PROGRAM
OVERVIEW

THINK BETTER

About your business event strategy​

THINK BOLDER

About your experience design​

THINK BIGGER

About your career and leadership

THINK BETTER

About your business event strategy​

Embark on a transformative journey to shape the future of your organization through exceptional business event strategy. Sessions in this track will help you think better, plan smarter, and create events that drive real business outcomes and lasting success. ​

Session topics include: ​​

  • Trade Show Economics: How to Improve Your Operating and Profit Margins.​​
  • Forum on Citywide Events: Dissecting Current Trends, Challenges and Opportunities ​​
  • Storytelling with Event Data: Calculating and Proving the ROI of Your Events​​
  • Sustainability by Design: a Holistic Approach to Integrating Sustainability at the Event Design Level​​
  • When Things Go Wrong: Lessons Learned from Events on Crisis Response and Risk Mitigation

THINK BOLDER

About your experience design​

This track is designed for forward-thinkers, visionaries, and creatives who are passionate about thinking bolder to push the boundaries of experience design and set new standards for attendee engagement.​

Session topics include: ​​

  • Guiding Principles in Experience Design – Four Truths for Innovative Event Strategies​​
  • Inflation Hack: Crowdsourcing 100 Cost-Saving Ideas​​
  • Elevating Your F&B Game: Culinary Trends and Creative Presentation​​
  • AI Idea Exchange: Sharing Use Cases in Event Planning​​
  • Main Stage 2.0: Reimagining Your Set Design and Keynote Experience

THINK BIGGER

About your career and leadership​

Whether you’re an aspiring event leader or a seasoned strategist looking to take your career to new heights, this track is designed to inspire, educate, and empower you to think bigger and achieve your loftiest career and leadership goals.​

Session topics include: ​​

  • Pitching the C-Suite: Making A Business Case for Additional Resources, New Event Ideas and Other Initiatives​​
  • How I Got Here: Career Journey Insights from Event Profs At Early, Mid and Senior Career Levels​​
  • First Time Managers Forum​​
  • What High Achievers Can Do About Combatting High Anxiety ​​
  • The PCMA Business School is back! You’ll break down essential negotiation techniques, how to acquire new skills quickly, and more. These faculty led sessions will help increase your influence and accelerate your career.

EVENT SCHEDULE

Check back often!

All times are in Pacific Standard Time (PST).

Sunday, January 7, 2024
7:00 a.m2:30 p.mFoundation Cup Golf Outing
8:30 a.m12:00 p.mHospitality Helping Hands
9:00 a.m5:00 p.mBoard of Directors Meeting
9:00 a.m7:30 p.mRegistration Open
11:30 a.m12:30 p.mHosted Buyer Luncheon
12:00 p.m5:00 p.mPCMA U
12:30 p.m3:30 p.mHosted Buyer Appointments
1:00 p.m5:00 p.mELI Workshops (pre-registration required)
4:30 p.m6:00 p.mChapter Receptions
6:30 p.m10:00 p.mOpening Reception
Monday, January 8, 2024
6:30 a.m.7:45 a.m.Get Fit with the Foundation: 5K Fun Run/Walk
7:00 a.m.7:45 a.m.Get Fit with the Foundation: HIIT Class
7:30 a.m.4:30 p.m.Registration Open 
8:00 a.m.8:45 a.m.Networking Coffee
8:00 a.m.5:00 p.m.The District Opens
9:00 a.m.4:00 p.m.Programming
12:00 p.m.1:30 p.m.Networking Lunch 
4:00 p.m.5:00 p.m.Happy Hour 
5:30 p.m.7:00 p.m.Chairs' Reception (invite only)
6:00 p.m.9:00 p.m.Supplier Events 
9:00 p.m.MidnightParty with a Purpose (Ticketed Event) 
Tuesday, January 9, 2024 
7:00 a.m.7:45 a.m.Get Fit with the Foundation: Sound Bath
7:30 a.m.8:30 a.m.CMP Breakfast (invite only)
8:00 a.m.8:45 a.m.Networking Coffee
8:00 a.m.4:30 p.m.Registration Open 
8:00 a.m.4:30 p.m.The District Opens
9:00 a.m.4:30 p.m.Programming 
12:00 p.m.1:30 p.m.Networking Lunch 
5:30 p.m.6:30 p.m.Global Reception (invite only)
7:00 p.m.10:00 p.m.Networking Reception 
Wednesday, January 10, 2024
8:00 a.m.8:45 a.m.Networking Coffee
8:00 a.m.10:00 a.m.The District Opens
8:00 a.m.12:00 p.m.Registration Open 
9:00 a.m.11:30 a.m.Programming

The Ultimate Event Professionals Experience

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See You in San Diego!

The future of business events is coming. Are you ready?