Ajay Bhojwani

Managing Director MCI Middle East

Ayaj Bhojwani

Ajay Bhojwani was born in India into a family of businessmen and entrepreneurs. He has been residing in the Middle East for over 25 years now and is a graduate of Osmania University, India and holds a MBA in Marketing from the University of Wollongong, Australia. He currently works with the MCI Group as Regional Managing Director – Middle East and North Africa, which includes his role of running an operation of over 200+ events annually spread across 20+ countries through 5 offices.

In his early days of career, he spent a significant amount of time working with market research organisations for looking into various consumer trends and buying behaviour for various FMCG segments. With over 15+ years in the meetings industry, he has led teams across many countries in delivering major large-scale city-wide events as well as assisted corporate organisations, associations and government institutions in using events as platforms for major announcements and industry developments. He has also in the past few years at MCI worked with associations from North America and Europe in developing Go-To Market strategy that have helped these organisations in expanding into markets like India, United Arab Emirates, Saudi Arabia and many more countries in the region. And during the pandemic, he has led the major transformation for his team to deliver events digitally and now into a hybrid model with a major change in business strategy.

In addition to his full time role with MCI, he has been actively involved in working and supporting various industry associations and organisations that represent the meetings industry globally. Today, he holds several positions, which include being the Middle East ambassador for International Association of Professional Conference Organisers (IAPCO) as well as ambassador for The Iceberg – an industry communication publication led by the Joint Meetings Industry Council (JMIC). He has also spent a considerable amount of time speaking and being part of over 100+ industry events over the past few years.