From Vision to Value — Strategic Event Design, ROI, and Stakeholder Alignment

INSTRUCTOR: Tammy Kockaya, CMP, CMM, Senior Director of Product Innovation, PCMA
PRICE: $195 USD for PCMA/CEMA members, $245 USD non-member price
CAPACITY: 36

Unlock the potential of your expertise and elevate your career with this 3-hour training session specifically tailored for experienced business event professionals. You already understand the importance of delivering exceptional experiences that leave a lasting impact. However, to truly thrive in this ever-evolving industry, you need to go beyond the basics. This is your gateway to becoming a true master of your craft.

Building upon your existing event management skills, this immersive session will take you on a journey through innovative approaches to program strategy development, ROI measurement, analytics, and stakeholder influencing techniques. By attending this session, you’ll gain the confidence and insights necessary to serve as a trusted advisor, be empowered to think strategically, drive tangible value, and align your events with the broader goals of your organization or clients.

Start your journey at Convening Leaders and apply the full amount to continue your learning experience with ELI for the Advanced Event Strategy & Design Certificate through a private cohort with the instructor.

Key Themes:

• Develop Advanced Event Strategy: Participants will learn to develop advanced event strategy techniques, going beyond traditional event management skills to create experiences that align with broader organizational goals and objectives.
• Measure ROI Effectively: Participants will gain the knowledge and tools necessary to measure Return on Investment (ROI) for events, enabling them to demonstrate the tangible value of their event efforts to stakeholders.
• Master Stakeholder Alignment: Participants will take away effective techniques for stakeholder influencing and alignment, ensuring that events meet the needs and expectations of key stakeholders, whether they specialize in in-person, virtual, or hybrid events.
• Elevate Career as a Strategic Advisor: Participants will build the confidence and expertise needed to serve as trusted advisors in the events industry, whether they work in-house, as independent consultants, or with third-party agencies, ultimately advancing their careers to a higher level.

How to Become a DEI Champion for Your Events

INSTRUCTOR: Zoe Moore, Contributing Write, The Meeting Professional, Meetings Today
PRICE: $195 USD for PCMA/CEMA members, $245 USD non-member price
CAPACITY: 50

Join us for an engaging and transformative training session designed to equip event professionals with the knowledge, skills, and strategies needed to champion diversity, equity, and inclusion (DEI) within the dynamic world of events. In this immersive learning experience, participants will delve into the multifaceted realm of DEI, exploring its historical context, terminology, and practical applications.

Participants will go on an insightful journey through interactive sessions, thought-provoking discussions, and hands-on activities. The carefully curated agenda is structured to provide a holistic understanding of DEI and its integration into various aspects of event planning and execution.

Start your journey at Convening Leaders and apply the full amount to continue your learning experience with ELI for the Event DEI Strategist Certificate through a private cohort with the instructor.

Key Themes:

• Self & Social Awareness: Understand the evolution of DEI as an industry and explore essential terminology. Reflect on personal biases, develop emotional intelligence, and foster an inclusive mindset to promote equitable event experiences.
• What Gets Measured Gets Managed: Delve into the business case for diversity and learn to measure the impact of DEI initiatives. Develop assessments, frameworks, and strategic action plans to align with DEI goals.
• Strategically Committed: Navigate the intricate landscape of DEI considerations in hiring practices, event design, and supplier diversity. Gain practical insights into making equitable choices at every step.