Gary Gonzalez

Managing Partner, Catchy


Gary Gonzales, Managing Partner, Catchy

An audience obsessed, data-driven marketer clinging to the belief that good advertising is a blend of art and science, Gary is the Managing Partner at Catchy. Working with clients such as Acer, Xbox, SAP, Huawei and Microsoft, his work focuses on understanding the cultural and technological underpinnings of audience economics to drive business results at scale. A first-generation Hispanic-American, Gary is a member of the Latino business leadership group The Alumni Society and holds a master’s degree in integrated marketing communication from Northwestern University.

SESSION TITLE: Strengthen Engagement with Emerging Digital Communities

WHEN: Thursday, January 14, 2021
OTHER SPEAKER: Justin Boone, Founder, Untitled Future 

The most digital-savvy generations are setting the trends for how media is designed and consumed at a rapid pace, changing the landscape of engagement within digital communities. You’ll walk away with useful tools to help foster and strengthen authentic engagement with consumers within need-to-know emerging spaces, leaning into contemporary practices around sustaining ed audience engagement.

LEARNER OUTCOMES:

  • Gain a comprehensive understanding of emerging digital communities.
  • Recognize key trends driving consumer interest and participation in digital communities.
  • Use “ecosystem mapping”, a new tool for developing sustained engagement strategies.

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