Nicole O’Leary

Vice President of Creative & Strategy at The Expo Group

Nicole is a “business-minded creative ” a 20-year veteran she has led the strategy, experience design, and multi disciplined creative teams for large associations, corporate events and global brands. Architecting experiences through human-centric design should be personal and predictive. Whether digital or F2F the power is in the architecture.

What is some of her sauce? Aligning teams for forward movement. Healthy sometimes uncomfortable moments are needed for real buy in. A strategy becomes just words without authentic commitment from your team. She has rolled her sleeves up with brands like AWS, Clarion Events, Adobe, The Girl Scouts of America, National Black MBA Association, United States Geospatial Intelligence Foundation, American Hospital Association & National Retail Federation to name a few.

She is a PCMA best-in-class speaker and thought leader around the future of events, generational expectations, & experiential design.

When not growing brands you will find her snowboarding somewhere white or sailing in Buzzard’s Bay!