SVP Commercial, Encore and President, Hargrove
Tara Higgins is a global business leader and branding legend. She has taken on massive projects for some of the world’s most innovative businesses throughout the course of her extensive career as a business, marketing and production advisor, driving tangible results using experience marketing to drive audiences to action.
Her focus and expertise has been and continues to be driving services to customers that offer ultimate value and return on their objectives as we continue to support so many leading organizations around the world. Higgins has managed and led multiple successful businesses that offered results-driven event marketing experiences and campaigns across all mediums for many of the world’s most recognizable brands. The focus is to create innovative services and solutions for tech startups and others in hypergrowth state such as Alibaba, Salesforce, Rodan+Fields and Tesla to name just a few.