Executive Vice President, Global Accounts, Opus
As the Executive Vice President of Global Accounts at Opus, Kristin helps bring accounts to the next level. She partners with clients to create successful experiences, events and campaigns, ensures goals and objectives are identified and achieved, and keeps the Opus team one step ahead of our customers’ needs. Internally, Kristin oversees the Account Management team and steers the overall strategy of the division. Kristin joined the Opus team in 1999 as an Event Manager with a background in non-profit event marketing and management. During her event management tenure, she ran various domestic and international events, including customer advisory boards, seminars, conferences, roadshows, incentive groups, large galas, and high-level events. In her time at Opus, she has touched every client in one way or another. Kristin graduated from the University of Oregon, and is an avid Duck football fan. She resides in Southern California with her husband and three children.
SESSION TITLE: Using Events to Amplify Engagement & Your Marketing Campaigns
WHEN: Friday, January 15, 2021
OTHER SPEAKER: Caryn Mambro, Executive Creative Director, Opus
Organizations count on digital and F2F events to drive new levels of reach, relevancy, relationships, and return on engagement for their investments. Caryn Mambro and Kristin Waters of Opus Agency, will share how brands are bringing people together while purposefully amplifying their campaigns, content, and communities. When the session wraps, you’ll be equipped with real-world examples and ready to drive growth for your next generation of omnichannel experiences.
- Adopt a marketing mindset to design your events as opportunities to source material for campaigns.
- Explore emerging smart practices to amplify your brand message and maximize engagement.
- Use proven frameworks to maximize future marketing investments and leverage your events as evergreen engagement drivers.
Countdown to Convening Leaders