Cian McLoughlin

CEO, Trinity Perspectives

Cian McLoughlin, CEO, Trinity Perspectives

Cian McLoughlin is a bestselling author, award-winning blogger, MC, leadership facilitator and sales and business expert. With a business career spanning 20 years, including senior management roles in a number of the world’s largest software companies, Cian provides a unique perspective on what motivates (and demotivates) people when making a buying decision or influence attempt.

He authored the Amazon #1 bestseller ‘Rebirth of the Salesman’ and co-authored he bestseller ‘Secrets of Business Success”, Cian is a regular sales and marketing commentator in the mainstream media. His blog was voted one of the Top 50 Sales Blogs for the fourth year running, and his book was voted one of the Top 50 Sales Books for the third year running by Top Sales World. Cian has been featured in the Huffington Post, Sky News Business and many more media publications.

SESSION TITLE: Selling Value in Tough Times through Customer-Centric Strategies

WHEN: Wednesday, January 13, 2021

Using pre-pandemic sales tactics to win new business doesn’t align with the current reality. Sales expert Cian McLoughlin will outline the mindset and skillset shifts necessary to deliver real value and strengthen customer relationships. Join this session and bring along your sales questions, for an interactive discussion with your peers.


  • Recognize the importance of adapting your sales approach to stay relevant and in tune with your customers changing needs.
  • Examine why proactively seeking out areas of customer risk is a smart sales strategy.
  • Forge deeper connections with your customers by adapting old tactics and adopting new ones.

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