Shawn Pierce

President, Strategic Events, Meetings & Incentives MCI Group

Shawn Pierce

As President of MCI USA’s Strategic Events, Meetings & Incentives (SEM&I) business unit, Shawn Pierce leads a 150-person team that delivers strategic solutions to the meetings and events industry. Pierce steers six divisions from the Plano, Texas-based office – Strategic Event Management; Corporate Meetings & Events; Incentive Events; Black Flower Agency, Convention Housing & Registration, Site Selection, Lead Retrieval; and MCI’s Investment Management Partnerships.

Pierce’s vision for MCI USA SEM&I is to help associations and corporations engage and grow their audiences while successfully managing risk and optimizing financial results. It’s a holistic approach to the company’s partnerships – considering all of a client’s goals and needs, regardless of whether they’re using an MCI solution.

This all-inclusive methodology comes from Pierce’s unique talent for turning around and reinvigorating events, a trait that comes from 25+ years of mastering operational excellence and utilizing data-driven insights to growing events in diverse industries.

Pierce started on the technology and registration side of the business at Miller Freeman before moving to Hanley Wood Exhibitions, where he streamlined operations and integrated acquisitions. Before joining MCI USA, Pierce was President of Experient, where he helped shepherd the sale to Maritz while overseeing all technological innovation and market development functions.