Executive Creative Director, Opus
Caryn Mambro is an Executive Creative Director with Opus and loves big, brave, bold ideas. She is headquartered in Boston and has been engaging creative ideas for a variety of brands including google, Linkedin, Alteryx, Uber and AnitaB.org. Prior to joining Opus, Caryn was a Creative Director at some of the world’s best ad agencies including JWT, McCann and Doner. Her strategic, collaborative and creative management style has influenced brands like AutoTrader, Coca Cola, Domino’s, GMC, Foster Grant, Mazda, Boston Children’s Hospital, The UPS Store and Subway. Caryn has launched and led creative teams through multi-platform integrated campaigns while always bringing passion and business acumen to the work. Her extensive background of over 30 years includes knowledge of both creative and production, giving her an edge in understanding a concept through finished execution. Caryn makes ideas come to life beautifully and her enthusiasm is equally infectious while presenting in a conference room or singing karaoke.
SESSION TITLE: Using Events to Amplify Engagement & Your Marketing Campaigns
WHEN: Friday, January 15, 2021
OTHER SPEAKER: Kristin Waters, Executive Vice President, Global Accounts
Organizations count on digital and F2F events to drive new levels of reach, relevancy, relationships, and return on engagement for their investments. Caryn Mambro and Kristin Waters of Opus Agency, will share how brands are bringing people together while purposefully amplifying their campaigns, content, and communities. When the session wraps, you’ll be equipped with real-world examples and ready to drive growth for your next generation of omnichannel experiences.
- Adopt a marketing mindset to design your events as opportunities to source material for campaigns.
- Explore emerging smart practices to amplify your brand message and maximize engagement.
- Use proven frameworks to maximize future marketing investments and leverage your events as evergreen engagement drivers.
Countdown to Convening Leaders