Eric Holdener

CEO, Kinestry

Eric Holdener, CEO, Kinestry

He started his career in Consulting and spent over 12 years with Nestlé in numerous executive functions both in Switzerland and in the USA. His experience includes driving business and technology transformation initiatives, launching products, conducting large-scale LEAN initiatives, and partnering with executive leadership teams on strategic projects to deliver organic growth. He introduced Human-Centered Design and developed innovative tools to help organizations visualize value and improve their performance. His experience in strategic transformation, innovation design, and disruptive technologies led him to the creation of Farm2People, a non-profit company with the mission to build a more sustainable and equitable food network.

SESSION TITLE: Prototype New Ideas and Create Immediate Impact with Purpose

WHEN: Wednesday, January 13, 2021

CEO and co-founder of Farm2People, Eric Holdener, will take you on a journey of how his team uncovered a new set of customer needs, pain points and motivations, to launch a net-new solution in response to the food insecurity caused by COVID-19. He will share how the combination of customer-centricity, adopting a prototyping mindset and aligning a service with a need, will lead you to the creation of a unique value proposition.


  • Discover how to lead and mobilize people with a renewed customer and community focus.
  • Apply a five-step prototyping framework to your product or service development process.
  • Empower your team to turn ideas into value with real-time prototyping.

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