Education Pillar
Honoring history as a foundation for future innovation and purpose-driven progress.
From Numbers to Notoriety: Proving Event ROI to Boost Your Career
Speakers: Jeremy Youett, Head of Proprietary Events, Atlassian & Michael Barnett, CEO, InGo
Event ROI isn’t just for exhibitors and sponsors – it’s your secret weapon for career acceleration. In this session, you’ll learn how to turn audience acquisition metrics, engagement data, and AI-driven insights into a persuasive story that impresses leadership and advances your role.
Influence by Design: Micro Moves for Mega Presence
Speaker: Sherron Washington, CEO, The P3 Solution
Small actions make a big impact. In this high-energy session, learn how micro behaviors shape perceptions of credibility and leadership. Discover how to apply intentional communication techniques and craft an authentic presence that commands attention and respect. Redefine what influence looks like—and walk away ready to stand out, not just show up.
Inclusive by Design: Leading Safe & Affirming Events in Restrictive Environment
Speakers: Cameron Curtis, LGBT Meeting Professionals Association; Rory Archibald, Head of Associations & Sectors, Visit Scotland
As DEI faces growing restrictions globally, how can events stay inclusive and safe? This interactive session explores shifting laws, political risks, and real-world challenges for LGBTQIA+ visibility. Learn adaptive, discreet strategies for inclusive design, backed by case studies and hands-on exercises. Leave with tools to support attendee safety, honor local parameters, and lead events that affirm all identities.
D.R.E.A.M.: Data-driven actions for reducing food waste in events
Speaker: Tara Dalton, Program Manager, WWF
Food waste is a climate issue—and the events industry can lead change. Learn about D.R.E.A.M., a new WWF and U.S. Food Waste Pact initiative to reduce food waste through actionable guidelines: Divert, Recover, Educate, Adjust, and Measure. Hear pilot results from diverse events, explore case studies, and join a workshop to apply these tools to your own planning, improving sustainability, profitability, and guest satisfaction.
The Future of Experience Design: Inclusivity, Innovation, and Generational Shifts
Speakers: John Edgington, Kat Tischler, Rob Deal, Invision Communications
As audiences grow more diverse, inclusive design is no longer optional. Explore how cultural trends, neurodiversity, and generational shifts are reshaping event experiences. Learn to design with varied cognitive and sensory needs in mind and align with values like sustainability and work-life balance. Gain strategies to create purpose-driven, emotionally resonant events that connect with today’s evolving attendee expectations.
Exploring Sustainability & Cross Sector Collaboration in Leading Industries
Speaker: Tanya Popeau, PCMA
Join us for an inspiring discussion on how leading global brands are turning sustainability into action. This session showcases innovative initiatives from Universal Music Group and Mastercard—two industry leaders redefining what it means to operate responsibly. Discover how each organization is embedding sustainability across their business ecosystems and explore the transformative potential of cross-sector partnerships in shaping a more sustainable future.