1:10am – 2:00am SGT
6:10pm – 7:00pm CET
12:10pm – 1:00pm EST
Navigating an Uncertain Present & Building for a Better Future
SPEAKERS: Pascal Finette, Co-Founder, be radical
Annalisa Ponchia, CMP, CMM, Director of Innovation & Customer Experience, Director of International Congress Development, AIM Group International
Lisa Astorga, CMP, DES, Director of Meetings, International Society on Thrombosis and Haemostasis (ISTH)
Julie Coker, President & CEO, San Diego Tourism Authority
Markus Keller, Senior Vice President, Sales & Distribution, Accor
TRACK: New Business Model Exploration
To live in the world today is to experience accelerating change and to watch a future we had scarcely imagined unfold at a pace we’ve never experienced. And to not only survive but thrive in this context, it’s not enough to simply know what’s coming. You have to understand how the pieces fit and how emerging risks, evolving possibilities, and proliferating connections open new opportunities for those who can imagine them. You’ll learn to spot weak signals, and how to capitalize on the change we are all experiencing by thinking beyond it. Because if you only set your sights on what’s coming next, you’re already too late.
- Develop a foundational understanding of weak signals, their importance and how to spot them.
- Explore current and near-term future weak signals affecting your business.
- Develop a framework to determine when weak signals turn into strong signals.
Next Normal Destination Organizations: Residents as Customers, Doing Better Things & Connecting with The Unusual Suspects
MODERATOR: Jack Johnson, Chief Advocacy Officer, Destinations International
SPEAKERS: Ray Hoyt, President, Tulsa Regional Tourism
Bennish D. Brown, President/CEO, Augusta Convention & Visitors Bureau
Kristen Jarnagin, President & CEO, Discover Long Island
TRACK: New Business Model Exploration
As we come out of a global pandemic, an era of civil and political strife and a self-imposed, but overdue, recession, destination organizations will need a new approach to build back for the “Next Normal.” A new emphasis on a destination’s residents as the ultimate customer, a focus on what is essential for the destination organization resulting in doing FEWER things, but being BETTER at the things they do, and finally, building a broader partner base that goes beyond the usual suspects like hotels, restaurants and attractions and expands to the greater civic community that benefits from the travel industry – including universities, hospitals, major employers, realtors, building owners and anyone else that benefits from a strong brand, positive image, destination promotion and visitor engagement. Join the discussion by three destination organization leaders who are blazing new ground and why this is good news for leisure, business and meetings travelers as well as destinations seeking talent, businesses and investment.
In collaboration with Destinations International
Rebroadcast – Decoding the Keynote – Big Trends Shaping Business Events
SPEAKERS: Laura Citron, CEO, London & Partners
Sherrif Karamat, CAE, President & CEO, PCMA
Keith Tan, Chief Executive Officer, Singapore Tourism Board
Prof. Chan Heng Chee, Ambassador-at-Large and Chair, Lee Kuan Yew Centre for Innovative Cities
TRACK: New Business Model Exploration, Omnichannel Events & Experiences
Addressing key themes from Thomas Friedman’s Main Stage Keynote, our panel of senior leaders will unpack them at a localized level of politics, economics and sustainability, tying it back to what the business events industry can do to drive social and economic transformation given these projected scenarios.
What Marketers Need to Do Now to Thrive in Our Next Normal
SPEAKERS: Joe Pulizzi, CEO, Z Squared Media
TRACK: Omnichannel Events & Experiences
We’re all experiencing change at an accelerated pace causing much uncertainty and ambiguity. But at the same time, now is when the greatest businesses of the next decade will be built. Now is the time when the most innovative companies take market share from those who are just holding on.
To take advantage of this opportunity, Joe Pulizzi will share tested marketing efforts that work during a recession/depression environment, and how you can come out of the pandemic positioned for success.
Brought to you by Destination Cleveland
The Art of the Pivot
SPEAKERS: Camilla Webster, Fine Artist and Bestselling Author
TRACK: Resiliency in Life & Work
We are living in a new paradigm where challenging changes and uncertainty are the new normal. Everyone has to pivot, or risk being left behind, maybe even irrelevant. The art of seeing is the great gift of artists and creative thinkers everywhere. Turning things upside down; changing in both small and gigantic ways; creating new perception through artistic expression and a new landscape. Fine artist, bestselling author, and TED speaker Camilla Webster guides us through pivoting in the creative process so you can uncover creative solutions for any challenge you’re facing.
- Recognize how the art of seeing and rapid change go hand in hand.
- Explore new ways of changing your mindset to embrace new creative possibilities.
- Put this discipline in practice no matter the challenge or level of uncertainty you face.
Brought to you by Discover the Palm Beaches