Lisa Goecke Malikow is the Senior Vice President, Event Operations & Programming for the Exhibitions Division of Winsight, LLC, which owns and operates the National Restaurant Association Show. The National Restaurant Association Restaurant, Hotel-Motel Show® is the largest annual gathering of restaurant, foodservice, and lodging professionals in the world, from all 50 states and more than 100 countries each May in Chicago, Illinois. Lisa joined the Show in October 2008 as Show Manager of the International Wine, Spirits and Beer Event focused on the adult beverage segment in food service. Currently, Lisa oversees a variety of critical areas for the Show, including event operations, special events, education programming, year-round digital strategies, and financial matters.
Prior to the National Restaurant Association Show, Lisa began her career at SmithBucklin Corporation, primarily focused on tradeshows in the technology and business-trade sectors. She is a former Chairperson of the Midwestern Chapter of the International Association of Exhibitions and Events and a current member of the leadership council for Major American Trade Show Organizers (MATSO). Lisa is active in alumni associations of her secondary and collegiate institutions, as well as several charities in the Chicagoland area.