Head of Live Communication & Experience Branding, Bayer AG
Ulrike started gathering operational experience in shop fitting and exhibition stand construction during her studies, at the beginning of her professional life. As Head of Corporate Branding & Exhibition in Bayer, she was in charge of the design, strategic planning, steering and implementation of all national and international congress participations, exhibitions and event realizations across all HealthCare brands. Her responsibilities were extended later with corporate branding management to increase visibility/recognition of the corporate Brand in direct association with the product Brands. Since 2017, Ulrike has been leading the Center of Excellence for Bayer`s live communication & experience branding, an integral part of Corporate Branding – from strategy development and implementation to conceptual design and realization of selected live communication and experience branding measures of communicative relevance. The scope includes all areas of branding that share the personal target audience approach.
SESSION TITLE: Innovating Business Events – The Customer Perspective
WHEN: Thursday, January 14, 2021
OTHER SPEAKER: Stephen Rose, Head of Global Communications Services, Siemens AG
Live communication as a vital part of corporate communication strategies is currently undergoing massive change – posing, at the same time, a huge challenge to suppliers and their market offers. The key to successful business events of the future thus lies in consistent customer centricity and a focus on their journey before, during and after business events. In this panel discussion, we hear from live communication and marketing executives about their path to innovation.
- Learn what skills and competences are needed to meet future requirements and to innovate.
- Examine the future role of business events in the communications mix of organizations.
- Explore which sectors can help us evolve business events.
Countdown to Convening Leaders