Karen Baker, Influential Marketing Strategist

Karen Baker

Karen Baker is an Influential Marketing Strategist with experience in strategic planning, experience design, and brand development. As an accomplished Business Owner of 25 years, Karen works directly with C-Suite entrepreneurs and executives and their key stakeholders in the Arts, Entertainment, Federal and State government, and Social Impact industries. She was a Professor for 15 years teaching both undergraduate and graduate-level certification students at The George Washington University and American Public University and continues to speak and lecture for professional organizations. For her exceptional leadership, she has been 4x grantee of DC Commission Arts & Humanities and PCMA Best in Class 2018-2020.

Karen obtained her BA in Political Science from Howard University, her MTA in Event Management from The George Washington University, as well as a Master in Arts, Design Management from Savannah College of Art and Design. She is the Board President for a ten year, non-profit organization, Social Art and Culture and is the Host for a eight year, live weekly radio show, Behind The Mind.

SESSION TITLE: Selling Value in Tough Times through Customer-Centric Strategies

WHEN: Wednesday, January 13, 2021

Using pre-pandemic sales tactics to win new business doesn’t align with the current reality. Sales expert Cian McLoughlin will outline the mindset and skillset shifts necessary to deliver real value and strengthen customer relationships. Join this session and bring along your sales questions, for an interactive discussion with your peers.

LEARNER OUTCOMES:

Recognize the importance of adapting your sales approach to stay relevant and in tune with your customers changing needs.
Examine why proactively seeking out areas of customer risk is a smart sales strategy.
Forge deeper connections with your customers by adapting old tactics and adopting new ones.

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