Nicole Moreo is the EVP, Head of U.S. Analytics at Ketchum. She has a proven track record of looking beyond metrics and developing analytics programs that have a direct impact on strategy and business outcomes for her clients. Prior to joining Ketchum, Nicole built the Analytics practice at Peppercomm, a digital communications agency based in New York, with offices in San Francisco and London. She oversaw a team of data scientists, analysts and researchers that worked to connect strategy, tactics, audience and results for clients across a variety of industries.

Nicole is an AMEC Board member and Chair of AMEC North America. AMEC is the International Association of the Measurement and Evaluation of Communications, which is the world’s largest media intelligence and insights organization with more than 160 members in 86 countries.

Nicole was named as one of the top 25 innovators in America by the Holmes Reports in 2016 and regularly contributes to the measurement and analytics conversations through articles, speaking opportunities and classroom sessions. You can follow her on Twitter: @KikiMoreo.

Nicole will be speaking on Monday, January 10 from 1:30 – 2:00 p.m. PST.

“The Return on Events Measuring and Reporting Your Value”