PROGRAM
OVERVIEW
THINK BETTER
About your business event strategy

Embark on a transformative journey to shape the future of your organization through exceptional business event strategy. Sessions in this track will help you think better, plan smarter, and create events that drive real business outcomes and lasting success.
Session topics include:
- Trade Show Economics: How to Improve Your Operating and Profit Margins.
- Forum on Citywide Events: Dissecting Current Trends, Challenges and Opportunities
- Storytelling with Event Data: Calculating and Proving the ROI of Your Events
- Sustainability by Design: a Holistic Approach to Integrating Sustainability at the Event Design Level
- When Things Go Wrong: Lessons Learned from Events on Crisis Response and Risk Mitigation
THINK BOLDER
About your experience design

This track is designed for forward-thinkers, visionaries, and creatives who are passionate about thinking bolder to push the boundaries of experience design and set new standards for attendee engagement.
Session topics include:
- Guiding Principles in Experience Design – Four Truths for Innovative Event Strategies
- Inflation Hack: Crowdsourcing 100 Cost-Saving Ideas
- Elevating Your F&B Game: Culinary Trends and Creative Presentation
- AI Idea Exchange: Sharing Use Cases in Event Planning
- Main Stage 2.0: Reimagining Your Set Design and Keynote Experience
THINK BIGGER
About your career and leadership

Whether you’re an aspiring event leader or a seasoned strategist looking to take your career to new heights, this track is designed to inspire, educate, and empower you to think bigger and achieve your loftiest career and leadership goals.
Session topics include:
- Pitching the C-Suite: Making A Business Case for Additional Resources, New Event Ideas and Other Initiatives
- How I Got Here: Career Journey Insights from Event Profs At Early, Mid and Senior Career Levels
- First Time Managers Forum
- What High Achievers Can Do About Combatting High Anxiety
- The PCMA Business School is back! You’ll break down essential negotiation techniques, how to acquire new skills quickly, and more. These faculty led sessions will help increase your influence and accelerate your career.
EVENT SCHEDULE
Check back often!
All times are in Pacific Standard Time (PST).
Sunday, January 7, 2024 | |||
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7:00 a.m | 2:30 p.m | Foundation Cup Golf Outing | |
8:30 a.m | 12:00 p.m | Hospitality Helping Hands | |
9:00 a.m | 5:00 p.m | Board of Directors Meeting | |
9:00 a.m | 7:30 p.m | Registration Open | |
11:30 a.m | 12:30 p.m | Hosted Buyer Luncheon | |
12:00 p.m | 5:00 p.m | PCMA U | |
12:30 p.m | 3:30 p.m | Hosted Buyer Appointments | |
1:00 p.m | 5:00 p.m | ELI Workshops (pre-registration required) | |
4:30 p.m | 6:00 p.m | Chapter Receptions | |
6:30 p.m | 10:00 p.m | Opening Reception | |
Monday, January 8, 2024 | |||
6:30 a.m. | 7:45 a.m. | Get Fit with the Foundation: 5K Fun Run/Walk | |
7:00 a.m. | 7:45 a.m. | Get Fit with the Foundation: HIIT Class | |
7:30 a.m. | 4:30 p.m. | Registration Open | |
8:00 a.m. | 8:45 a.m. | Networking Coffee | |
8:00 a.m. | 5:00 p.m. | The District Opens | |
9:00 a.m. | 4:00 p.m. | Programming | |
12:00 p.m. | 1:30 p.m. | Networking Lunch | |
4:00 p.m. | 5:00 p.m. | Happy Hour | |
5:30 p.m. | 7:00 p.m. | Chairs' Reception (invite only) | |
6:00 p.m. | 9:00 p.m. | Supplier Events | |
9:00 p.m. | Midnight | Party with a Purpose (Ticketed Event) | |
Tuesday, January 9, 2024 | |||
7:00 a.m. | 7:45 a.m. | Get Fit with the Foundation: Sound Bath | |
7:30 a.m. | 8:30 a.m. | CMP Breakfast (invite only) | |
8:00 a.m. | 8:45 a.m. | Networking Coffee | |
8:00 a.m. | 4:30 p.m. | Registration Open | |
8:00 a.m. | 4:30 p.m. | The District Opens | |
9:00 a.m. | 4:30 p.m. | Programming | |
12:00 p.m. | 1:30 p.m. | Networking Lunch | |
5:30 p.m. | 6:30 p.m. | Global Reception (invite only) | |
7:00 p.m. | 10:00 p.m. | Networking Reception | |
Wednesday, January 10, 2024 | |||
8:00 a.m. | 8:45 a.m. | Networking Coffee | |
8:00 a.m. | 10:00 a.m. | The District Opens | |
8:00 a.m. | 12:00 p.m. | Registration Open | |
9:00 a.m. | 11:30 a.m. | Programming |