinking to lead them to the creation of superior business models.

Digital Experience Institute: It’s a Very Very Hybrid World

SPEAKER: Dale Parmenter, DRP Group
HOSTED BY: Karen Baker, 7Concepts
TRACK: Omnichannel Events & Experiences

Hybrid events of the past typically broadcasted sessions on the in-person schedule, with filler content or “dead-air” breaks when the onsite schedule was not in session. Now the new meaning of hybrid is top of mind for the industry and the importance of engaging participants both onsite and online, giving them comparable meaningful experiences during the event, no matter the mode they choose. Participate in this session to hear about the fundamental mindset and skillset shifts that quickly became essential when designing and executing hybrid events.

LEARNER OUTCOMES:

  • Understand how to create customized event experiences for onsite and online audiences.
  • Examine the elements of the current online platforms that can enhance an attendee’s experience.
  • Change your way of thinking about designing and programming a hybrid event.

Brought to you by Discover Puerto Rico

10:00pm – 11:00pm SGT
(Singapore)

3:00pm – 4:00pm CET
(Berlin)

9:00am – 10:00am EST
(New York)

Open Innovation for the Business Events Industry

SPEAKERS: Matthias Schultze, Managing Director, German Convention Bureau
Carina Bauer, CEO, IMEX Group
Sherrif Karamat, President and CEO, PCMA
TRACK: Omnichannel Events & Experiences

The GCB German Convention Bureau, IMEX and PCMA have joined forces to provide the global business events community with the unique chance to innovate its own future. Don’t miss out on this opportunity to co-create the future of business events!

Fostering a Culture of Agile Innovation

SPEAKER: Catharina van Delden, Co-Founder and CEO of Innosabi

Agile Innovation is not only a means of increasing the innovative output of a company, rather, it promises to transform entire corporations and the way they interact with their environment. To make full use of this new approach and to successfully tap into the many possibilities an innovation ecosystem can offer, you’ll learn which requirements have to be met right from the start of an initiative.

LEARNER OUTCOMES:

  • Recognize how corporate culture strongly determines a stakeholder’s ability to play an active part in innovation activities.
  • Identify which factors are vital for framing a new culture and how they help to gain more overall speed and agility.
  • Understand what has to be done to unite and orchestrate all stakeholders in an ecosystem that helps to pursue great innovations.

Brought to you by GCB German Convention Bureau and IMEX Group

11:00pm – 11:45pm SGT
(Singapore)

4:00pm – 4:45pm CET
(Berlin)

10:00am – 10:45am EST
(New York)

Innovating Business Events — The Customer Perspective

SPEAKERS: Stephen Rose, Head of Global Communications Services, Siemens AG
Ulrike Tondorf, Head of Live Communication & Experience Branding, Bayer AG
MODERATOR: Matthias Schultze, Managing Director, GCB German Convention Bureau e.V.
TRACK: Omnichannel Events & Experiences

Live communication as a vital part of corporate communication strategies is currently undergoing massive change – posing, at the same time, a huge challenge to suppliers and their market offers. The key to successful business events of the future thus lies in consistent customer centricity and a focus on their journey before, during and after business events. In this panel discussion, we hear from live communication and marketing executives about their path to innovation.

LEARNER OUTCOMES:

  • Learn what skills and competences are needed to meet future requirements and to innovate.
  • Examine the future role of business events in the communications mix of organizations.
  • Explore which sectors can help us evolve business events.

Brought to you by GCB German Convention Bureau and IMEX Group

Digital Experience Institute: Delivering Value to Virtual Sponsors

SPEAKER: Ori Lahav, Kenes Group
HOSTED BY: Karen Baker, 7Concepts
TRACK: Omnichannel Events & Experiences

One of the biggest challenges organizations have faced this year while producing digital events is engaging participants with their sponsors and exhibitors. Some, however, have cracked the code and successfully constructed a model in which their traditional sponsors and exhibitors gained equal or greater value in their digital. This interview-style session will pinpoint how an organization created a positive experience for stakeholders and participants alike.

LEARNER OUTCOMES:

  • Understand why the structure of how stakeholder’s participation in events is changing.
  • Examine examples of successful strategies of stakeholder engagement.
  • Determine how participants found value in the engagement with stakeholders.

Brought to you by Discover Puerto Rico

1:10am – 2:00am SGT
(Singapore)

6:10pm – 7:00pm CET
(Berlin)

12:10pm – 1:00pm EST
(New York)

Re-design Your Business Model to Prevail in Changing Times

SPEAKER: Shamira Miller, Consultant & Coach, Founder, SM Consulting
TRACK: New Business Model Exploration

Are you ready to make the most of these ambiguous and complex times for your business? Growth consultant and innovation coach Shamira Miller will help you understand what business model innovation is and how to get started to create meaningful results. This session will provoke your thinking in order to mobilize you and your team towards being a truly innovative organization.

LEARNER OUTCOMES:

  • Understand leadership challenges that prevent organizations from being innovative and how to overcome them.
  • Use a proven framework to lead your team through innovation strategy during unpredictable times.
  • Evaluate and provoke your team’s thinking to lead them to the creation of superior business models.

Bust Barriers to Create Mutually Beneficial Relationships

SPEAKERS: Kate Vitasek, Faculty, Graduate & Executive Education, University of Tennessee
Klaus Span, Director & Business Unit Executive, SAP HANA on Power & Cognitive Sales, IBM Power Systems EMEA
Isabel Bardinet, Chief Executive Officer, European Society of Cardiology
Jonas Scharf, Managing Director, Venues, MCH Group
Robb Trost, Senior Director, Strategic Business Development, Freeman
TRACK: New Business Model Exploration

Fear and uncertainty have resulted in more attempts to shift risk to the other side of the negotiating table. How can we break this cycle happening in our industry? Leveraging the Five Rules model from her first session, Kate Vitasek will moderate a panel of leaders from across the industry to break down obstacles in the way of transforming what’s in it for ‘me’ business relationships to what’s in it for ‘we’.

LEARNER OUTCOMES:

  • Consider how you can change your contracts and relationships from transactional to long term.
  • Discover opportunities for mutually beneficial innovation over adversarial breakdowns.
  • Take steps to remove mindset and communication barriers in your way

Digital Experience Institute: Show Me the (Virtual) Money

SPEAKER: Heather Mason, Caspian Agency
HOSTED BY: Karen Baker, 7Concepts
TRACK: Omnichannel Events & Experiences

What does ROI really mean? Although participants should be charged to attend an event that provides valuable content and engagement opportunities, the opportunity for monetary gain does not end with the closing session. Discover ways to capture a lead from an event and continue to engage that participant in a financially positive way now and throughout the year by examining the importance of event lead generation for your organization’s future.

LEARNER OUTCOMES:

  • Examine how lead generation can truly benefit your company’s bottom line.
  • Understand the importance of immediate event revenue as well as continued revenue.
  • Recognize how to extend your engagement with event participants throughout the year.

Brought to you by Discover Puerto Rico

The Power of Hope: A Journey of Transformation Despite Impossible Odds

SPEAKERS: Amy Downs, OKC Bombing Survivor, Credit Union CEO and Motivational Speaker
TRACK: Resiliency in Life & Work

When a bomb imploded her building when Oklahoma City was the target of a domestic terrorist attack in 1995, Amy Downs fell three stories and was buried alive for over six hours. In the aftermath of her trauma and loss, Amy enacted the power of hope to transform from victim to champion both personally and professionally. Amy reminds us that hope is a verb that we can enact to transform our lives and live all of our dreams.

LEARNER OUTCOMES:

  • Learn the importance of ‘Hope’ and how to use it as fuel for taking action — despite adversity.
  • Feel more hopeful and optimistic about the future and bettering yourself.
  • Adopt strategies and tips to help build resilience and live your best, unstoppable life.

Brought to you by Oklahoma City Convention & Visitors Bureau 

2:15am – 3:00am SGT
(Singapore)

7:15pm – 8:00pm CET
(Berlin)

1:15pm – 2:00pm EST
(New York)

Build Resilience and Conquer Adversity with the 5R’s

SPEAKER: Karen Calder, Founder and CEO of Karen Calder Coaching & Consulting
TRACK: Resiliency in Life & Work

When you are hit by failure or unexpected change, it’s easy to lose confidence and your drive. If you don’t respond creatively and smartly, you potentially lose out on opportunities that matter. Driven by her personal and professional experiences, Mindset and Leadership Coach Karen Calder created the 5R’s of Resilience tool incorporating the latest in neuroscience, high performance psychology, and coaching techniques. This session will introduce you to the tools and techniques required for you to get back on your feet, spending less time feeling down and unproductive, and moving quickly into action.

LEARNER OUTCOMES:

  • Examine the critical characteristics and mindsets that all resilient people possess.
  • Recognize how your mindset, beliefs and habits can help or hinder your success.
  • Build resilience using the 5R’s practical tools and techniques.

Discovering How to Pivot Exhibitions to Digital

SPEAKERS: Barbara Calderwood, Divisional Director, Associations, MCI United Kingdom
Alejandro Ramírez Tabche, CEO, BTC
TRACK: Omnichannel Events & Experiences

IAPCO’s (International Association of Professional Conference Organisers) representatives Alejandro Ramirez Tabche, CEO BTC Americas and Barbara Calderwood, UK Divisional Director Associations, MCI Group provide insights on their experiences of managing virtual exhibitions in 2020, what needs to change to generate greater customer connectivity for exhibitors and what the future might look like as we progress forward with virtual and hybrid meeting engagement.

In collaboration with IAPCO

Leadership is a Contact Sport

SPEAKER: Daron K. Roberts, Founding Director, Center for Sports Leadership and Innovation, University of Texas
TRACK: Resiliency in Life & Work

In such a rapidly changing world, what made your organization and team successful in the past doesn’t necessarily translate into ongoing success. So how do you, as a leader, shape a culture of resiliency, innovation and action that will arm your team for the future? Former NFL Coach and bestselling author, Daron Roberts, will share lessons learned along his leadership journey and actionable tactics to ensure that your team stays hungry in pursuit of new opportunities.

Brought to you by Visit Austin and Austin Convention Center

Be Inspired By Women Worth Meeting

MODERATOR: Leah King, President and CEO United Way of Tarrant County
PANELISTS: Betsy Price, Mayor of Fort Worth, Texas
Marianne Auld, Managing Partner, Kelly Hart
Kristin Jaworski, Trail Boss of the Fort Worth Herd
Jennifer Haisten, Vice President, GlobauxSource
Asa Ace, International DJ
TRACK: Resiliency in Life & Work

Women everywhere are coping with adversity and creating their own path to success amidst the backdrop of difficult times. You’ll meet the most influential women leaders in Fort Worth, including Mayor Betsy Price, and they’ll share their empowering stories about leadership, creativity and personal growth.

Brought to you by Visit Fort Worth

4:00am – 4:30am SGT
(Singapore)

9:00pm – 9:30pm CET
(Berlin)

3:00pm – 3:30pm EST
(New York)

Inclusive Leadership, Anti-Racism, and You

SPEAKER: Torin Perez, Diversity, Equity and Inclusion Consultant, Bestselling Author
TRACK: Resiliency in Life & Work

Featured in Forbes as an Anti-racism Educator Your Company Needs Now, Torin Perez will inspire you and your organization to transform the fierce urgency of this moment into a movement for racial justice. This talk weaves together stories and actionable ideas for you to become the inclusive leader that your workplace needs. Beyond company statements denouncing systemic racism, the opportunity is here now to define your position and truly stand for Black lives.

7 Change Actions: Strengthen Engagement with Emerging Digital Communities

SPEAKERS: Gary Gonzales, Managing Partner, Catchy
Justin Boone, Founder, Untitled Future
TRACKS: 7 Change Actions to Transformation / Omnichannel Events & Experiences

The most digital-savvy generations are setting the trends for how media is designed and consumed at a rapid pace, changing the landscape of engagement within digital communities. You’ll walk away with useful tools to help foster and strengthen authentic engagement with consumers within need-to-know emerging spaces, leaning into contemporary practices around sustaining ed audience engagement.

LEARNER OUTCOMES:

  • Gain a comprehensive understanding of emerging digital communities.
  • Recognize key trends driving consumer interest and participation in digital communities.
  • Use “ecosystem mapping”, a new tool for developing sustained engagement strategies.

Brought to you by Experience Columbus

7 Change Actions: 14 Questions to Answer Before Designing Your Next Event

SPEAKER: Ben Hindman, CEO, Splash
TRACKS: 7 Change Actions to Transformation / Omnichannel Events & Experiences

Co-Founder and CEO of Splash Ben Hindman believes that as event strategists we need to be BOLD in order to attract the right audience to our virtual events, especially in our reality of saturated digital content. In this session Ben will walk you through the 14 audience-centric questions he always asks before even beginning to design events.

LEARNER OUTCOMES:

  • Equip yourself with the building blocks to connect with the audiences you’re trying to attract.
  • Create an invitation that makes your event stand out and gets audiences to pay attention.
  • Increase your attendance conversion rate and get people more engaged in your event.

Brought to you by Experience Columbus

4:30am – 5:00am SGT
(Singapore)

9:30pm – 10:00pm CET
(Berlin)

3:30pm – 4:00pm EST
(New York)

7 Change Actions: The Strategic Art of Virtual Connection

SPEAKER: Jenny Sauer-Klein, Founder, Executive Director at The Culture Conference
TRACKS: 7 Change Actions to Transformation / Omnichannel Events & Experiences

Knowing how to create authentic meaningful connection online is an essential leadership skill that is only growing in demand. A culture of connection catalyzes psychological safety and accelerates the collaborative potential of any group. In this interactive training, you will learn how to create a feeling of intimacy amongst participants, regardless of how little time or how many people you have.

LEARNER OUTCOMES:

  • Debunk myths and limiting beliefs about the quality of connection that is possible online.
  • Learn principles that help groups open up and bond quickly, turning strangers into community within minutes.
  • Have a direct experience of an interactive activity that you can use right away to create trust, rapport and belonging with your group.

Brought to you by Experience Columbus

Two’s Company, Three’s a Crowd … Four’s a Conversation!

SPEAKER: Greg Bogue, Chief Experience Architect, Maritz Global Events
Charlotte Blank, Chief Behavioral Officer, Maritz

Join us and find out why Conversations of Four work, and the human science that supports it. Charlotte Blank and Greg Bogue from Maritz Global Events will facilitate a 45-minute session filled with a little science, conversation and sharing. One thing we all have learned during this time of virtual meetings is the need for connection and community. There is no better way to connect with others and foster a sense of community than through this breakout experience.

This session will breakout into Zoom and is limited to the first 40 people.

Reimagining F&B for the Next Generation of Events (3:30-4:15pm EST)

SPEAKERS: Dede Gish-Panjada, MBA, Chief Consultant, Bostrom
Matt Roach, Regional Chef, Levy Convention Centers
Matthew Moss, Regional Director of Operations, Levy Restaurants
TRACK: Omnichannel Events & Experiences

The global pandemic has brought obstacles that this industry never thought we would face, but also the opportunity to rethink F&B creation and delivery at conferences, expos, and meetings. Event strategist Dede Gish-Panjada, Chef Matt Roach, Levy Convention Centers Regional Chef, and Matt Moss, Levy Regional Director of Operations have applied lessons learned from these difficult months to create more nimble, innovative practices to deliver a memorable and safe experience for attendees. Join them for an interactive session exploring best practices for now and for the future of F&B at large events.

Brought to you by Louisville Tourism

Friday, January 15

11:30pm – 12:00am SGT
(Singapore)

4:30pm – 5:00pm CET
(Berlin)

10:30am – 11:00am EST
(New York)

7 Change Actions: Crafting Authentic Experiences with Emotional and Audience Intelligence

SPEAKERS: Liz Lathan, CEO of Haute Dokimazo
Nicole Osibodu, President, Haute Dokimazo
TRACKS: 7 Change Actions to Transformation / Omnichannel Events & Experiences

2020 has been the year to keep it real and that will continue into 2021 and beyond. Brands that recognize the importance of communicating our emotional, physical and mental truths are creating meaningful moments we can connect with. Haute Dokimazo’s Liz Lathan & Nicole Osibodu, will break down authenticity basics and outline the mindset and steps needed for your brand to be that beacon of trust, truth and transparency for your audience.

LEARNER OUTCOMES:

  • Define the five C’s of authentic engagement.
  • Adopt the necessary mindset and core competencies to connect with your audience at a deeper level.
  • Gather, analyze and act on audience insights with emotional and audience intelligence strategies.

Brought to you by Experience Columbus

7 Change Actions: Crack the Collaboration Conundrum with Systems Thinking

SPEAKER: Ali Randel, Organizational Designer and Transformation Coach
TRACK: 7 Change Actions to Transformation

Ever wondered how it’s possible that most organizations struggle with cross-team collaboration even though everyone agrees it’s critical? Org designer and transformation coach Ali Randel will teach you how to use systems thinking to understand what is really at play and guide you through practices that translate insights (and frustration) into action. You’ll leave this session with the ability to see sticky collaboration challenges — and potential solutions – more clearly.

LEARNER OUTCOMES:

  • Understand how flawed systems and ways of working are the culprit of collaboration troubles, not people.
  • Identify collaboration barriers and illuminate unexpected options for moving forward.
  • Craft specific, concrete working agreements that allow you to experiment your way into a better way of working.

Brought to you by Experience Columbus

We Have Vaccines. Are We Back To Normal Yet?

SPEAKERS: Prof. Peter Doherty, Nobel Laureate Professor, Patron of the Doherty Institute
Dr. Paul Tambyah, President-Elect, International Society of Infectious Diseases
TRACK: Omnichannel Events & Experiences

Millions of doses of the COVID-19 vaccine have been administered in dozens of countries to date, just a little over a year after the virus was identified. As countries and companies race to develop and distribute coronavirus vaccines, is this the key towards unlocking the eventual end of the pandemic? Hear from experts Dr. Paul Tambyah and Prof. Peter Doherty on how the vaccine roll out could impact public health and reshape the global business events landscape.

LEARNER OUTCOMES:

  • Receive an expert update on the latest COVID-19 developments, with a focus on vaccines
  • Understand the implications of vaccines on the business events and travel industry
  • Recognize the issues around implementing new measures including vaccination cards or immunity passports
  • Be aware of the risks of the next pandemic and the steps needed to prepare for it

1:15am – 2:00am SGT
(Singapore)

6:15pm – 7:00pm CET
(Berlin)

12:15pm – 1:00pm EST
(New York)

Increase Your Odds of Success By Disrupting Yourself

SPEAKER: Whitney Johnson, Founder and CEO, WLJ Advisors
TRACK: Resiliency in Life & Work

We didn’t make a conscious choice to disrupt our lives; circumstances made it for us. But what if you could turn the tables on the unexpected? What if you could help more of your colleagues see this disruption as a catalyst for growth, one that can change the course of their career, even their lives? Whitney Johnson, an expert on developing high-growth individuals and organizations, will introduce the S Curve of Learning framework to help you ride the wave of disruption and leverage your ability to make the right moves as a top tier leader. It’s time for you, your team, and your organization to slingshot forward. Because organizations don’t disrupt, people do.

LEARNER OUTCOMES:

  • Apply the proven, research-driven S Curve of Learning framework to see a continuous pathway to your potential.
  • Leverage the practice of personal disruption to build momentum along the S Curve.
  • Activate individual growth as a leader to help you propel your organization forward.

Digital Experience Institute: The Future is Hybrid: Understanding the Key Drivers to Effectively Navigate the New Normal

SPEAKERS: Tara Higgins, SVP Commercial, Encore and President, Hargrove
Jim Huss, Director of Employee Events, Intel
TRACK: Omnichannel Events & Experiences

The world has changed and the effect on the live events industry has been forever tilted. Event professionals around the world are navigating uncharted terrain. In this session, we share insights gleaned from over 2,000 event professionals on the evolving state of meetings, the emerging shift to hybrid events and how one global organization is effectively adapting their event models.

LEARNER OUTCOMES:

  • Understand the key trends behind the emergence of hybrid events
  • Identify the key drivers behind successful hybrid events
  • How to effectively leverage variables behind the key drivers to maximize impact

Brought to you by PSAV

Race, Equity and Actionable Steps to Increase Access and Opportunities for All

SPEAKERS: Dr. Karsonya (Kaye) Wise Whitehead, Associate Professor of Communication and African and African American Studies at Loyola University Maryland and the Founding Director of The Karson Institute for Race, Peace, and Social Justice
Al Hutchinson, President/CEO Visit Baltimore
Kirsten Olean, Director of Meetings, Cystic Fibrosis Foundation
TRACK: Resiliency in Life & Work

Join the award-winning author, radio host and three-time New York Emmy-nominated documentary filmmaker, Dr. Kaye Wise Whitehead, as she connects the history of systemic racism to what is happening across the country in our cities, homes and businesses. To make real change in our organizations and industry, Dr. Whitehead will discuss how we can all play a role in becoming more culturally responsive. A conversation with Dr. Whitehead, Visit Baltimore President/CEO Al Hutchinson and event strategist Kirsten Olean will follow with a live Q&A session about how we can take steps to improve diversity, equity and inclusion in the business events industry.

LEARNER OUTCOMES:

  • Gain a deeper understanding and awareness of race, equity, inclusion, and diversity.
  • Leverage metacognitive strategies for you to engage in challenging but productive conversations about race, social justice, and peace.
  • Examine how your individual lived experiences influences your racial consciousness and awareness, how you see and respond to systemic racism, whiteness and privilege, and what actions you can take to leverage business events as a platform to champion access and opportunity for all.

Brought to you by Visit Baltimore

Going Digital: Transforming TIFF for an Unprecedented Year

SPEAKER: Cameron Bailey, Co-Head and Artistic Director, Toronto International Film Festival®
TRACK: Omnichannel Events & Experiences

The pandemic spared no event from making drastic changes to its business model, experience design and audience engagement strategies. Join this thought-provoking session courtesy of Destination Toronto, and learn how to successfully pivot your own events for today’s digital environment. Your attendance automatically enters you to WIN a trip to the Toronto International Film Festival in 2021, which includes roundtrip airfare courtesy of Air Canada, hotel stay and access to an exclusive TIFF premiere screening.

LEARNER OUTCOMES:

  • Pivot your event strategy through strong partner, ambassador and team collaboration
  • Plan impactful digital campaigns that will grow your event’s social media presence
  • Maintain a strong digital and physical presence through seamless hybrid executions

Brought to you by Destination Toronto and Metro Toronto Convention Centre

WEDNESDAY – MAIN STAGE

3:00pm – 4:00pm SGT
(Singapore)

8:00am – 9:00am CET
(Berlin)

2:00am – 3:00am EST
(New York)

Big Trends Shaping the World Today: Economics, Technology and Geopolitics

SPEAKER: Thomas Friedman, Foreign Affairs Columnist and Bestselling Author

Our lives are being transformed in so many realms all at once – and it is dizzying. In this keynote, Thomas Friedman exposes the tectonic movements and accelerations that are reshaping the world today and will provide a blueprint to get the most out of them and cushion their impacts. You will never look at the world the same way after this.

Brought to you by the Singapore Tourism Board. Powered by the Studios at Marina Bay Sands.

5:45pm – 6:45pm SGT
(Singapore)

10:45am – 11:45am CET
(Berlin)

4:45am – 5:45am EST
(New York)

Remarks by the Hon. Julia Gillard AC

SPEAKER: Hon. Julia Gillard AC, 27th Prime Minister of Australia

Sworn in as the 27th Prime Minister of Australia in 2010, the Hon. Julia Gillard AC broke the glass ceiling as the first woman to ever serve in this role. During her administration, she made sweeping domestic reforms, strengthened international ties through foreign policy and received worldwide attention about the treatment of women in professional and public life. Sharing her personal leadership journey and learnings from her political career in this wide-ranging discussion, Ms. Gillard will address themes of social impact, leading in challenging times, and the importance of mental health in work and life.

Brought to you by the Singapore Tourism Board. Powered by the Studios at Marina Bay Sands.

12:00am – 1:00am SGT
(Singapore, Thursday morning)

5:00pm – 6:00pm CET
(Berlin)

11:00am – 12:00pm EST
(New York)

Big Trends Shaping the World Today: Economics, Technology and Geopolitics

SPEAKER: Thomas Friedman, Foreign Affairs Columnist and Bestselling Author

Our lives are being transformed in so many realms all at once – and it is dizzying. In this keynote, Thomas Friedman exposes the tectonic movements and accelerations that are reshaping the world today and will provide a blueprint to get the most out of them and cushion their impacts. You will never look at the world the same way after this.

Brought to you by the Singapore Tourism Board. Powered by the Studios at Marina Bay Sands.

THURSDAY – MAIN STAGE

5:00pm – 6:00pm SGT
(Singapore)

10:00am – 11:00am CET
(Berlin)

4:00am – 5:00am EST
(New York)

Renew and Transform Your Organization in 2021 and Beyond

SPEAKERS: Peter Hinssen, Serial Entrepreneur and Founder of nexxworks
Dr. Ayesha Khanna, CEO and Co-Founder of ADDO AI

With technologies being accelerated by the pandemic, organizations are facing compressed learning curves and ongoing challenges as they are being catapulted farther into 2021. Two experts in exponential technologies will give their perspectives on what companies who fared better did well, lessons learned from others and the future implications for business events.

Peter Hinssen will talk about the Never Normal period we’ve entered and the mindset, skill sets and leadership needed to build transformational strategies to face these ongoing changes. Next, through case studies of organizations that have taken the bold step to embrace AI and digitization, Dr. Ayesha Khanna will share practical insights and the steps organizations can take, to realize new value while fending off competition.

Brought to you by the Singapore Tourism Board. Powered by the Studios at Marina Bay Sands.

12:00am – 1:00am SGT
(Singapore, Thursday morning)

5:00pm – 6:00pm CET
(Berlin)

11:00am – 12:00pm EST
(New York)

Remarks by the Hon. Julia Gillard AC

SPEAKER: Hon. Julia Gillard AC, 27th Prime Minister of Australia

Sworn in as the 27th Prime Minister of Australia in 2010, the Hon. Julia Gillard AC broke the glass ceiling as the first woman to ever serve in this role. During her administration, she made sweeping domestic reforms, strengthened international ties through foreign policy and received worldwide attention about the treatment of women in professional and public life. Sharing her personal leadership journey and learnings from her political career in this wide-ranging discussion, Ms. Gillard will address themes of social impact, leading in challenging times, and the importance of mental health in work and life.

Brought to you by the Singapore Tourism Board. Powered by the Studios at Marina Bay Sands.

FRIDAY – MAIN STAGE

12:00am – 1:00am SGT
(Singapore, Saturday morning)

5:00pm – 6:00pm CET
(Berlin)

11:00am – 12:00pm EST
(New York)

Renew and Transform Your Organization in 2021 and Beyond

SPEAKERS: Peter Hinssen, Serial Entrepreneur and Founder of nexxworks
Dr. Ayesha Khanna, CEO and Co-Founder of ADDO AI

With technologies being accelerated by the pandemic, organizations are facing compressed learning curves and ongoing challenges as they are being catapulted farther into 2021. Two experts in exponential technologies will give their perspectives on what companies who fared better did well, lessons learned from others and the future implications for business events.

Peter Hinssen will talk about the Never Normal period we’ve entered and the mindset, skill sets and leadership needed to build transformational strategies to face these ongoing changes. Next, through case studies of organizations that have taken the bold step to embrace AI and digitization, Dr. Ayesha Khanna will share practical insights and the steps organizations can take, to realize new value while fending off competition.

Brought to you by the Singapore Tourism Board. Powered by the Studios at Marina Bay Sands.

FRIDAY – CLOSING KEYNOTE

2:00am – 3:00am SGT
(Singapore)

7:00pm – 8:00pm CET
(Berlin)

1:00pm – 2:00pm EST
(New York)

A Conversation with Megan & Sue

SPEAKERS: Megan Rapinoe, US Olympic Gold Medalist and Women’s World Cup Champion
Sue Bird, US Olympic Gold Medalist and WNBA Champion

Closing keynote speakers Megan Rapinoe, US Olympic Gold Medalist and two-time Women’s World Cup Champion, and her fiancée Sue Bird, US Olympic Gold Medalist and four-time WNBA Champion, have become galvanizing forces for social change. In an intimate discussion from their home they’ll share what inspires them, their activism journey and how they’re forging a path forward in 2021.

Brought to you by Visit Seattle

FEATURED: Thursday

10:00am – 11:00am SGT
(Singapore)

3:00am – 4:00am CET
(Berlin)

9:00pm – 10:00pm EST
(New York)

DJ Battle of the Eras

Join us as two of Austin’s most renowned DJs battle it out over 80s and 90s music!  Participants can guide the experience by voting for their favorite decade of music through text-to-donate contributions. Donations will support the PCMA Foundation’s Accelerating Reskilling campaign dedicated to aiding the recovery of the business events industry.

This is a free event for Convening Leaders registrants. Save the date!
Brought to you by Visit Austin and Austin Convention Center

MEETUPS: Monday

TBA

Microcommunities Kickoff

Attendees who registered early will meet with your groups to plan their learning journey together through Convening Leaders. A facilitator will be assigned to each group to lead daily gatherings and you’ll also have your own 1:1 video chat to connect personally with other attendees.

MEETUPS: Tuesday

10:30am – 11:00am EST
(New York)

Hosted Buyers

Powered by GRIP, participants will have 15-minute appointments with a 5-minute break in between. Get all of the updates you need in 1 day. Make the most of the time with your customers and meet new ones.

KITCHEN: Wednesday

The Kitchen. For all your networking needs in different formats. Wellness activities.

10:00am – 10:45am EST
(New York)

PCMA CMP Breakfast

Invite Only – Watch a live performance with a studio audience, featuring LOUIS YORK, a multi-Grammy nominated duo who have written and produced hits for Miley Cyrus, Bruno Mars, Rihanna and more.

The Nashville Convention & Visitors Corporation is proud to showcase a multi-GRAMMY nominated duo: Louis York.

11:00pm – 12:00am SGT
(Singapore)

4:00pm – 5:00pm CET
(Berlin)

10:00am – 11:00am EST
(New York)

Conversation Starters @ The Kitchen

Make new connections in these small, video meetings to get share your insights on what you’ve heard so far or any other trending topic. There are a series of different topics available to choose from.

Meetups @ The Kitchen

Take some time to connect with your microcommunity to set your plan for the day.

Explore! Complete your profile. Choose your interests. Set your calendar. It all makes for an engaging experience!

Visit PCMA Connect. Take this time to explore the new products PCMA has to offer; chat with a team member or two.

3:00am – 4:00am SGT
(Singapore)

8:00pm – 9:00pm CET
(Berlin)

2:00pm – 3:00pm EST
(New York)

Conversation Starters @ The Kitchen

Find other participants to connect with in one of the Conversation Starter chats. Be sure to complete your profile to make your experience more engaging and meet the right people!

Meetups @ The Kitchen

Take some time to connect with your microcommunity to set your plan for the day.

Explore! Complete your profile. Choose your interests. Set your calendar. It all makes for an engaging experience!

Visit PCMA Connect. Take this time to explore the new products PCMA has to offer; chat with a team member or two.

The Brand / Brain / Being Hub by Dahlia+

TBA

Tech Talks (20 minutes)

Attendee Engagement Options for Hybrid Events
Michael Doane, Marketing Manager, CadmiumCD
Brought to you by Cadmium CD

3 Key Elements for Hosting a Successful Hybrid Event
James Rochford, Sales Executive, Event Tech Group by Community Brands
Brought to you by Event Tech by Community Brands

Backstage Pass: A Behind the Scenes Look at Creating a Broadcast Quality Experience
Bryan Sterling, Group Director, Global Sales, PSAV / Encore
Brian Johnston, National Director, Creative Innovation, Encore Canada
Brought to you by PSAV

Tech Talk: Digitell
Patrick Reilly, Director, Account Management, Digitell, Inc.
Brought to you by Digitell, Inc.

How to Deliver an Engaging Virtual Event Experience
Lauren Turner, Manager, Virtual Events, Cvent
Brought to you by Cvent

Tech Talk: EventMobi
Brought to you by EventMobi

Venue & Destination Downloads (20 minutes)

Health, Wellness and the Human Connection – The Future Convention Centre Experience
Greg Newton, General Manager, BMO Centre at The Calgary Stampede
Michael Lockwood, Senior Principal, Senior Architect, Populous
Adam Paulitsch, Associate Principal, Architect, Populous
Brought to you by Calgary Stampede

Hilton Hybrid Solutions
Kelly Knowlen, Executive Director of Sales Engagement and Special Events, Hilton
Brought to you by Hilton

Destination Download: Singapore Tourism Board
Brought to you by Singapore Tourism Board

KITCHEN: Thursday

The Kitchen. For all your networking needs in different formats. Wellness activities.

3:30pm – 4:30pm SGT
(Singapore)

8:30am – 9:30am CET
(Berlin)

2:30am – 3:30am EST
(New York)

Conversation Starters @ The Kitchen

Find other participants to connect with in one of the Conversation Starter chats. Be sure to complete your profile to make your experience more engaging and meet the right people!

The Brand / Brain / Being Hub by Dahlia+

TBA

9:00pm – 10:00pm SGT
(Singapore)

2:00pm – 3:00pm CET
(Berlin)

8:00am – 9:00am EST
(New York)

Conversation Starters @ The Kitchen

Find other participants to connect with in one of the Conversation Starter chats. Be sure to complete your profile to make your experience more engaging and meet the right people!

Meetups @ The Kitchen

Take some time to connect with your microcommunity to set your plan for the day.

The Brand / Brain / Being Hub by Dahlia+

TBA

11:00pm – 12:00am SGT
(Singapore)

4:00pm – 5:00pm CET
(Berlin)

10:00am – 11:00am EST
(New York)

Meetups @ The Kitchen

Take some time to connect with your microcommunity to set your plan for the day.

Visit PCMA Connect. Take this time to explore the new products PCMA has to offer; chat with a team member or two.

The Brand / Brain / Being Hub by Dahlia+

TBA

1:00am – 2:00am SGT
(Singapore)

6:00pm – 7:00pm CET
(Berlin)

4:00pm – 5:00pm EST
(New York)

Conversation Starters @ The Kitchen

Find other participants to connect with in one of the Conversation Starter chats. Be sure to complete your profile to make your experience more engaging and meet the right people!

Meetups @ The Kitchen

Take some time to connect with your microcommunity to set your plan for the day.

Have you seen the CL Library?

The Brand / Brain / Being Hub by Dahlia+

TBA

3:00am – 4:00am SGT
(Singapore)

8:00pm – 9:00pm CET
(Berlin)

2:00pm – 3:00pm EST
(New York)

Conversation Starters @ The Kitchen

Find other participants to connect with in one of the Conversation Starter chats. Be sure to complete your profile to make your experience more engaging and meet the right people!

Meetups @ The Kitchen

Take some time to connect with your microcommunity to set your plan for the day.

Have you seen the CL Library?

The Brand / Brain / Being Hub by Dahlia+

TBA

Tech Talks (20 minutes)

Deliver a Successful Event Experience with These 7 Key Components for Virtual Event Engagement
Scott Andryk, Senior Sales Manager, Pathable by Community Brands
Brought to you by Pathable by Community Brands

Tech Talk: Freeman
Brought to you by Freeman

How to Up your Virtual Event Game in 2021
Scott Davis, Account Executive, Mediasite Events
Brought to you by Mediasite

Braindate: How to Use Peer Learning to Create Valuable, Lasting Connections Among Participants
Brian Philippe, Director of Sales, e180
Claire Garneau, Director of Experience, e180 Domenica
Martinello, Braindate Virtual Learning Concierge, e180
Brought to you by e180

Tech Talk: Grip
Brought to you by Grip

Venue & Destination Downloads (20 minutes)

Destination Download: Dubai Business Events
Stephanie Cheung, Account Director – North America, Dubai Business Events
Brought to you by Dubai Business Events

Destination Download: Visit Flanders
Brecht Putman, Senior Association Manager, North America Visit Flanders
Wimke Nijs, Director, Associations, North America/West Coast Visit Flanders
Brought to you by Visit Flanders

KITCHEN: Friday

The Kitchen. For all your networking needs in different formats. Wellness activities.

10:00pm – 11:00pm SGT
(Singapore)

3:00pm – 4:00pm CET
(Berlin)

9:00am – 10:00am EST
(New York)

Conversation Starters @ The Kitchen

Find other participants to connect with in one of the Conversation Starter chats. Be sure to complete your profile to make your experience more engaging and meet the right people!

Meetups @ The Kitchen

Take some time to connect with your microcommunity to set your plan for the day.

Visit PCMA Connect. Take this time to explore the new products PCMA has to offer; chat with a team member or two.

The Brand / Brain / Being Hub by Dahlia+

TBA

11:00pm – 11:40pm SGT
(Singapore)

4:00pm – 4:40pm CET
(Berlin)

10:00am – 10:40am EST
(New York)

Venue & Destination Downloads (20 minutes)

Space4Impact–A New Market
Gerald Howard, Senior Business Development Manager
Gregoire Bourban, Deputy Director, Co-Founder Swiss Space Centre
Gaetan Petit Scientific Advisor, Co-founder Swiss Space Center
Brought to you by Space4Impact and Lausanne Montreux Congress

Lessons Learned from the Louvre Abu Dhabi: What a Global Pandemic Taught a World-Class Museum About Engaging Audiences, Looking Beyond the Walls of the Museum, and the Importance of Embracing the Digital
Manuel Rabaté, Director, Louvre Abu Dhabi
Brought to you by Abu Dhabi Convention & Exhibition Bureau

ON DEMAND

More sessions will be available on demand after the initial broadcast times listed during the week. All attendees will have access to the sessions in the On Demand CL Library until March 15, 2021, unless otherwise noted in the session descriptions.

7 Change Actions: The Origin Story of An Event Tech Start Up

SPEAKERS: Daphne Hoppenot, Founder, The Vendry
TRACK: 7 Change Actions to Transformation

Entrepreneur Daphne Hoppenot will share her story of launching The Vendry, a new marketplace for the events industry, just a year before COVID-19 abruptly halted live events. Learn more about what observations inspired her to start an event tech company, how her team quickly pivoted (and doubled their growth rate) in response to the pandemic, and most importantly how she leveraged principles from the 7 Change Actions to help her business succeed.

LEARNER OUTCOMES:

  • Learn how to integrate market research and feedback into your evolving business model.
  • Leverage new technology platforms to grow your network and your top line.
  • Apply the 7 Change Actions to real-life scenarios to optimize for the best business outcomes.

Brought to you by Experience Columbus

7 Change Actions: Using Events to Amplify Engagement & Your Marketing Campaigns

SPEAKER: Kristin Waters, Executive Vice President, Global Accounts, Opus
Caryn Mambro, EVP of Creative, Opus
TRACK: 7 Change Actions to Transformation

Organizations count on digital and F2F events to drive new levels of reach, relevancy, relationships, and return on engagement for their investments. Caryn Mambro and Kristin Waters of Opus Agency, will share how brands are bringing people together while purposefully amplifying their campaigns, content, and communities. When the session wraps, you’ll be equipped with real-world examples and ready to drive growth for your next generation of omnichannel experiences.

LEARNER OUTCOMES:

  • Adopt a marketing mindset to design your events as opportunities to source material for campaigns.
  • Explore emerging smart practices to amplify your brand message and maximize engagement.
  • Use proven frameworks to maximize future marketing investments and leverage your events as evergreen engagement drivers.

Have two 8.5 x 11 inch sheets of blank paper, scissors, a pen, and a paper clip (if possible) ready to make the most out of this session.

Brought to you by Experience Columbus

#Be a Change Champion: A Deep Dive into the 7 Change Actions

SPEAKER: Amy Blackman, Founder/Principal, Fruition Co.
TRACK: 7 Change Actions to Transformation

More than ever, business events industry professionals need to reinvent themselves, their services, and their organizations to be relevant and valuable today and in the future. But the big question remains, what path to follow to begin re-invention and how to go from insight, to ideation, to creation? Join Amy Blackman, CEO of Fruition Co. as she unpacks the 7 Core human needs that emerged in the wake of the 2020 global pandemic and how The 7 Change Actions learning experience, based on these core human needs was researched and developed. She will also detail how the course will help participants to become more resilient and innovative, arming them with skills to develop value-based solutions, and enabling them to be future-proof #ChangeChampions.

After this session, you will understand:

  • The 7 Core Human Needs accelerated by the pandemic
  • Why your value proposition matters even more
  • What is 7 Change Actions
  • The 7 Change Actions curriculum and experience