Convening Leaders Exclusive Global Broadcast Center in Singapore

MAIN STAGE | The Big Trends Shaping the World Today: Economics, Technology, and Geopolitics

SPEAKERS: Thomas Friedman, Foreign Affairs Columnist and Bestselling Author

Our lives are being transformed in so many realms all at once – and it is dizzying. In this keynote, Thomas Friedman exposes the tectonic movements and accelerations that are reshaping the world today and will provide a blueprint to get the most out of them and cushion their impacts. You will never look at the world the same way after this.

Brought to you by the Singapore Tourism Board. Powered by the Hybrid Broadcast Studios at Marina Bay Sands.

Decoding the Keynote: Big Trends Shaping Business Events

PANELISTS: Sherrif Karamat, President and CEO, PCMA, Keith Tan, CEO, Singapore Tourism Board, Laura Citron, CEO, London & Partners, Prof Chan Heng Chee, Ambassador-at-Large and Chair, Lee Kuan Yew Centre for Innovative Cities

Addressing key themes from Thomas Friedman’s Main Stage Keynote, our panel of senior leaders will unpack them at a localized level of politics, economics and sustainability, tying it back to what the business events industry can do to drive social and economic transformation given these projected scenarios.

Networking

Get some refreshments and continue the discussion with your peers over coffee

Build Back Better: Seizing New Opportunities for the APAC Business Events Ecosystem

MODERATOR: Oscar Cerezales, Global Executive Vice President Corporate Division, MCI Group
PANELISTS: Karen Bolinger, Managing Director, APAC, PCMA, Aloysius Arlando, Chief Executive Officer, SingEx, Selina Sinclair, CEO, REALM

APAC Leaders will discuss the key factors impacting the recovery and what new business models, mindsets and skillsets will usher in future opportunities for the business events industry. They will discuss the exploration of new hybridized business models, emerging omnichannel event and experience trends that are paving the way for sustainable businesses going into the coming year.

Learner outcomes:

• Gain insights from PCMA’s and SACEOS’ findings and its implications on the industry
• Evaluate existing opportunities to redesign your organization’s value proposition
• Be inspired to take the next steps towards evolving existing business models and skillsets

MAIN STAGE | Remarks by the Hon. Julia Gillard AC

SPEAKER: Hon. Julia Gillard AC, 27th Prime Minister of Australia

Sworn in as the 27th Prime Minister of Australia in 2010, the Hon. Julia Gillard AC broke the glass ceiling as the first woman to ever serve in this role. During her administration, she made sweeping domestic reforms, strengthened international ties through foreign policy and received worldwide attention about the treatment of women in professional and public life. Sharing her personal leadership journey and learnings from her political career in this wide-ranging discussion, Ms. Gillard will address themes of social impact, leading in challenging times and the importance of mental health in work and life.

Brought to you by the Singapore Tourism Board. Powered by the Hybrid Broadcast Studios at Marina Bay Sands.

We Have Vaccines. Are We Back To Normal Yet?

SPEAKER: Dr. Paul Tambyah, President-Elect of the International Society of Infectious Diseases, Prof. Peter Doherty, Nobel Laureate Professor, Patron of the Doherty Institute

Millions of doses of the COVID-19 vaccine have been administered in dozens of countries to date, just a little over a year after the virus was identified. As countries and companies race to develop and distribute coronavirus vaccines, is this the key towards unlocking the eventual end of the pandemic? Hear from experts Dr. Paul Tambyah and Prof. Peter Doherty on how the vaccine roll out could impact public health and reshape the global business events landscape.

Learner outcomes:

• Receive an expert update on the latest COVID-19 developments, with a focus on vaccines
• Understand the implications of vaccines on the business events and travel industry
• Recognize the issues around implementing new measures including vaccination cards or immunity passports
• Be aware of the risks of the next pandemic and the steps needed to prepare for it

Fireside Chat: The Future of Meetings and Corporate Events in the Year Ahead

MODERATOR: Lauren Arena, Editor, M&C Asia
SPEAKERS: David Blansfield, Executive Vice President and Group Publisher, Northstar Meetings Group, Vivek Neb, Managing Director, Grail Insights

Hear from Northstar Meetings Group Executive Vice President and Group Publisher, David Blansfield and Grail Insights Managing Director, Vivek Neb in this fireside chat moderated by M&C Asia Editor, Lauren Arena. Get expert insights and hear their take on the industry’s most pressing questions, including:

• The implication of vaccines on corporate policies around meetings, events and travel and the direction for corporates moving ahead
• Exploring patterns and recovery across corporate sectors. How does Asia compare to the rest of the world?

Walking Tour: Behind-the-Scenes with PCMA

Pull back the curtains and gain an exclusive glimpse into the various program elements supporting this face-to-face event. From stage production to COVID19 regulations, digital event technologies to rapid testing, gain an understanding of the planning behind the Convening Leaders program in Singapore.

LIMITED SPACES AVAILABLE

Networking

Get some refreshments and continue the discussion with your peers over coffee

Delivering Social Progress: How Associations are Evolving to Stay Relevant

MODERATOR: Yeoh Siew Hoon, WiT
PANELISTS: Martin Sirk, International Advisor, Global Association Hubs Partnership, Tommy Goodwin, CEO, Miller Wenhold Association Management, Dr. Shirlena Soh, President, Association of Biomedical Laboratory Professionals Singapore

• The changing role of associations and the direction for associations moving forward;
• How COVID-19 has emphasized the need for change and how associations can form relationships that benefit them;
• The role of an association hub and how it can help associations expand their reach, harness knowledge and tap on resources from an established community;
• Case studies of associations around the world

MAIN STAGE | Renew and Transform Your Organization in 2021 and Beyond

SPEAKER: Peter Hinssen, Serial Entrepreneur and Founder of nexxworks, Dr. Ayesha Khanna, CEO and Co-Founder of ADDO AI

With technologies being accelerated by the pandemic, organizations are facing compressed learning curves and ongoing challenges as they are being catapulted farther into 2021. Two experts in exponential technologies will give their perspectives on what companies who fared better did well, lessons learned from others and the future implications for business events.

Peter Hinssen will talk about the Never Normal period we’ve entered and the mindset, skill sets and leadership needed to build transformational strategies to face these ongoing changes. Next, through case studies of organizations that have taken the bold step to embrace AI and digitization, Dr. Ayesha Khanna will share practical insights and the steps organizations can take, to realize new value while fending off competition.

Brought to you by the Singapore Tourism Board. Powered by the Hybrid Broadcast Studios at Marina Bay Sands.

Please indicate your interest in attending in-person at Marina Bay Sands during the registration process. A member of the PCMA APAC team will reach out to you directly to confirm your attendance.

Physical attendees will be subject to an Antigen Rapid Test (ART) upon arrival. Details about arrival times and testing zones will be shared through email in the coming days.