Justin is the author of the best-selling books, Design A Better Business: New Tools, Skills, and Mindset for Strategy and Innovation and Business Model Shifts: Six Ways to Create New Value For Customers, a startup entrepreneur and advisor, an MBA professor, a technologist, the managing director of BMI US, the co-founder and CTO of Formation Creative, and the founder and CEO of Plantfully. He has more than two decades of experience designing and executing strategies for large, multinational corporations, as well as several startups, including his own.

Justin has an MBA in Design Strategy, from California College of the Arts, a BA in Environmental Science and Geography, from the University of California Santa Barbara, as well as professional certifications in software development and product management, from the University of California Berkeley.