Still thinking about 2019 PCMA Convening Leaders? We can help with that.

The PCMA Digital Experience Institute will rebroadcast the most discussed sessions from “Disrupt + Deliver” in Pittsburgh.

Earn up to 5 Clock Hours (EIC approval pending) from this full day of online education and global networking.


Brought to you by:

Produced by:
PCMA Digital Experience Institute

Powered by:
Digitell, Inc.

Video capture & livestreaming provided by:

Onsite production provided by:


9 – 9:45 a.m.

Main Stage | You Can’t Be Seen Until You Learn to See
Seth Godin

All business event strategists are marketers with the responsibility of creating connections, empathy, providing experiences and making a difference. Yet many organizations are stuck in outmoded approaches expecting different results. Marketing sage Seth Godin will reveal how to cut through the noise in our attention economy and initiate change that puts your brand back into the center of the conversation.

  • Redefine how you seek to make change in the world and what you can do to help others achieve their aspirations
  • Recognize why creating tension with your audience moves them to action
  • Design event experiences that pull people together and make a change happen in real-time

Clock Hour: 1

10 – 11 a.m.

Mixed Marketing: Create Winning Campaigns with Physical-Digital Combo
Towan Isom

More often than not at hybrid meetings, an invisible line divides physical attendees from online participants. What can digital event strategists do to unite the different types of audiences to enhance all their experiences? In this session, we’ll venture into marketing and engagement platforms that can help you create a more impactful blend of physical and digital marketing that will extend every aspect of event engagement.

  • Create a dedicated marketing campaign to encourage physical attendees to register for the online event component to engage with the remote audience
  • Implement a social media plan into your event marketing toolbox (i.e. Facebook Live, Instagram video, session polls)
  • Introduce a new element to the event experience for both the physical and remote audiences that can be shared with each other and/or in a public forum

Clock Hour: 1

11:15 a.m. – 12:15 p.m.

Build Ground-breaking Communities with Behavior-Changing Experiences
Felix Rundel

Seth Godin’s keynote emphasizes the role of purpose in galvanizing a community and how events are a platform to drive positive change and long-term impact. The Berlin-based Falling Walls exemplifies this notion of creating a forward-looking international community and an atmosphere that encourages participants to join in tackling the “next walls to fall”. You’ll take away lessons from this unique conference on how to create experiences that inspire meaningful exchange and enable breakthroughs in any industry.

  • Define your purpose that will empower people and inspire them to action
  • Explore the needs of your target group to map the experience journey
  • Experiment to drive deeper connections, lasting communities and long-term value

Clock Hour: 1

12:30 – 1:30 p.m.

Tech Spots

Check out the latest in technology solutions for your future events.
Product Demonstrations include:

Digitell, Inc.:
Digitell is your best solution for live streaming, virtual events, content capture, managed Webinars and the management & distribution of your content. Our 35 year’s of experience, our commitment to your success, our array of revenue generating programs and our unprecedented tech support is what has driven Digitell to be the leader in the industry.

With the increasing number of messaging platforms, live messaging is becoming a preferred method for event communication. Chatbots provide a convenient, interactive way to connect with your attendees and exhibitors simultaneously across multiple online channels and are used by show organizers to generate leads, amplify engagement and provide new sponsorship opportunities.

Mediasite Events:
Mediasite Connect is a YouTube-esque portal that provides everything needed for a successful online event experience, including ecommerce tools, live chat, registration, social streaming and more. The out-of-the-box solution is offered by Sonic Foundry’s Mediasite Events team, which provides turnkey online event streaming services.

The Nexus is a new data integration system that unlocks the value of data for large event organizers. Better Data will produce Better Results.

1:45 – 2:45 p.m.

Secrets to Engaging Multigenerational Audiences, Customers and Prospects
Lindsey Pollak

Is your organization looking for ways to increase engagement with your customers and prospects? Best-selling author Lindsey Pollak explores ten insider tips for success to engaging the five current generations in the workplace supported by industry research.

  • Explore the generational mix in the workforce
  • Identify content and marketing best practices that speak to the generations
  • Walk away with action items to increase your engagement

Clock Hour: 1 (pending)

3 – 4 p.m.

High Performance Habits of Magnetic Human Beings
Andrew Sykes

What makes someone magnetic enough to attract, influence, and lead other people? Charisma is not born, it’s built. How people see us depends on the way we treat them. Therefore, our habits determine who we are and how effective we are in life and at work. Come explore a few of Andrew Sykes’ high performance habits that build unbreakable relationships, accelerate cooperation, influence the future, and drive exponential growth both professionally and for your organization.

  • Discuss the secret to getting good at getting great at anything
  • Explore how to practice four high performance habits of magnetic human beings
  • Share these habits with your team and activate them as soon as you return home

Clock Hour: 1